Hard Baits

With a double-jointed body mimicking a nice size lunch for big bass, Jackall Lures brings the Gantarel slow-floating hard swimbait to North American anglers. The Gantarel's jointed body creates a 'S' swimming pattern while being retrieved, and makes 180-degree turns when twitched which further entices big bass when they are following the bait. To add even more realism to the Gantarel swimbaits, they are equipped with feathered treble hooks. | Colors: Black Impact Gill, RT Bluegill, RT Ghost Gill, RT Spawn Gill | Item ID: JAJGANTJRBIG, JAJGANTJRRTB, JAJGANTJRRTGG, JAJGANTJRRTSPG

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop's cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley Bullet Pop is ideal for both covering open water and targeting cover. | Colors: 1/2oz 80mm Sexy Back, 2/5oz 70mm Bone, 2/5oz 70mm Danald | Item ID: PFBHBBP70BNE, PFBHBBP70DAN, PFBHBBP80SXB

The Buzz Plug Jr. is a downsized version of the original Buzz Plug, a unique lure that combines the best characteristics of a buzzbait and a floating topwater lure. This near-weedless floating lure features a built-in wobbling motion when retrieved at a constant speed, yet can be paused and gently twitched to tease bass into biting or ripped across the surface to violently buzz, spit water and leave a trail of bubbles. The Buzz Plug Jr. features a floating frog/rat body with a buzzbait blade at the front, which rises up out of the water when the bait is paused. An upturned double hook allows the lure to come over wood or other cover without snagging. | Colors: Black, Coach Dog, Fire Tiger, Frog/White Belly, Perch, Rat | Item ID: PRG93502, PRG93505, PRG93506, PRG93510, PRG935115, PRG935140

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Silver | Item ID: NMCD09S

The Angry Eye Predator is a versatile 6 1/2 inch jointed minnow bait. If trolling is your preferred method of angling, the AEP will run at a depth range of 2-7 feet. Fish the AEP with a slow retrieve and a high rod tip and you can work the bait on the surface. The jointed body design ensures an erratic motion which allows the lure to really hunt for any species. With 3 counter balanced weights in the body of the AEP, and 6 hollow bb's in the center cavity, you can rest assured that you'll have the action and the vibration needed in any type of water conditions. Whether you're chasing huge snook, cagey lake trout or monster striped bass, the AEP is a clear choice for your path to success. | Colors: Chartreuse/Red Head, Cotton Candy, Firetiger, Pearl White Laser/Red Head, Rainbow Trout, Sardine, Silver/Chart Back/Red Head, Silver/Chart/Orange, Silver/Red Bottom, Silver/Red Head, Tennessee Shad, White/Red Head | Item ID: PCPPAE02, PCPPAE03, PCPPAE04, PCPPAE05, PCPPAE106, PCPPAE12, PCPPAE120, PCPPAE121, PCPPAE122, PCPPAE123, PCPPAE13, PCPPAE130

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks. Freshwater. | Colors: Green/Bronze, Violet/Blue | Item ID: KOTFS95MS703, KOTFS95MS705

Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a "Flicker" that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. The Berkley team designed the Flicker Shad to have the perfect action all season long. Each lure is tank tested to ensure the proper action right out of the package 'Pro designed, Individually tank tested 'Weight transfer for bullet-like cast 'Mustad Ultra Point Hooks | Colors: 5/16oz 7cm Clear, Black Gold, Black Gold Sunset, Black Silver Flash, Blue Smelt, Chrome Clown, Firetiger, Pearl White, Racy Shad, Speckled Gold Shiner | Item ID: PFFFSH7MBG, PFFFSH7MBGS, PFFFSH7MBLSF, PFFFSH7MBLUSM, PFFFSH7MCCL, PFFFSH7MCLEAR, PFFFSH7MFT, PFFFSH7MPW, PFFFSH7MRCS, PFFFSH7MSGS

Maybe the most fun you can have with ultralight tackle: tie on this tiny Classic world champion, throw it into junk or bounce it rock to rock along shorelines, and see how fast panfish and bass smash this lively little troublemaker. | Colors: Red Crawdad, Sexy Shad | Item ID: BGRHB1RCW, BGRHB1SS

Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure. The Rat-L-Trap's tight wobble allows that bait to dance identically to a panicked baitfish. Dual-frequency rattle chambers imitate the vibration of a school of minnows. In fact, analysis by leading bio-acoustic research teams confirms striking similarities between the sound of actual baitfish and the Rat-L-Trap. These sounds are the 'Dinner Bell' for predator fish. | Colors: Blue Shiner, Chrome Black, Chrome Blue Back | Item ID: RTFR25, RTFR25B, RTFR260

