Hard Baits

The McRip 85 was designed by BASS Elite Series Angler Mike McClelland to be a deep diving suspending jerkbait. The McRip 85 has an aggressive slashing action, features sticky sharp Gamakatsu treble hooks, and comes in an array of fish-catching colors. | Colors: Cell Mate, Spooky Shad | Item ID: GUSMR85CMT, GUSMR85SPS

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Shad, Silver | Item ID: NMSR09CW, NMSR09DCW, NMSR09HSD, NMSR09S, NMSR09SD

Take the surface-busting sound created by the Jitterbug's special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. The addition of the Clicker provides even more attraction. | Colors: Black, Frog/Yellow Belly, Perch | Item ID: PRG62502, PRG62505, PRG62507

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Gold, Silver | Item ID: NMJ07G, NMJ07S

If you like the original Whopper Plopper you will love the new Double Plopper! Just imagine a lure with not one, but two counter rotating plopper blades to create twice the magic plopper sound! | Colors: 1 Clear Tail & 1 Rattle | Item ID: R2FAFK

The Smithwick Suspending Rattlin' Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling up trophy walleyes any time of year. Although the Rogue has been copied numerous times, none of these clones had the soul of the Rogue. It's the classic "Rogue Roll," in which the bait actually lists quickly side-to-side as it's darting and swimming that makes one big difference. This roll allows the sides to flash just like real baitfish. Add true-running dependability and a host of high-tech and classic paint jobs, and the Suspending Rattlin' Rogue is a potent weapon in your fight against trophy fish around the world. | Colors: Avocado Shad, Blue Black Herring, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Emerald Shiner, Foxy Momma, Foxy Shad, Gold Rogue, Golden Shiner, Hot Chocolate, Juice, Lace Minnow, Lacy Tiger, Lady, Lappie, Lemon Lime Crush, Lerch, Purple Darter, Red Sunrise, Tequila, Threadfin Shad, Tiger Roan | Item ID: PRASDRB1207, PRASDRB12193, PRASDRB12194, PRASDRB12195, PRASDRB12196, PRASDRB12197, PRASDRB12272, PRASDRB12273, PRASDRB12280, PRASDRB12281, PRASDRB12282, PRASDRB12283, PRASDRB12284, PRASDRB12285, PRASDRB12298, PRASDRB12299, PRASDRB12300, PRASDRB12301, PRASDRB12302, PRASDRB12303, PRASDRB1231, PRASDRB1231OB, PRASDRB1232, PRASDRB1232OB, PRASDRB1235, PRASDRB1269

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Gold, Rainbow Trout, Silver | Item ID: NMCD05G, NMCD05RT, NMCD05S

Imagine stopping your buzzbait right next to that stump and letting it float there, then twitching and shaking it to entice a big bass to strike. Or, how about retrieving your buzzbait with slow twitches and subtle movements when fish are especially finicky? Or, throwing a buzzbait on top of the slop or over wood cover and working it out with no snags? From the company that brought anglers the Jitterbug and the Hula Popper, two legendary topwater lures, comes the totally unique Buzz Plug, a near weedless floating buzzbait with built-in action. With a normal constant "buzzbait" retrieve, the Buzz Plug waggles side-to-side in a swimming motion, and when paused, the nose and blade lifts out of the water and perfectly positions the upturned double hook for sure hooksets. This same front-end rise allows the angler to slap the water by twitching the rod tip, and the double upturned hook is nearly weedless, allowing anglers to throw it onto sloppy weedbeds or into heavy cover and bring it back without snagging. | Colors: Black, Firetiger, Frog/White Belly, Perch, Rat | Item ID: PRG90502, PRG90505, PRG90506, PRG905115, PRG905140

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural "S Action" swimming motion, S Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S Waver is a surface lure, allow the bait to slowly sink and the S Action continues under water. The S Action swimming motion is created by River2Sea's exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike. | Colors: Baby Bass, Party Crasher, Rainbow Trout | Item ID: R2PLSW120SSW02, R2PLSW120SSW06, R2PLSW120SSW11

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. | Colors: 7cm Lavendar Shad | Item ID: PFBHBDRTC175LAVS

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Red Crawdad, Shad, Silver | Item ID: NMSR08CW, NMSR08DCW, NMSR08HSD, NMSR08RCW, NMSR08S, NMSR08SD

