Hard Baits

The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku Shad 60 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Chrome Black, Chrome Blue, Gold Black, Red Crawfish, Wild Shiner | Item ID: GUSAS60CBK, GUSAS60CBL, GUSAS60GBK, GUSAS60RCF, GUSAS60WSR

The KVD Splash Jr. by Strike King�, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits! | Colors: Black Lab, Bone, Chart Shad, Chrome Blue, Chrome Sexy Shad, Clear Ghost Sexy Shad, Clearwater Minnow, Gold Sexy Shad, Natural Shad, Nude, Oyster, Reel Shad, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad | Item ID: SKHCKVDSPLJR401, SKHCKVDSPLJR500, SKHCKVDSPLJR514, SKHCKVDSPLJR584, SKHCKVDSPLJR586, SKHCKVDSPLJR590, SKHCKVDSPLJR598, SKHCKVDSPLJR611X, SKHCKVDSPLJR620, SKHCKVDSPLJR652, SKHCKVDSPLJR665, SKHCKVDSPLJR668, SKHCKVDSPLJR684, SKHCKVDSPLJR699, SKHCKVDSPLJRU

The KVD Splash Jr. by Strike King�, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits! | Colors: Black Lab, Bone, Chart Shad, Chrome Blue, Chrome Sexy Shad, Clear Ghost Sexy Shad, Clearwater Minnow, Gold Sexy Shad, Natural Shad, Nude, Oyster, Reel Shad, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad | Item ID: SKHCKVDSPLJR401, SKHCKVDSPLJR500, SKHCKVDSPLJR514, SKHCKVDSPLJR584, SKHCKVDSPLJR586, SKHCKVDSPLJR590, SKHCKVDSPLJR598, SKHCKVDSPLJR611X, SKHCKVDSPLJR620, SKHCKVDSPLJR652, SKHCKVDSPLJR665, SKHCKVDSPLJR668, SKHCKVDSPLJR684, SKHCKVDSPLJR699, SKHCKVDSPLJRU

The Cotton Cordell Wally Diver fishing lure is the total walleye fishing system, from the shallow runner to the Magnum deep diver, this series was created with walleyes in mind. Everything about these fishing lures - their action, their profiles, their colors is expertly designed for walleye fishing in North America. It's been said too that some bass anglers are using Wally Diver crankbaits to catch largemouth and smallmouth bass. | Colors: Chartreuse, Chrome/Blue Back | Item ID: PRCD706, PRCD742

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitalize on the bite. Designed with a shallow-cupped mouth, the Booyah Boss Pop delivers a strong-splashing attraction that calls bass up-to the surface. Lethal at all retrieve speeds, the Booyah Boss Pop is easy to walk and creates a dead-on panicked baitfish presentation that draws crushing strikes. Offered in a number of proven colors and fitted with a feather-dressed treble, the Booyah Boss Pop provides a topwater presentation that will show bass who's boss. | Colors: Arkansas Shiner, Arkansas Shiner, Bone Shiner, Bone Shiner, Bream, Bream, Chrome Black, Chrome Black, Flashy Momma, Flashy Momma, Ghost Shiner, Ghost Shiner, Moonphase Shad, Moonphase Shad, Pearl Melon, Pearl Melon, Summer Gill, Summer Gill, X Ray, X Ray, Z Shad, Z Shad | Item ID: PRBYBP206, PRBYBP213, PRBYBP214, PRBYBP215, PRBYBP217, PRBYBP218, PRBYBP219, PRBYBP220, PRBYBP222, PRBYBP225, PRBYBP226, PRBYBP306, PRBYBP313, PRBYBP314, PRBYBP315, PRBYBP317, PRBYBP318, PRBYBP319, PRBYBP320, PRBYBP322, PRBYBP325, PRBYBP326

The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After "The Secret Bait of the Pros" was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that's almost dead, and every speed in between. | Colors: Silver Black | Item ID: PRP60G1

Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a "Flicker" that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. The Berkley team designed the Flicker Shad to have the perfect action all season long. Each lure is tank tested to ensure the proper action right out of the package 'Pro designed, Individually tank tested 'Weight transfer for bullet-like cast 'Mustad Ultra Point Hooks | Colors: 3/16oz 5cm Clear, Black Silver, Blue Tiger, Chartreuse Pearl, Chrome Clown, Firetiger, Purple Tiger, Racy Shad, Red Tiger | Item ID: PFFFSH5MBSV, PFFFSH5MBT, PFFFSH5MCCL, PFFFSH5MCLEAR, PFFFSH5MCPR, PFFFSH5MFT, PFFFSH5MPT, PFFFSH5MRCS, PFFFSH5MRT

