Crankbaits

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB03BGH, NMBXB03DEL, NMBXB03HOB, NMBXB03MSY, NMBXB03PGS, NMBXB03S

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Hot Mustard, Old School, Pearl Grey SHiner, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT04BBH, NMDT04BG, NMDT04CRSD, NMDT04DCW, NMDT04DEL, NMDT04DMN, NMDT04HM, NMDT04OLSL, NMDT04PGS, NMDT04RCW, NMDT04S, NMDT04SD, NMDT04SMSH

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Honey Craw, Mellow Yellow, Nasty Herring, Nasty Shad, Olive Craw, Red Craw, Sneaky Blue Chart, Tropical Shad | Item ID: GUSBD55HCW, GUSBD55MLY, GUSBD55NHR, GUSBD55NSD, GUSBD55OCW, GUSBD55RCW, GUSBD55SBC, GUSBD55TSD

A SILENT medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS5534, SKHCS5561

Need a wake bait with extra action? How about a slender minnow lure with a wild, out-of-control swimming action when trolled? You get both with the Bomber Jointed Long A. The Long A is a classic wake bait, but add the extra action of this "broke-back" model and you immediately double the surface action. When retrieved with a slow, constant pace, this jerkbait swims with an exaggerated action that catches fish. | Colors: Fire Tiger Bass, Silver Flash Blue Back, Silver Flash/Black Back, Silver Flash/Red Head, Silver Prism Black Back, Silver Prism Blue Back | Item ID: PRB15JPTB, PRB15JPTL, PRB15JXFTB, PRB15JXSI, PRB15JXSI04, PRB15JXSIL

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Chrome/Black Back, Chrome/Blue Back, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRADRB12298, PRADRB12299, PRADRB12300, PRADRB12301, PRADRB12302, PRADRB12303, PRADRB1231, PRADRB1232, PRADRB1235, PRADRB1269

The Shadow Rapcombines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap�. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rapright in a fish's strike zone. That's when things really get interesting. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Clown, Ghost, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver, Yellow Perch | Item ID: NMSDR11AS, NMSDR11BBH, NMSDR11BGH, NMSDR11BN, NMSDR11BUD, NMSDR11CLN, NMSDR11GH, NMSDR11GHSH, NMSDR11MBS, NMSDR11OG, NMSDR11PD, NMSDR11S, NMSDR11YP

The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting action. It's ability to bounce off cover like no other crankbaits triggers aggressive strikes. Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish. Most crankbait anglers know that deflection is the deal, and the new RkCrawler 55 takes advantage of a predator's built-in instinct and turns those natural instincts into secure hook-ups that show up at the weigh in! | Colors: Ayu Shad, Clear, Green Craw, Missouri Claw, Molting Craw, Mud Bug, Ozark Claw, PB & J, Phantom Brown, Phantom Green, Phantom Watermelon, Red Bug, Red Craw, Spring Craw | Item ID: GUSRC55ASD, GUSRC55CLR, GUSRC55GCW, GUSRC55MBG, GUSRC55MCW, GUSRC55MSW, GUSRC55OCW, GUSRC55PBJ, GUSRC55PBR, GUSRC55PGR, GUSRC55PWM, GUSRC55RBG, GUSRC55RCW, GUSRC55SCW

"Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years. | Colors: 5/8oz 4.5" Bone Shad, Chrome | Item ID: LCSM115074, LCSM115110

We took the already dynamic walking bait and added hand tuned effects to create a slashing, knocking topwater bait that can't be left alone. The tail weighted the lure to slightly elevate the face giving the Rover a whole new attitude and action. This action, along with new colors make this a topwater bait worthy of a championship. | Colors: Abalone Shad, Bone, Ghost Minnow | Item ID: R2PORR128G54R, R2PORR128G56R, R2PORR128S48

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR3401, PRBYHKR3403, PRBYHKR3404, PRBYHKR3405, PRBYHKR3409, PRBYHKR3411, PRBYHKR3412, PRBYHKR3421, PRBYHKR3422, PRBYHKR3423, PRBYHKR3424, PRBYHKR3425, PRBYHKR3427

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR08DMN

'Aggressive wobble and side flash 'Gets deep quick 'Slow rise at pause | Colors: Big Money, Black Silver | Item ID: PFBHBDG65BGMNY, PFBHBDG65BSV