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB03BGH, NMBXB03DEL, NMBXB03HOB, NMBXB03MSY, NMBXB03PGS, NMBXB03S

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Hot Mustard, Old School, Pearl Grey SHiner, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT04BBH, NMDT04BG, NMDT04CRSD, NMDT04DCW, NMDT04DEL, NMDT04DMN, NMDT04HM, NMDT04OLSL, NMDT04PGS, NMDT04RCW, NMDT04S, NMDT04SD, NMDT04SMSH

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Honey Craw, Mellow Yellow, Nasty Herring, Nasty Shad, Olive Craw, Red Craw, Sneaky Blue Chart, Tropical Shad | Item ID: GUSBD55HCW, GUSBD55MLY, GUSBD55NHR, GUSBD55NSD, GUSBD55OCW, GUSBD55RCW, GUSBD55SBC, GUSBD55TSD

A SILENT medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS5534, SKHCS5561

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 5/8 oz - Bass, 5/8 oz - Black, 5/8 oz - Bull Frog, 5/8 oz - Coachdog Orange Bel, 5/8 oz - Cricket Frog, 5/8 oz - Fire Tiger, 5/8 oz - Frog White Belly, 5/8 oz - Frog Yellow Belly, 5/8 oz - Leopard Frog, 5/8 oz - Perch, 5/8 oz - Swamp Frog, 5/8 oz - White/Red Head | Item ID: PRG75001, PRG75002, PRG75005, PRG75006, PRG75007, PRG75009, PRG750115, PRG750132, PRG750506, PRG750507, PRG750508, PRG750509

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 1/4 oz - Bass, 1/4 oz - Black, 1/4 oz - Black, 1/4 oz - Coachdog, 1/4 oz - Coachdog/Orange Bel, 1/4 oz - Firetiger, 1/4 oz - Frog/White Belly, 1/4 oz - Perch, 1/4 oz - Perch, 1/4 oz - White/Red Head, 1/4 oz - Yellow Coachdog | Item ID: PRG77001, PRG77002, PRG77005, PRG77006, PRG77010, PRG77011, PRG770115, PRG770132, PRG770CDW, PRG770PBS, PRG770YBS

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19 hooks, Berkley J-Walkers are sure to impress anglers of all skill levels. | Colors: 2/3oz 120mm Bone, 2/3oz 120mm Chrome, 2/3oz 120mm Olive Shad | Item ID: PFBHBJW120BNE, PFBHBJW120CHR, PFBHBJW120OLS

Need a wake bait with extra action? How about a slender minnow lure with a wild, out-of-control swimming action when trolled? You get both with the Bomber Jointed Long A. The Long A is a classic wake bait, but add the extra action of this "broke-back" model and you immediately double the surface action. When retrieved with a slow, constant pace, this jerkbait swims with an exaggerated action that catches fish. | Colors: Fire Tiger Bass, Silver Flash Blue Back, Silver Flash/Black Back, Silver Flash/Red Head, Silver Prism Black Back, Silver Prism Blue Back | Item ID: PRB15JPTB, PRB15JPTL, PRB15JXFTB, PRB15JXSI, PRB15JXSI04, PRB15JXSIL

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Chrome/Black Back, Chrome/Blue Back, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRADRB12298, PRADRB12299, PRADRB12300, PRADRB12301, PRADRB12302, PRADRB12303, PRADRB1231, PRADRB1232, PRADRB1235, PRADRB1269

The Shadow Rapcombines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap�. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rapright in a fish's strike zone. That's when things really get interesting. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Clown, Ghost, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver, Yellow Perch | Item ID: NMSDR11AS, NMSDR11BBH, NMSDR11BGH, NMSDR11BN, NMSDR11BUD, NMSDR11CLN, NMSDR11GH, NMSDR11GHSH, NMSDR11MBS, NMSDR11OG, NMSDR11PD, NMSDR11S, NMSDR11YP

The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting action. It's ability to bounce off cover like no other crankbaits triggers aggressive strikes. Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish. Most crankbait anglers know that deflection is the deal, and the new RkCrawler 55 takes advantage of a predator's built-in instinct and turns those natural instincts into secure hook-ups that show up at the weigh in! | Colors: Ayu Shad, Clear, Green Craw, Missouri Claw, Molting Craw, Mud Bug, Ozark Claw, PB & J, Phantom Brown, Phantom Green, Phantom Watermelon, Red Bug, Red Craw, Spring Craw | Item ID: GUSRC55ASD, GUSRC55CLR, GUSRC55GCW, GUSRC55MBG, GUSRC55MCW, GUSRC55MSW, GUSRC55OCW, GUSRC55PBJ, GUSRC55PBR, GUSRC55PGR, GUSRC55PWM, GUSRC55RBG, GUSRC55RCW, GUSRC55SCW

