Crankbaits

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Bling, Blue Shiner, Chrome Black, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Tenn Blush Shad, Tiger Craw, Yellow Perch | Item ID: PRBYHKK1401, PRBYHKK1402, PRBYHKK1404, PRBYHKK1406, PRBYHKK1407, PRBYHKK1409, PRBYHKK1410, PRBYHKK1411, PRBYHKK1421, PRBYHKK1422, PRBYHKK1423, PRBYHKK1424, PRBYHKK1425, PRBYHKK1427

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red-Fin create an appearance of constant motion, even when the lure is sitting still. Diving to 3 feet, the Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. Retrieved with a constant speed the Ripplin' Red-Fin swims with a wide wobble, mimics a wounded baitfish when twitched and wakes on top like a legend. | Colors: Black Ayu, Chart Minnow, Chart Perch, Chrome/Black Back, Chrome/Blue Back, Cold Water Shad, Fire Tiger, Gold/Orange, Killer Clown, Mad Clown, Smokey Minnow, White Fish, Yellow Perch | Item ID: PRC8504, PRC8506, PRC8510, PRC8542, PRC8548, PRC85553, PRC85554, PRC85555, PRC85556, PRC85557, PRC85558, PRC8569, PRC8598

The John Crews Little John DD Crankbait is designed to run deeper than the original Little John Crankbait. This bait will run down 16 to 20 Feet on 10 lb monofilament line to get down to those fish hanging on ledges where predators like to feed. The SPRO Little John DD comes in 8 fish catching colors that will help anyone catch more fish on a crankbait. | Colors: Cell Mate, Charteuse Blue, Citrus Shad, Nasty Shad, Natural Herring, Spooky Nasty | Item ID: GUSLJD90CBL, GUSLJD90CMT, GUSLJD90CSD, GUSLJD90NHR, GUSLJD90NSD, GUSLJD90SPN

The Rebel Bluegill takes realism to the next level with realistic bluegill color decoration and a precise panfish profile that swims with a tight wiggle bass and other gamefish can't resist. This shallow-running (to 3-feet-deep) square-bill features a rattle for sound attraction and needle-sharp barbless hooks proven to penetrate easier than barbed while making fish release easier and quicker. | Colors: Albino Bluegill, Fire Tiger, Natural Bluegill, Punkinseed | Item ID: PRF82535, PRF82536, PRF82537, PRF82538

A small-bodied medium diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 3 and see what happens! | Colors: Baby Carp, Black Back Chartreuse, Blue Gizzard Shad, Bluegill, Chart Belly Craw, Chart Perch, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Green Crawfish, Green Gizzard Shad, Neon Bluegill, Orange Belly Craw, Pearl/Blk Splatter w/Chart, Powder Blue Back Chartreuse, Rootbeer, Sexy Lavender Shad, Sexy Shad, Sexy Sunfish, Summer Sexy Shad, Tennessee Shad, Yellow Perch | Item ID: SKHC3450, SKHC3511, SKHC3513, SKHC3517, SKHC3526, SKHC3535, SKHC3538, SKHC3539, SKHC3556, SKHC3561, SKHC3562, SKHC3563, SKHC3564, SKHC3568, SKHC3570, SKHC3583, SKHC3590, SKHC3598, SKHC3600, SKHC3622, SKHC3648, SKHC3650, SKHC3651, SKHC3652, SKHC3667, SKHC3680

The Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to suspend horizontally right out of the package. It's equipped with #4 Gamakatsu treble hooks and an Excalibur Tear Drop Split ring for increased performance. | Colors: Chart Flash Orange Belly, Silver Flash Orange Belly, Silver Flash/Blue Back, Silver Flash/Red Head | Item ID: PRB14APXCHO, PRB14APXSI04, PRB14APXSIL, PRB14APXSIO