The Aruku Shad 75 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku 75 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Shiner, Cell Mate, Chrome Black, Chrome Blue, Clear Chartreuse, Gold Black, Magic Shad, Mud Bug Red, Old Glory, Perch, Red Crawfish, Spooky Shad, Texas Craw, Wild Shiner | Item ID: GUSAS75BSR, GUSAS75CBK, GUSAS75CBL, GUSAS75CCH, GUSAS75CMT, GUSAS75GBK, GUSAS75MBR, GUSAS75MSD, GUSAS75OGL, GUSAS75PCH, GUSAS75RCF, GUSAS75SPS, GUSAS75TCW, GUSAS75WSR

The Floating Rattlin' Rogue has patterns that range from natural forage looks to bright hues that walleyes can't resist. The Floating Rattlin' Rogue is awesome in skinny moving water as well as big lakes. It catches fish with a steady retrieve, with a twitch-twitch-pause retrieve or trolled. Also fantastic on a three-way rig! | Colors: Chrome/Black Back, Chrome/Black Back Org Belly, Chrome/Blue Back, Chrome/Blue Back Org Belly, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRARA12298, PRARA12299, PRARA12300, PRARA12301, PRARA12302, PRARA12303, PRARA1231, PRARA1231OB, PRARA1232, PRARA1232OB, PRARA1235, PRARA1269

The Bomber Deep Fat Free Shad reaches depths never seen before in a Fat Free Shad. Featuring a loud rattle, it dives down to 19ft on a long cast with 10lb line, and its long lip also allows it to bounce through cover attracting reactions strike - without snagging. It still has the magical bass-catching action that made the originals so successful in tournaments across the nation, and comes equipped with super sharp Tx3 trebles to lock in those strikes. A winning choice anytime you are going after the big ones holding on ledges or in deep cover, the Bomber Deep Fat Free Shad is available in a range of killer colors. | Colors: Chartreuse Bl Sparkle, Dance's Citrus, Foxy Lady, Foxy Shad, Rayburn Gold | Item ID: PRBD8FCBSP, PRBD8FDCS, PRBD8FFL, PRBD8FFS, PRBD8FRG

The Small Fry 1 triggers powerful territorial instincts, so expect huge impulse strikes on ultra-light or medium tackle. Tremendous over weeds on 10 pound test. | Colors: Bream on Chartreuse | Item ID: BGSF1BRG

Got bass holding in brushpiles along the river channel? How about mainlake points where they drop off into deeper water? Maybe they're holding in laydowns along a bluff bank. Whenever bass or other gamefish are holding at the right depth, a Fat Free Shad Jr. will get in there and pull them out without getting snagged. It's the design of the lip, or paddle, that allows the entire Fat Free Shad family to come through thick cover. Constant pressure normally causes the bait to flip over and around wood that grabs and holds other crankbaits. With a multitude of color patterns available, you'll find several that will work at any time of year on your local waters. Tough and durable components means you'll get years of successful fishing with the Fat Free Shad Jr. | Colors: Blue Back Herring, Crawly Bottom, Dance's Citrus Shad, Dance's Crawfish, Dance's Fire Tiger, Dance's Pearl White, Dance's Tennessee Shad, Dance's Threadfin Shad, Foxy Shad, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Speckled Perch, Tiger Perch | Item ID: PRBD6FBBH, PRBD6FCWB, PRBD6FDCF, PRBD6FDCS, PRBD6FDFT, PRBD6FDPW, PRBD6FDTFS, PRBD6FDTS, PRBD6FFS, PRBD6FGGH, PRBD6FMMS, PRBD6FPSH, PRBD6FSPP, PRBD6FSTR, PRBD6FTGP

A true secret lure of the pros, the Deep Suspending Rattlin' Rogue dives to 10 feet and gets down to lethargic early season largemouth bass. Walleye and trout/salmon anglers also keep the lure secret, knowing that this minnow bait trolls to 18 feet and catches giant fish! At 6-inches in length, the Deep Suspending Rattlin' Rogue presents a long, minnow-like profile a big bite for big fish. And as a suspending lure, it can be paused right in a fish's face! | Colors: Chrome/Black Back, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Tiger Roan | Item ID: PRASSRB1207, PRASSRB12298, PRASSRB12299, PRASSRB12300, PRASSRB12301, PRASSRB12302, PRASSRB12303, PRASSRB1231, PRASSRB1232, PRASSRB1232OB, PRASSRB1235