Designed in conjunction with the 2012 Bassmaster Classic Champion, Chris Lane, the River2Sea Chris Lane Lane Changer alerts big bass to an easy meal with a look, sound, and movement that is unlike anything else on the market. Built with soft plastic propellers on the front and back, the River2Sea Chris Lane Lane Changer delivers a heavy sputter that produces a loud and enticing acoustic. Followed by a small, subtle wake, the River2Sea Chris Lane Lane Changer excels at calling-in big bass, especially in calmer conditions. Offered in a number of rod-bending colors, the River2Sea Chris Lane Lane Changer delivers undeniably effective topwater disruption that has been designed by one of the best in the industry. | Colors: Blue Gill, Bone, Chubby, I Know It, Loon, Munky Butt, Orange Crush, Pac-Man, Perch, Terminator | Item ID: R2CLLC15009, R2CLLC15011, R2CLLC15012, R2CLLC15013, R2CLLC15014, R2CLLC15018, R2CLLC15023, R2CLLC15026, R2CLLC15028, R2CLLC15045

Rebel redefines ultralight lures with the Micro Critters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This Micro Minnow is available in Silver/Black, Tennessee Shad and Rainbow Trout color patterns and is effective on all species of bass, panfish, trout and other gamefish. | Colors: Rainbow Trout, Silver/Black, Tennessee Shad | Item ID: PRF5201, PRF5248, PRF5271

The Pro Ripper is the evolution of the lipless crankbait with its ability to "call" fish to it by mimicking not only look and action, but the sound of a baitfish. Simply cast the Pro Ripper out, let it slow-sink to the desired depth, retrieve at your choice of speed and HANG ON! | Colors: Beauty Shad, Blue Back Chrome Shad, Clearwater Shad, Real Shad, Spring Craw | Item ID: LV102, LV107, LV114, LV125, LV150

The Striper Strike was engineered to be cast farther than other lures, perfect for anglers plying the surf, fishing below dams or anywhere long casts are required. As a slow-sinking lure, the Striper Strike should be retrieved quickly on top to mimic an escaping baitfish, driving stripers, bass, redfish and other gamefish wild. | Colors: 1.5oz 4.25'' Bone Flash, 1.5oz 4.25'' Menhaden, 1.5oz 4.25'' Mullet, 1.5oz 4.25'' Yellow Croaker, 1.5oz 4.25'' Baby Blue Flash, 1.5oz 4.25'' Pink/Chartreuse, 2.125oz 5'' Baby Blue Flash, 2.125oz 5'' Bone Flash, 2.125oz 5'' Menhaden, 2.125oz 5'' Mullet, 2.125oz 5'' Pink/Chartreuse, 2.125oz 5'' Yellow Croaker, 3/4oz 3.5'' Baby Blue Flash, 3/4oz 3.5'' Bone Flash, 3/4oz 3.5'' Menhaden, 3/4oz 3.5'' Mullet, 3/4oz 3.5'' Pink/Chartreuse, 3/4oz 3.5'' Yellow Croaker, Banana, Black/Red Eye, Blue Flash, Blue Flash, Blue Flash, Metallic, Metallic, Metallic, Red Eye, Red Eye, Red Eye, Silver Flash, Silver Flash, Silver Flash | Item ID: PRI1900P02, PRI1900P58, PRI1900P59, PRI1900P60, PRI1900P61, PRI1900P62, PRI1900PBFL, PRI1900PBN, PRI1900PME, PRI1900PRE, PRI1900PSFL, PRI1900PYC, PRI2100P58, PRI2100P59, PRI2100P60, PRI2100P61, PRI2100P62, PRI2100PBFL, PRI2100PME, PRI2100PRE, PRI2100PSFL, PRI2100PYC, PRI2500P58, PRI2500P59, PRI2500P60, PRI2500P61, PRI2500P62, PRI2500PBFL, PRI2500PME, PRI2500PRE, PRI2500PSFL, PRI2500PYC

Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Wether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chart Shad Pink Belly, Chartreuse Glitz, Chartreuse Red Back, Fire Engine, Hot Pink Craw, Hot Pink Glitz, Hot Pink Splatterback, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly, Midnight Redeye, Orange Push Up | Item ID: SKSHCC3590, SKSHCC3624, SKSHCC3625, SKSHCC3626, SKSHCC3627, SKSHCC3628, SKSHCC3629, SKSHCC3634, SKSHCC3635, SKSHCC3636, SKSHCC3637, SKSHCC3639

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 3/16 oz - Bass, 3/16 oz - Black, 3/16 oz - Coachdog, 3/16 oz - Frog White Belly, 3/16 oz - Frog Yellow Belly, 3/16 oz - Perch, 3/16 oz - White Red Head | Item ID: PRG73001, PRG73002, PRG73005, PRG73006, PRG73007, PRG73010, PRG730132

Mini crankbait catches most anything and lots of them! Beautiful finishes, reflective eyes and enticing wiggle are irresistible to the fish. If you really just want to catch something, put one on and add some fun to your fishing trip! George Cochran calls it the "Little Mr. Money". | Colors: Chartreuse Sexy Shad, Sexy Shad | Item ID: SKHCM3538, SKHCM3590

The Bomber Flat A produces a tight swimming action much like that of a lipless crankbait, but unlike those lures, the Flat A won't sink when paused. This makes it perfect for targeting inactive fish at a specific depth, a common occurrence during the prespawn and in winter. The almost-vibrating action and the ability to pause the bait right on the fish's nose makes the Deep Flat A your secret weapon. | Colors: Apple Red Crawdad/OB, Baby Bass/Orange Belly, Black/Chartreuse, Dark Brown Crawdad, Fire Tiger, Pearl Shad, Silver Flash, Tennessee Shad | Item ID: PRB02DFABBO, PRB02DFAFT, PRB02DFAFYBS, PRB02DFAMPS, PRB02DFASI, PRB02DFATS, PRB02DFAXC4, PRB02DFAXC5

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an action and sound that will elicit strikes from pressured bass. It has a weighted tail that produces potent topwater action and gives it an extra long cast. | Colors: Baby Blue Flash, Baby Blue Flash, Black, Black, Black Ayu, Black Ayu, Blue Herring, Blue Herring, Bluegill, Bluegill, Bone, Bone, Bone, Chrome Black Back, Chrome Blue Back, Chrome/Black, Chrome/Black, Chrome/Blue, Chrome/Blue, Clear Blue Nose, Clear Rainbow Trout, Gizzard Shad, Gizzard Shad, Gold Black Back, Gold Chrome Black Back, Gold Chrome Black Back, Green Mackerel, Green Mackerel, Mullet, Mullet, Pearl Red Head, Pearl Yellow, Pearl Yellow, Pearl/Blue, Pearl/Blue, Pearl/Red, Pearl/Red Head, Rainbow Trout, Smoky Joe, Smoky Joe, Smoky Joe | Item ID: PRC6403, PRC6404, PRC6406, PRC6411, PRC6412, PRC6428, PRC64561, PRC64562, PRC64563, PRC64564, PRC64BONE, PRC64CRT, PRC6602, PRC6603, PRC6604, PRC6606, PRC6611, PRC6620, PRC6628, PRC66552, PRC66559, PRC66560, PRC66561, PRC66562, PRC66563, PRC66564, PRC66BONE, PRC66PYRG, PRC6702, PRC6703, PRC6704, PRC6706, PRC6711, PRC6720, PRC6728, PRC67552, PRC67559, PRC67560, PRC6793, PRC67BONE, PRC67PYRG

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin' Minnow. This slender minnow-shaped topwater bait sashays back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish. Internal weighting allows for long casts with this slender bait, making it perfect for schooling fish and anytime fish are feeding on top. | Colors: Bone, Bone, Bone Chart, Copper Black Orange, Silver Black, Silver Blue, Silver/Black | Item ID: PRT1000, PRT1000CB, PRT1001, PRT2000S, PRT2001S, PRT2003S, PRT20195