We took the already dynamic walking bait and added hand tuned effects to create a slashing, knocking topwater bait that can't be left alone. The tail weighted the lure to slightly elevate the face giving the Rover a whole new attitude and action. This action, along with new colors make this a topwater bait worthy of a championship. | Colors: Abalone Shad, Bone, Ghost Minnow | Item ID: R2PORR128G54R, R2PORR128G56R, R2PORR128S48

"Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years. | Colors: 5/8oz 4.5" Bone Shad, Chrome | Item ID: LCSM115074, LCSM115110

The Heddon Saltwater Chug'n Spook Jr. brings big surface commotion in a small package. The cupped chugging mouth of the Saltwater Chug'n Spook Jr. catches and spits water while retaining the proven walk-the-dog action that made the Zara Spook one of the most respected and effective topwater lures in history. The Saltwater Chug'n spook uses #4 Saltwater XCalibur Tx3 Hooks. | Colors: 1/2oz Black Shiner 1pk, 1/2oz Bone 1pk, 1/2oz Foxy Momma 1pk, 1/2oz Foxy Shad 1pk, Baby Bass, Bone/Shad Dot, Bone/Silver, Chrome/Pink, G-Finish Bullfrog, G-Finish Foxy Shad, Gold Shiner, Gold/Pink, Ham Bone Flash, Okie Shad, Red Head Flash, Silver Mullet, Speckled Trout, Wounded Shad | Item ID: PRX953601, PRX953602, PRX953614, PRX9536425, PRX9536426, PRX9536435, PRX9536436, PRX9536437, PRX9536438, PRX9536439, PRX9536455, PRX9536456, PRX9536BONSL, PRX9536GBF, PRX9536GFS, PRX9536GS, PRX9536HBS, PRX9536HOS

The Walking Boss II is a top water lure designed with perfect balance and weight for effortlessly producing the right actions and casting ease | Colors: Black Silver Shiner, Citrus Sparkle, Sexy Melon | Item ID: LV1827, LV1854, LV1867

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR3401, PRBYHKR3403, PRBYHKR3404, PRBYHKR3405, PRBYHKR3409, PRBYHKR3411, PRBYHKR3412, PRBYHKR3421, PRBYHKR3422, PRBYHKR3423, PRBYHKR3424, PRBYHKR3425, PRBYHKR3427

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR08DMN

'Aggressive wobble and side flash 'Gets deep quick 'Slow rise at pause | Colors: Big Money, Black Silver | Item ID: PFBHBDG65BGMNY, PFBHBDG65BSV

The Aruku Shad 75 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku 75 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Shiner, Cell Mate, Chrome Black, Chrome Blue, Clear Chartreuse, Gold Black, Magic Shad, Mud Bug Red, Old Glory, Perch, Red Crawfish, Spooky Shad, Texas Craw, Wild Shiner | Item ID: GUSAS75BSR, GUSAS75CBK, GUSAS75CBL, GUSAS75CCH, GUSAS75CMT, GUSAS75GBK, GUSAS75MBR, GUSAS75MSD, GUSAS75OGL, GUSAS75PCH, GUSAS75RCF, GUSAS75SPS, GUSAS75TCW, GUSAS75WSR

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This microCrickhopper is available in Fire Tiger, Brown Cricket and Yellow Grasshopper color patterns and is effective on all species of bass and panfish as well as trout and other gamefish. | Colors: Brown Cricket, Fire Tiger, Yellow Grasshopper | Item ID: PRF5556, PRF5595, PRF5596

Built to attract the largest and most aggressive predators, the River2Sea Chris Lane Top Notch offers a boisterous topwater presentation that sets itself apart fro all of the rest. Moving plenty of water, the River2Sea Chris Lane Top Notch features a plastic prop that generates a sputtering wake, along with heart-stopping blow-ups. Designed with a cupped lip, the River2Sea Chris Lane Top Notch delivers an added bubble trail and a spitting action that is irresistible to big bass, plus it can be slowed down and walked in the bite zone. Offered in a number of proven colors, the River2Sea Chris Lane Top Notch delivers a lethal commotion that moves water with an unmatched efficiency. | Colors: Blue Gill, Bone, Chubby, I Know It, Loon, Munky Butt, Orange Crush, Pac-Man, Perch, Terminator | Item ID: R2CLTN13009, R2CLTN13011, R2CLTN13012, R2CLTN13013, R2CLTN13014, R2CLTN13018, R2CLTN13023, R2CLTN13026, R2CLTN13028, R2CLTN13045