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: 1/4oz 7cm Clear | Item ID: PFFFMN7DCLEAR

A medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Baby Carp, Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard Shad, Bluegill, Chart Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse White, Chili Craw, Citrus Shad, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, Green Tomato, Neon Bluegill, Olive Shad, Pearl/Blk Splatter w/Chart, Powder Blue Back Chartreuse, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Lavender Shad, Sexy Shad, Sexy Sunfish, Summer Sexy Shad, Sunrise Sexy Shad, Tennessee Shad | Item ID: SKHC5450, SKHC5453, SKHC5501, SKHC5503, SKHC5509, SKHC5511, SKHC5513, SKHC5517, SKHC5526, SKHC5534, SKHC5535, SKHC5538, SKHC5554, SKHC5556, SKHC5561, SKHC5563, SKHC5565, SKHC5568, SKHC5569, SKHC5570, SKHC5583, SKHC5585, SKHC5586, SKHC5590, SKHC5600, SKHC5611X, SKHC5622, SKHC5648, SKHC5650, SKHC5651, SKHC5652, SKHC5667

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR1201, PRBYHKR1203, PRBYHKR1204, PRBYHKR1205, PRBYHKR1206, PRBYHKR1207, PRBYHKR1208, PRBYHKR1210, PRBYHKR1211, PRBYHKR1212, PRBYHKR1221, PRBYHKR1222, PRBYHKR1223, PRBYHKR1224, PRBYHKR1225, PRBYHKR1227

A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCLS3W237, SKHCLS3W238, SKHCLS3W239, SKHCLS3W240, SKHCLS3W241, SKHCLS3W401, SKHCLS3W501, SKHCLS3W590, SKHCLS3W640, SKHCLS3W680, SKHCLS3W683, SKHCLS3W685, SKHCLS3WU

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Gill, Blue Shad, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live Largemouth Bass, Live Pumpkinseed, Live River Shad, Mardi Gras, Mossy, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT06BBH, NMDT06BG, NMDT06BGL, NMDT06BLZ, NMDT06BSD, NMDT06CRSD, NMDT06DCW, NMDT06DEL, NMDT06DMN, NMDT06DSSD, NMDT06FT, NMDT06HM, NMDT06HSD, NMDT06LBL, NMDT06MGRA, NMDT06MSY, NMDT06MULE, NMDT06OLSL, NMDT06PGS, NMDT06PNGN, NMDT06PRT, NMDT06PSL, NMDT06RCW, NMDT06RSL, NMDT06RTA, NMDT06RUS, NMDT06S, NMDT06SD, NMDT06SMSH

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Chartreuse Lime, Helsinki Shad, Pearl Grey Shiner | Item ID: NMDTMSS20CTL, NMDTMSS20HSD, NMDTMSS20PGS

Designed for extra shallow conditions and spooky fish, the Series 1XS adds to the versatility of the Strike Kingcrankbait lineup. This lightweight bait with a medium wobble casts extremely well for its size. Designed to be fished slow or fast, it tracks true at any speed and features the free floating rattles which are inherent to all Strike Kingpro-designed crankbaits. | Colors: Chartreuse Sexy Shad, Fire Tiger, Gizzard Shad, Sexy Shad | Item ID: SKHC1XS511, SKHC1XS513, SKHC1XS538, SKHC1XS590

The Fat A bounces off wood, rocks and other structure to mimic a stunned baitfish - which bass can't resist as an easy snack. Internal rattles bring extra attention to the lure as it's retrieved. Built of polycarbonate, the Fat A is extra buoyant as well. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Black Chart, Bone/Orange Belly, Chart Baby Bass, Foxy Shad, G-Fin/Firetiger, Oxbow Bream | Item ID: PRB06FBBO, PRB06FBN, PRB06FCBB, PRB06FFS, PRB06FFYBS, PRB06FGFT, PRB06FOB, PRB06FXC5