The 1/2oz. Rat-L-Trap has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species. | Colors: Apricot, Ayu, Baby Bass, Barfish, Ber Trap, Black Bone Nova, Bleeding Nova Transparent, Blood Line Shad RH, Blue Gill, Blue Shiner, Blueberry Perch, Bone/Orange Belly, Candy Craw, Chart/Red Light Tiger, Chartreuse Black Back, Chartreuse Crawdad, Chartreuse Flash, Chartreuse Purple, Chinquapin, Chrome Black, Chrome Blue, Chrome Blue Back/Blk Stripe, Chrome Blue Bleeding Shad, Chrome Green, Chrome Purple, Chrome Shad, Chrome-Gold Bones, Chrome-Red Bones, Cotton Candy Craw, Creole Craw, Delta Craw, Diamond Dust, Fathead Minnow, Fire Tiger, Firetiger, Gold, Gold Blue Back, Gold Shad, Gold Tennessee Shad on Chrom, Goldfire Craw, Lake Fork Special, Lectric Silver, Liv-N-Chrome, Natural Crawfish, Nova Clown, Orange Crawdad, Orange Tiger-Craw, Oxbow, Parrot, Pinch'N Peach, Pumpkinseed, Purple Light Tiger, Rayburn Red Craw, Rayburn-Gold Bones, Red Chrome Solid, Red Crawfish, Red Crawfish/Chart Belly, Red Shad, Retro Red Bones, Rootbeer, Royale, Sexy Bone Nova, Sexy Chrome, Sexy Gold, Sexy Prism, Sexy West, Sexy Zombie, Silver Tennessee Shad, Silverado Sparkle, Smokey Joe, Stump Knocker, Sunrise Perch, Tenn Shad Trans-P, Toledo Gold, White Bleeding Shad, White Crawfish, White Glass, White Shad, White Zombie, Yearling Bass, Yellow Perch, Z Nova | Item ID: RTRT05, RTRT06, RTRT09, RTRT114, RTRT17, RTRT22, RTRT24, RTRT25, RTRT251, RTRT253, RTRT254, RTRT255, RTRT258, RTRT25B, RTRT25G, RTRT25P, RTRT25SPC, RTRT26, RTRT260, RTRT261, RTRT262, RTRT263, RTRT264, RTRT266, RTRT26B, RTRT27, RTRT275, RTRT284, RTRT30, RTRT308, RTRT315, RTRT318, RTRT372, RTRT376, RTRT379, RTRT39C, RTRT40, RTRT414, RTRT46N, RTRT46R, RTRT46WH, RTRT48, RTRT506, RTRT507, RTRT520, RTRT520C, RTRT520G, RTRT521, RTRT522, RTRT524, RTRT53, RTRT537, RTRT538, RTRT55, RTRT558, RTRT561, RTRT562, RTRT566, RTRT567, RTRT570, RTRT572, RTRT573, RTRT577, RTRT580, RTRT582, RTRT587, RTRT612, RTRT617, RTRT640, RTRT641, RTRT642, RTRT643, RTRT646, RTRT820, RTRT836, RTRTL1, RTRTSY1, RTRTSY2, RTRTSY3, RTRTSY8, RTRTW1, RTRTW4

Another great addition to Strike King's incredible line-up of hardbaits, the Strike King Pro Model Lucky Shad offers all of the advantages of balsawood without any of the drawbacks of the sometimes-fragile medium. Designed with an elongated body and flat sides, the Strike King Pro Model Lucky Shad delivers a tight action and tons of attention-grabbing flash. For added attraction, the Strike King Pro Model Lucky Shade is built with lifelike 3D eyes and comes equipped with free-floating rattles that emit an enticing acoustic footprint. Offered in a number of detailed colors, the Strike King Pro Model Lucky Shad is a shoe-in to become your new "go-to" lure. | Colors: Blue Gizzard, Chartreuse Perch, Chartreuse Shad, Chili Craw, Chrome Blue, Chrome Sexy Shad, Citrus Shad, Clearwater Minnow, DB Craw, Delta Red, Gold Black Back, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Oyster, Sexy Blue Back Herring, Sexy Shad, Silver TN Shad, Summer Sexy Shad, Turtle Shad, Yellow Perch | Item ID: SKHCLS3401, SKHCLS3450, SKHCLS3458X, SKHCLS3506, SKHCLS3514, SKHCLS3534, SKHCLS3568, SKHCLS3583, SKHCLS3584, SKHCLS3586, SKHCLS3590, SKHCLS3598, SKHCLS3648, SKHCLS3650, SKHCLS3652, SKHCLS3663, SKHCLS3667, SKHCLS3680, SKHCLS3684, SKHCLS3685, SKHCLS3697, SKHCLS3699, SKHCLS3U

