Jerk Baits

Cotton Cordell's most popular walleye lure, the Wally Diver, has added kick to its step with the introduction of the Jointed Wally Diver. Like the original, the Jointed Wally Diver gets down in a hurry and has a tight wiggling action. However, the jointed body adds motion and suggests a crippled baitfish, which triggers strikes even when fish are unwilling to commit to other lures. The Jointed Wally Diver can be cast or trolled effectively, and anglers should not overlook its undeniable appeal to largemouth and smallmouth bass and other gamefish in addition to the walleyes. | Colors: Chart Perch, Chart/Red Eye, Chrome/Black Back, Chrome/Blue Back, Fire Tiger/GL, Gold Perch, Gold Perch, Monkey Puke, Perch, Special Perch | Item ID: PRCDJ503, PRCDJ504, PRCDJ506, PRCDJ5106, PRCDJ522, PRCDJ5300, PRCDJ5339, PRCDJ5343, PRCDJ542, PRCDJ595

The KVD Jerkbait, (KVDJ200 & KVDJ300), is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickle hooks for that action that ONLY a KVD Jerkbait can give. Jerk on slack line for that maximum action, pause and watch out! | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/ Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCKVDJ300W237, SKHCKVDJ300W238, SKHCKVDJ300W239, SKHCKVDJ300W240, SKHCKVDJ300W241, SKHCKVDJ300W401, SKHCKVDJ300W501, SKHCKVDJ300W590, SKHCKVDJ300W640, SKHCKVDJ300W680, SKHCKVDJ300W683, SKHCKVDJ300W685

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Silver Black, Silver Blue | Item ID: PRJ3001S, PRJ3003S

The Smithwick Perfect 10 Rogue dives quickly to get down to the big ones, then produces an erratic darting action if twitched, or produces that deadly "Rogue Roll" when trolled. The Rogue Roll is unique to this jerkbait, and describes the way the bait rolls side-to-side while swimming to produce a baitfish-like flash that attracts fish from a distance. The Perfect 10 dives quickly to 10 feet, and new translucent color patterns are more effective in clear water. Plus, it's got that fish-catching tungsten rattle that fish and fishermen have been searching for. | Colors: 24Carrot, Ayu, Blue Black Herring, C-Town, Chrartreuse/Black-Orange 1pk, Chrome BlueBk-OrangeBelly, Clear, Clown 1pk, Crckle Clown, Emerald Shiner, Floyd, Geneva, Gold-Rogue 1pk, Golden Shiner, Hot Chocolate, Juice, Lace Minnow, Lacy Tiger, Lady, Lappie, Lemon Lime Crush, Lemon Lime Orange, Lerch, Marvin, Motion Sickness, Parallax, Perchase, Pink Lemonade, Promise, Sour Grape, Sunrise, Table Rock Gold, The High Heat | Item ID: PRADR5213, PRADR5278, PRADR5279, PRADR5280, PRADR5281, PRADR5282, PRADR5283, PRADR5284, PRADR5285, PRADR5287, PRADR5288, PRADR5289, PRADR5290, PRADR5291, PRADR5292, PRADR5293, PRADR5294, PRADR5295, PRADR5296, PRADR5298, PRADR5299, PRADR5300, PRADR5301, PRADR5302, PRADR5303, PRADR531OB, PRADR532OB, PRADR5330, PRADR5331, PRADR5332, PRADR5334, PRADR535, PRADR569

The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish. The B-Shad dives to about 10 feet on a long cast and trolls down to 20 feet. This small-profile lure is available in a wide variety of color patterns, and it tracks true right out of the package. The rounded lip causes the B-Shad to dive quickly and creates a wiggling action that attracts fish. | Colors: Chartreuse Black Stripes, Chartreuse Blue Back, Chrome Black Back, Chrome Blue Back, Chrome/Red Eye, Clown, Copper Clown, Fire Tiger, Fruit Dots, Green Clown, Humble Bee, Khaki Brown Back Scales, Orange Crush, Parakeet, Popsicle, Red Chart, Red Fire Tiger, Red Head, Taco Salad, Trans Gizzard Shad, Viral Perch, Wild Thing | Item ID: PRBDTBSHAD06, PRBDTBSHAD07, PRBDTBSHAD20, PRBDTBSHAD27, PRBDTBSHAD29, PRBDTBSHAD30, PRBDTBSHAD31, PRBDTBSHAD32, PRBDTBSHAD35, PRBDTBSHAD36, PRBDTBSHAD66, PRBDTBSHAD67, PRBDTBSHAD68, PRBDTBSHAD69, PRBDTBSHAD71, PRBDTBSHAD95, PRBDTBSHADD02, PRBDTBSHADD08, PRBDTBSHADD23, PRBDTBSHADD31, PRBDTBSHADD73, PRBDTBSHADD81