The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Gill, Chartreuse Black Back, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB70BLG, GUSFPSB70CBB, GUSFPSB70MLY, GUSFPSB70NSD, GUSFPSB70RCW, GUSFPSB70TSD

The POINTER DD has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 7 -8 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Chartreuse Shad, MS American Shad | Item ID: LCPT78DD250, LCPT78DD270

At 3-1/2-inches in length and weighing 3/8-ounce, the TD10 is a serious slow-sinking slender minnow that excels in moving water or any water in which you want to slowly work a specific depth. Available in flashy chrome as well as trout patterns, the TD10 is the preferred lure for anglers fishing streams and rivers for big rainbow and brown trout, walleyes and smallmouth bass, and for springtime largemouth bass fishermen on lakes and reservoirs across the country. Top-quality components compliment the detailed color patterns and big 3D eye. Swim it or twitch it for big fish. | Colors: Slick Black Minnow, Slick Brown Trout | Item ID: PRTD10491, PRTD10494

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package. | Colors: 1/3oz 7cm Chartreuse Pearl, 1/3oz 7cm Purple Tiger | Item ID: PFFFSH7JCPR, PFFFSH7JPT

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver. A unique Tungsten weight transfer system and an aerodynamic streamline design make this deep diver simple to cast and retrieve. The Little John DD 70 comes with those sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors! | Colors: Black & Blue, Cell Mate, Chartreuse Blue, Chartreuse Nasty, Citrus Light, Citrus Shad, Clear Chartreuse, Home Boy, Nasty Shad, Rootbeer Chartreuse, Spooky Nasty, Spooky Shad | Item ID: GUSLJD70BBL, GUSLJD70CBL, GUSLJD70CCH, GUSLJD70CHN, GUSLJD70CMT, GUSLJD70CSD, GUSLJD70CTL, GUSLJD70HBY, GUSLJD70NSD, GUSLJD70RBC, GUSLJD70SPN, GUSLJD70SPS

Long known as the original rattle-bait, Rat-L-Traphas been a top-seller for years and has never been offered with any other sound quality other than its' famous original rattle. Customers have pleaded with Bill Lewis Lures to offer their lure with a different versions of sound. While most agree that the original will be the best catching bait in most cases, many believe there are times when we need a change up pitch to throw. The Knock-N-Trap features the legendary tight-wiggling action of the Rat-L-Trap with the same body-profi le and hard-vibrating action. The difference is internal where it features a single-buckshot that beats like a drum in the main body cavity. This produces a lower frequency sound that allows an angler the opportunity to fish with a sound-presentation -- activating fish to bite when they refuse the traditional offering. Besides the great fish catching qualities of this lure, fi sherman will also like the value of the Knock-N-Trap. | Colors: Chartreuse Flash, Chrome Black Back, Chrome Blue Back, Gold Black Back, Rayburn Red Craw, Sexy West, Toledo Gold | Item ID: RTKRT25, RTKRT25B, RTKRT26, RTKRT308, RTKRT520, RTKRT521, RTKRT587

The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Honey Craw, Lavender Shad, Nasty Shad, Sneaky Blue Chartreuse, TN River Gizzard, Tropical Shad | Item ID: GUSBD70HCW, GUSBD70LSD, GUSBD70NSD, GUSBD70SBC, GUSBD70TRG, GUSBD70TSD

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Lively balsa core with a tough, durable copolymer shell give it the ability to get hammered all day long. Easy casting, fish this with a slow retrieve for a dynamic flashing, rolling action. | Colors: Blue Back Herring, Pearl Grey Shiner, Smelt | Item ID: NMBXWM13BBH, NMBXWM13PGS, NMBXWM13SMT

"DD equals Deep Diver" Listen up all you Pointer fans. Lucky Craft now has a new Pointer minnow to add to their repertoire. The new Pointer 100 DD is a deeper diving version of the popular Pointer 100 SP. This new Pointer 100 DD is a great bait for fishing a few feet deeper than the original 100 SP. This bait will dive about 6-7 feet deep and suspend when paused. It has a wider wobble than the Pointer 100 SP and still has the same body style. This bait can be used for a bigger profile bait in lie of the Staysee 90 SP. When the fish are holding out a little deeper this bait will get in their face and aggravate them to strike. | Colors: Chartreuse Shad | Item ID: LCPT100DD250

