Crankbaits

From shallow pencil reeds and eelgrass to deeper hydrilla lines, the Golden Shiner Swimbaits are designed for the shallow water fisheries, where giant Bass often chase this elusive baitfish. With two sizes and a medium-slow sink rate, these swimbaits will make even a veteran "shiner fisherman" take a second look. Freshwater. | Colors: 5oz 8" Gold/Black, 5oz 8" Silver/Blue | Item ID: KOGSS200MS701, KOGSS200MS704

Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Wether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chartreuse Red Back, Hot Pink Glitz, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly | Item ID: SKSHCC3XD590, SKSHCC3XD626, SKSHCC3XD627, SKSHCC3XD628, SKSHCC3XD629

Here's something stream trout, panfish and bass haven't seen before! The Rebel Raider is less than 2-inches in length but produces fish in a big way. It's a slow-sinking, underwater walking lure, sashaying back and forth as you twitch the rod tip. In four essential color patterns, the Rebel Raider is perfect for skinny water anywhere. | Colors: Citrus Shad, Gold Flash/Black, Silver Flash/Black | Item ID: PRS60514, PRS60515, PRS60517

For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Gold Black, Silver/Black Back, Silver/Blue Back | Item ID: AC250GB, AC250SB, AC250SBL

The smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. | Colors: Black Splat, Chart/Blue, Chili Bowl, Copper Green, Firetiger, Gold SX Shad, Nutter Shad, Red Ear, Splatter Bass, SX Shad, White Ghost, White/Black | Item ID: NLLN139, NLLN141, NLLN150, NLLN181, NLLN227, NLLN249, NLLN253, NLLN262, NLLN269, NLLN269GSX, NLLN302, NLLNF135

From Japan with love, the Jackall Riser Bait 007 delivers a one of a kind, panicked action that recreates the movement of a baitfish as it skitters across the surface in an attempt to evade predators. Designed with a precisely angled, upward metal lip, the Riser Bait 007 jumps to the surface almost immediately, and generates an erratic skipping action that triggers explosive topwater strikes. Backed by two sticky sharp Japanese treble hooks that provide unparalleled hook penetration, the Jackall Riser Bait 007 is the James Bond of topwater fishing. | Colors: Bluegill, Bone White, Chart Back Pearl, RT Holo Minnow, RT Minnow | Item ID: JAJRIS007B, JAJRIS007BW, JAJRIS007CHBP, JAJRIS007RTHLM, JAJRIS007RTM

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Apple Shad, Black Back Chartreuse, Blue Craw, Blue Gill, Blue Shad, Brown Craw, Chart Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, How Bout It, KVD Cataouatche Special, MM Caramel Apple Shiner, MM Copper Nose Shad, MM Moongill, MM Pineapple Smash, MM Sexy Rock Star, Natural Bream, Natural Shad, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Pearl Splatterbk Chart Belly, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Reel Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Sexy Sunfish, Spotted Banana, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Turtle Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS15108, SKHCKVDS15447, SKHCKVDS15450, SKHCKVDS15451, SKHCKVDS15453, SKHCKVDS15456X, SKHCKVDS15458X, SKHCKVDS1546, SKHCKVDS15462, SKHCKVDS15464, SKHCKVDS15500, SKHCKVDS15511, SKHCKVDS15513, SKHCKVDS15514, SKHCKVDS15517, SKHCKVDS15526, SKHCKVDS15534, SKHCKVDS15535, SKHCKVDS15538, SKHCKVDS15554, SKHCKVDS15561, SKHCKVDS15564, SKHCKVDS15565X, SKHCKVDS15568, SKHCKVDS15569, SKHCKVDS15570X, SKHCKVDS15584, SKHCKVDS15585, SKHCKVDS15586, SKHCKVDS15590, SKHCKVDS15598, SKHCKVDS15605, SKHCKVDS15611X, SKHCKVDS15620, SKHCKVDS15622, SKHCKVDS15648, SKHCKVDS15649, SKHCKVDS15650, SKHCKVDS15651, SKHCKVDS15652, SKHCKVDS15663, SKHCKVDS15667, SKHCKVDS15680, SKHCKVDS15684, SKHCKVDS15688X, SKHCKVDS15690X, SKHCKVDS15697, SKHCKVDS15699, SKHCKVDS15703X, SKHCKVDS15706, SKHCKVDS15765X, SKHCKVDS15868X, SKHCKVDS15MM1X, SKHCKVDS15MM2X, SKHCKVDS15MM3X, SKHCKVDS15MM4X, SKHCKVDS15MM5X, SKHCKVDS15SH699, SKHCKVDS15U