The bigger Tracdown Ghost Minnow is 4 1/4 inches long and weighs 3/8 of an ounce. This slow sinker is perfect for swifter water or when targeting larger bass or trout. | Colors: 3/8oz 4.25'' Black Back/OB, 3/8oz 4.25'' Blue Back/OB, 3/8oz 4.25'' Brown Trout, 3/8oz 4.25'' Rainbow Trout, 3/8oz 4.25'' Tennessee Shad, 3/8oz 4.25'' Cutthroat Trout | Item ID: PRTD57539, PRTD57540, PRTD57541, PRTD57542, PRTD57543, PRTD57544

The P-Line Predator is a deep diving, jointed bait with an action that makes it irresistible to many species of game fish, most notably striped bass. Trolled at 3-mph with 100 feet of line, the Predator will dive 12 to 13 feet. These lures are catching fish from coast to coast, in both salt and fresh water, under any conditions. The Predator features 3 counter balanced weights in the body of the lure which ensure great action and balance. The main body also has 6 hollow stainless steel BB's which create an irresistible rattling noise, attracting fish in the murkiest of water. | Colors: Chartreuse/Red Head, Cotton Candy, Firetiger, Lightening/Black Back, Pearl White Laser/Red Head, Rainbow Trout, Sardine, Silver/Blk Back, Silver/Blk Back/Pink Belly, Silver/Blue Back/Red Head, Silver/Chart Back/Red Head, Silver/Chart/Orange, Tennessee Shad, Turquoise/Blk Back/Orange Be, White/Red Head | Item ID: PCPPDD02, PCPPDD03, PCPPDD04, PCPPDD05, PCPPDD06, PCPPDD102, PCPPDD106, PCPPDD12, PCPPDD120, PCPPDD121, PCPPDD122, PCPPDD123, PCPPDD13, PCPPDD130, PCPPDD131

The Bomber Jointed Wake Minnow creates an eye-catching wake as it dances and moves just below the surface. | Colors: Baby Blue Fish, Baby Blue Fish, Bone Flash, Bone Flash, Chart Herring, Chartreuse Herring, Chrome Black Back, Chrome Blue Back, Chrome/Black Back, Chrome/Blue Back, Gold Black Orange Belly, Gold Black/Orange Belly, Green Mackeral, Green Mackerel, Mullet, Mullet, Rainbow Trout, Rainbow Trout, Tenn Shad, Tennesse Shad | Item ID: PRBJWM4432, PRBJWM4437, PRBJWM4444, PRBJWM4455, PRBJWM4456, PRBJWM4457, PRBJWM4458, PRBJWM4459, PRBJWM4460, PRBJWM4BBF, PRBJWM5432, PRBJWM5437, PRBJWM5444, PRBJWM5455, PRBJWM5456, PRBJWM5457, PRBJWM5458, PRBJWM5459, PRBJWM5460, PRBJWM5BBF

The Smithwick Elite 8 Rogue dives quickly to 8-feet deep and features erratic panicked darts to the side when twitched. Color patterns include both translucent versions for clear water and bright chrome and gold versions for colored water and for a variety of light conditions. The Elite 8 features a loud internal tungsten rattle and that classic "Rogue Roll" that has caught so many bass in the past and made the Rogue the jerkbait of choice. | Colors: Blue Black Herring, Chrome/Black-Orange, Chrome/Blue-Orange, Clear, Clown, Emerald Shiner, Lady, Lemon Lime Crush, Sour Grape, Table Rock Gold | Item ID: PRADR4213, PRADR4279, PRADR4281, PRADR4282, PRADR4283, PRADR4285, PRADR4287, PRADR431OB, PRADR432OB, PRADR435