Livingston Lures'Dive Master 14 has a larger lip than the Dive Master Jr. and is ideal for targeting structures and entering strike zones the shallow diver can't reach. This crankbait has a compact shape, with a wide wobble and an internal rattle. The Dive Master 14 is designed to come through cover without hanging up or losing effectiveness. The deeper-diving Dive Master 20 creates savage strikes from freshwater game fish with a patented combination of sound technology, visual triggers, and realistic swimming action. When fish are holding down in the water column, the long, precision-tuned bill of the Dive Master 20 gets the lure into deep, dark waters where the lunkers typically search for prey. Livingston Lures utilizes a proprietary sound chamber technology that calls to fish with an exclusive combination of advanced rattles and internal electronics to create realistic electronic baitfish sounds when activated by water. | Colors: Baby Bass, Chartreuse Sunrise, Citrus Sparkle, Spring Craw, XXX-Shad | Item ID: LV301, LV313, LV333, LV350, LV354

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blaze, Blue, Blue Gill, Crawdad, Dark Brown Crawdad, Delta, Firetiger, Gold, Helsinki Shad, Holographic Shiner, Hot Steel, Perch, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR05B, NMSR05BG, NMSR05BLZ, NMSR05CW, NMSR05DCW, NMSR05DEL, NMSR05FT, NMSR05G, NMSR05HS, NMSR05HSD, NMSR05HSH, NMSR05P, NMSR05RCW, NMSR05S, NMSR05SD, NMSR05SFC

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blue Back Herring, Demon | Item ID: NMSR07BBH, NMSR07DMN

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Caribbean Shad, Disco Shad | Item ID: NMDTMSS20BBH, NMDTMSS20CRSD, NMDTMSS20DSSD

This lure has 30 rattles that create vibration and sound that can be heard and felt in over 40 feet of water. Tougher hardware makes this lure ideal for larger species of game fish. | Colors: Cali Craw, Chartreuse Flash, Chartreuse Shiner, Cherry Bomb, Chrome Black, Chrome Blue, Chrome Blue Bleeding Shad, Delta Craw, Diamond Dust, Gold, HD Bluegill, Orange Crawdad, Rayburn Red Craw, Red Chartreuse Belly, Red Crawfish, Sexy West | Item ID: RTMG25, RTMG25B, RTMG26, RTMG27, RTMG308, RTMG372, RTMG414, RTMG46R, RTMG48, RTMG52, RTMG520, RTMG53, RTMG558, RTMG559, RTMG587, RTMG654

The Shadow RapDeep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow RapDeep. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade right in a fish's strike zone. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Carbon, Clown, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver | Item ID: NMSDRD11AS, NMSDRD11BBH, NMSDRD11BGH, NMSDRD11BN, NMSDRD11BUD, NMSDRD11CBN, NMSDRD11CLN, NMSDRD11GHSH, NMSDRD11MBS, NMSDRD11OG, NMSDRD11PD, NMSDRD11S

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. For those times when you need to run the bait in deeper water, the CD9 Deep Diving Red-Fin reaches 10 ft and entices fish with a wide wobble (straight retrieve) or an erratic "panicked minnow" when retrieved with a twitch-twitch-pause retrieve. The Deep Diving Red-Fin is also an effective trolling lure for big walleyes, white bass, striped bass and more. Tough construction and top-quality components keep the Deep Diving Red-Fin at the top of the list for anglers coast-to-coast. | Colors: Chrome/Black, Chrome/Blue, Pearl Blue, Pearl Red | Item ID: PRCD904, PRCD906, PRCD920, PRCD928

Originally designed for tigerfish in Zimbabwe, the StutterStep is all about demanding attention. Sure, you can walk it, but you can also wag it, wobble-wake it, turn-around-twitch it and stutter step it. | Colors: Ghost Bluegill, Silverado | Item ID: RTSTP620, RTSTP836