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMCblack nickel hooks for quick, sure penetration. | Colors: Brown Crawdad, Crawdad, Fire Crawdad, Red Crawdad, Shad, Silver Shad | Item ID: NMJSR07BCW, NMJSR07CW, NMJSR07FCW, NMJSR07RCW, NMJSR07SD, NMJSR07SSD

Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Mullet, Slime | Item ID: R2WPL130SSW32, R2WPL130SSW38

The shallow running version of the Shad Rap�. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. | Colors: Shad, Silver | Item ID: NMSSR07S, NMSSR07SD

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Silver/Black, Silver/Blue | Item ID: PRJ1001, PRJ1002, PRJ1003

Born out of a simple miscommunication between professional angler Chris Lane and the designers at River2Sea, the River2Sea Chris Lane Big Mistake is built with a unique, oversized profile that allows hungry bass to hone-in on it in a hurry. Fitted with two oversized, soft plastic propellers, the River2Sea Chris Lane Big Mistake moves plenty of water and emits an agitating acoustic that urges big bass to strike. Offered in a number of strike-inducing colors, the River2Sea Chris Lane Big Mistake separates itself from other topwater lures on the market with a unique design, composition, and actions. | Colors: Blue Gill, Bone, Chubby, I Know It, Munky Butt, Pac-Man, Perch | Item ID: R2CLBM16009, R2CLBM16011, R2CLBM16013, R2CLBM16014, R2CLBM16018, R2CLBM16026, R2CLBM16028

"Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years. | Colors: 1/2oz 4" Bone Shad, Aurora Black, Chartreuse Shad, Ghost Minnow, MS American Shad, MS Gun Metal Shad, Pearl Threadfin Shad | Item ID: LCSM100052, LCSM100110, LCSM100151, LCSM100183, LCSM100238, LCSM100250, LCSM100270

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks. Freshwater. | Colors: Green/Bronze, Violet/Blue | Item ID: KOTFS115MS703, KOTFS115MS705

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Caribbean Shad, Demon, Disco Shad, Helsinki Shad, Hot Mustard, Old School, Pearl Grey Shiner, Penguin, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT16BBH, NMDT16CRSD, NMDT16DMN, NMDT16DSSD, NMDT16HM, NMDT16HSD, NMDT16OLSL, NMDT16PGS, NMDT16PNGN, NMDT16RCW, NMDT16S, NMDT16SD, NMDT16SMSH

A small-bodied deep diver, the Series 4 is designed to enhance castability, thus reaching maximum depths. One of the most popular proModel/medium on the market! | Colors: Baby Carp, Blue Back Chartreuse, Bluegill, Chartreuse Sexy Shad, Fire Tiger, Gizzard Shad, Green Gizzard, Green Tomato, Pearl Chartreuse Belly, Powder Blue Back Chartreuse, Sexy Shad, Sexy Sunfish, Tennessee Shad | Item ID: SKHC4503, SKHC4511, SKHC4513, SKHC4517, SKHC4518, SKHC4526, SKHC4538, SKHC4556, SKHC4561, SKHC4568, SKHC4569, SKHC4590, SKHC4622

A SILENT small-bodied medium diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 3 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS3534, SKHCS3561

The Walk N Pop 77 is an awesome upgrade to traditional poppers with its L face design to maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far & sit perfectly in the water. | Colors: Beauty Shad, Bluetreuse, Bone Cracker, XXX Shad | Item ID: LV1602, LV1615, LV1633, LV1694

Weighing a full ounce, the Heavy DD22 helps you make that long cast to fish-holding spots. That added weight then gets the lure down to the 11-17 foot range faster which maximizes your time in the strike zone when targeting schooling fish. | Colors: Chartreuse Blue, Chili Bowl, Nutter Shad, Psycho Shad, SX Shad, SX Shad Chartreuse, Tropical Shad | Item ID: NLHDD22178, NLHDD22181, NLHDD22262, NLHDD22269, NLHDD22269CSX, NLHDD22360, NLHDD22F135

The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 1/2", it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Built using the same body style as the original, the Livingston Lures Howeller Dream Master Classic Plus offers a slightly larger profile and an expansion of sounds that make it deadlier than ever before. Built to dive down to medium-depths, the Livingston Lures Howeller Dream Master Classic Plus features a rounded bill that produces a wide, strong wobble and an erratic action that bass simply cannot resist. | Colors: Chartreuse Shad, Guntersville Craw, Spring Craw, True Bream | Item ID: LV903, LV935, LV943, LV950