The Bomber Square A is one of the most snag-resistant shallow-running crankbaits on the market. The big, buoyant body compliments the squared paddle lip to aid in helping the Square A bounce through cover, ricochet off structure and float up and out of trouble. New high-tech color patterns are paired with proven classics, in two sizes. Both versions dive to just 3 feet. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Fire Tiger, Foxy Shad, Oxbow Bream | Item ID: PRB04SLBBO, PRB04SLFS, PRB04SLFT, PRB04SLOB, PRB04SLXC5

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: Slick Blue Alewife | Item ID: PFFFMN11DSLBA

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: "popping" and "walking the dog." The Heddon Pop'n Image is designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. | Colors: 5/8oz 3'' Emerald Shiner, 5/8oz 3'' Needle Fish, 5/8oz 3'' Bay Anchovy, Baby Bass, Bullfrog, Gizzard Shad, Tennessee Shad, Threadfin Shad | Item ID: PRX9220BAC, PRX9220DBB, PRX9220DBF, PRX9220DGS, PRX9220DTFS, PRX9220DTS, PRX9220ESH, PRX9220NFH

'The premier casting shad 'Irresistible side roll and tail wag 'Slow rise at pause | Colors: Brown Mustard, Chameleon Pearl, Special Red Craw, Spring Craw | Item ID: PFBHBBS5BMUST, PFBHBBS5CMPRL, PFBHBBS5SGCR, PFBHBBS5SPCR

Kevin VanDam spent close to two years designing and testing the new Strike King KVD Jerkbait before he got it just right. It's unlike any jerkbait on the market with a wilder action than any other jerkbait he's ever fished - and it flat gets bit. It has a really wide side-to-side travel on the jerk, and also has a lot of erratic wiggling and darting action. A weight transfer system means you can cast it a mile, and 3D eyes and incredible detailing only add to its appeal. The smaller 200-size features two super sharp treble hooks, while the larger 300-size features three treble hooks for maximum hooking potential. Available in a range of colors handpicked by KVD, rip the Strike King KVD Jerkbait on slack line for maximum action - and watch out! | Colors: Chart Sexy Shad, Chart Shad, Chrome AYU, Chrome Blue, Chrome Gold-Black, Chrome Sexy Shad, Clear AYU, Clearwater Minnow, Clown, Crystal Shad, Gold Sexy Shad, Green Gizzard Shad, Natural Bream, Natural Shad, Nude 2 Hook, Phantom Perch, Pro Black, Pro Blue, Pro Bone, Pro Citrus Shad, Pro Gold, Pro Green, Pro Morning Dawn, Pro Purple Headed Hammer, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Strobe Shad, Sugar Daddy, Turtle Shad, Yellow Perch | Item ID: SKHCKVDJ200293, SKHCKVDJ200294, SKHCKVDJ200295, SKHCKVDJ200297, SKHCKVDJ200298, SKHCKVDJ200299, SKHCKVDJ200401, SKHCKVDJ200408, SKHCKVDJ200458X, SKHCKVDJ200462, SKHCKVDJ200464, SKHCKVDJ200504, SKHCKVDJ200506, SKHCKVDJ200508, SKHCKVDJ200514, SKHCKVDJ200538, SKHCKVDJ200568, SKHCKVDJ200585, SKHCKVDJ200586, SKHCKVDJ200590, SKHCKVDJ200598, SKHCKVDJ200611X, SKHCKVDJ200620, SKHCKVDJ200663, SKHCKVDJ200669, SKHCKVDJ200680, SKHCKVDJ200681, SKHCKVDJ200682, SKHCKVDJ200683, SKHCKVDJ200684, SKHCKVDJ200685, SKHCKVDJ200688X, SKHCKVDJ200699, SKHCKVDJ200U

Tested and perfected over the last two years by Spro pro-staffer and lure-designer, Bill Siemantel, the Spro BBZ-1 Rat is the most lifelike rat imitation to ever hit the market. Perfectly sized, the Spro BBZ-1 Rat features a single-jointed rodent profile and a durable square bill that offer an effortless "walk the dog" action and a gentle wake that humps along the surface. | Colors: Brown, Grey Ghost, Nasty Shad | Item ID: GUSRT40Z1BRN, GUSRT40Z1GGT, GUSRT40Z1NSD