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Citrus Shad, Delta Red, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Powder Blue Back Chartreuse, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS80450, SKHCKVDS80517, SKHCKVDS80534, SKHCKVDS80535, SKHCKVDS80538, SKHCKVDS80561, SKHCKVDS80568, SKHCKVDS80586, SKHCKVDS80590, SKHCKVDS80598, SKHCKVDS80648, SKHCKVDS80650, SKHCKVDS80652, SKHCKVDS80663, SKHCKVDS80697, SKHCKVDS80699, SKHCKVDS80U

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option to fish from a finesse to more aggressive retrieve. Tie one on and see what monsters are hiding in the darkness. | Colors: Clown, Elite Blue, Halloween, Imposter, Moss Back Shiner, Silver | Item ID: NMSDRS09CLN, NMSDRS09EB, NMSDRS09HLW, NMSDRS09IMP, NMSDRS09MBS, NMSDRS09S

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, White Crappie | Item ID: PRC7804, PRC7807, PRC7811, PRC7822, PRC7840, PRC7842, PRC78559, PRC78560, PRC78561, PRC78562, PRC78563, PRC78564, PRC78565, PRC78566, PRC7869, PRC7899

Twitch'em, crank'em, jerk'em. They won't run deeper than 1 foot. Fish them over weedbeds, stump fields, shallow flats, and other lunker holding areas. Thousands of anglers will tell you there is nothing like the 1-Minus series for serious bass fishing. Wide wobbling action, plus rattles. Shallow water worldwide is home to the One-Minus series. From a maximum of 12 inches deep to surface and all 11-12 inches in-between, there are three different sizes and shapes to suit any fisherman. This is the series that gave Mann's ownership to the top 12 inches of the water and make it the number one super shallow crankbait. Tournament winner for over 20 years. | Colors: American Shad, Chartreuse Shad, Texas Sunrise | Item ID: MASB4E11, MASB4E3, MASB4E4

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Blue Craw, Blue Gill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, MM Pineapple Shad, Natural Bream, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Shad, Sexy Sunfish, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS25108, SKHCKVDS25447, SKHCKVDS25450, SKHCKVDS25451, SKHCKVDS25453, SKHCKVDS2546, SKHCKVDS25462, SKHCKVDS25464, SKHCKVDS25500, SKHCKVDS25511, SKHCKVDS25513, SKHCKVDS25514, SKHCKVDS25517, SKHCKVDS25526, SKHCKVDS25534, SKHCKVDS25535, SKHCKVDS25538, SKHCKVDS25554, SKHCKVDS25561, SKHCKVDS25564, SKHCKVDS25565X, SKHCKVDS25568, SKHCKVDS25569, SKHCKVDS25584, SKHCKVDS25585, SKHCKVDS25586, SKHCKVDS25590, SKHCKVDS25598, SKHCKVDS25620, SKHCKVDS25622, SKHCKVDS25648, SKHCKVDS25649, SKHCKVDS25650, SKHCKVDS25651, SKHCKVDS25652, SKHCKVDS25663, SKHCKVDS25667, SKHCKVDS25680, SKHCKVDS25684, SKHCKVDS25697, SKHCKVDS25699, SKHCKVDS25706, SKHCKVDS25868X, SKHCKVDS25MM1X, SKHCKVDS25U

Perfect for bass feeding on small forage in light to medium cover. Use light line, sensitive rod and smaller reel to keep from overpowering the lively wiggle, and keep it moving to leverage the balance of the square bill and balsa's natural bounce in underwater structure. | Colors: 1 1/4 oz - Black, 1 1/4 oz - Fire Tiger, 1 1/4 oz - Frog/White Belly, 1 1/4 oz - Perch | Item ID: PRG70002, PRG70005, PRG70006, PRG700115

Smart fisherman keep more than one size of a real producer. The Mini-Trap is perfect when fish are feeding on smaller forage. Great for largemouth, smallmouth, whitebass, and many saltwater species. | Colors: Blue Shiner, Bone/Orange Belly, Cali Craw, Chrome Black, Chrome Bleeding Shad, Chrome Blue, Chrome Shad, Diamond Dust, Gold, Lectric Silver, Liv-N-Chrome, Orange Crawdad, Rayburn Red Craw, Red Crawfish, Sexy Prism, Sexy West, Smokey Joe, Sunrise Perch | Item ID: RTMT05, RTMT06, RTMT25, RTMT253, RTMT25B, RTMT26, RTMT260, RTMT27, RTMT370, RTMT46R, RTMT506, RTMT507, RTMT520, RTMT53, RTMT559, RTMT587, RTMTL1, RTMTSY1

Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are brining back a highly sought after material that bass anglers grew to love. Made from the legendary butyrate plastic and equipped with a shaved bill, the Bandit Rackit Squarebill Crankbaits emit an intriguing sound and produce an aggressive hunting action that bass simply can't turn down. The high buoyancy rate also allows the Bandit Rackit Squarebill Crankbaits to easily deflect off cover without snagging, making them an excellent choice for fishing around wood and rocks. Finished with a set of razor sharp ewg treble hooks, the Bandit Rackit Squarebill Crankbaits return the classic butyrate plastic that our grandfather's crankbaits were made from. | Colors: Bone Orange Belly, Chartreuse Black Back Scale, Chartreuse Blue Back, Chartreuse Fleck, Fire Tiger, Mistake, Pearl Black Back, Pearl Splatterback, Red Crawfish, Tennesse Shad, Viral Perch, Yellow Orange Craw | Item ID: PRBDTRK302, PRBDTRK303, PRBDTRK320, PRBDTRK336, PRBDTRK338, PRBDTRK343, PRBDTRK358, PRBDTRK382, PRBDTRK3A87, PRBDTRK3D66, PRBDTRK3D73, PRBDTRK3D74

An extra large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. | Colors: Barfish, Black Back Chart, Blue Gizzard, Chart Sexy Shad, Chartreuse Perch, Chartreuse Shad (Shore Minno, Citrus Shad, Clear AYU, Clearwater Minnow, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, MM Copper Nose Shad, MM Pineapple Smash, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Bream, Oyster, Pearl/Blk Splatter w/Chart B, Powder Blue Back Chart, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Summer Sexy Shad, TN Shad | Item ID: SKHC8XD450, SKHC8XD453, SKHC8XD509, SKHC8XD511, SKHC8XD517, SKHC8XD534, SKHC8XD535, SKHC8XD538, SKHC8XD561, SKHC8XD568, SKHC8XD570, SKHC8XD583, SKHC8XD584, SKHC8XD585, SKHC8XD586, SKHC8XD590, SKHC8XD598, SKHC8XD611X, SKHC8XD650, SKHC8XD651, SKHC8XD652, SKHC8XD669, SKHC8XD684, SKHC8XD685, SKHC8XD688X, SKHC8XD692, SKHC8XD697, SKHC8XD699, SKHC8XDMM1X, SKHC8XDMM4X, SKHC8XDU

The Model "A" is a little slimmer, a little trimmer, a little faster wiggler and a little deeper diver than the ordinary crankbait. Plus, its bill is molded into its body to ensure extra strength and true-running capabilities. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Dark Brown Crawdad, Fire Tiger, White | Item ID: PRB05A01, PRB05ABBO, PRB05AFT, PRB05AXC4, PRB05AXC5

Made to mimic the look and motion of medium forage that larger bass prey on. Balance tackle to slightly higher test and stiffer rod for stronger tumble through heavier cover. Retrieve and pause to let lure wobble again. | Colors: Baby Bass, Chartreuse Shad, Red Crawdad | Item ID: BGBB2BB, BGBB2CSD, BGBB2RCW

Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of the Xcite XB-1 Squarebill Crankbait utilizes a tungsten ball bearing rattle to create a distinct acoustic pitch throughout the water. In addition, the Xcite Baits XB-1 Squarebill Crankbait also features an internal weight transfer system, which generates long-distance, bullet-like casts. Each Xcite Baits XB-1 Squarebill Crankbait is hand-tuned and tested before leaving the factory, so it's ready for competition straight out of the package. And if that wasn't enough, the Xcite Baits XB-1 Squarebill Crankbait is also covered in an exquisitely detailed scaling pattern, 3D eyes, and 3D gills. Available in a wide range of fish-catching colors, the Xcite Baits XB-1 Squarebill Crankbait has all of the attributes to become your new go-to shallow water workhorse. | Colors: Bluegill, Chartreuse Black Back, Ghost Minnow, Reaper Craw, Sexy Blue Back Herring | Item ID: XC7001167, XC7001172, XC7001173, XC7001178, XC7001179