This is the Time to be a Major Jerk! The KVD Slash Bait has been extensively designed, tested and endorsed by none other than Kevin VanDam himself. "I put a ton of time into getting the perfect action built into this bait," says 7-time Toyota Tundra Bassmaster Angler of the Year Kevin VanDam. "The new KVD Slash Bait is the best jerkbait on the market at any price." | Colors: Chartreuse White, Chrome Blue, CrystSdPinkBly, Ghost PinkThrt, Hot Tiger, Lemonade, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCKVDJ300DW237, SKHCKVDJ300DW238, SKHCKVDJ300DW239, SKHCKVDJ300DW240, SKHCKVDJ300DW241, SKHCKVDJ300DW401, SKHCKVDJ300DW501, SKHCKVDJ300DW590, SKHCKVDJ300DW640, SKHCKVDJ300DW680, SKHCKVDJ300DW683, SKHCKVDJ300DW685

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. | Colors: 1/2oz 4.75'' Albino Shiner, 1/2oz 4.75'' Carbon, 1/2oz 4.75'' Clown, 1/2oz 4.75'' Herring, 1/2oz 4.75'' Marilyn, 1/2oz 4.75'' MossBack Shiner, 1/2oz 4.75'' Purpledescent | Item ID: NMRPS12AS, NMRPS12CBN, NMRPS12CLN, NMRPS12HER, NMRPS12MBS, NMRPS12MRL, NMRPS12PD

Luck E Strike teamed up with legendary angler, Rick Clunn, to create another lure destined to be a classic - the Luck E Strike RC STX Jerkbait. Designed to be the perfect suspending jerkbait, its hydrodynamic design and advanced rolling weight transfer system, provide it with its deadly, erratic, darting action, as well as, its amazing ability to suspend perfectly on the pause. Incredibly detailed as well with its etched scale and gill patterns, 3D eyes, and Clunn's handpicked colors, the Luck E Strike RC STX Jerkbait delivers proven performance tested by the zen master, himself, Rick Clunn - and they're available at a price that won't hurt your wallet. | Colors: Black Diamond, Black Stardust Shad, Blue Herring, Chrome Blue, Cosmic Shad, Deadly Black Illusion, Emerald Shiner, French Pearl, Glo Head Shiner, Herring Bone Chartreuse, Midnight Blue Silver, Natural Emerald, Pro Blue, Purple Golden Shiner, Purple Green Apple, Secret Night | Item ID: LERCSTX311, LERCSTX321, LERCSTX331, LERCSTX341, LERCSTX351, LERCSTX371, LERCSTX381, LERCSTX391, LERCSTX401, LERCSTX411, LERCSTX441, LERCSTX451, LERCSTX461, LERCSTX471, LERCSTX491X, LERCSTX501X

The CC Minnow is an excellent trick of all trades for anglers looking to give fish multiple different presentations. The bait reaches astounding distances when casted, giving long retreival opportunities when used as a jerkbait. The CC Minnow can also double as a highly effective trolling bait, featuring a deadly tight wobbling action. | Colors: Chartreuse Perch, Chrome Black Back, Chrome Blue Back, Clear, Fire Tiger, Fluorescent Red Black, Gold Black Back, Gold Black Back, Gold Perch, Killer Clown, Perch, White Red Head, Yellow Perch | Item ID: PRC07D03, PRC07D04, PRC07D06, PRC07D22, PRC07D41, PRC07D42, PRC07D51, PRC07D553, PRC07D558, PRC07D69, PRC07D95, PRC07DCLEAR, PRC07S03

A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange Jerkbait delivers a deadly twitch-driven action that big, bait-hungry fish won't be able to resist. Engineered with and an advanced "TG Zero Friction" weight transfer system, the Jackall Rerange Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action. Unmatched in outright attraction, the Jackall Rerange Jerkbait produces an erratic, yet balanced lurch that lets bass know that there's an easy meal within reach. Offered in a number of highly detailed colors, the Jackall Rerange Jerkbait is built with advanced internals that produce superior performance. | Colors: HL Silver Shad, Matte Pearl White, SG Threadfin Shad | Item ID: JAJRERA110HLSILS, JAJRERA110MPWH, JAJRERA110SGTH

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural "S Action" swimming motion, S Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S Waver is a surface lure, allow the bait to slowly sink and the S Action continues under water. The S Action swimming motion is created by River2Sea's exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike. | Colors: Abalone Shad, I Know It, Party Crasher, Rainbow Trout | Item ID: R2PLSW168S11, R2PLSW168SSW02, R2PLSW168SSW13, R2PLSW168SSW15