The Rk Crawler MD 55 crankbait was desighned by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the RkCrawler 55. With a shallower dive angle, this bait will be able to come through rock s more like a square bill crankbait to deflect off cover and draw more strikes. When the fish are shallower then 7 feet, the RkCrawler MD should be your go-to RkCrawler. | Colors: 1/2oz Green Craw, 1/2oz Molting Craw, 1/2oz Phantom Brown, 1/2oz Phantom Green, 1/2oz Phantom Watermelon, 1/2oz Red Craw, 1/2oz Spring Craw | Item ID: GUSRCMD55GCW, GUSRCMD55MCW, GUSRCMD55PBR, GUSRCMD55PGR, GUSRCMD55PWM, GUSRCMD55RCW, GUSRCMD55SCW

The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one's got a saltwater flavor. This tough 5-inch Super Spook features a trio of super-sharp saltwater grade hooks and hardware. This is the bait to take on giant redfish, gator trout and massive stripers. Also stands up to the toothy torture of muskies. | Colors: 1oz 5'' SW Bone, 1oz 5'' SW Redhead Flsh, 1oz 5'' SW Silver Mullet, 1oz 5'' SW Speckled Trout, Baby Bass, Black Shiner, Black Shore Shad, Black/Chart Gold Insert, Blue Chrome, Bone, Bone/Silver, Chart/Black Head, Chartreuse, Chartreuse Silver Insert, Chrome/Pink, Clear, Clown, Flitter Shad, Florida Bass, Foxy Momma, Foxy Shad, Frog, Golden Shiner, Lake Fork Shad, Nickel, Okie Shad, Pink/Silver Insert, Red Head, Red Head Ghost, Redfish, Silver Mullet, Speckled Trout, White Chartreuse, Wounded Shad | Item ID: PRX925601, PRX925602, PRX925603, PRX925605, PRX925606, PRX925607, PRX925608, PRX925609, PRX925610, PRX925611, PRX925614, PRX925620, PRX925621, PRX925622, PRX925623, PRX925624, PRX9256425, PRX9256426, PRX9256454, PRX9256455, PRX9256BONSL, PRX9256GS, PRX9256HBS, PRX9256HFB, PRX9256HLFS, PRX9256HOS, PRX9256RF, PRX9256RH, PRX9256SM, PRX9256ST, PRXSW9256435, PRXSW9256437, PRXSW9256438, PRXSW9256439

Designed to be fished in the thickest cover - With a body design based off of the widely popular KVD Popping Perch, the Hack Attack Pad Perch features a sharper nose shape for easy "walking" action through heavy cover such as lily pads and brush | Colors: Black, Calico Perch, Chartreuse Gill, Green Pumpkin Gill, Leopard Perch, Natural Blue, Natural Chartreuse, Natural Gold, Natural Green, Sexy Bluegill, Shad Spawn, White Shadow | Item ID: SKHAPP10, SKHAPP154, SKHAPP155, SKHAPP243, SKHAPP280, SKHAPP281, SKHAPP282, SKHAPP283, SKHAPP348, SKHAPP46, SKHAPP682, SKHAPP84

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Jointed Red-Fin is one of the most exciting lures for largemouth, smallmouth and spotted bass when waked in slow-motion on top the strikes are violent and always shocking. The Jointed Red-Fin dives to 3 feet, and catches all types of gamefish in shallow water or when they're positioned to strike shallow-running lures. Top-quality components and tough construction make the Jointed Red-Fin a fishing partner for years to come. | Colors: Chrome/Black, Chrome/Blue Back, Smokey Joe, White/ Red Hd | Item ID: PRCJ904, PRCJ906, PRCJ911, PRCJ928

A SILENT small-bodied deep diver, the Series 4 is designed to enhance castability, thus reaching maximum depths. One of the most popular proModel/medium on the market! | Colors: Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard, Chartreuse Belly Craw, Chartreuse Sexy Shad, Clear Ghost Sexy Shad, Fire Tiger, Gizzard Shad, Green Gizzard, Green Tomato, Orange Belly Craw, Pearl Chartreuse Belly, Rootbeer, Sexy Shad, Tennessee Shad | Item ID: SKHC4S500, SKHC4S503, SKHC4S511, SKHC4S513, SKHC4S517, SKHC4S518, SKHC4S535, SKHC4S538, SKHC4S562, SKHC4S563, SKHC4S564, SKHC4S568, SKHC4S569, SKHC4S583, SKHC4S590

