Hard Baits
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Cordell C76 Big O
The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, White Crappie | Item ID: PRC7604, PRC7607, PRC7622, PRC7640, PRC76559, PRC76560, PRC76561, PRC76562, PRC76563, PRC76564, PRC76565, PRC76566, PRC7669, PRC7699
Price: $5.19 - $6.79
# Of Colors: 14 -
AC Shiners 375
For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Gold/Black Back, Silver/Black Back, Silver/Blue Back | Item ID: AC375GB, AC375SB, AC375SBL
Price: $12.79
# Of Colors: 3 -
Bomber 13A Long
The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow's lifelike swimming action when trolled or retrieved at a constant pace, but darts erratically to the side when retrieved with a "twitch-twitch-pause" cadence. Multiple color patterns means there's a Long A perfect for your day of fishing. | Colors: Gold Chart/Fl Orange/White, Silver Flash/Blue Back, Silver Flash/Red Head | Item ID: PRB13AXMKFOW, PRB13AXSI04, PRB13AXSIL
Price: $5.19
# Of Colors: 3 -
Heddon Magnum Hellbender
The famous Hellbender began making its way into anglers' tackle boxes in the late 1950s. Over the years, Hellbenders have held many state and world records for most freshwater species. The unique heart-shaped diving lip design gives it the most tempting wide wobbling action. Its big-lip design also makes it dive quick and deep, and allows it to flip easily over most structure. The consummate lure for fishing steep banks and drop-offs down to at least 35 feet on a long flat-line troll. The Hellbender Downrigger (hook-less) model is known as the "poor man's downrigger." When trolling the angler's favorite trolling lure tied on 10 to 20 feet behind a Downrigger Hellbender, it will take the lure down to over 75 feet. | Colors: Silver | Item ID: PRW0839D
Price: $6.79
# Of Colors: 1 -
Bomber Model 4A
The Model "A" is a little slimmer, a little trimmer, a little faster wiggler and a little deeper diver than the ordinary crankbait. Plus, its bill is molded into its body to ensure extra strength and true-running capabilities. | Colors: Black Chartreuse, Black Pearl, Chartreuse Blues, Chartreuse Shad, Citruse, Dark Green Crawdad, Ditch Craw, Fire Tiger, Foxy Shad, Nest Robber, Okie Craw, Sunrise Craw | Item ID: PRB04ABKP, PRB04ACFDC, PRB04ACFNR, PRB04ACFOC, PRB04ACFSC, PRB04ACHBL, PRB04ACHS, PRB04ACIT, PRB04AFS, PRB04AFT, PRB04AFYBS, PRB04AXC2
Price: $5.39 - $6.19
# Of Colors: 12 -
Bandit 300 Glow Series
Whether fishing shallow or cranking deep water, Bandit provides true-running, out-of-the-box reliability covering the spectrum of opportunities for the serious angler. The new 300 Crappie Glow Series are painted with a glow paint. Only a few minute in the light and they are "Good to Glow". Like all the Bandit crankbaits these demand attention with its wide wobble and loud rattle that really drive fish wild, Bandits are designed to bring home the strike. | Colors: Two Tone (Glo) | Item ID: PRBDTGS06
Price: $6.89
# Of Colors: 1 -
Yo-Zuri Hardcore Shad 60SP
The Duel Hard Core Shad is as versatile as they come. From a straight crank to a jerkbait, it has a deadly erratic darting action and suspends perfectly. Equipped with the best components money can buy that has become the standard at Duel, the Duel Hardcore Shad is made to do it all and put fish in the boat. | Colors: 2-3/8'' Crawfish, 2-3/8'' Ghost Pearl Chart, 2-3/8'' Ghost Pro Blue, 2-3/8'' Holo Hot Tiger | Item ID: YOR1179CF, YOR1179GHPB, YOR1179GPCL, YOR1179HHT
Price: $12.29 - $12.99
# Of Colors: 4 -
Rat-L-Trap Tiny Trap 1/8 oz
Now you can get all the sound and action of the Original Rat-L-Trap in a size ideal for the light tackle fisherman. The 1/8 oz. Rat-L-Trap makes fishing fun and is perfect for kids or adults just learning to fish. Great for bass, crappie, smallmouth, whitebass, trout and all panfish. Use light line with spincast or spinning gear for best results. | Colors: Bleeding Shiner, Chrome Black, Chrome Black Bleeding Shad, Chrome Blue Back, Chrome Blue Bleeding Shad, Diamond Dust, Rainbow Trout | Item ID: RTTT25, RTTT25B, RTTT267, RTTT37, RTTT372, RTTT384, RTTT53
Price: $7.29
# Of Colors: 7 -
Bandit B-Shad