The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Chartreuse Shad, Ghost Minnow, MS American Shad, MS MJ Herring, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad | Item ID: LCPT78077, LCPT78183, LCPT78238, LCPT78250, LCPT78251, LCPT78254, LCPT78268, LCPT78270

Originally designed for tigerfish in Zimbabwe, the StutterStep is all about demanding attention. Sure, you can walk it, but you can also wag it, wobble-wake it, turn-around-twitch it and stutter step it. | Colors: Bone, Ghost Shad, Silver Surfer, Silverado | Item ID: RTSTPF621, RTSTPF623, RTSTPF628, RTSTPF836

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Tenn Blush Shad, Tiger Craw, Yellow Perch | Item ID: PRBYHKR1401, PRBYHKR1402, PRBYHKR1406, PRBYHKR1407, PRBYHKR1409, PRBYHKR1410, PRBYHKR1411, PRBYHKR1421, PRBYHKR1422, PRBYHKR1423, PRBYHKR1424, PRBYHKR1425, PRBYHKR1427

The Rebel Minnow changed the fishing world by introducing a new material and a new design that produced lures that ran true, provided more decoration possibilities and proved tougher than any others on the market. Demand quickly grew for more sizes and styles for everything from striped bass off the East Coast to rainbow trout in the West, big walleyes up North and, of course, fat Southern largemouth. | Colors: Bass, Bass, Bass, Fire Tiger, Fire Tiger, Fire Tiger, Silver Black, Silver/Black, Silver/Black, Silver/Black, Silver/Blue, Silver/Blue, Silver/Blue | Item ID: PRF1001V, PRF1003V, PRF10478V, PRF1056V, PRF3001S, PRF4901V, PRF4903V, PRF49478V, PRF4956V, PRF5001V, PRF5003V, PRF50478V, PRF5056V

Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original side-to-side "wart" action with premium VMCblack nickel treble hooks. | Colors: Blue Back Herring, Bluegill, Fire Tiger, Ghost Shad, Rusty Craw, Texas Craw | Item ID: NMVM680, NMVM683, NMVM861, NMVM865, NMVM866, NMVM868

Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMCsuper-sharp hooks, this lure is effective fished anyway, anywhere. | Colors: Blazin Blue UV, Brown Crawdad, Brown Scale/Crawdad, Creek Craw, Fluorescent Red/Black HB, Green Crawdad, Hot Tiger, Metallic Silver/Chart Lip, Missouri Craw, Molting Craw, Moss Back Craw, Naturistic Brown Crayfish, Naturistic Green Crayfish, Naturistic Red Crayfish, Orange Brown Craw, Ouachita Craw, Peanut Butter Jelly Craw, Phantom Brown Crayfish, Phantom Brown Orange Craw, Phantom Green Blue Craw, Phantom Green Crayfish, Phantom Green Purple Craw, Phantom Peanut Butter Jelly, Phantom Red Craw, Purple Tiger, Red Craw, Tennessee Shad, Wart Bone, Watermelon | Item ID: NMV132, NMV163, NMV164, NMV165, NMV166, NMV167, NMV168, NMV169, NMV170, NMV171, NMV209, NMV210, NMV37, NMV38, NMV45, NMV51, NMV59, NMV62, NMV63, NMV655, NMV656, NMV657, NMV658, NMV668, NMV74, NMV82, NMV86, NMV9, NMV90