The CC Minnow is an excellent trick of all trades for anglers looking to give fish multiple different presentations. The bait reaches astounding distances when casted, giving long retreival opportunities when used as a jerkbait. The CC Minnow can also double as a highly effective trolling bait, featuring a deadly tight wobbling action. | Colors: Chartreuse Perch, Chrome Black Back, Chrome Blue Back, Clear, Fire Tiger, Fluorescent Red Black, Gold Perch, Killer Clown, Perch, White Red Head, Yellow Perch | Item ID: PRC07S04, PRC07S06, PRC07S22, PRC07S41, PRC07S42, PRC07S51, PRC07S553, PRC07S558, PRC07S69, PRC07S95, PRC07SCLEAR

This bait incorporates the original diving lip of the ThunderStick and adds more to its legendary searching action with a jointed body. This bait can be fished almost anyway imaginable� trolled, twitched, with a slow or fast retrieve. No matter what, it keeps its searching action, backed up by a loud rattle. Natural and attractor colors make this lure a must have. Premium VMChooks. | Colors: Bleeding Pearl, Bone, Chrome Pink, Met Gold/Chart Specks, Met Rainbow, Met Silver/Black Back, Met Silver/Blue Back, Silver Scale | Item ID: NMJBJ103, NMJBJ126, NMJBJ142, NMJBJ148, NMJBJ172, NMJBJ218, NMJBJ3, NMJBJ9

The weight-transfer system allows the rattle to roll to the end of the lure on the cast, putting the weight right where it needs to be to maximize distance and accuracy. When the Suspending Super Rogue hits the water, the rattle moves to the forward position to produce sound with each twitch or movement of the lure. | Colors: Chrome/Black Back/Org Belly, Chrome/Blue Back/Org Belly, Clown, Gold Rogue, Laser Craw, Tiger Roan | Item ID: PRASDRD1207, PRASDRD12122, PRASDRD1231OB, PRASDRD1232OB, PRASDRD1235, PRASDRD1269

Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of gamefish. A lethal weapon on the Great Lakes. Broken back design creates an incredible realistic needlefish simulation at any speed. Optimum performance when trolled at 4-6 knots. Rugged saltwater rigging and hardware, equipped with Perma Steel hooks and securely attached metal lip to take the beating of oyster shells and coral. Hand-tuned and tank-tested to run perfectly in any condition. | Colors: Green, Needlefish, Redhead, Silver | Item ID: NMSL13GR, NMSL13NF, NMSL13RH, NMSL13S

The McStick 110 was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season fish. The McStick 110 comes with 3 sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Ayu Shad, Blue Bandit, Cell Mate, Chrome Shad, Clear Chartreuse, Clown, Ghost Table Rock Shad, Magic Purple, Midnight Blue, Natural Herring, Norman Flake, Old Glory, Spooky Shad, Spro Blue, Table Rock Shad, Wicked Dirty Bone | Item ID: GUSMS110ASD, GUSMS110BBD, GUSMS110CCH, GUSMS110CLN, GUSMS110CMT, GUSMS110CSD, GUSMS110DBN, GUSMS110GTR, GUSMS110MNB, GUSMS110MPL, GUSMS110NFL, GUSMS110NHR, GUSMS110OGL, GUSMS110SPB, GUSMS110SPS, GUSMS110TRS

Kevin VanDam spent close to two years designing and testing the new Strike King KVD Jerkbait before he got it just right. It's unlike any jerkbait on the market with a wilder action than any other jerkbait he's ever fished - and it flat gets bit. It has a really wide side-to-side travel on the jerk, and also has a lot of erratic wiggling and darting action. A weight transfer system means you can cast it a mile, and 3D eyes and incredible detailing only add to its appeal. The smaller 200-size features two super sharp treble hooks, while the larger 300-size features three treble hooks for maximum hooking potential. Available in a range of colors handpicked by KVD, rip the Strike King KVD Jerkbait on slack line for maximum action - and watch out! | Colors: Chart Sexy Shad, Chart Shad, Chrome AYU, Chrome Blue, Chrome Gold-Black, Chrome Sexy Shad, Citrus Shad, Clear AYU, Clearwater Minnow, Clown, Crystal Shad, Gold Sexy Shad, Green Gizzard Shad, Natural Bream, Natural Shad, Oyster, Phantom Perch, Pro Black, Pro Blue, Pro Bone, Pro Citrus Shad, Pro Gold, Pro Green, Pro Morning Dawn, Pro Purple Headed Hammer, Purple Freak Show, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Shad, Silver TN Shad, Strobe Shad, Sugar Daddy, Summer Sexy Shad, Turtle Shad, Yellow Perch | Item ID: SKHCKVDJ300293, SKHCKVDJ300294, SKHCKVDJ300295, SKHCKVDJ300297, SKHCKVDJ300298, SKHCKVDJ300299, SKHCKVDJ300401, SKHCKVDJ300408, SKHCKVDJ300458X, SKHCKVDJ300462, SKHCKVDJ300464, SKHCKVDJ300504, SKHCKVDJ300506, SKHCKVDJ300508, SKHCKVDJ300514, SKHCKVDJ300534, SKHCKVDJ300538, SKHCKVDJ300568, SKHCKVDJ300584, SKHCKVDJ300585, SKHCKVDJ300586, SKHCKVDJ300590, SKHCKVDJ300598, SKHCKVDJ300620, SKHCKVDJ300652, SKHCKVDJ300663, SKHCKVDJ300669, SKHCKVDJ300680, SKHCKVDJ300681, SKHCKVDJ300682, SKHCKVDJ300683, SKHCKVDJ300684, SKHCKVDJ300685, SKHCKVDJ300699, SKHCKVDJ300868X