The name Strike King is not exclusive to bass fishing. In fact, aside from black bass, we have produced many products that have allowed anglers pursuing white bass, redfish, catfish, panfish, and crappie to be successful in their efforts. After much testing, research and development, Strike King is running headlong into the walleye market with our Walleye Elite Series! The Bonsai Shad is a 4" bait that offers a tight wiggle and a slender profile. It is a popular choice for most any walleye hardbait scenario. | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCBS4W237, SKHCBS4W238, SKHCBS4W239, SKHCBS4W240, SKHCBS4W241, SKHCBS4W401, SKHCBS4W506, SKHCBS4W590, SKHCBS4W640, SKHCBS4W680, SKHCBS4W683, SKHCBS4W685, SKHCBS4WU

Sometimes you've got to go small if you want to catch fish. The Teeny Wake-R is perfect for fishing shallow water or during the shad or baitfish spawn. It teases fish with a semi-roll that shows its flash and a waking side-to-side wobble that produces intense strikes. | Colors: Chart/Black, Fire Tiger, Foxy Shad | Item ID: PRT91518, PRT91519, PRT91521

The NXS is a bottom-grinding beast. In 12-16 feet of water, it will dig into the bottom to mimic feeding baitfish or crawdads. The butyrate body is extremely buoyant, which allows you to back it out of snags if they happen. | Colors: Chartreuse Blue, Chili Bowl, Money, Nutter Shad, Psycho Shad, SX Shad, SX Shad Chartreuse, Tropical Shad | Item ID: NLNXS178, NLNXS181, NLNXS262, NLNXS269, NLNXS269CSX, NLNXS360, NLNXSF135, NLNXSPC333

�DEADLY BAIT FOR ALL SPECIES: Designed just for trout but other species like them too �JERK BAIT ACTION: Long slender design is perfect for stop and go action/jerk bait type action �RATTLES: Small rattles add to the effectiveness of this lure �EVENLY WEIGHTED: This crank is evenly weighted to keep it at a controlled depth when stopped. 'SHALLOW RUNNER: This cranks runs 2-4 ft deep. �The Trout Magnet Crank is designed for trout but is deadly for all species. The long slender design creates the perfect stop and go action. This lure also rattles on the move, adding to its overall effectiveness. A shallow runner, this crank runs 2-4 ft deep and is evenly weighted to keep it at a controlled depth. | Colors: Brook Trout 2.5'' 1pk, Brown Trout 2.5'' 1pk, Hawk 2.5'' 1pk, Rainbow Trout 2.5'' 1pk, Southern Belle 2.5'' 1pk, ZG 2.5'' 1pk | Item ID: LL12038, LL32014, LL32016X, LL87317, LL87318, LL87320

A medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Apple Shad, Barfish, Black Back Chartreuse, Bleu Shad, Blue Gizzard, Chart Perch, Chartreuse Belly Craw, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Blue, Citrus, Clearwater Minnow, Crystal Shad, DB Craw, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, How Bout It, MM Moongill, Natural Bream, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Bream, Orange Sparkle, Oyster, Pearl Black w/Chart Belly, Phantom Perch, Powder Blue Back Chartreuse, Pro Blue, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Spotted Banana, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, Tennessee Shad, Turtle Shad, Yellow Perch | Item ID: SKHC6XD401, SKHC6XD450, SKHC6XD453, SKHC6XD456X, SKHC6XD458X, SKHC6XD461X, SKHC6XD462, SKHC6XD464, SKHC6XD509, SKHC6XD511, SKHC6XD517, SKHC6XD534, SKHC6XD535, SKHC6XD538, SKHC6XD554, SKHC6XD561, SKHC6XD562, SKHC6XD563, SKHC6XD568, SKHC6XD570, SKHC6XD583, SKHC6XD584, SKHC6XD585, SKHC6XD586, SKHC6XD590, SKHC6XD598, SKHC6XD611X, SKHC6XD648, SKHC6XD650, SKHC6XD651, SKHC6XD652, SKHC6XD663, SKHC6XD667, SKHC6XD680, SKHC6XD681, SKHC6XD682, SKHC6XD684, SKHC6XD685, SKHC6XD688X, SKHC6XD690X, SKHC6XD692, SKHC6XD697, SKHC6XD699, SKHC6XD703X, SKHC6XD765X, SKHC6XDMM2X, SKHC6XDU

The ima Skimmer is unique among hard plastic topwater stickbaits in that only the ima Skimmer has the slender body shape of a 5" soft plastic stickbait. This slim profile has proven to be one of the most appealing bass lure shapes ever. There's a whole lot to be said simply for this slender profile and silhouette, and the ima Skimmer is really the only topwater hardbait that has it. A large part of the Skimmer's action is caused on the ending movement of each zig or zag as the tail-weighted back end of the ima Skimmer stirs the water wildly causing a large boil. So every time that the Skimmer zigs or zags left or right, the final movement of the weighted tail stirs the surface into a large boil, and the Skimmer slips out barely ahead of the boil, just like a desperate baitfish narrowly escaping a bass's lunge. The Skimmer's action then becomes a non-stop series of ever-widening boils emanating behind it. It's like having a school of surface-feeding bass on the scene, all boiling the surface behind the ima Skimmer's tail. If there's ever anything that gets a non-committal bass to bite, it is other bass feeding in front of it - and that's the competitive feeding cue that the Skimmer's tail-stirring movement sends out to all bass within range of sensing the surface-feeding boils trailing out behind the Skimmer. | Colors: 3/8oz American Shad, 3/8oz Bone, 3/8oz Ghost Blue Back, 3/8oz Ghost Minnow, 3/8oz Chrome | Item ID: IMISK105, IMISK109, IMISK135, IMISK143, IMISK185