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKK1201, PRBYHKK1202, PRBYHKK1203, PRBYHKK1204, PRBYHKK1205, PRBYHKK1206, PRBYHKK1207, PRBYHKK1208, PRBYHKK1209, PRBYHKK1210, PRBYHKK1211, PRBYHKK1212, PRBYHKK1221, PRBYHKK1222, PRBYHKK1223, PRBYHKK1224, PRBYHKK1225, PRBYHKK1227

Bill Lewis brings the MR-6(mid-range 6ft) in response to pro-staff demand for a lure in this range. With a compact 2.25 inch body length, the MR-6 contains an internal weight transfer for long-casting abilities for a small-sized lure. The flattened-sides and tapered-tail combine for extreme vibration on a tight wiggle. The MR-6 has the ability to carry large size 4 Mustad Triple-Grip hooks while still maintaining superb action. We feel confident the MR-6 will quickly become your new go to crank | Colors: Amber Shad, Blood Craw, Blue Chartreuse, Bluegill, Cell Mate, Chartreuse Blaze, Citrus Shad, Ghost Craw, Pro Blue, Purple Smoke, Rayburn Red Craw, Silverado, Strawberry Craw, Tennessee Shad, Threadfin Shad | Item ID: RT6MR39, RT6MR587, RT6MR600, RT6MR602, RT6MR613, RT6MR618, RT6MR692, RT6MR693, RT6MR694, RT6MR695, RT6MR696, RT6MR697, RT6MR698, RT6MR699, RT6MR836

The STAYSEE 90SP is a very special bass attracting jerk-bait. Unlike many jerk-baits that are ripped across the surface of the water, this bait is fished 8-10 feet below the surface with a perfect nose-down and suspend retrieve. The STAYSEE 90SP is equipped with a unique combination of rattles, which create the gravity suspending action and permits long casts. The STAYSEE 90SP is available in eight colors making this suspending jerk-bait a very effective and exciting lure. | Colors: Aurora Black, Chartreuse Shad, Ghost Minnow, MS American Shad, MS Ghost Chart Shad, Pearl Threadfin Shad | Item ID: LCSS90SPV2052, LCSS90SPV2183, LCSS90SPV2225, LCSS90SPV2238, LCSS90SPV2250, LCSS90SPV2270

The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku Shad 60 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Chrome Black, Chrome Blue, Gold Black, Red Crawfish, Wild Shiner | Item ID: GUSAS60CBK, GUSAS60CBL, GUSAS60GBK, GUSAS60RCF, GUSAS60WSR

Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a "Flicker" that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. The Berkley team designed the Flicker Shad to have the perfect action all season long. Each lure is tank tested to ensure the proper action right out of the package 'Pro designed, Individually tank tested 'Weight transfer for bullet-like cast 'Mustad Ultra Point Hooks | Colors: 3/16oz 5cm Clear, Black Silver, Blue Tiger, Chartreuse Pearl, Chrome Clown, Firetiger, Purple Tiger, Racy Shad, Red Tiger | Item ID: PFFFSH5MBSV, PFFFSH5MBT, PFFFSH5MCCL, PFFFSH5MCLEAR, PFFFSH5MCPR, PFFFSH5MFT, PFFFSH5MPT, PFFFSH5MRCS, PFFFSH5MRT

Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Wether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chart Shad Pink Belly, Chartreuse Glitz, Chartreuse Red Back, Fire Engine, Hot Pink Craw, Hot Pink Glitz, Hot Pink Splatterback, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly, Midnight Redeye, Orange Push Up | Item ID: SKSHCC3590, SKSHCC3624, SKSHCC3625, SKSHCC3626, SKSHCC3627, SKSHCC3628, SKSHCC3629, SKSHCC3634, SKSHCC3635, SKSHCC3636, SKSHCC3637, SKSHCC3639

Mini crankbait catches most anything and lots of them! Beautiful finishes, reflective eyes and enticing wiggle are irresistible to the fish. If you really just want to catch something, put one on and add some fun to your fishing trip! George Cochran calls it the "Little Mr. Money". | Colors: Chartreuse Sexy Shad, Sexy Shad | Item ID: SKHCM3538, SKHCM3590