The Bandit B-Shad is designed for both trolling and casting for walleye and other game fish. The B-Shad dives to about 10 feet on a long cast and trolls down to 20 feet. This small-profile lure is available in a wide variety of color patterns, and it tracks true right out of the package. The rounded lip causes the B-Shad to dive quickly and creates a wiggling action that attracts fish. | Colors: Chartreuse Black Stripes, Chartreuse Blue Back, Chrome Black Back, Chrome Blue Back, Chrome/Red Eye, Clown, Copper Clown, Fire Tiger, Fruit Dots, Green Clown, Humble Bee, Khaki Brown Back Scales, Orange Crush, Parakeet, Popsicle, Red Chart, Red Fire Tiger, Red Head, Taco Salad, Trans Gizzard Shad, Viral Perch, Wild Thing | Item ID: PRBDTBSHAD06, PRBDTBSHAD07, PRBDTBSHAD20, PRBDTBSHAD27, PRBDTBSHAD29, PRBDTBSHAD30, PRBDTBSHAD31, PRBDTBSHAD32, PRBDTBSHAD35, PRBDTBSHAD36, PRBDTBSHAD66, PRBDTBSHAD67, PRBDTBSHAD68, PRBDTBSHAD69, PRBDTBSHAD71, PRBDTBSHAD95, PRBDTBSHADD02, PRBDTBSHADD08, PRBDTBSHADD23, PRBDTBSHADD31, PRBDTBSHADD73, PRBDTBSHADD81
Price: $5.69 - $6.99
# Of Colors: 22 -
Bomber Fat Free Shad
A Bassmaster Classic victory and more than $1 million in prize money doesn't happen by accident. The Bomber Fat Free Shad is a flat-sided deep-runner crankbait that completely renovated the crankbait market. With an enticing tight action, the Fat Free Shad is responsive with an ease of retrieve never before seen in a bait of its size and running depth. Bomber Fat Free Shads feature the latest advances in color and reflectivity, realistic 3D eyes and in-line XCalibur Tx3 treble hooks. Tough and true-running, the Fat Free Shad is the premier deep-diving crankbait on the market. | Colors: Blue Back Herring, Chart/Blue Sparkle, Chart/Brown Tiger, Chartreuse Blues, Citruse, Crawly Bottom, Dance's Citrus Shad, Dance's Fire Tiger, Dance's Pearl White, Dance's Tennessee Shad, Dance's Threadfin Shad, Emeral Sparkle, Fire Tiger, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Sparkle Tiger, Speckled Perch, Tiger Perch | Item ID: PRBD7FBBH, PRBD7FCBSP, PRBD7FCHBL, PRBD7FCHBT, PRBD7FCIT, PRBD7FCWB, PRBD7FDCS, PRBD7FDFT, PRBD7FDPW, PRBD7FDTFS, PRBD7FDTS, PRBD7FESP, PRBD7FFT, PRBD7FGGH, PRBD7FMMS, PRBD7FPSH, PRBD7FSPP, PRBD7FSPT, PRBD7FSTR, PRBD7FTGP
Price: $5.89 - $6.89
# Of Colors: 20 -
Rebel Tracdown Ghost Minnow
The bigger Tracdown Ghost Minnow is 4 1/4 inches long and weighs 3/8 of an ounce. This slow sinker is perfect for swifter water or when targeting larger bass or trout. | Colors: 3/8oz 4.25'' Black Back/OB, 3/8oz 4.25'' Blue Back/OB, 3/8oz 4.25'' Brown Trout, 3/8oz 4.25'' Rainbow Trout, 3/8oz 4.25'' Tennessee Shad, 3/8oz 4.25'' Cutthroat Trout | Item ID: PRTD57539, PRTD57540, PRTD57541, PRTD57542, PRTD57543, PRTD57544
Price: $6.89
# Of Colors: 6 -
R2S Whopper Plopper 90
Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Abalone Shad, Blue Blood, Bluegill, Bone, Chrome Black, Crystal Minnow, I Know It, Loon, Munky Butt, Pac-Man, Perch, Phantom Shad, Powder, Rainbow Trout, Rat ta Tat, Sooner, T1000, Terminator, Yellow Head, Yoda | Item ID: R2WPL9008, R2WPL9009, R2WPL9010, R2WPL9012, R2WPL9013, R2WPL9014, R2WPL9016, R2WPL9017, R2WPL9018, R2WPL9019, R2WPL9021, R2WPL9023, R2WPL9024, R2WPL9025, R2WPL9026, R2WPL9027, R2WPL9028, R2WPL9029, R2WPL9030, R2WPL9044
Price: $11.79 - $12.50
# Of Colors: 20 -
Smithwick Top 20 Rogue
Although debuted at the 2013 Bassmaster Classic as a jerkbait that would dive deeper and get down faster, Smithwick's Perfect 10 Rogue was soon discovered by trollers, and the "new Rogue" quickly became the talk of the walleye world. True to the lure's name, the sound, swimming action and profile were "perfect" for attracting walleyes. The first natural evolution from the Perfect 10's popularity as a trolling lure was the development of new colors that were specifically designed to appeal to walleyes and other big-water trolling targets like salmon, brown trout and lake trout. The only thing missing was a version that would dive deeper without the aid of downriggers, leadcore line or snap weights. Missing no more Smithwick's new Top 20 Rogue has the attributes of the Perfect 10, but it was engineered to dig twice as deep, providing an ideal option for times when the fish are farther down in the water column. It also