The Pro Ripper is the evolution of the lipless crankbait with its ability to "call" fish to it by mimicking not only look and action, but the sound of a baitfish. Simply cast the Pro Ripper out, let it slow-sink to the desired depth, retrieve at your choice of speed and HANG ON! | Colors: Beauty Shad, Blue Back Chrome Shad, Clearwater Shad, Real Shad, Spring Craw | Item ID: LV102, LV107, LV114, LV125, LV150

The Cotton Cordell Wally Diver fishing lure is the total walleye fishing system, from the shallow runner to the Magnum deep diver, this series was created with walleyes in mind. Everything about these fishing lures - their action, their profiles, their colors is expertly designed for walleye fishing in North America. It's been said too that some bass anglers are using Wally Diver crankbaits to catch largemouth and smallmouth bass. | Colors: Chartreuse, Chrome/Blue Back | Item ID: PRCD706, PRCD742

Kevin VanDam spent close to two years designing and testing the new Strike King KVD Jerkbait before he got it just right. It's unlike any jerkbait on the market with a wilder action than any other jerkbait he's ever fished - and it flat gets bit. It has a really wide side-to-side travel on the jerk, and also has a lot of erratic wiggling and darting action. A weight transfer system means you can cast it a mile, and 3D eyes and incredible detailing only add to its appeal. The smaller 200-size features two super sharp treble hooks, while the larger 300-size features three treble hooks for maximum hooking potential. Available in a range of colors handpicked by KVD, rip the Strike King KVD Jerkbait on slack line for maximum action - and watch out! | Colors: Chart Sexy Shad, Chart Shad, Chrome AYU, Chrome Blue, Chrome Gold-Black, Chrome Sexy Shad, Clear AYU, Clearwater Minnow, Clown, Crystal Shad, Gold Sexy Shad, Green Gizzard Shad, Natural Bream, Natural Shad, Nude 2 Hook, Phantom Perch, Pro Black, Pro Blue, Pro Bone, Pro Citrus Shad, Pro Gold, Pro Green, Pro Morning Dawn, Pro Purple Headed Hammer, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Strobe Shad, Sugar Daddy, Turtle Shad, Yellow Perch | Item ID: SKHCKVDJ200293, SKHCKVDJ200294, SKHCKVDJ200295, SKHCKVDJ200297, SKHCKVDJ200298, SKHCKVDJ200299, SKHCKVDJ200401, SKHCKVDJ200408, SKHCKVDJ200458X, SKHCKVDJ200462, SKHCKVDJ200464, SKHCKVDJ200504, SKHCKVDJ200506, SKHCKVDJ200508, SKHCKVDJ200514, SKHCKVDJ200538, SKHCKVDJ200568, SKHCKVDJ200585, SKHCKVDJ200586, SKHCKVDJ200590, SKHCKVDJ200598, SKHCKVDJ200611X, SKHCKVDJ200620, SKHCKVDJ200663, SKHCKVDJ200669, SKHCKVDJ200680, SKHCKVDJ200681, SKHCKVDJ200682, SKHCKVDJ200683, SKHCKVDJ200684, SKHCKVDJ200685, SKHCKVDJ200688X, SKHCKVDJ200699, SKHCKVDJ200U