The Bomber Flat A produces a tight swimming action much like that of a lipless crankbait, but unlike those lures, the Flat A won't sink when paused. This makes it perfect for targeting inactive fish at a specific depth, a common occurrence during the prespawn and in winter. The almost-vibrating action and the ability to pause the bait right on the fish's nose makes the Deep Flat A your secret weapon. | Colors: Apple Red Crawdad/OB, Baby Bass/Orange Belly, Black/Chartreuse, Dark Brown Crawdad, Fire Tiger, Pearl Shad, Silver Flash, Tennessee Shad | Item ID: PRB02DFABBO, PRB02DFAFT, PRB02DFAFYBS, PRB02DFAMPS, PRB02DFASI, PRB02DFATS, PRB02DFAXC4, PRB02DFAXC5

The 1/2oz. Rat-L-Trap has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species. | Colors: Apricot, Ayu, Baby Bass, Barfish, Ber Trap, Black Bone Nova, Bleeding Nova Transparent, Blood Line Shad RH, Blue Gill, Blue Shiner, Blueberry Perch, Bone/Orange Belly, Candy Craw, Chart/Red Light Tiger, Chartreuse Black Back, Chartreuse Crawdad, Chartreuse Flash, Chartreuse Purple, Chinquapin, Chrome Black, Chrome Blue, Chrome Blue Back/Blk Stripe, Chrome Blue Bleeding Shad, Chrome Green, Chrome Purple, Chrome Shad, Chrome-Gold Bones, Chrome-Red Bones, Cotton Candy Craw, Creole Craw, Delta Craw, Diamond Dust, Fathead Minnow, Fire Tiger, Firetiger, Gold, Gold Blue Back, Gold Shad, Gold Tennessee Shad on Chrom, Goldfire Craw, Lake Fork Special, Lectric Silver, Liv-N-Chrome, Natural Crawfish, Nova Clown, Orange Crawdad, Orange Tiger-Craw, Oxbow, Parrot, Pinch'N Peach, Pumpkinseed, Purple Light Tiger, Rayburn Red Craw, Rayburn-Gold Bones, Red Chrome Solid, Red Crawfish, Red Crawfish/Chart Belly, Red Shad, Retro Red Bones, Rootbeer, Royale, Sexy Bone Nova, Sexy Chrome, Sexy Gold, Sexy Prism, Sexy West, Sexy Zombie, Silver Tennessee Shad, Silverado Sparkle, Smokey Joe, Stump Knocker, Sunrise Perch, Tenn Shad Trans-P, Toledo Gold, White Bleeding Shad, White Crawfish, White Glass, White Shad, White Zombie, Yearling Bass, Yellow Perch, Z Nova | Item ID: RTRT05, RTRT06, RTRT09, RTRT114, RTRT17, RTRT22, RTRT24, RTRT25, RTRT251, RTRT253, RTRT254, RTRT255, RTRT258, RTRT25B, RTRT25G, RTRT25P, RTRT25SPC, RTRT26, RTRT260, RTRT261, RTRT262, RTRT263, RTRT264, RTRT266, RTRT26B, RTRT27, RTRT275, RTRT284, RTRT30, RTRT308, RTRT315, RTRT318, RTRT372, RTRT376, RTRT379, RTRT39C, RTRT40, RTRT414, RTRT46N, RTRT46R, RTRT46WH, RTRT48, RTRT506, RTRT507, RTRT520, RTRT520C, RTRT520G, RTRT521, RTRT522, RTRT524, RTRT53, RTRT537, RTRT538, RTRT55, RTRT558, RTRT561, RTRT562, RTRT566, RTRT567, RTRT570, RTRT572, RTRT573, RTRT577, RTRT580, RTRT582, RTRT587, RTRT612, RTRT617, RTRT640, RTRT641, RTRT642, RTRT643, RTRT646, RTRT820, RTRT836, RTRTL1, RTRTSY1, RTRTSY2, RTRTSY3, RTRTSY8, RTRTW1, RTRTW4