kicks more aggressively, making it an excellent trolling option at a wide range of speeds. And early testing leaves little question that the Top 20 Rogue is every bit as irresistible to fish as the Perfect 10. Of course, a Top 20 also can be cast by anglers seeking bass or other gamefish that are holding over deep structure. Whether trolled or cast, it flashes colors like a baitfish and sends out a sound that fish cannot resist. | Colors: C-Town, Chart/Black Orange, Clear, Crackle Clown, Floyd, Geneva, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lemon Lime Crush, Lemon Lime Orange, Lerch, Marvin, Perchase, Pink Lemonade, Promise, Sunrise | Item ID: PRADRD5283, PRADRD5287, PRADRD5288, PRADRD5289, PRADRD5290, PRADRD5291, PRADRD5292, PRADRD5293, PRADRD5294, PRADRD5295, PRADRD5296, PRADRD5298, PRADRD5299, PRADRD5300, PRADRD5301, PRADRD5302, PRADRD5303, PRADRD531OB
Price: $7.09 - $7.39
# Of Colors: 18 -
Bomber Long 24A
A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-package true-running performance. Especially effective when twitched for early season bass or trolled with precision for walleye and salmon. | Colors: Chart Shiner, Citrus Minnow, Crazy Crush, Disco Ball, Fruity Crush, Grape Crush, Hot Coco Crush, Jade Minnow, Lemonade Crush, Northern Lights, Orange Crush, Royal Flush, Sorbet Crush | Item ID: PRB24A426, PRB24A427, PRB24A429, PRB24A430, PRB24A445, PRB24A446, PRB24A447, PRB24A448, PRB24A449, PRB24A450, PRB24A452, PRB24A453, PRB24A454
Price: $5.19 - $6.39
# Of Colors: 13 -
Cordell Crazy Shad
The Cotton Cordell Crazy Shad is a classic topwater bait with dual spinning blades is great to chop and roll the surface water. With it's compact design it increases hooksets and allows for long casts. It is commonly used on schooling fish | Colors: Blue Back Herring, Bluegill, Chrome Black Back, Chrome/Blue Back, Clear/Blue Nose, Frog, Green Pearl Shad, Moon eye Shad, Smoky Joe | Item ID: PRC0404, PRC0406, PRC0411, PRC0412, PRC04562, PRC04563, PRC04565, PRC04566, PRC0484
Price: $5.19 - $6.19
# Of Colors: 9 -
LiveTarget Golden Shiner SB
From shallow pencil reeds and eelgrass to deeper hydrilla lines, the Golden Shiner Swimbaits are designed for the shallow water fisheries, where giant Bass often chase this elusive baitfish. With two sizes and a medium-slow sink rate, these swimbaits will make even a veteran "shiner fisherman" take a second look. Freshwater. | Colors: 5oz 8" Gold/Black, 5oz 8" Silver/Blue | Item ID: KOGSS200MS701, KOGSS200MS704
Price: $13.89 - $14.59
# Of Colors: 2 -
Strike King Slab Hammer 3XD
Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Wether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chartreuse Red Back, Hot Pink Glitz, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly | Item ID: SKSHCC3XD590, SKSHCC3XD626, SKSHCC3XD627, SKSHCC3XD628, SKSHCC3XD629
Price: $6.29
# Of Colors: 5 -
Rebel Raider
Here's something stream trout, panfish and bass haven't seen before! The Rebel Raider is less than 2-inches in length but produces fish in a big way. It's a slow-sinking, underwater walking lure, sashaying back and forth as you twitch the rod tip. In four essential color patterns, the Rebel Raider is perfect for skinny water anywhere. | Colors: Citrus Shad, Gold Flash/Black, Silver Flash/Black | Item ID: PRS60514, PRS60515, PRS60517
Price: $4.49 - $5.29
# Of Colors: 3 -
AC Shiners 250
For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Gold Black, Silver/Black Back, Silver/Blue Back | Item ID: AC250GB, AC250SB, AC250SBL
Price: $11.99 - $12.59
# Of Colors: 3 -
Norman Little N
The smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. | Colors: Black Splat, Chart/Blue, Chili Bowl, Copper Green, Firetiger, Gold SX Shad, Nutter Shad, Red Ear, Splatter Bass, SX Shad, White Ghost, White/Black | Item ID: NLLN139, NLLN141, NLLN150, NLLN181, NLLN227, NLLN249, NLLN253, NLLN262, NLLN269, NLLN269GSX, NLLN302, NLLNF135
Price: $5.19 - $5.79
# Of Colors: 12 -
Heddon Wounded Z Spook
The Heddon Wounded Zara Spook walks the dog like the rest of the Spook family, but propeller blades fore and aft create a froth, more splash and disturbance, and a more tempting side-to-side sashay. The Wounded Spook really shines when fishing for schooling bass, stripers or inshore gamefish like speckled trout and redfish. | Colors: Baby Bass, Black Shiner/Glitter, Flitter Shad, Natural Frog, Red Head | Item ID: PRXP9255BB, PRXP9255NBL, PRXP9255NF, PRXP9255RH, PRXP9255SS