The Floating Rattlin' Rogue has patterns that range from natural forage looks to bright hues that walleyes can't resist. The Floating Rattlin' Rogue is awesome in skinny moving water as well as big lakes. It catches fish with a steady retrieve, with a twitch-twitch-pause retrieve or trolled. Also fantastic on a three-way rig! | Colors: Chrome/Black Back, Chrome/Black Back Org Belly, Chrome/Blue Back, Chrome/Blue Back Org Belly, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRARA12298, PRARA12299, PRARA12300, PRARA12301, PRARA12302, PRARA12303, PRARA1231, PRARA1231OB, PRARA1232, PRARA1232OB, PRARA1235, PRARA1269

The Bomber Deep Fat Free Shad reaches depths never seen before in a Fat Free Shad. Featuring a loud rattle, it dives down to 19ft on a long cast with 10lb line, and its long lip also allows it to bounce through cover attracting reactions strike - without snagging. It still has the magical bass-catching action that made the originals so successful in tournaments across the nation, and comes equipped with super sharp Tx3 trebles to lock in those strikes. A winning choice anytime you are going after the big ones holding on ledges or in deep cover, the Bomber Deep Fat Free Shad is available in a range of killer colors. | Colors: Chartreuse Bl Sparkle, Dance's Citrus, Foxy Lady, Foxy Shad, Rayburn Gold | Item ID: PRBD8FCBSP, PRBD8FDCS, PRBD8FFL, PRBD8FFS, PRBD8FRG

The Small Fry 1 triggers powerful territorial instincts, so expect huge impulse strikes on ultra-light or medium tackle. Tremendous over weeds on 10 pound test. | Colors: Bream on Chartreuse | Item ID: BGSF1BRG

The Walking Boss II is a top water lure designed with perfect balance and weight for effortlessly producing the right actions and casting ease. | Colors: Bone Cracker, Citrus Sparkle | Item ID: LV1754, LV1794

SPRO's Pro Staff member Bill Siemantel has been working on a BBZ project the last 2 years and on the opening day of ICAST 2014 all that hard work paid off. Spro's newest BBZ addition to the family, the BBZ-1 Rat won Best of ICAST in the hard lure category. The SPRO Rat is designed for those larger predator fish that every angler is looking for. It entices awesome surface strikes by triggering the instinctive reaction that those lager fish are looking for. When the fish are hungry the SPRO RAT is the real meal deal! The SPRO Rat can be worked in several ways - you can bulge it, v-wake it, walk the dog, pop it or you name it! Bill Siemantel designed the placement of of the hooks so and the hook up ration is incredible. Of course the SPRO Rat is equipped those sticky shape Gamakatsu hooks. | Colors: Brown, Grey Ghost, White | Item ID: GUSRT25Z1BRN, GUSRT25Z1GGT, GUSRT25Z1WHT

Got bass holding in brushpiles along the river channel? How about mainlake points where they drop off into deeper water? Maybe they're holding in laydowns along a bluff bank. Whenever bass or other gamefish are holding at the right depth, a Fat Free Shad Jr. will get in there and pull them out without getting snagged. It's the design of the lip, or paddle, that allows the entire Fat Free Shad family to come through thick cover. Constant pressure normally causes the bait to flip over and around wood that grabs and holds other crankbaits. With a multitude of color patterns available, you'll find several that will work at any time of year on your local waters. Tough and durable components means you'll get years of successful fishing with the Fat Free Shad Jr. | Colors: Blue Back Herring, Crawly Bottom, Dance's Citrus Shad, Dance's Crawfish, Dance's Fire Tiger, Dance's Pearl White, Dance's Tennessee Shad, Dance's Threadfin Shad, Foxy Shad, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Speckled Perch, Tiger Perch | Item ID: PRBD6FBBH, PRBD6FCWB, PRBD6FDCF, PRBD6FDCS, PRBD6FDFT, PRBD6FDPW, PRBD6FDTFS, PRBD6FDTS, PRBD6FFS, PRBD6FGGH, PRBD6FMMS, PRBD6FPSH, PRBD6FSPP, PRBD6FSTR, PRBD6FTGP

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 1 1/4 oz - Black, 1 1/4 oz - Fire Tiger, 1 1/4 oz - Frog/White Belly, 1 1/4 oz - Perch | Item ID: PRG70002, PRG70005, PRG70006, PRG700115

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that's won hundreds of thousands of dollars for anglers in bass tournaments because the bait produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. | Colors: Bone, Fire Tiger, Foxy Momma, Foxy Shad, Ole' Bass, Silver/Black, Silver/Blue, Tennessee Shad | Item ID: PRP6500, PRP6501, PRP6503, PRP6517, PRP6548, PRP6556, PRP6575, PRP6577