Another great addition to Strike King's incredible line-up of hardbaits, the Strike King Pro Model Lucky Shad offers all of the advantages of balsawood without any of the drawbacks of the sometimes-fragile medium. Designed with an elongated body and flat sides, the Strike King Pro Model Lucky Shad delivers a tight action and tons of attention-grabbing flash. For added attraction, the Strike King Pro Model Lucky Shade is built with lifelike 3D eyes and comes equipped with free-floating rattles that emit an enticing acoustic footprint. Offered in a number of detailed colors, the Strike King Pro Model Lucky Shad is a shoe-in to become your new "go-to" lure. | Colors: Blue Gizzard, Chartreuse Perch, Chartreuse Shad, Chili Craw, Chrome Blue, Chrome Sexy Shad, Citrus Shad, Clearwater Minnow, DB Craw, Delta Red, Gold Black Back, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Oyster, Sexy Blue Back Herring, Sexy Shad, Silver TN Shad, Summer Sexy Shad, Turtle Shad, Yellow Perch | Item ID: SKHCLS3401, SKHCLS3450, SKHCLS3458X, SKHCLS3506, SKHCLS3514, SKHCLS3534, SKHCLS3568, SKHCLS3583, SKHCLS3584, SKHCLS3586, SKHCLS3590, SKHCLS3598, SKHCLS3648, SKHCLS3650, SKHCLS3652, SKHCLS3663, SKHCLS3667, SKHCLS3680, SKHCLS3684, SKHCLS3685, SKHCLS3697, SKHCLS3699, SKHCLS3U

The Bomber Square A is one of the most snag-resistant shallow-running crankbaits on the market. The big, buoyant body compliments the squared paddle lip to aid in helping the Square A bounce through cover, ricochet off structure and float up and out of trouble. New high-tech color patterns are paired with proven classics, in two sizes. Both versions dive to just 3 feet. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Fire Tiger, Foxy Shad, Oxbow Bream | Item ID: PRB04SLBBO, PRB04SLFS, PRB04SLFT, PRB04SLOB, PRB04SLXC5

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: Slick Blue Alewife | Item ID: PFFFMN11DSLBA

'The premier casting shad 'Irresistible side roll and tail wag 'Slow rise at pause | Colors: Brown Mustard, Chameleon Pearl, Special Red Craw, Spring Craw | Item ID: PFBHBBS5BMUST, PFBHBBS5CMPRL, PFBHBBS5SGCR, PFBHBBS5SPCR

The Rk Crawler MD 55 crankbait was desighned by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the RkCrawler 55. With a shallower dive angle, this bait will be able to come through rock s more like a square bill crankbait to deflect off cover and draw more strikes. When the fish are shallower then 7 feet, the RkCrawler MD should be your go-to RkCrawler. | Colors: 1/2oz Green Craw, 1/2oz Molting Craw, 1/2oz Phantom Brown, 1/2oz Phantom Green, 1/2oz Phantom Watermelon, 1/2oz Red Craw, 1/2oz Spring Craw | Item ID: GUSRCMD55GCW, GUSRCMD55MCW, GUSRCMD55PBR, GUSRCMD55PGR, GUSRCMD55PWM, GUSRCMD55RCW, GUSRCMD55SCW

A SILENT small-bodied deep diver, the Series 4 is designed to enhance castability, thus reaching maximum depths. One of the most popular proModel/medium on the market! | Colors: Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard, Chartreuse Belly Craw, Chartreuse Sexy Shad, Clear Ghost Sexy Shad, Fire Tiger, Gizzard Shad, Green Gizzard, Green Tomato, Orange Belly Craw, Pearl Chartreuse Belly, Rootbeer, Sexy Shad, Tennessee Shad | Item ID: SKHC4S500, SKHC4S503, SKHC4S511, SKHC4S513, SKHC4S517, SKHC4S518, SKHC4S535, SKHC4S538, SKHC4S562, SKHC4S563, SKHC4S564, SKHC4S568, SKHC4S569, SKHC4S583, SKHC4S590