Price: $7.79
# Of Colors: 5 -
Bomber Jointed Wake Minnow
The Bomber Jointed Wake Minnow creates an eye-catching wake as it dances and moves just below the surface. | Colors: Baby Blue Fish, Baby Blue Fish, Bone Flash, Bone Flash, Chart Herring, Chartreuse Herring, Chrome Black Back, Chrome Blue Back, Chrome/Black Back, Chrome/Blue Back, Gold Black Orange Belly, Gold Black/Orange Belly, Green Mackeral, Green Mackerel, Mullet, Mullet, Rainbow Trout, Rainbow Trout, Tenn Shad, Tennesse Shad | Item ID: PRBJWM4432, PRBJWM4437, PRBJWM4444, PRBJWM4455, PRBJWM4456, PRBJWM4457, PRBJWM4458, PRBJWM4459, PRBJWM4460, PRBJWM4BBF, PRBJWM5432, PRBJWM5437, PRBJWM5444, PRBJWM5455, PRBJWM5456, PRBJWM5457, PRBJWM5458, PRBJWM5459, PRBJWM5460, PRBJWM5BBF
Price: $7.99 - $9.49
# Of Colors: 20 -
P-Line Predator
The P-Line Predator is a deep diving, jointed bait with an action that makes it irresistible to many species of game fish, most notably striped bass. Trolled at 3-mph with 100 feet of line, the Predator will dive 12 to 13 feet. These lures are catching fish from coast to coast, in both salt and fresh water, under any conditions. The Predator features 3 counter balanced weights in the body of the lure which ensure great action and balance. The main body also has 6 hollow stainless steel BB's which create an irresistible rattling noise, attracting fish in the murkiest of water. | Colors: Chartreuse/Red Head, Cotton Candy, Firetiger, Lightening/Black Back, Pearl White Laser/Red Head, Rainbow Trout, Sardine, Silver/Blk Back, Silver/Blk Back/Pink Belly, Silver/Blue Back/Red Head, Silver/Chart Back/Red Head, Silver/Chart/Orange, Tennessee Shad, Turquoise/Blk Back/Orange Be, White/Red Head | Item ID: PCPPDD02, PCPPDD03, PCPPDD04, PCPPDD05, PCPPDD06, PCPPDD102, PCPPDD106, PCPPDD12, PCPPDD120, PCPPDD121, PCPPDD122, PCPPDD123, PCPPDD13, PCPPDD130, PCPPDD131
Price: $6.59 - $8.79
# Of Colors: 15 -
Jackall RiserBait 007R
From Japan with love, the Jackall Riser Bait 007 delivers a one of a kind, panicked action that recreates the movement of a baitfish as it skitters across the surface in an attempt to evade predators. Designed with a precisely angled, upward metal lip, the Riser Bait 007 jumps to the surface almost immediately, and generates an erratic skipping action that triggers explosive topwater strikes. Backed by two sticky sharp Japanese treble hooks that provide unparalleled hook penetration, the Jackall Riser Bait 007 is the James Bond of topwater fishing. | Colors: Bluegill, Bone White, Chart Back Pearl, RT Holo Minnow, RT Minnow | Item ID: JAJRIS007B, JAJRIS007BW, JAJRIS007CHBP, JAJRIS007RTHLM, JAJRIS007RTM
Price: $19.09
# Of Colors: 5 -
Strike King KVD Square 1.5
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Apple Shad, Black Back Chartreuse, Blue Craw, Blue Gill, Blue Shad, Brown Craw, Chart Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, How Bout It, KVD Cataouatche Special, MM Caramel Apple Shiner, MM Copper Nose Shad, MM Moongill, MM Pineapple Smash, MM Sexy Rock Star, Natural Bream, Natural Shad, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Pearl Splatterbk Chart Belly, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Reel Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Sexy Sunfish, Spotted Banana, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Turtle Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS15108, SKHCKVDS15447, SKHCKVDS15450, SKHCKVDS15451, SKHCKVDS15453, SKHCKVDS15456X, SKHCKVDS15458X, SKHCKVDS1546, SKHCKVDS15462, SKHCKVDS15464, SKHCKVDS15500, SKHCKVDS15511, SKHCKVDS15513, SKHCKVDS15514, SKHCKVDS15517, SKHCKVDS15526, SKHCKVDS15534, SKHCKVDS15535, SKHCKVDS15538, SKHCKVDS15554, SKHCKVDS15561, SKHCKVDS15564, SKHCKVDS15565X, SKHCKVDS15568, SKHCKVDS15569, SKHCKVDS15570X, SKHCKVDS15584, SKHCKVDS15585, SKHCKVDS15586, SKHCKVDS15590, SKHCKVDS15598, SKHCKVDS15605, SKHCKVDS15611X, SKHCKVDS15620, SKHCKVDS15622, SKHCKVDS15648, SKHCKVDS15649, SKHCKVDS15650, SKHCKVDS15651, SKHCKVDS15652, SKHCKVDS15663, SKHCKVDS15667, SKHCKVDS15680, SKHCKVDS15684, SKHCKVDS15688X, SKHCKVDS15690X, SKHCKVDS15697, SKHCKVDS15699, SKHCKVDS15703X, SKHCKVDS15706, SKHCKVDS15765X, SKHCKVDS15868X, SKHCKVDS15MM1X, SKHCKVDS15MM2X, SKHCKVDS15MM3X, SKHCKVDS15MM4X, SKHCKVDS15MM5X, SKHCKVDS15SH699, SKHCKVDS15U