Fat-bodied and shallow diving, the Mad N is prime pick when you need to imitate a panicked baitfish. Flared gills, 3D eyes add to the realism, while a coffin lip keeps you cranking instead of hanging up. | Colors: Chart/Black/Orange, Chili Bowl Craw, Gold SX Shad, Lavender Shad, SX Shad | Item ID: NLMDN21, NLMDN269, NLMDN269GSX, NLMDN73, NLMDNF135

The Creek Chub Jointed Pikie is absolutely irresistible to big predatory fish! The Creek Chub Jointed Pikie is one of the best lures made for northern pike, musky, trophy bass and inshore gamefish. Its fantastic for casting and trolling, manufactured with sturdy hardware made for the long haul. | Colors: Perch, Pikie | Item ID: PRI3000PPE, PRI3000PPI

Sometimes you need to go smaller to catch bigger bass. In those situations, the Deep Tiny N is your go-to crankbait. This ultralight works the 4-6 range with a tight wiggle. | Colors: Bumble Bee, Chart/Blue, Chrome Blue, Silver/Black, Spring Craw, Tennessee Shad, White/Chart | Item ID: NLDTN01, NLDTN03, NLDTN147, NLDTN153, NLDTN154, NLDTN181, NLDTN183

The Rebel Humpback is a classic, shallow-running crankbait. It dives to one foot and can be used to swim above or near vegetation and cover. It's a good choice to fish around jetties, wingdams or rock structures. | Colors: 1/4oz 1.75'' Black/Gold, 1/4oz 1.75'' Brown Crawfish, 1/4oz 1.75'' Fire Tiger, 1/4oz 1.75'' Green Shad, 1/4oz 1.75'' Pearl Shad, 1/4oz 1.75'' Silver Black, 1/4oz 1.75'' Silver/Black, 1/4oz 1.75'' Silver/Blue | Item ID: PRF2501, PRF2502, PRF2503, PRF2535, PRF25545, PRF25546, PRF25547, PRF2556

The Brad's Wiggler series crankbaits from B.S. Fish Tales are a superb action floating crankbait. The 3" crankbait dives 6 to 13 feet and comes equipped with VMC Hooks. Each Brad's Wiggler utilizes a two piece molded construction for superior strength and durability to meet the demands from the most avid fisherman. Brad's Wigglers are used for just about any gamefish that inhabits North America, including salmon and steelhead, walleye, and of course, largemouth and smallmouth bass. Bump one of these beauties off a few sticks or grind them through the rocks and see if you don't get the rod ripped out of your hand. | Colors: Fluor Red Black Hrgb, Green Back/Yellow/Craw/Orang, Green/Red Throat/Orange, Orange Craw, Red Back/Black Craw/Orange, Red Back/Craw/Natural, Red Tiger | Item ID: BDBW17, BDBW45, BDBW48, BDBW49, BDBW51, BDBW53, BDBW71

The Fat A is unmatched in its ability to deflect off cover, so throw it into heavy rock and wood cover with confidence. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Black Chart, Bone/Orange Belly, Chart Baby Bass, Foxy Shad, G-Fin/Firetiger, Oxbow Bream | Item ID: PRB05FBBO, PRB05FBN, PRB05FCBB, PRB05FFS, PRB05FFYBS, PRB05FGFT, PRB05FOB, PRB05FXC5

The Heddon Spit'n Image perfectly mimics the frantic antics of a fleeing shad in fact, it's the Spit'n Image of one! When retrieved, the Spit'n Image moves from side to side; at rest, the tail sits low in the water. | Colors: 7/16oz 3.25'' Bay Anchovy, 7/16oz 3.25'' EmeraldShiner, 7/16oz 3.25'' Needle Fish, Gizzard Shad, Tennessee Shad, Threadfin Shad | Item ID: PRX9270BAC, PRX9270DGS, PRX9270DTFS, PRX9270DTS, PRX9270ESH, PRX9270NFH