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Jointed Red-Fin is one of the most exciting lures for largemouth, smallmouth and spotted bass when waked in slow-motion on top the strikes are violent and always shocking. The Jointed Red-Fin dives to 3 feet, and catches all types of gamefish in shallow water or when they're positioned to strike shallow-running lures. Top-quality components and tough construction make the Jointed Red-Fin a fishing partner for years to come. | Colors: Chrome/Black, Chrome/Blue Back, Smokey Joe, White/ Red Hd | Item ID: PRCJ904, PRCJ906, PRCJ911, PRCJ928

With a double-jointed body mimicking a nice size lunch for big bass, Jackall Lures brings the Gantarel slow-floating hard swimbait to North American anglers. The Gantarel's jointed body creates a 'S' swimming pattern while being retrieved, and makes 180-degree turns when twitched which further entices big bass when they are following the bait. To add even more realism to the Gantarel swimbaits, they are equipped with feathered treble hooks. | Colors: RT Bluegill | Item ID: JAJGANTRTB

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Brook Trout, Brown Trout, Gold, Silver | Item ID: NMCD07BTR, NMCD07G, NMCD07S, NMCD07TR

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Rainbow Trout, Silver | Item ID: NMCD03RT, NMCD03S

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Silver/Black, Silver/Blue | Item ID: PRJ2001S, PRJ2002S, PRJ2003S

The Smithwick Suspending Rattlin' Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling up trophy walleyes any time of year. Although the Rogue has been copied numerous times, none of these clones had the soul of the Rogue. It's the classic "Rogue Roll," in which the bait actually lists quickly side-to-side as it's darting and swimming that makes one big difference. This roll allows the sides to flash just like real baitfish. Add true-running dependability and a host of high-tech and classic paint jobs, and the Suspending Rattlin' Rogue is a potent weapon in your fight against trophy fish around the world. | Colors: Avocado Shad, Blue Black Herring, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Emerald Shiner, Foxy Momma, Foxy Shad, Gold Rogue, Golden Shiner, Hot Chocolate, Juice, Lace Minnow, Lacy Tiger, Lady, Lappie, Lemon Lime Crush, Lerch, Purple Darter, Red Sunrise, Tequila, Threadfin Shad, Tiger Roan | Item ID: PRASDRB1207, PRASDRB12193, PRASDRB12194, PRASDRB12195, PRASDRB12196, PRASDRB12197, PRASDRB12272, PRASDRB12273, PRASDRB12280, PRASDRB12281, PRASDRB12282, PRASDRB12283, PRASDRB12284, PRASDRB12285, PRASDRB12298, PRASDRB12299, PRASDRB12300, PRASDRB12301, PRASDRB12302, PRASDRB12303, PRASDRB1231, PRASDRB1231OB, PRASDRB1232, PRASDRB1232OB, PRASDRB1235, PRASDRB1269

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural "S Action" swimming motion, S Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S Waver is a surface lure, allow the bait to slowly sink and the S Action continues under water. The S Action swimming motion is created by River2Sea's exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike. | Colors: Baby Bass, Party Crasher, Rainbow Trout | Item ID: R2PLSW120SSW02, R2PLSW120SSW06, R2PLSW120SSW11

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Gold, Silver | Item ID: NMJ07G, NMJ07S

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Gold, Rainbow Trout, Silver | Item ID: NMCD05G, NMCD05RT, NMCD05S

The Walking Boss II is a top water lure designed with perfect balance and weight for effortlessly producing the right actions and casting ease | Colors: Black Silver Shiner, Citrus Sparkle, Sexy Melon | Item ID: LV1827, LV1854, LV1867

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Natural Rainbow Trout, Silver/Black, Silver/Blue, Tennessee Shad | Item ID: PRJ4901, PRJ4902, PRJ4903, PRJ4948, PRJ4971

The Suspending Super Rogue Jr. is a legendary jerkbait for bass and walleyes. For casters, it features an internal weight-transfer system that produces long, accurate casts. Anglers trolling it for walleyes appreciate the molded-in lip and true-tracking right out of the package. The weight-transfer system allows the rattle to roll to the end of the lure on the cast, putting the weight right where it needs to be to maximize distance and accuracy. When the Suspending Super Rogue Jr. hits the water, the rattle moves to the forward position to produce sound with each twitch or movement of the lure. | Colors: Chrome/Black Back/Org Belly, Chrome/Blue Back Org Belly, Clown, Gold Rogue | Item ID: PRASDRE1231OB, PRASDRE1232OB, PRASDRE1235, PRASDRE1269