Price: $6.39 - $6.89
# Of Colors: 59 -
Strike King Bonsai Shad 4''
The name Strike King is not exclusive to bass fishing. In fact, aside from black bass, we have produced many products that have allowed anglers pursuing white bass, redfish, catfish, panfish, and crappie to be successful in their efforts. After much testing, research and development, Strike King is running headlong into the walleye market with our Walleye Elite Series! The Bonsai Shad is a 4" bait that offers a tight wiggle and a slender profile. It is a popular choice for most any walleye hardbait scenario. | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCBS4W237, SKHCBS4W238, SKHCBS4W239, SKHCBS4W240, SKHCBS4W241, SKHCBS4W401, SKHCBS4W506, SKHCBS4W590, SKHCBS4W640, SKHCBS4W680, SKHCBS4W683, SKHCBS4W685, SKHCBS4WU
Price: $6.29 - $6.59
# Of Colors: 13 -
Rebel Teeny Wake R
Sometimes you've got to go small if you want to catch fish. The Teeny Wake-R is perfect for fishing shallow water or during the shad or baitfish spawn. It teases fish with a semi-roll that shows its flash and a waking side-to-side wobble that produces intense strikes. | Colors: Chart/Black, Fire Tiger, Foxy Shad | Item ID: PRT91518, PRT91519, PRT91521
Price: $4.49 - $4.69
# Of Colors: 3 -
Norman NXS
The NXS is a bottom-grinding beast. In 12-16 feet of water, it will dig into the bottom to mimic feeding baitfish or crawdads. The butyrate body is extremely buoyant, which allows you to back it out of snags if they happen. | Colors: Chartreuse Blue, Chili Bowl, Money, Nutter Shad, Psycho Shad, SX Shad, SX Shad Chartreuse, Tropical Shad | Item ID: NLNXS178, NLNXS181, NLNXS262, NLNXS269, NLNXS269CSX, NLNXS360, NLNXSF135, NLNXSPC333
Price: $5.49 - $6.79
# Of Colors: 8 -
Leland Trout Magnet Crank
�DEADLY BAIT FOR ALL SPECIES: Designed just for trout but other species like them too �JERK BAIT ACTION: Long slender design is perfect for stop and go action/jerk bait type action �RATTLES: Small rattles add to the effectiveness of this lure �EVENLY WEIGHTED: This crank is evenly weighted to keep it at a controlled depth when stopped. 'SHALLOW RUNNER: This cranks runs 2-4 ft deep. �The Trout Magnet Crank is designed for trout but is deadly for all species. The long slender design creates the perfect stop and go action. This lure also rattles on the move, adding to its overall effectiveness. A shallow runner, this crank runs 2-4 ft deep and is evenly weighted to keep it at a controlled depth. | Colors: Brook Trout 2.5'' 1pk, Brown Trout 2.5'' 1pk, Hawk 2.5'' 1pk, Rainbow Trout 2.5'' 1pk, Southern Belle 2.5'' 1pk, ZG 2.5'' 1pk | Item ID: LL12038, LL32014, LL32016X, LL87317, LL87318, LL87320
Price: $6.19
# Of Colors: 6 -
Rebel Crickhopper
The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the Crickhopper is a tremendous lure when twitched on top, but for trout anglers, a straight medium retrieve proves effective in tailraces or lakes. Awesome profile and super-realistic paint jobs that accurately mimic a real grasshopper. | Colors: Black Cricket, Brown Cricket, Fire Tiger, Green Grasshopper, Hot Head, Summer Hopper, Sunburst, Yellow Grasshopper | Item ID: PRF73314, PRF73552, PRF73553, PRF7356, PRF7394, PRF7395, PRF7396, PRF7397
Price: $6.00 - $6.29
# Of Colors: 8 -
Rebel Big Hopper
The Rebel Bighopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the Bighopper is a tremendous lure when twitched on top, but for trout anglers, a straight medium retrieve proves effective in tailraces or lakes. Awesome profile and super-realistic paint jobs that accurately mimic a real grasshopper. | Colors: Brown Cricket, Fire Tiger, Green Grasshopper, Yellow Grasshopper | Item ID: PRF73M56, PRF73M95, PRF73M96, PRF73M97
Price: $6.00
# Of Colors: 4 -
Strike King Pro-Model 6 XD
A medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Apple Shad, Barfish, Black Back Chartreuse, Bleu Shad, Blue Gizzard, Chart Perch, Chartreuse Belly Craw, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Blue, Citrus, Clearwater Minnow, Crystal Shad, DB Craw, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, How Bout It, MM Moongill, Natural Bream, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Bream, Orange Sparkle, Oyster, Pearl Black w/Chart Belly, Phantom Perch, Powder Blue Back Chartreuse, Pro Blue, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Spotted Banana, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, Tennessee Shad, Turtle Shad, Yellow Perch | Item ID: SKHC6XD401, SKHC6XD450, SKHC6XD453, SKHC6XD456X, SKHC6XD458X, SKHC6XD461X, SKHC6XD462, SKHC6XD464, SKHC6XD509, SKHC6XD511, SKHC6XD517, SKHC6XD534, SKHC6XD535, SKHC6XD538, SKHC6XD554, SKHC6XD561, SKHC6XD562, SKHC6XD563, SKHC6XD568, SKHC6XD570, SKHC6XD583, SKHC6XD584, SKHC6XD585, SKHC6XD586, SKHC6XD590, SKHC6XD598, SKHC6XD611X, SKHC6XD648, SKHC6XD650, SKHC6XD651, SKHC6XD652, SKHC6XD663, SKHC6XD667, SKHC6XD680, SKHC6XD681, SKHC6XD682, SKHC6XD684, SKHC6XD685, SKHC6XD688X, SKHC6XD690X, SKHC6XD692, SKHC6XD697, SKHC6XD699, SKHC6XD703X, SKHC6XD765X, SKHC6XDMM2X, SKHC6XDU
Price: $6.39 - $7.99
# Of Colors: 47 -
Ima Skimmer 4.5''
The ima Skimmer is unique among hard plastic topwater stickbaits in that only the ima Skimmer has the slender body shape of a 5" soft plastic stickbait. This slim profile has proven to be one of the most appealing bass lure shapes ever. There's a whole lot to be said simply for this slender profile and silhouette, and the ima Skimmer is really the only topwater hardbait that has it. A large part of the Skimmer's action is caused on the ending movement of each zig or zag as the tail-weighted back end of the ima Skimmer stirs the water wildly causing a large boil. So every time that the Skimmer zigs or zags left or right, the final movement of the weighted tail stirs the surface into a large boil, and the Skimmer slips out barely ahead of the boil, just like a desperate baitfish narrowly escaping a bass's lunge. The Skimmer's action then becomes a non-stop series of ever-widening boils emanating behind it. It's like having a school of surface-feeding bass on the scene, all boiling the surface behind the ima Skimmer's tail. If there's ever anything that gets a non-committal bass to bite, it is other bass feeding in front of it - and that's the competitive feeding cue that the Skimmer's tail-stirring movement sends out to all bass within range of sensing the surface-feeding boils trailing out behind the Skimmer. | Colors: 3/8oz American Shad, 3/8oz Bone, 3/8oz Ghost Blue Back, 3/8oz Ghost Minnow, 3/8oz Chrome | Item ID: IMISK105, IMISK109, IMISK135, IMISK143, IMISK185
Price: $8.80
# Of Colors: 5 -
Creek Chub Knuckle Head Jr
The Creek Chub Knuckle-Head Jr. topwater features a cupped mouth that pops and chugs, while the body of this slender minnow-profile bait sashays back and forth. The key is the patent-pending Hold-Tite link between the head and body. This super-strong link allows the body to move and provides an injured-gill look. The Knuckle-Head is destined to be a favorite for anglers looking for bass, redfish, stripers and other ferocious topwater feeders in both fresh and saltwater. | Colors: 5/8oz 4'' Bone Flash, 5/8oz 4'' Gold Black Back, 5/8oz 4'' Silver Black Back, 5/8oz 4'' Threadfin Shad, 5/8oz 4'' Trout, Baby Bass, Fire Tiger, Natural Frog, Red/White | Item ID: PRI6500JP60, PRI6500JP63, PRI6500JP64, PRI6500JP65, PRI6500JP66, PRI6500JPBB, PRI6500JPFT, PRI6500JPNF, PRI6500JPRW
Price: $6.39 - $6.89
# Of Colors: 9 -
Smithwick Elite 8 Rogue
The Smithwick Elite 8 Rogue dives quickly to 8-feet deep and features erratic panicked darts to the side when twitched. Color patterns include both translucent versions for clear water and bright chrome and gold versions for colored water and for a variety of light conditions. The Elite 8 features a loud internal tungsten rattle and that classic "Rogue Roll" that has caught so many bass in the past and made the Rogue the jerkbait of choice. | Colors: Blue Black Herring, Chrome/Black-Orange, Chrome/Blue-Orange, Clear, Clown, Emerald Shiner, Lady, Lemon Lime Crush, Sour Grape, Table Rock Gold | Item ID: PRADR4213, PRADR4279, PRADR4281, PRADR4282, PRADR4283, PRADR4285, PRADR4287, PRADR431OB, PRADR432OB, PRADR435