A SILENT medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Chart Sexy Shad, Citrus Shad, Gizzard Shad, Green Gizzard Shad, Powder Blue Back Chart, Sexy Blue Back Herring, Sexy Shad, TN Shad | Item ID: SKHCS5XD511, SKHCS5XD517, SKHCS5XD534, SKHCS5XD538, SKHCS5XD561, SKHCS5XD568, SKHCS5XD586, SKHCS5XD590

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMCblack nickel hooks for quick, sure penetration. | Colors: Brown Crawdad, Crawdad, Fire Crawdad, Red Crawdad, Shad, Silver Shad | Item ID: NMJSR05BCW, NMJSR05CW, NMJSR05FCW, NMJSR05RCW, NMJSR05SD, NMJSR05SSD

The X-Rapis "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait�" technique or with a classic Rapalawobble. The angler defines the cadence for maximum effectiveness. Loaded with features from tip to tail, textured translucent body, internal holographic foil, internal long cast system (XR04 excluded), 3D holographic eyes, flash foil teaser tails, Slashbaitaction, Rapala "wobble" action, suspends on pause. All topped off with premium VMCblack nickel hooks, each hand-tuned and tank-tested to ensure top performing action from the start. | Colors: Clown, Glass Ghost, Olive Green, Silver, Silver Blue | Item ID: NMXR10CLN, NMXR10GGH, NMXR10OG, NMXR10S, NMXR10SB

The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Aurora Black, Bone Pro-Blue, Chartreuse Shad, Crack, Crack Black, Crack Blue, Ghost Chartreuse Shad, Ghost Minnow, Gun Metal Shad, MS American Shad, NC Shell White, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad, Sexy Chartreuse Shad, Table Rock Shad | Item ID: LCPT100052, LCPT100077, LCPT100150, LCPT100151, LCPT100154, LCPT100155, LCPT100170, LCPT100172, LCPT100183, LCPT100238, LCPT100250, LCPT100251, LCPT100261, LCPT100268, LCPT100270, LCPT100285, LCPT100371

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Shad, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live River Shad, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT10BBH, NMDT10BG, NMDT10BGL, NMDT10BLZ, NMDT10BSD, NMDT10CRSD, NMDT10DCW, NMDT10DEL, NMDT10DMN, NMDT10DSSD, NMDT10FT, NMDT10HM, NMDT10HSD, NMDT10MULE, NMDT10OLSL, NMDT10PGS, NMDT10PNGN, NMDT10PRT, NMDT10RCW, NMDT10RSL, NMDT10RTA, NMDT10RUS, NMDT10S, NMDT10SD, NMDT10SMSH

The Gunfish 115 is a larger version of Gunfish 95. The Gunfish 115 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cupped mouth. The configuration of the mouth makes the bait splash and pop like no other. The Gunfish 115 glides across the waters surface with a tight "walk the dog" action similar to the Sammy series. The distinct difference with the Gunfish 115 is the incredible fluid motion of the bait on retrieve. This topwater will allow you to catch bass even under highly pressured situations. The resin/tungsten composite weighting system of the Gunfish 115 will allow you to cast it a mile, and approach these fish from vantage points inaccessible with conventional topwaters. This will effectively catch those finicky bass without alerting them to your location. | Colors: Aurora Black, Chartreuse Shad, Ghost Minnow, Lake Murray Clear, MS American Shad | Item ID: LCGF115052, LCGF115238, LCGF115250, LCGF115270, LCGF115292

Livingston Lures'Dive Master 14 has a larger lip than the Dive Master Jr. and is ideal for targeting structures and entering strike zones the shallow diver can't reach. This crankbait has a compact shape, with a wide wobble and an internal rattle. The Dive Master 14 is designed to come through cover without hanging up or losing effectiveness. The deeper-diving Dive Master 20 creates savage strikes from freshwater game fish with a patented combination of sound technology, visual triggers, and realistic swimming action. When fish are holding down in the water column, the long, precision-tuned bill of the Dive Master 20 gets the lure into deep, dark waters where the lunkers typically search for prey. Livingston Lures utilizes a proprietary sound chamber technology that calls to fish with an exclusive combination of advanced rattles and internal electronics to create realistic electronic baitfish sounds when activated by water. | Colors: Chartreuse Splatter Shad, Spring Craw, True Bream | Item ID: LV212, LV235, LV250