A true secret lure of the pros, the Deep Suspending Rattlin' Rogue dives to 10 feet and gets down to lethargic early season largemouth bass. Walleye and trout/salmon anglers also keep the lure secret, knowing that this minnow bait trolls to 18 feet and catches giant fish! At 6-inches in length, the Deep Suspending Rattlin' Rogue presents a long, minnow-like profile a big bite for big fish. And as a suspending lure, it can be paused right in a fish's face! | Colors: Chrome/Black Back, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Tiger Roan | Item ID: PRASSRB1207, PRASSRB12298, PRASSRB12299, PRASSRB12300, PRASSRB12301, PRASSRB12302, PRASSRB12303, PRASSRB1231, PRASSRB1232, PRASSRB1232OB, PRASSRB1235

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: 1/4oz 7cm Clear | Item ID: PFFFMN7DCLEAR

An extremely versatile lure, the Berkley Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. It's bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it this silent lure excels in slightly calmer situations. | Colors: 3/5oz 130mm Black Chrome, 3/5oz 130mm Kentucky Blue | Item ID: PFBHBSS130BKCH, PFBHBSS130KBL

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Natural Rainbow Trout, Silver/Black, Silver/Blue, Tennessee Shad | Item ID: PRJ4901, PRJ4902, PRJ4903, PRJ4948, PRJ4971

A medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Baby Carp, Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard Shad, Bluegill, Chart Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse White, Chili Craw, Citrus Shad, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, Green Tomato, Neon Bluegill, Olive Shad, Pearl/Blk Splatter w/Chart, Powder Blue Back Chartreuse, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Lavender Shad, Sexy Shad, Sexy Sunfish, Summer Sexy Shad, Sunrise Sexy Shad, Tennessee Shad | Item ID: SKHC5450, SKHC5453, SKHC5501, SKHC5503, SKHC5509, SKHC5511, SKHC5513, SKHC5517, SKHC5526, SKHC5534, SKHC5535, SKHC5538, SKHC5554, SKHC5556, SKHC5561, SKHC5563, SKHC5565, SKHC5568, SKHC5569, SKHC5570, SKHC5583, SKHC5585, SKHC5586, SKHC5590, SKHC5600, SKHC5611X, SKHC5622, SKHC5648, SKHC5650, SKHC5651, SKHC5652, SKHC5667

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR1201, PRBYHKR1203, PRBYHKR1204, PRBYHKR1205, PRBYHKR1206, PRBYHKR1207, PRBYHKR1208, PRBYHKR1210, PRBYHKR1211, PRBYHKR1212, PRBYHKR1221, PRBYHKR1222, PRBYHKR1223, PRBYHKR1224, PRBYHKR1225, PRBYHKR1227

A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCLS3W237, SKHCLS3W238, SKHCLS3W239, SKHCLS3W240, SKHCLS3W241, SKHCLS3W401, SKHCLS3W501, SKHCLS3W590, SKHCLS3W640, SKHCLS3W680, SKHCLS3W683, SKHCLS3W685, SKHCLS3WU

Summertime means the living is easy unless you're a grasshopper. The Rebel Crickhopper Popper is a realistic grasshopper popper that catches anything that swims. When twitched, the Crickhopper Popper produces a loud splash that attracts fish from long distances. The realistic profile and color pattern does the rest, even in ultra-clear water. | Colors: Fire Tiger, Yellow/Black Back | Item ID: PRP73432, PRP73434

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Gill, Blue Shad, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live Largemouth Bass, Live Pumpkinseed, Live River Shad, Mardi Gras, Mossy, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT06BBH, NMDT06BG, NMDT06BGL, NMDT06BLZ, NMDT06BSD, NMDT06CRSD, NMDT06DCW, NMDT06DEL, NMDT06DMN, NMDT06DSSD, NMDT06FT, NMDT06HM, NMDT06HSD, NMDT06LBL, NMDT06MGRA, NMDT06MSY, NMDT06MULE, NMDT06OLSL, NMDT06PGS, NMDT06PNGN, NMDT06PRT, NMDT06PSL, NMDT06RCW, NMDT06RSL, NMDT06RTA, NMDT06RUS, NMDT06S, NMDT06SD, NMDT06SMSH

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Chartreuse Lime, Helsinki Shad, Pearl Grey Shiner | Item ID: NMDTMSS20CTL, NMDTMSS20HSD, NMDTMSS20PGS