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerkbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Bream, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Gold Rogue, Golden Bass, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Silver w/Black Stripes, Tiger Roan | Item ID: PRARB1207, PRARB1223, PRARB1226, PRARB12298, PRARB12299, PRARB12300, PRARB12301, PRARB12302, PRARB12303, PRARB1231, PRARB1231OB, PRARB1232, PRARB1232OB, PRARB1235, PRARB1269, PRARB1276

The Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world a standby for all anglers who walk stream banks or small lakes around the world. Its small, life-like profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow running crawfish bait and enjoy the true-running stability that catches fish. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Flaming Junebug, Moss Crawfish, Natural Tan, Natural Tan, Nest Robber, Stream Crawfish | Item ID: PRD7734, PRD7735, PRD77550, PRD77551, PRD7760, PRD7765, PRD7767, PRD7775, PRD7784, PRF77550, PRF77551

The Cotton Cordell Boy Howdy has dual props that stretched out and gurgle like a wounded baitfish just begging for mercy. It is one of the best topwater baits you can throw for schooling fish because it can be fished aggressively or with a subtle action that will draw fish back up after they've gone down. | Colors: Chrome/Black, Frog, Gold/Black, Smokey Joe | Item ID: PRC4103, PRC4104, PRC4111, PRC4184

Create a top water commotion they can't resist with the Berkley Spin Bomb. Not only does the Spin Bomb's shape make it ideal when there are smaller baitfish present but it's unique shuttering action when paused is a perfect wounded bait imitator. It's clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action. | Colors: 2/5oz 60mm Black Chrome, 2/5oz 60mm Danald, 2/5oz 60mm MF Bluegill, 2/5oz 60mm MF Shad | Item ID: PFBHBSB60BKCH, PFBHBSB60DAN, PFBHBSB60MFBG, PFBHBSB60MFS

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this deep running crawfish bait and enjoy the true-running stablility that makes this Rebel lure a winner. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Moss Crawfish, Natural Tan, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRD7634, PRD7635, PRD7640, PRD7660, PRD7665, PRD7667, PRD7675, PRD7684, PRF76550, PRF76551

With a double-jointed body mimicking a nice size lunch for big bass, Jackall Lures brings the Gantarel slow-floating hard swimbait to North American anglers. The Gantarel's jointed body creates a 'S' swimming pattern while being retrieved, and makes 180-degree turns when twitched which further entices big bass when they are following the bait. To add even more realism to the Gantarel swimbaits, they are equipped with feathered treble hooks. | Colors: RT Bluegill | Item ID: JAJGANTRTB

The SPRO BBZ-1 Rat Swim Bait won Best of ICAST at ICAST 2014. This bait is designed to provoke topwater strikes from larger predator fish in both fresh and saltwater, from largemouth bass to striped bass and more. It entices surface strikes by triggering an instinctive reaction that the larger fish are looking for. This lure is not your standard, run of the mill topwater lure, as it can be used with several different techniques such as v-wake, walk the dog, or even popping. It is equipped with super sharp Gamakatsu hooks that ensure solid hooksets. If you are familiar with throwing spook type topwater lures, the BBZ-1 will prove to be a deadly addition to the tacklebox. | Colors: Brown, Grey Ghost, Nasty Shad | Item ID: GUSRT30Z1BRN, GUSRT30Z1GGT, GUSRT30Z1NSD

The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It's the super-realistic body and paint scheme combined with the distinct pulsating action that makes it irresistible to fish. Effective on largemouth and smallmouth bass, walleyes, all species of trout and other gamefish | Colors: Cajun Crawdad, Chart./Green Back Crawfish, Chartreuse/Brown, Ditch (brown), Moss Crawfish, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRF7634, PRF7635, PRF7640, PRF7660, PRF7665, PRF7667, PRF7675, PRF7684

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Brook Trout, Brown Trout, Gold, Silver | Item ID: NMCD07BTR, NMCD07G, NMCD07S, NMCD07TR