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black Back, Chrome/Blue Back, Smokey Joe | Item ID: PRC0904, PRC0906, PRC0911

A small, squareBill diver with a high buoyancy, the Series 1 is designed to be thrown around heavy cover. The square lip design causes massive deflection to trigger strikes. | Colors: Black Back Chartreuse, Chart Belly Craw, Chartreuse Sexy Shad, Chartreuse Shad, Green Tomato, Orange Belly Craw, Sexy Shad, Sexy Sunfish | Item ID: SKHC1526, SKHC1535, SKHC1538, SKHC1562, SKHC1564, SKHC1569, SKHC1590, SKHC1598

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 5/8 oz - Black, 5/8 oz - Bull Frog, 5/8 oz - Cricket Frog, 5/8 oz - Firetiger, 5/8 oz - Frog/White Belly, 5/8 oz - Frog/Yellow Belly, 5/8 oz - Leopard Frog, 5/8 oz - Perch, 5/8 oz - Swamp Frog, 5/8 oz - White/Red Head, 5/8 oz - Yellow | Item ID: PRG65001, PRG65002, PRG65003, PRG65005, PRG65006, PRG65007, PRG650115, PRG650506, PRG650507, PRG650508, PRG650509

The shallow running version of the Shad Rap�. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. | Colors: Crawdad, Demon, Shad, Silver | Item ID: NMSSR05CW, NMSSR05DMN, NMSSR05S, NMSSR05SD

A SILENT medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Chartreuse Sexy Shad, Citrus, Clear Ghost Sexy Shad, Gizzard Shad, Green Gizzard Shad, Powder Blue Back Chartreuse, Sexy Blue Back Herring, Sexy Shad, Tennessee Shad | Item ID: SKHCS6XD500, SKHCS6XD511, SKHCS6XD517, SKHCS6XD534, SKHCS6XD538, SKHCS6XD561, SKHCS6XD568, SKHCS6XD586, SKHCS6XD590

The Fat John 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow diving hunting action that deflects off shallow objects. This action entices shallow bass to track and eat the Fat John 60! Comes with those sticky sharp Gamakatsu treble hooks and in an array of proven fish-catching colors. | Colors: Cell Mate, Chartreuse Black Back, Citrus Shad, Fire Craw, Nasty Shad, Old Fire Tiger, Spooky Nasty, Spring Craw | Item ID: GUSFJ60CBB, GUSFJ60CMT, GUSFJ60CSD, GUSFJ60FRC, GUSFJ60NSD, GUSFJ60OFT, GUSFJ60SCW, GUSFJ60SPN

Thanks to its oversized deep diving lip, the Down Deep Husky Jerkreaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: 10 Clown, 10 Glass Minnow, 10 Silver, 12 Clown, 12 Glass Blue Minnow, 12 Glass Minnow, 12 Silver, 12 Silver Blue | Item ID: NMDHJ10CLN, NMDHJ10GMN, NMDHJ10S, NMDHJ12CLN, NMDHJ12GBM, NMDHJ12GMN, NMDHJ12S, NMDHJ12SB

Made from jelutong wood of Malaysia, The High Buoyancy, Durable Twin Spin has no equal. Props spin at the slightest movement enticing brutal topwater strikes. Saltwater grade hardware and proven color combinations make this bait a must add to your tackle box. | Colors: Black, Black Orange, Foil Orange, Pearl, Sexy Shad, Tennessee Shad | Item ID: PH0301, PH0302, PH0304, PH0310, PH0313, PH0314

Don't be fooled by the name. Although it may be smaller in stature than the original, the IMA Little Stik 135 still delivers big results. Offering tournament-oriented sizing, the IMA Little Stik 135 provides all of the same swaggering topwater action that has earned its big brother a reputation for catching. Fitted with a rear-weighted design, the IMA Little Stik 135 walks-the-dog with very little effort and provides extended casting distance that allows anglers to cover more water with each toss. Offering lifelike detailing as well, the IMA Little Stik 135 is built with a highly detailed finish, massive eyes, and a unique head that is built to push water as it slaps against the surface. On the inside, the IMA Little Stik 135 is built with a boisterous internal rattle chamber that generates a distinct tonal foorprint as it is worked along the surface. Backed by two razor-sharp trebles, the IMA Little Stik 135 provides lethal topwater attraction that is second-to-none. | Colors: 1oz Blueback Herring, 1oz Bone, 1oz Chrome | Item ID: IMILS135, IMILS153, IMILS185