Price: $6.59 - $8.09
# Of Colors: 10 -
Norman Mad N
Fat-bodied and shallow diving, the Mad N is prime pick when you need to imitate a panicked baitfish. Flared gills, 3D eyes add to the realism, while a coffin lip keeps you cranking instead of hanging up. | Colors: Chart/Black/Orange, Chili Bowl Craw, Gold SX Shad, Lavender Shad, SX Shad | Item ID: NLMDN21, NLMDN269, NLMDN269GSX, NLMDN73, NLMDNF135
Price: $5.19 - $6.39
# Of Colors: 5 -
Heddon Zara Spook
The Zara Spook invented the walk-the-dog retrieve almost 75 years ago. All others are just posers. | Colors: Baby Bass, Black Shiner, Black Shore Minnow, Bone, Bullfrog, Clear, Flash Bass, Flitter Shad, Fluorescent Green Crawdad, G-Finish Blue Shad, G-Finish Pearl/Red Head, G-Finish Shad, Natural Leopard Frog, Natural Perch, Nickel Plate, Red Head | Item ID: PRX9255BB, PRX9255BF, PRX9255BON, PRX9255C, PRX9255FB, PRX9255G28, PRX9255GBLSD, PRX9255GBSD, PRX9255GRA, PRX9255JMP, PRX9255NBL, PRX9255NF, PRX9255NP, PRX9255RH, PRX9255SS, PRX9255XBW
Price: $7.79
# Of Colors: 16 -
Creek Chub Jointed Pikie
The Creek Chub Jointed Pikie is absolutely irresistible to big predatory fish! The Creek Chub Jointed Pikie is one of the best lures made for northern pike, musky, trophy bass and inshore gamefish. Its fantastic for casting and trolling, manufactured with sturdy hardware made for the long haul. | Colors: Perch, Pikie | Item ID: PRI3000PPE, PRI3000PPI
Price: $7.29
# Of Colors: 2 -
Norman Deep Tiny N
Sometimes you need to go smaller to catch bigger bass. In those situations, the Deep Tiny N is your go-to crankbait. This ultralight works the 4-6 range with a tight wiggle. | Colors: Bumble Bee, Chart/Blue, Chrome Blue, Silver/Black, Spring Craw, Tennessee Shad, White/Chart | Item ID: NLDTN01, NLDTN03, NLDTN147, NLDTN153, NLDTN154, NLDTN181, NLDTN183
Price: $5.59 - $6.79
# Of Colors: 7 -
Rebel Bumble Bug
Every angler has watched a horsefly or other winged insect struggle on the surface and get eaten by a bass or panfish, and the Rebel Bumble Bug replicates this exciting moment with a floating crankbait that looks just like a big fly or bee. The Bumble Bug is great for ponds, creeks and streams and really gets kids hooked on fishing. | Colors: Bumble Bee, Fire Bug, Hornet, Horse Fly, June Bug | Item ID: PRF7410, PRF7412, PRF7413, PRF7414, PRF7415
Price: $6.00 - $6.29
# Of Colors: 5 -
Rebel Humpback
The Rebel Humpback is a classic, shallow-running crankbait. It dives to one foot and can be used to swim above or near vegetation and cover. It's a good choice to fish around jetties, wingdams or rock structures. | Colors: 1/4oz 1.75'' Black/Gold, 1/4oz 1.75'' Brown Crawfish, 1/4oz 1.75'' Fire Tiger, 1/4oz 1.75'' Green Shad, 1/4oz 1.75'' Pearl Shad, 1/4oz 1.75'' Silver Black, 1/4oz 1.75'' Silver/Black, 1/4oz 1.75'' Silver/Blue | Item ID: PRF2501, PRF2502, PRF2503, PRF2535, PRF25545, PRF25546, PRF25547, PRF2556
Price: $5.19 - $6.29
# Of Colors: 8 -
Brads Wigglers
The Brad's Wiggler series crankbaits from B.S. Fish Tales are a superb action floating crankbait. The 3" crankbait dives 6 to 13 feet and comes equipped with VMC Hooks. Each Brad's Wiggler utilizes a two piece molded construction for superior strength and durability to meet the demands from the most avid fisherman. Brad's Wigglers are used for just about any gamefish that inhabits North America, including salmon and steelhead, walleye, and of course, largemouth and smallmouth bass. Bump one of these beauties off a few sticks or grind them through the rocks and see if you don't get the rod ripped out of your hand. | Colors: Fluor Red Black Hrgb, Green Back/Yellow/Craw/Orang, Green/Red Throat/Orange, Orange Craw, Red Back/Black Craw/Orange, Red Back/Craw/Natural, Red Tiger | Item ID: BDBW17, BDBW45, BDBW48, BDBW49, BDBW51, BDBW53, BDBW71
Price: $5.99
# Of Colors: 7 -
Berkley Choppo