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver/Blue | Item ID: NMHJ10CLN, NMHJ10GMN, NMHJ10S, NMHJ10SB

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver Blue | Item ID: NMHJ14CLN, NMHJ14GMN, NMHJ14S, NMHJ14SB

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Silver | Item ID: NMJ11S

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver Blue | Item ID: NMHJ12CLN, NMHJ12GMN, NMHJ12S, NMHJ12SB

The X-Rapis "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait�" technique or with a classic Rapalawobble. The angler defines the cadence for maximum effectiveness. Loaded with features from tip to tail, textured translucent body, internal holographic foil, internal long cast system (XR04 excluded), 3D holographic eyes, flash foil teaser tails, Slashbaitaction, Rapala "wobble" action, suspends on pause. All topped off with premium VMCblack nickel hooks, each hand-tuned and tank-tested to ensure top performing action from the start. | Colors: Clown, Glass Ghost, Olive Green, Silver | Item ID: NMXR08CLN, NMXR08GGH, NMXR08OG, NMXR08S

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Gold, Silver | Item ID: NMJ05G, NMJ05S

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Silver | Item ID: NMJ09S

The X-RapDeep rockets towards the bottom with all positive characteristics that has made the X-Raplegendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal long cast system, 3D holographic eyes, flash foil teaser tail, Slashbaitaction, Rapala "wobble" action, suspends on pause. All topped off with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim correct right out of the box. Fish with a stop and go for enticing suspending action or slow-wind for classic Rapala"wounded-minnow" action. | Colors: Glass Ghost, Olive Green, Silver | Item ID: NMXRD10GGH, NMXRD10OG, NMXRD10S

With a double-jointed body mimicking a nice size lunch for big bass, Jackall Lures brings the Gantarel slow-floating hard swimbait to North American anglers. The Gantarel's jointed body creates a 'S' swimming pattern while being retrieved, and makes 180-degree turns when twitched which further entices big bass when they are following the bait. To add even more realism to the Gantarel swimbaits, they are equipped with feathered treble hooks. | Colors: Black Impact Gill, RT Bluegill, RT Ghost Gill, RT Spawn Gill | Item ID: JAJGANTJRBIG, JAJGANTJRRTB, JAJGANTJRRTGG, JAJGANTJRRTSPG

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Silver/Black, Silver/Blue | Item ID: PRJ5001, PRJ5003

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Silver | Item ID: NMCD09S

The Angry Eye Predator is a versatile 6 1/2 inch jointed minnow bait. If trolling is your preferred method of angling, the AEP will run at a depth range of 2-7 feet. Fish the AEP with a slow retrieve and a high rod tip and you can work the bait on the surface. The jointed body design ensures an erratic motion which allows the lure to really hunt for any species. With 3 counter balanced weights in the body of the AEP, and 6 hollow bb's in the center cavity, you can rest assured that you'll have the action and the vibration needed in any type of water conditions. Whether you're chasing huge snook, cagey lake trout or monster striped bass, the AEP is a clear choice for your path to success. | Colors: Chartreuse/Red Head, Cotton Candy, Firetiger, Pearl White Laser/Red Head, Rainbow Trout, Sardine, Silver/Chart Back/Red Head, Silver/Chart/Orange, Silver/Red Bottom, Silver/Red Head, Tennessee Shad, White/Red Head | Item ID: PCPPAE02, PCPPAE03, PCPPAE04, PCPPAE05, PCPPAE106, PCPPAE12, PCPPAE120, PCPPAE121, PCPPAE122, PCPPAE123, PCPPAE13, PCPPAE130

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Silver/Black, Silver/Blue | Item ID: PRJ1001, PRJ1002, PRJ1003

The X-Rapis "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait�" technique or with a classic Rapalawobble. The angler defines the cadence for maximum effectiveness. Loaded with features from tip to tail, textured translucent body, internal holographic foil, internal long cast system (XR04 excluded), 3D holographic eyes, flash foil teaser tails, Slashbaitaction, Rapala "wobble" action, suspends on pause. All topped off with premium VMCblack nickel hooks, each hand-tuned and tank-tested to ensure top performing action from the start. | Colors: Clown, Glass Ghost, Olive Green, Silver, Silver Blue | Item ID: NMXR10CLN, NMXR10GGH, NMXR10OG, NMXR10S, NMXR10SB