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerkbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Bream, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Gold Rogue, Golden Bass, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Silver w/Black Stripes, Tiger Roan | Item ID: PRARB1207, PRARB1223, PRARB1226, PRARB12298, PRARB12299, PRARB12300, PRARB12301, PRARB12302, PRARB12303, PRARB1231, PRARB1231OB, PRARB1232, PRARB1232OB, PRARB1235, PRARB1269, PRARB1276

The Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world a standby for all anglers who walk stream banks or small lakes around the world. Its small, life-like profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow running crawfish bait and enjoy the true-running stability that catches fish. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Flaming Junebug, Moss Crawfish, Natural Tan, Natural Tan, Nest Robber, Stream Crawfish | Item ID: PRD7734, PRD7735, PRD77550, PRD77551, PRD7760, PRD7765, PRD7767, PRD7775, PRD7784, PRF77550, PRF77551

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this deep running crawfish bait and enjoy the true-running stablility that makes this Rebel lure a winner. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Moss Crawfish, Natural Tan, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRD7634, PRD7635, PRD7640, PRD7660, PRD7665, PRD7667, PRD7675, PRD7684, PRF76550, PRF76551

The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It's the super-realistic body and paint scheme combined with the distinct pulsating action that makes it irresistible to fish. Effective on largemouth and smallmouth bass, walleyes, all species of trout and other gamefish | Colors: Cajun Crawdad, Chart./Green Back Crawfish, Chartreuse/Brown, Ditch (brown), Moss Crawfish, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRF7634, PRF7635, PRF7640, PRF7660, PRF7665, PRF7667, PRF7675, PRF7684

The BOOYAH Streak IV is a big, deep-diving crankbait that weighs right at 2 ounces for extreme casting distances and then cranks down to nearly 25 feet with an aggressive dive plane and hard wobble. That extra weight is offset by a unique foam-injected body that allows the added weight without sacrificing any buoyancy. Wire-through design adds unbreakable strength from the line tie to the 1/0 EWG hooks for landing the big ones. More importantly, bass have never heard anything like the BOOYAH Streak IV. A patented design forces the sound out of the bill - unlike any other crankbait available. That focused sound penetrates the water farther than traditional crankbaits. | Colors: Blue Moon, Chartreuse Craw, Emerald Moon, Moon Glow, Natural Pearl, Real Gizzard Shad, Silver Blue Citrus, Texas Monster | Item ID: PRBYST428, PRBYST429, PRBYST430, PRBYST431, PRBYST432, PRBYST433, PRBYST434, PRBYST435

A big-body, deep-diver, the DD14 covers the 12-14 foot range. Like the DD22, the DD14 features a unique butyrate sound profile and classic Norman medium-wide wobble. | Colors: Nutter Shad, SX Shad Chartreuse, White/Black/Green Flk | Item ID: NLDD14141, NLDD14262, NLDD14269CSX

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Blue Gill, Chartreuse Black Back, Clear Chartreuse, Honey Craw, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB55BLG, GUSFPSB55CBB, GUSFPSB55CCH, GUSFPSB55HCW, GUSFPSB55MLY, GUSFPSB55NSD, GUSFPSB55RCW, GUSFPSB55TSD

The McRip 85 was designed by BASS Elite Series Angler Mike McClelland to be a deep diving suspending jerkbait. The McRip 85 has an aggressive slashing action, features sticky sharp Gamakatsu treble hooks, and comes in an array of fish-catching colors. | Colors: Cell Mate, Spooky Shad | Item ID: GUSMR85CMT, GUSMR85SPS

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Shad, Silver | Item ID: NMSR09CW, NMSR09DCW, NMSR09HSD, NMSR09S, NMSR09SD

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. | Colors: 7cm Lavendar Shad | Item ID: PFBHBDRTC175LAVS

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Red Crawdad, Shad, Silver | Item ID: NMSR08CW, NMSR08DCW, NMSR08HSD, NMSR08RCW, NMSR08S, NMSR08SD