The Rebel TD49 Tracdown Minnow measures just 1-5/8-inches and is perfect for panfish, trout, bass and other gamefish. The Tracdown is a slow-sinking lure designed for success in moving water because there's less line resistance as the bait gets down to the level of the fish and stays there even during a pause in the retrieve. Available in multiple color patterns, including flashy chrome/blue and trout patterns, the TD49 also excels in cold, still water when you need to get a lure to a certain depth and work it slowly. A big eye gives fish a clear target and quality components hold up to the rigors of catching fish-after-fish. | Colors: Silck Black Minnow, Slick Brown Trout, Slick Gold Minnow, Slick Rainbow Trout | Item ID: PRTD49491, PRTD49493, PRTD49494, PRTD49495

A medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Apple Shad, Barfish, Black Back Chart, Bleu Shad, Blue Gizzard, Chart Perch, Chartreuse Belly Craw, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Blue, Citrus Shad, Clearwater Minnow, Crystal Shad, DB Craw, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, MM Caramel Apple Shiner, MM Copper Nose Shad, MM Moongill, MM Pineapple Smash, MM Sexy Rock Star, Natural Bream, Natural Shad, Neon Bluegill, Olive Shad, Orange Bream, Oyster, Pearl Black w/Chart Belly, Phantom Perch, Powder Blue Back Chartreuse, Pro Blue, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Turtle Shad, Yellow Perch | Item ID: SKHC5XD401, SKHC5XD450, SKHC5XD453, SKHC5XD456X, SKHC5XD458X, SKHC5XD462, SKHC5XD464, SKHC5XD509, SKHC5XD511, SKHC5XD517, SKHC5XD534, SKHC5XD535, SKHC5XD538, SKHC5XD554, SKHC5XD561, SKHC5XD562, SKHC5XD563, SKHC5XD568, SKHC5XD570, SKHC5XD583, SKHC5XD584, SKHC5XD585, SKHC5XD586, SKHC5XD590, SKHC5XD598, SKHC5XD611X, SKHC5XD648, SKHC5XD650, SKHC5XD651, SKHC5XD652, SKHC5XD663, SKHC5XD667, SKHC5XD680, SKHC5XD681, SKHC5XD682, SKHC5XD684, SKHC5XD685, SKHC5XD688X, SKHC5XD690X, SKHC5XD692, SKHC5XD697, SKHC5XD699, SKHC5XDMM1X, SKHC5XDMM2X, SKHC5XDMM3X, SKHC5XDMM4X, SKHC5XDMM5X

The name Strike King is not exclusive to bass fishing. In fact, aside from black bass, we have produced many products that have allowed anglers pursuing white bass, redfish, catfish, panfish, and crappie to be successful in their efforts. This year, after much testing, research and development, Strike King is running headlong into the walleye market with the introduction of our Walleye Elite Series! The Banana Shad rounds out the line at 5" long. It emits a wide tail action from its large profile that is sure to trigger a bite from trophy walleye. | Colors: Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Gold Black Back, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCBNS5W237, SKHCBNS5W238, SKHCBNS5W239, SKHCBNS5W240, SKHCBNS5W241, SKHCBNS5W401, SKHCBNS5W506, SKHCBNS5W590, SKHCBNS5W640, SKHCBNS5W680, SKHCBNS5W683, SKHCBNS5W685, SKHCBNS5WU