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series Red Eyed Shad and see what happens! | Colors: 1/2oz Chart Baitfish, 1/2oz Chart Sexy Shad, 1/2oz Chili Craw, 1/2oz Chrome Sexy Shad, 1/2oz Clear Ghost Sexy Shad, 1/2oz Gold Black Back, 1/2oz Gold Sexy Shad, 1/2oz Orange Belly Craw, 1/2oz Orange Craw | Item ID: SKREYESS12406, SKREYESS12421, SKREYESS12432, SKREYESS12500, SKREYESS12514, SKREYESS12538, SKREYESS12564, SKREYESS12620, SKREYESS12648

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chart, Blue Craw, Bluegill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chili Craw, Chrome Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Gizzard Shad, Green Gizzard Shad, Green Pumpkin Craw, Natural Bream, Natural Shad, Neon Bluegill, Orange Belly Craw, Orange Bream, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad, Yellow Perch | Item ID: SKHCKVDS10108, SKHCKVDS10447, SKHCKVDS10450, SKHCKVDS10451, SKHCKVDS1046, SKHCKVDS10511, SKHCKVDS10514, SKHCKVDS10517, SKHCKVDS10535, SKHCKVDS10538, SKHCKVDS10564, SKHCKVDS10565X, SKHCKVDS10568, SKHCKVDS10586, SKHCKVDS10590, SKHCKVDS10622, SKHCKVDS10648, SKHCKVDS10650, SKHCKVDS10651, SKHCKVDS10652, SKHCKVDS10663, SKHCKVDS10667, SKHCKVDS10680, SKHCKVDS10684, SKHCKVDS10697, SKHCKVDS10699

The 2-1/2-inch TD50 Tracdown Minnow is the middle size in the Rebel Tracdown family of slender slow-sinking minnows. A slow-sinker is more effective in moving water and allows you to slowly fish any depth. Effective on bass, trophy panfish, trout and other gamefish, the TD50 comes in flashy chrome patterns as well as trout looks. Top-quality hooks and components stand up to the abuse of fish-after-fish, and the big eye gives fish a clear target to shoot for. | Colors: Moss Craw, Silver/Blue, Slick Black Minnow, Slick Brown Trout, Slick Gold Minnow, Slick Rainbow Trout | Item ID: PRTD50491, PRTD50493, PRTD50494, PRTD50495, PRTD52548, PRTD5884

The Little John MD 50 crankbait was designed by B.A. S. S. Elite Series Angler John Crews. This medium diver crankbait runs about 9 feet deep on 10 lb monofilament line to get down to those fish hanging in the mid depth zone where predators like to feed. The Little John MD 50 comes with those sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Bluegrass Craw, Cell Mate, Chartreuse Black Back, Chartreuse Blue, Chartreuse Nasty, Chrome Olive, Citrus Shad, Clear Chartreuse, Fire Craw, Green Pumpkin, Nasty Shad, Old Fire Tiger, Rootbeer Chartreuse, Rusty Gold, Spooky Nasty, Spooky Shad, Spring Craw, Sunny Bream, Watermelon Red Craw | Item ID: GUSLJM50BGC, GUSLJM50CBB, GUSLJM50CBL, GUSLJM50CCH, GUSLJM50CHN, GUSLJM50CMT, GUSLJM50CRO, GUSLJM50CSD, GUSLJM50FRC, GUSLJM50GRP, GUSLJM50NSD, GUSLJM50OFT, GUSLJM50RBC, GUSLJM50RGD, GUSLJM50SCW, GUSLJM50SNB, GUSLJM50SPN, GUSLJM50SPS, GUSLJM50WRC

Computer-controlled molding is the secret to the tournament winning Speed Trap. The process creates a very thin-walled, high-action body, which produces maximum vibration while offering incredible balance. This crankbait will not roll over at any speed. Work it slow or burn it over shallow cover, presenting the bait to the maximum number of fish. Pros have referred to the Speed Trap as the "Limit Getter" for its ability to cover water quickly and effectively. A pros quote in Bassmaster magazine explained, "It's a great search bait. I always have one tied on when I go to a lake I've never been before. It's a confidence thing. I can cover water fast and learn which areas hold bass." | Colors: Brown Mud Crawfish, Crawdad/Crystal, Hot Texas Red/Crystal | Item ID: NM65940180553, NM65940180570, NM65940180584

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks. Freshwater. | Colors: Green/Bronze, Violet/Blue | Item ID: KOTFS95MS703, KOTFS95MS705