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Demon, Helsinki Shad, Hot Mustard, Pearl Grey Shiner, Red Craw, Silver | Item ID: NMDT14BBH, NMDT14BG, NMDT14CRSD, NMDT14DCW, NMDT14DMN, NMDT14HM, NMDT14HSD, NMDT14PGS, NMDT14RCW, NMDT14S

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black, Chrome/Blue, Gold/Orange | Item ID: PRC0804, PRC0806, PRC0898

The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cupped mouth. The configuration of the mouth makes the bait splash and pop like no other. The Gunfish95 glides across the waters surface with a tight "walk the dog" action similar to the Sammy series. The distinct difference with the Gunfish95 is the incredible fluid motion of the bait on retrieve. This topwater will allow you to catch bass even under highly pressured situations. The resin/tungsten composite weighting system of the Gunfish95 will allow you to cast it a mile, and approach these fish from vantage points inaccessible with conventional topwaters. This will effectively catch those finicky bass without alerting them to your location. | Colors: Aurora Black, Chartreuse Shad, Chrome, Ghost Minnow, MS American Shad | Item ID: LCGF95052, LCGF95074, LCGF95238, LCGF95250, LCGF95270

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Suspending Ripplin' Red-Fin create an appearance of constant motion -- even when the lure is sitting still --. Diving to 3 ft, the Suspending Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. It's a beefy bait presenting a big profile and is perfect for sluggish fish when worked with a twitch-twitch-pause retrieve. | Colors: Chart Perch, Chrome/Black Back, Chrome/Blue Back, Gold/Orange | Item ID: PRCS8504, PRCS8506, PRCS8542, PRCS8598

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. | Colors: Albino Shiner, Carbon, Clown, Elite Blue, Goby, Herring, Houdini, Moss Back Shiner, Purpledescent, Silver, Sneaky Pete, Speed Monkey, Yellow Perch | Item ID: NMRPS09AS, NMRPS09CBN, NMRPS09CLN, NMRPS09EB, NMRPS09GOBY, NMRPS09HDI, NMRPS09HER, NMRPS09MBS, NMRPS09MKY, NMRPS09PD, NMRPS09S, NMRPS09SNP, NMRPS09YP

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: 1/3oz 9cm Clear | Item ID: PFFFMN9DCLEAR

The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 1/2", it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Built using the same body style as the original, the Livingston Lures Howeller Dream Master Classic Plus offers a slightly larger profile and an expansion of sounds that make it deadlier than ever before. Built to dive down to medium-depths, the Livingston Lures Howeller Dream Master Classic Plus features a rounded bill that produces a wide, strong wobble and an erratic action that bass simply cannot resist. | Colors: Guntersville Craw, Spring Craw | Item ID: LV1043, LV1050

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rapis perfect for pulling over or through grass, bouncing off timber and rippin' through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMCblack nickel hooks seal the deal. | Colors: Chrome Blue, Helsinki Shad, Red Crawdad | Item ID: NMRPR06CHB, NMRPR06HSD, NMRPR06RCW

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Live Bluegill, Live Pumpkinseed, Live River Shad, Live Smallmouth Bass | Item ID: NMSR05BGL, NMSR05PSL, NMSR05RSL, NMSR05SBL

The Livingston Lures Howeller Dream Master Classic Square takes the championship-winning design of the original and pairs it with a square bill that is designed for erratic action and shallow depths. Made to bounce off of cover and deliver strikeinducing deflections, the Livingston Lures Howeller Dream Master Classic Square features a durable circuit board lip that grinds through the bumpiest terrain. | Colors: Citrus Sparkle, Guntersville Craw, Spring Craw, XXX Shad | Item ID: LV1333, LV1343, LV1350, LV1354

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Baby Bass, Blaze, Blue, Blue Gill, Crawdad, Dark Brown Crawdad, Delta, Firetiger, Gold, Helsinki Shad, Holographic Blue Shiner, Holographic Shiner, Hot Steel, Mossy, Olive Green Craw, Perch, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR07B, NMSR07BB, NMSR07BG, NMSR07BLZ, NMSR07CW, NMSR07DCW, NMSR07DEL, NMSR07FT, NMSR07G, NMSR07HBSH, NMSR07HS, NMSR07HSD, NMSR07HSH, NMSR07MSY, NMSR07OGCW, NMSR07P, NMSR07RCW, NMSR07S, NMSR07SD, NMSR07SFC

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Bone with Orange Eye, Chrome/Black Back, Chrome/Blue Back, Rainbow Trout, Smokey Joe | Item ID: PRC1004, PRC1006, PRC1011, PRC1093, PRC10BONE