The Red Eyed Shad has become the standard lipless crankbait on both the pro tour, as well as your home lake. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features awesome paint schemes, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome and really sets it apart! Sometimes a different sound is the key to success. The Tungsten 2 Tap Series models have a single tungsten rattle that has a one-knocker type sound which is completely different from the regular Red Eyed Shad. The Tungsten 2 Tap features all the same characteristics of the original Red Eyed Shad, but with a different sound. The Tungsten 2 Tap is magic on pressured waters, extremely clear water, or when an active school of fish turns off. | Colors: 1/2 oz Albino Craw, 1/2 oz Blue Craw, 1/2 oz Brown Craw, 1/2 oz Chartreuse Belly Craw, 1/2 oz Chartreuse Sexy Shad, 1/2 oz Chili Craw, 1/2 oz Chrome Black, 1/2 oz Chrome Blue, 1/2 oz Chrome Sexy Shad, 1/2 oz Delta Red, 1/2 oz Gold Black Back, 1/2 oz Green Pumpkin Craw, 1/2 oz Green Tomato, 1/2 oz Natural Bream, 1/2 oz Natural Shad, 1/2 oz Orange Belly Craw, 1/2 oz Orange Bream, 1/2 oz Orange Craw, 1/2 oz Rayburn Red, 1/2 oz Royal Purple, 1/2 oz Royal Red, 1/2 oz Sexy Shad, 1/2 oz Silver TN Shad, 3/4 oz Albino Craw, 3/4 oz Chartreuse Belly Craw, 3/4 oz Chartreuse Sexy Shad, 3/4 oz Chili Craw, 3/4 oz Chrome Black, 3/4 oz Chrome Blue, 3/4 oz Chrome Sexy Shad, 3/4 oz Delta Red, 3/4 oz Gold Black Back, 3/4 oz Green Tomato, 3/4 oz Natural Bream, 3/4 oz Natural Shad, 3/4 oz Orange Belly Craw, 3/4 oz Orange Bream, 3/4 oz Orange Craw, 3/4 oz Rayburn Red, 3/4 oz Royal Purple, 3/4 oz Royal Red, 3/4 oz Sexy Shad, 3/4 oz Silver TN Shad, Chartreuse Perch, Chartreuse Shad, Citrus Shad, DB Craw, Gold Sexy Shad, Olive Shad, Oyster, Phantom Perch, Sugar Daddy | Item ID: SKREYESDTT12108, SKREYESDTT12401, SKREYESDTT12402, SKREYESDTT12406, SKREYESDTT12421, SKREYESDTT12430, SKREYESDTT12447, SKREYESDTT12448, SKREYESDTT12450, SKREYESDTT12451, SKREYESDTT12452, SKREYESDTT12453, SKREYESDTT12454, SKREYESDTT1246, SKREYESDTT12462, SKREYESDTT12464, SKREYESDTT12514, SKREYESDTT12534, SKREYESDTT12538, SKREYESDTT12562, SKREYESDTT12564, SKREYESDTT12584, SKREYESDTT12590, SKREYESDTT12598, SKREYESDTT12620, SKREYESDTT12648, SKREYESDTT12650, SKREYESDTT12663, SKREYESDTT12667, SKREYESDTT12685, SKREYESDTT12697, SKREYESDTT12699, SKREYESDTT34401, SKREYESDTT34402, SKREYESDTT34406, SKREYESDTT34421, SKREYESDTT34430, SKREYESDTT34448, SKREYESDTT34450, SKREYESDTT34451, SKREYESDTT34452, SKREYESDTT34454, SKREYESDTT34514, SKREYESDTT34538, SKREYESDTT34562, SKREYESDTT34564, SKREYESDTT34590, SKREYESDTT34648, SKREYESDTT34663, SKREYESDTT34685, SKREYESDTT34697, SKREYESDTT34699

The Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to suspend horizontally right out of the package. It's equipped with #4 Gamakatsu treble hooks and an Excalibur Tear Drop Split ring for increased performance. | Colors: Blue Flash, Chart Flash/Orange Belly, Golden Bengal, Pewter Pearl, Silver Flash/Blue Back, Silver Flash/Orange Belly, Watermelon Pearl | Item ID: PRB15APBLF, PRB15APTGB, PRB15APTPP, PRB15APTWP, PRB15APXCHO, PRB15APXSIL, PRB15APXSIO

The Bomber Square A is one of the most snag-resistant shallow-running crankbaits on the market. The big, buoyant body compliments the squared paddle lip to aid in helping the Square A bounce through cover, ricochet off structure and float up and out of trouble. New high-tech color patterns are paired with proven classics, in two sizes. Both versions dive to just 3 feet. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Chart/Black Scale, Dark Brown Crawdad, Fire Tiger, Foxy Momma, Foxy Shad, Oxbow Bream | Item ID: PRB05SLBBO, PRB05SLFMM, PRB05SLFS, PRB05SLFT, PRB05SLFYBS, PRB05SLOB, PRB05SLXC4, PRB05SLXC5

The Wally Diver has proven that its slender profile and tight wiggle produce big walleye, and bass, too. The Wally Diver legend began on the Great Lakes and has spread everywhere walleye swim. Its wide swimming action increases hooksets and is equally effective cast or trolled. The Wally Diver series is Cotton Cordell's most popular line and an essential trolling bait for walleye anglers everywhere. | Colors: Assortment, Asteroid, Chart/Orange, Chart/Red Eye, Chartreuse, Chartreuse, Chrome/Black Back, Chrome/Black Back, Chrome/Blue Back, Chrome/Blue Back, Chrome/Red Eye, Chrome/Sp Blue, Dr Death, Fire Tiger, Fire Tiger, Fire Tiger/GL, Fl Red/Black, Fl Red/Black, Gold Perch, Gold Perch, Gold/Black, Gold/Black, Gold/Orange, Golden Shiner, Got A Worm, Perch, Perch, Purple Demon, Purple Rain, Purple Salamander, Special Perch, Trick Or Treat, Walleye Candy, White/Red Head, White/Red Head, Wonder Bread, Yellow Perch | Item ID: PRCD503, PRCD504, PRCD506, PRCD5106, PRCD5114, PRCD522, PRCD5299, PRCD5335, PRCD5338, PRCD5339, PRCD5340, PRCD5343, PRCD541, PRCD542, PRCD543, PRCD551, PRCD5577, PRCD5578, PRCD5579, PRCD5580, PRCD5581, PRCD5582, PRCD5583, PRCD5584, PRCD569, PRCD595, PRCD603, PRCD604, PRCD606, PRCD6106, PRCD622, PRCD641, PRCD642, PRCD651, PRCD669, PRCD695, PRPK3CD51