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable tail propeller won't melt in your tackle box and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that it's action begins immediately and it swims straight at a variety of speeds. | Colors: Black Chrome, Bone, Frog, Ghost Bluegill, Ghost White, Maverick, MF Bluegill, Perfect Ghost, Sexy Back, Shad | Item ID: PFBHBCP105BKCH, PFBHBCP105BNE, PFBHBCP105GHBG, PFBHBCP105GHW, PFBHBCP105MAV, PFBHBCP105MFBG, PFBHBCP105MFF, PFBHBCP105MFS, PFBHBCP105PGH, PFBHBCP105SXB, PFBHBCP120BKCH, PFBHBCP120BNE, PFBHBCP120GHBG, PFBHBCP120GHW, PFBHBCP120MAV, PFBHBCP120MFBG, PFBHBCP120MFF, PFBHBCP120MFS, PFBHBCP120PGH, PFBHBCP120SXB, PFBHBCP90BKCH, PFBHBCP90BNE, PFBHBCP90GHBG, PFBHBCP90GHW, PFBHBCP90MAV, PFBHBCP90MFBG, PFBHBCP90MFF, PFBHBCP90MFS, PFBHBCP90PGH, PFBHBCP90SXB
Price: $10.70 - $11.79
# Of Colors: 10 -
Bomber Model Fat 5A
The Fat A is unmatched in its ability to deflect off cover, so throw it into heavy rock and wood cover with confidence. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Black Chart, Bone/Orange Belly, Chart Baby Bass, Foxy Shad, G-Fin/Firetiger, Oxbow Bream | Item ID: PRB05FBBO, PRB05FBN, PRB05FCBB, PRB05FFS, PRB05FFYBS, PRB05FGFT, PRB05FOB, PRB05FXC5
Price: $5.59
# Of Colors: 8 -
Berkley Spin Rocket
Create a top water commotion they can't resist with the Berkley Spin Rocket. The Spin Rocket's slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. It's clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action. | Colors: 1/2oz 110mm Black Chrome | Item ID: PFBHBSR110BKCH
Price: $7.19
# Of Colors: 1 -
Strike King KVD Deep Jerkbait
This is the Time to be a Major Jerk! The KVD Slash Bait has been extensively designed, tested and endorsed by none other than Kevin VanDam himself. "I put a ton of time into getting the perfect action built into this bait," says 7-time Toyota Tundra Bassmaster Angler of the Year Kevin VanDam. "The new KVD Slash Bait is the best jerkbait on the market at any price." | Colors: Chartreuse White, Chrome Blue, CrystSdPinkBly, Ghost PinkThrt, Hot Tiger, Lemonade, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCKVDJ300DW237, SKHCKVDJ300DW238, SKHCKVDJ300DW239, SKHCKVDJ300DW240, SKHCKVDJ300DW241, SKHCKVDJ300DW401, SKHCKVDJ300DW501, SKHCKVDJ300DW590, SKHCKVDJ300DW640, SKHCKVDJ300DW680, SKHCKVDJ300DW683, SKHCKVDJ300DW685
Price: $8.79 - $8.89
# Of Colors: 12 -
Rebel Super Pop R
The Rebel Super Pop-R topwater chugger/popper features the company's G-Finish decoration application, which produces light reflections that more-accurately mirror those of a real baitfish. Premium components include XCalibur Tx3 rotating hooks (the back dressed with flash and mylar), a big, 3D eye and lifelike details. The concave mouth chugs and spits with every twitch of the rod tip. | Colors: Blue Striped Mullet, Red Head | Item ID: PRP66BSMR, PRP66RHR
Price: $5.59
# Of Colors: 2 -
Heddon Spit'n Image
The Heddon Spit'n Image perfectly mimics the frantic antics of a fleeing shad in fact, it's the Spit'n Image of one! When retrieved, the Spit'n Image moves from side to side; at rest, the tail sits low in the water. | Colors: 7/16oz 3.25'' Bay Anchovy, 7/16oz 3.25'' EmeraldShiner, 7/16oz 3.25'' Needle Fish, Gizzard Shad, Tennessee Shad, Threadfin Shad | Item ID: PRX9270BAC, PRX9270DGS, PRX9270DTFS, PRX9270DTS, PRX9270ESH, PRX9270NFH
Price: $6.09 - $6.89
# Of Colors: 6 -
Heddon Tiny Crazy Crawler
The Heddon Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their perfectly tuned metal wings slash from side-to-side to create a cadence on the water that drives all species wild. | Colors: Black Hornet, Bullfrog, Fl Green Crawdad, Yellow Hornet | Item ID: PRX0320BF, PRX0320BWH, PRX0320GRA, PRX0320YRH
Price: $7.79
# Of Colors: 4 -
Rebel Tracdown Minnow 49
The Rebel TD49 Tracdown Minnow measures just 1-5/8-inches and is perfect for panfish, trout, bass and other gamefish. The Tracdown is a slow-sinking lure designed for success in moving water because there's less line resistance as the bait gets down to the level of the fish and stays there even during a pause in the retrieve. Available in multiple color patterns, including flashy chrome/blue and trout patterns, the TD49 also excels in cold, still water when you need to get a lure to a certain depth and work it slowly. A big eye gives fish a clear target and quality components hold up to the rigors of catching fish-after-fish. | Colors: Silck Black Minnow, Slick Brown Trout, Slick Gold Minnow, Slick Rainbow Trout | Item ID: PRTD49491, PRTD49493, PRTD49494, PRTD49495
Price: $4.29 - $5.29
# Of Colors: 4