The BOOYAH Streak IV is a big, deep-diving crankbait that weighs right at 2 ounces for extreme casting distances and then cranks down to nearly 25 feet with an aggressive dive plane and hard wobble. That extra weight is offset by a unique foam-injected body that allows the added weight without sacrificing any buoyancy. Wire-through design adds unbreakable strength from the line tie to the 1/0 EWG hooks for landing the big ones. More importantly, bass have never heard anything like the BOOYAH Streak IV. A patented design forces the sound out of the bill - unlike any other crankbait available. That focused sound penetrates the water farther than traditional crankbaits. | Colors: Blue Moon, Chartreuse Craw, Emerald Moon, Moon Glow, Natural Pearl, Real Gizzard Shad, Silver Blue Citrus, Texas Monster | Item ID: PRBYST428, PRBYST429, PRBYST430, PRBYST431, PRBYST432, PRBYST433, PRBYST434, PRBYST435

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Rainbow Trout, Silver | Item ID: NMCD03RT, NMCD03S

A big-body, deep-diver, the DD14 covers the 12-14 foot range. Like the DD22, the DD14 features a unique butyrate sound profile and classic Norman medium-wide wobble. | Colors: Nutter Shad, SX Shad Chartreuse, White/Black/Green Flk | Item ID: NLDD14141, NLDD14262, NLDD14269CSX

Featuring Jackall's 'magnetic center of gravity' system, the unique Pompadour topwater lure is designed with custom metal wings so it produces action with either a slow or fast retrieve. Both the rear hook and prop create noise and splash, while the large 3-inch body size pushed through the water. | Colors: Black Bone, Bone White, Chartreuse Gill, IS Gill Bone | Item ID: JAJPOMPJRBLB, JAJPOMPJRBW, JAJPOMPJRISGB, JAJPOMPJRRTCHG

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Silver/Black, Silver/Blue | Item ID: PRJ2001S, PRJ2002S, PRJ2003S

The Rebel Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It's the super-realistic body and paint scheme combined with the distinct pulsating action that makes it irresistible to fish. Effective on largemouth and smallmouth bass, walleyes, all species of trout and other gamefish. | Colors: Cajun Crawfish, Chart Crawfish, Ditch Brown Crawfish, Nest Robber, Stream Crawfish | Item ID: PRD7434, PRD7435, PRD7460, PRD7465, PRD7475

Take the surface-busting sound created by the Jitterbug's special lip &emp; add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. | Colors: 5/8 oz - Black, 5/8 oz - Coach Dog/OB, 5/8 oz - Frog/White Belly, 5/8 oz - Frog/Yellow Belly, 5/8 oz - Perch, Black, Fire Tiger, Frog/White Belly, Perch | Item ID: PRG67002, PRG67005, PRG67006, PRG67007, PRG67009, PRG67502, PRG67505, PRG67506, PRG675115

The Teeny Pop-R is a legendary topwater bait that's won hundreds of thousands of dollars for anglers in bass tournaments because the bait produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This small size catches bass, panfish and other gamefish with some of the most exciting topwater bites you'll ever experience. | Colors: Tennessee Shad | Item ID: PRP5048

The Creek Chub Knuckle-Head topwater features a cupped mouth that pops and chugs, while the body of this slender minnow-profile bait sashays back and forth. The key is the patent-pending Hold-Tite link between the head and body. This super-strong link allows the body to move and provides an injured-gill look. The Knuckle-Head is destined to be a favorite for anglers looking for bass, redfish, stripers and other ferocious topwater feeders in both fresh and saltwater. | Colors: 1.5oz 5'' Bone Flash, 1.5oz 5'' Gold Black Back, 1.5oz 5'' Silver Black Back, 1.5oz 5'' Threadfin Shad, 1.5oz 5'' Trout, Baby Striper, Chrome Black Back, Chrome Blue Back, Red/White, Yellow Croaker | Item ID: PRI6600JP60, PRI6600JP63, PRI6600JP64, PRI6600JP65, PRI6600JP66, PRI6600JPBS, PRI6600JPMBK, PRI6600JPMBU, PRI6600JPRW, PRI6600JPYC

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Blue Gill, Chartreuse Black Back, Clear Chartreuse, Honey Craw, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB55BLG, GUSFPSB55CBB, GUSFPSB55CCH, GUSFPSB55HCW, GUSFPSB55MLY, GUSFPSB55NSD, GUSFPSB55RCW, GUSFPSB55TSD

Featuring Jackall's 'magnetic center of gravity' system, the unique Pompadour topwater lure is designed with custom metal wings so it produces action with either a slow or fast retrieve. Both the rear hook and prop create noise and splash, while the large 3-inch body size pushed through the water. | Colors: Black Bone, Bone White | Item ID: JAJPOMP79BLB, JAJPOMP79BW