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blue Back Herring, Demon | Item ID: NMSR05BBH, NMSR05DMN

For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Silver/Black Back, Silver/Blue Back | Item ID: AC450SB, AC450SBL

The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is more durable than plastic, a silent weight transfer system using soft tungsten translates into incredibly long casts for a small crankbait. We used the world's sharpest trebles made by Gamakatsu. The Little John crankbaits are the best shallow-running crankbait available and comes in an array of fish-catching colors. | Colors: Blood Craw, Blue Grass Craw, Cell Mate, Chartreuese Blue, Chartreuse Black Back, Chartreuse Nasty, Citrus Shad, Clear Chartreuse, Delta Craw, Fire Craw, Nasty Shad, Old Fire Tiger, Old Glory, Pig Pen, Rootbeer Chartreuse, Spooky Nasty, Spooky Shad, Spring Craw, Sunny Bream, Watermelon Red Craw, Western Chart Black, Western Craw | Item ID: GUSLJ50BCW, GUSLJ50BGC, GUSLJ50CBB, GUSLJ50CBL, GUSLJ50CCH, GUSLJ50CHN, GUSLJ50CMT, GUSLJ50CSD, GUSLJ50DCW, GUSLJ50FRC, GUSLJ50NSD, GUSLJ50OFT, GUSLJ50OGL, GUSLJ50PGP, GUSLJ50RBC, GUSLJ50SCW, GUSLJ50SNB, GUSLJ50SPN, GUSLJ50SPS, GUSLJ50WCB, GUSLJ50WCW, GUSLJ50WRC

The Cordell Suspending Super Spot is a secret bait of the pros! Unlike other lipless crankbaits, the Suspending Super Spot dives is not a sinking bait, staying within 3 feet of the surface even when paused, perfect for working shallow grass and sluggish fish. Casts a mile even into the wind and can be worked in slow motion with lots of long pauses right on the nose of the fish. Want something to set you apart from the competition? The Suspending Super Spot is it! | Colors: 1/2 oz Blue Shiner, 1/2 oz Chrome Blue, 1/2 oz Chrome/Black, 1/2 oz Copper Craw, 1/2 oz Fire Tiger, 1/2 oz Gold Shiner, 1/2 oz Gold/Black, 1/2 oz Rayburn Red, 1/2 oz Royal Red, 1/4 oz Chrome/Black, 1/4 oz Chrome/Blue, 1/4 oz Gold/Black, Blue Shiner, Fire Tiger, Royal Shad, Tomato Red, Wounded Shad | Item ID: PRC2403, PRC2404, PRC2406, PRC24356, PRC24362, PRC2469, PRC2503, PRC2504, PRC2506, PRC25186, PRC25190, PRC25200, PRC25359, PRC25360, PRC25361, PRC25362, PRC2569

For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Silver/Black Back | Item ID: AC675SB

Cotton Cordell's most popular walleye lure, the Wally Diver has been catching big 'eyes for long enough to have earned the title of "Legendary." Few anglers hit the water without one. The Suspending Wally Diver is unique in that it reaches depths of 20 feet when trolled and teases fish by sitting motionless on the pause. A wide variety of color patterns have proven themselves on the Great Lakes and small waters alike. Durable Cordell construction and top quality components make the Suspending Wally Diver a top walleye producer that stands the test of time. | Colors: Blue FC Clown, Chart/Blue Tiger, Fire Clown, Yellow/Brown Tiger | Item ID: PRCS6220, PRCS6221, PRCS6223, PRCS6225

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, Super Shad, White Crappie | Item ID: PRC7704, PRC7707, PRC7711, PRC7713, PRC7722, PRC7740, PRC7742, PRC77559, PRC77560, PRC77561, PRC77562, PRC77563, PRC77564, PRC77565, PRC77566, PRC7769, PRC7799

The famous Hellbender began making its way into anglers' tackle boxes in the late 1950s. Over the years, Hellbenders have held many state and world records for most freshwater species. The unique heart-shaped diving lip design gives it the most tempting wide wobbling action. Its big-lip design also makes it dive quick and deep, and allows it to flip easily over most structure. The consummate lure for fishing steep banks and drop-offs down to at least 35 feet on a long flat-line troll. The Hellbender Downrigger (hook-less) model is known as the "poor man's downrigger." When trolling the angler's favorite trolling lure tied on 10 to 20 feet behind a Downrigger Hellbender, it will take the lure down to over 75 feet. | Colors: Silver, Striper, White | Item ID: PRW0801, PRW0819, PRW0839

Sometimes you need to sneak up on the bass to get a bite, the Silent DD22 does that. Identical to the original DD22, except for a rattle, the Silent DD22 is what you need to land finicky bass in highly-pressured water. | Colors: Black Splat, Chartreuse Blue, Chili Bowl, Clear Nutter Shad, Gg Tilapia, Lavender Shad, Light Hitch, Nutter Shad, Red Black Craw, Rootbeer, Soddy Blue, SX Shad | Item ID: NLQDD22131NC, NLQDD22133, NLQDD22139, NLQDD22177, NLQDD22181, NLQDD22262, NLQDD22268, NLQDD22269, NLQDD22286, NLQDD22288, NLQDD22291, NLQDD22F135

If BOOYAH is doing a squarebill, then you know it's going to be done right. We've taken the characteristics of a balsa lure - thump, wide wobble and deflection - and paired it with a tougher than plastic durability through a groundbreaking foam-injected molding process. Pair with a one-piece bill and sound chamber, you get an aggressive hunting action in the 2-5 foot range, bouncing off cover and not rolling to the side plus a unique sound profile bass haven't heard before now. The 1/2-ounce BOOYAH FLEXII is constructed with through-wire design to ensure strength from line tie to the No. 6 EWG hooks. | Colors: Bluegill, Blush, Bobo Craw, Chart Black Back, Chart Blue Back, Copper Head, Hazel Craw, Nubone, Ruby Craw, Smoke Shad, Threadfin Shad | Item ID: PRBYFL236, PRBYFL237, PRBYFL238, PRBYFL239, PRBYFL240, PRBYFL241, PRBYFL242, PRBYFL243, PRBYFL244, PRBYFL245, PRBYFL246

An extra large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. | Colors: Barfish, Black Back Chart, Chart Perch, Chart Sexy Shad, Citrus Shad, Delta Red, Gizzard Shad, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Olive Shad, Oyster, Pearl/Blk Splatter w/Chart B, Powder Blue Back Chart, Reel Shad, Sexy Blue Back Herring, Sexy Shad, Tennesse Shad | Item ID: SKHC10XD450, SKHC10XD453, SKHC10XD511, SKHC10XD517, SKHC10XD534, SKHC10XD535, SKHC10XD538, SKHC10XD561, SKHC10XD568, SKHC10XD570, SKHC10XD584, SKHC10XD586, SKHC10XD590, SKHC10XD611X, SKHC10XD650, SKHC10XD663, SKHC10XD692, SKHC10XD699, SKHC10XDU

Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the all new Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Whether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chart Shad Pink Belly, Chartreuse Glitz, Chartreuse Red Back, Hot Pink Craw, Hot Pink Glitz, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly, Midnight Redeye, Orange Push Up | Item ID: SKSHCCM3590, SKSHCCM3624, SKSHCCM3625, SKSHCCM3626, SKSHCCM3627, SKSHCCM3628, SKSHCCM3629, SKSHCCM3634, SKSHCCM3636, SKSHCCM3637

The Fat Raphas a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates the motion of fleeing shad, drawing instinctive strikes when nothing else works. Deep diving, the Fat Rapretrieves with minimal drag for effortless fishing. Super sharp VMCblack nickel hooks. Hand-tuned and tank-testing ensures perfect swimming action right out of the box. | Colors: Crawdad, Silver | Item ID: NMFR05CW, NMFR05S

Designed by Kevin VanDam to have a slender modifed flat side for erratic thumping action with a body size similar to the KVD 1.5 Square Bill making this bait a perfect bait to reach those fish down to 8 feet. | Colors: Apple Shad, Black Back Chart, Blue Gizzard, Chart Perch, Chart Sexy Shad, Chart Shad, Chili Craw, Citrus Shad, Clearwater Minnow, DB Craw, Delta Red, Green Gizzard Shad, Natural Shad, Neon Bluegill, Powder Blue Back Chartreuse, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVD15F450, SKHCKVD15F456X, SKHCKVD15F517, SKHCKVD15F534, SKHCKVD15F535, SKHCKVD15F538, SKHCKVD15F561, SKHCKVD15F568, SKHCKVD15F583, SKHCKVD15F585, SKHCKVD15F586, SKHCKVD15F590, SKHCKVD15F598, SKHCKVD15F611X, SKHCKVD15F648, SKHCKVD15F650, SKHCKVD15F651, SKHCKVD15F652, SKHCKVD15F667, SKHCKVD15F684, SKHCKVD15F688X, SKHCKVD15F699

Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lure for kids, beginners and ultralight rods! | Colors: Baby Bass, Black Back Chartreuse, Blue/Chartreuse, Chartreuse/White, Chili Craw, Crawfish, Fire Tiger, Ghost, Gizzard Shad, Green Back/Chartreuse, Green Tomato, Sexy Shad, Tennessee Shad | Item ID: SKHCBPM430, SKHCBPM501, SKHCBPM503, SKHCBPM509, SKHCBPM511, SKHCBPM513, SKHCBPM515, SKHCBPM517, SKHCBPM531, SKHCBPM533, SKHCBPM535, SKHCBPM590, SKHCBPM648

The Tracdown Ghost Minnow TD47 is a fish-catcher, especially in clear-running streams and rivers. The slow-sinking action and detailed color patterns simply drive trout, bass and other gamefish crazy. Sized right to catch fish of all sizes, the Tracdown Ghost Minnow TD47 is equipped with barbless treble hooks - better for the fish, the fishery and the fisherman. | Colors: Black Back/Orange Belly, Blue Back/Orange Belly, Brown Trout, Cutthroat Trout, Rainbow Trout, Tenn Shad | Item ID: PRTD47539, PRTD47540, PRTD47541, PRTD47542, PRTD47543, PRTD47544

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKK3401, PRBYHKK3402, PRBYHKK3403, PRBYHKK3404, PRBYHKK3405, PRBYHKK3409, PRBYHKK3411, PRBYHKK3412, PRBYHKK3421, PRBYHKK3422, PRBYHKK3423, PRBYHKK3424, PRBYHKK3425, PRBYHKK3427

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD 1.5 Shallow has the same body style as the KVD 1.5 with its great erratic yet true running action and deflection off cover but runs shallower. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chrome Sexy Shad, Clearwater Minnow, Gold Black Back, Natural Bream, Neon Bluegill, Orange Belly Craw, Orange Bream, Pearl Splatterbk Chart Belly, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS15SH506, SKHCKVDS15SH514, SKHCKVDS15SH517, SKHCKVDS15SH535, SKHCKVDS15SH538, SKHCKVDS15SH564, SKHCKVDS15SH565X, SKHCKVDS15SH570X, SKHCKVDS15SH586, SKHCKVDS15SH590, SKHCKVDS15SH598, SKHCKVDS15SH650, SKHCKVDS15SH651, SKHCKVDS15SH652, SKHCKVDS15SH663, SKHCKVDS15SH684, SKHCKVDS15SH697

The Little John DD 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The Little John DD 60 is a smaller, shallower diving version of the Little John DD 70. It dives 10-12 feet and comes stock with two premium Gamakatsu treble hooks. The weight transfer system has soft tungsten balls that provide it with a softer sounding, subtle presentation. The Little John DD 60 comes in an array of fish-catching colors. | Colors: Cell Mate, Chartreuse Blue, Citrus Shad, Clear Chartreuse, Nasty Shad, Spooky Nasty, Spring Craw | Item ID: GUSLJD60CBL, GUSLJD60CCH, GUSLJD60CMT, GUSLJD60CSD, GUSLJD60NSD, GUSLJD60SCW, GUSLJD60SPN

The Little John XL 70 crankbait was designed by B.A.S.S. Elite Series Angler John Crews to be a larger sized hard vibrating crankbait. The larger size and increased diving depth really improve your chances to catch larger trophy bass. The Little John XL 70 crankbait features a soft tungsten weight transfer system that does three things, one increases casting distance, two with increased distance bait stays in the strike zone longer, and three, it has a subtle thumping sound that drives larger fish crazy. Last bust not least the Little John XL 70 comes with sticky sharp Gamakatsu treble hooks that ensure you that once the fish bites they are not getting away. | Colors: Cell Mate, Citrus Shad, Nasty Shad, Spring Craw | Item ID: GUSLJX70CMT, GUSLJX70CSD, GUSLJX70NSD, GUSLJX70SCW

For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Gold/Black Back, Silver Blue Back, Silver/Black Back | Item ID: AC280GB, AC280SB, AC280SBL

The Super Teeny Wee-R can be waked just under the surface or cranked up to 3-feet deep to catch fish in steams, ponds or even big lakes. The Super Teeny Wee-R features a fat baitfish profile and a wiggling action on the retrieve that bass, panfish and other gamefish can't resist. It's a great crankbait anytime fish are feeding on young baitfish. | Colors: Bass, Brown Crawdad, Fire Tiger, Tenn Shad | Item ID: PRF9135V, PRF91478V, PRF9148V, PRF9156V

The One KnockerSpookthumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes walking-the-dog easier than ever. Fourteen color patterns and MustadTriple Grip hooks take care of the rest. | Colors: Black Shiner, Bone, Bone/Orange Belly, Bone/Silver, Chart/Silver Insert, Chrome/Pink, Foxy Momma, G-Finish Foxy Shad, Ghost, Gold/Pink, Okie Shad, Pearl Melon, Pearl Shad, Red Head, Speckled Trout, Z-Shad | Item ID: PRXK925302, PRXK925314, PRXK925323, PRXK9253426, PRXK9253427, PRXK9253430, PRXK9253431, PRXK9253432, PRXK9253434, PRXK9253455, PRXK9253456, PRXK9253BONSL, PRXK9253GFS, PRXK9253HOS, PRXK9253RH, PRXK9253ST