Hard Baits

The Little John DD 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The Little John DD 60 is a smaller, shallower diving version of the Little John DD 70. It dives 10-12 feet and comes stock with two premium Gamakatsu treble hooks. The weight transfer system has soft tungsten balls that provide it with a softer sounding, subtle presentation. The Little John DD 60 comes in an array of fish-catching colors. | Colors: Cell Mate, Chartreuse Blue, Citrus Shad, Clear Chartreuse, Nasty Shad, Spooky Nasty, Spring Craw | Item ID: GUSLJD60CBL, GUSLJD60CCH, GUSLJD60CMT, GUSLJD60CSD, GUSLJD60NSD, GUSLJD60SCW, GUSLJD60SPN

For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Gold/Black Back, Silver Blue Back, Silver/Black Back | Item ID: AC280GB, AC280SB, AC280SBL

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red-Fin create an appearance of constant motion, even when the lure is sitting still. Diving to 3 feet, the Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. Retrieved with a constant speed the Ripplin' Red-Fin swims with a wide wobble, mimics a wounded baitfish when twitched and wakes on top like a legend. | Colors: Black Ayu, Chart Minnow, Chart Perch, Chrome/Black Back, Chrome/Blue Back, Cold Water Shad, Fire Tiger, Gold/Orange, Killer Clown, Mad Clown, Smokey Minnow, White Fish, Yellow Perch | Item ID: PRC8504, PRC8506, PRC8510, PRC8542, PRC8548, PRC85553, PRC85554, PRC85555, PRC85556, PRC85557, PRC85558, PRC8569, PRC8598

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This microPOP-R is available in chrome/black, Ole Bass and Frog color patterns and is effective on all species of bass and panfish. | Colors: Bullfrog, Ole Bass, Silver/Black | Item ID: PRP4001, PRP4017, PRP40513

The Rebel Bluegill takes realism to the next level with realistic bluegill color decoration and a precise panfish profile that swims with a tight wiggle bass and other gamefish can't resist. This shallow-running (to 3-feet-deep) square-bill features a rattle for sound attraction and needle-sharp barbless hooks proven to penetrate easier than barbed while making fish release easier and quicker. | Colors: Albino Bluegill, Fire Tiger, Natural Bluegill, Punkinseed | Item ID: PRF82535, PRF82536, PRF82537, PRF82538

The Lucky 13 produces a deep, resonating sound that drives gamefish crazy when it's chugged. Long considered one of the best lures made for catching schooling fish, the Lucky 13's size and action make it a true fresh and saltwater multi-specie bait (bass, pike, stripers, white bass, speckled trout, redfish and other inshore species). | Colors: Baby Bass Red Gill, Bullfrog, Fl Green Crawdad, Red Head | Item ID: PRX2500BBR, PRX2500BF, PRX2500GRA, PRX2500RH

The Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to suspend horizontally right out of the package. It's equipped with #4 Gamakatsu treble hooks and an Excalibur Tear Drop Split ring for increased performance. | Colors: Chart Flash Orange Belly, Silver Flash Orange Belly, Silver Flash/Blue Back, Silver Flash/Red Head | Item ID: PRB14APXCHO, PRB14APXSI04, PRB14APXSIL, PRB14APXSIO

If you didn't know that the top bass-fishing pros still ride the Devil's Horse to victory each year, you might think it's just too "dated" to catch fish. Every year, however, the Devil's Horse is credited on the weigh-in stage as the winning lure in multiple southern tournaments. The propellers at the front and tail of the lure can be adjusted to throw more water and work slower, or bent back for a quicker, quieter retrieve. The Devil's Horse simply catches fish because it creates action without moving forward far, so you can work a fish a long time and simply tease it into striking. | Colors: 1/2 oz Bass/Orange Belly, 1/2 oz Bull Frog, 1/2 oz Chrome/Black Back, 1/2 oz Tiger Roan, 1/2 oz White/Black Stripes, 1/2 oz Yellow & Black Stripe, 3/8 oz Blk Back/Dk Grn Scale, 3/8 oz Bull Frog, 3/8 oz Chrome/Black Back, 3/8 oz Chrome/Black Back/OB, 3/8 oz Chrome/Blue Back, 3/8 oz Chrome/Blue Back/OB, 3/8 oz Perch, 3/8 oz Silver Shiner, 3/8 oz Tiger Roan, 3/8 oz White/Black Stripes, 3/8 oz Yellow & Black Stripe | Item ID: PRAF105, PRAF107, PRAF109, PRAF110, PRAF113, PRAF127, PRAF131, PRAF131OB, PRAF132, PRAF132OB, PRAF190, PRAF205, PRAF207, PRAF210, PRAF227, PRAF231, PRAF290

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish-catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges from schooling fish. Realistic finishes provide the proper look for virtually any topwater fishing situation. | Colors: Black/Chart Gold Insert, Chart/Black Head, Chartreuse, Chrome/Pink, Gold/Pink, Pink/Silver Insert, Redfish, Speckled Trout, Specktrum, White Chart Head, White/Pink Silver Insert | Item ID: PRX923620, PRX923621, PRX923622, PRX923624, PRX923625, PRX9236454, PRX9236455, PRX9236456, PRX9236RF, PRX9236SPTM, PRX9236ST

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 3/8 oz - Bass, 3/8 oz - Black, 3/8 oz - Black, 3/8 oz - Bull Frog, 3/8 oz - Coachdog Orange Bel, 3/8 oz - Cricket Frog, 3/8 oz - Firetiger, 3/8 oz - Frog White Belly, 3/8 oz - Frog Yellow Belly, 3/8 oz - Frog/White Belly, 3/8 oz - Leopard Frog, 3/8 oz - Perch, 3/8 oz - Perch, 3/8 oz - Swamp Frog, 3/8 oz - White/Red Head, 3/8 oz - Yellow, 3/8 oz - Yellow Coachdog | Item ID: PRG76001, PRG76002, PRG76003, PRG76005, PRG76006, PRG76007, PRG76009, PRG76011, PRG760115, PRG760132, PRG760506, PRG760507, PRG760508, PRG760509, PRG760PBS, PRG760YBS, PRG760YWS

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, White Crappie | Item ID: PRC7804, PRC7807, PRC7811, PRC7822, PRC7840, PRC7842, PRC78559, PRC78560, PRC78561, PRC78562, PRC78563, PRC78564, PRC78565, PRC78566, PRC7869, PRC7899

The Rebel Wee-Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and the Rebel Wee Frog is the only frog-crankbait on the market. Work the Wee Frog slowly on top to mimic a frog that's dazed and confused, or bring it in with sweeps of the rod tip to create a realistic frog action. The Rebel Wee Frog is tremendously effective in clear-water streams. | Colors: Chart Frog, Green Bullfrog, Neon Leopard Frog | Item ID: PRF7160, PRF7161, PRF7179

Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of gamefish. A lethal weapon on the Great Lakes. Broken back design creates an incredible realistic needlefish simulation at any speed. Optimum performance when trolled at 4-6 knots. Rugged saltwater rigging and hardware, equipped with Perma Steel hooks and securely attached metal lip to take the beating of oyster shells and coral. Hand-tuned and tank-tested to run perfectly in any condition. | Colors: Green, Needlefish, Redhead, Silver | Item ID: NMSL13GR, NMSL13NF, NMSL13RH, NMSL13S

The One KnockerSpookthumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes walking-the-dog easier than ever. Fourteen color patterns and MustadTriple Grip hooks take care of the rest. | Colors: Black Shiner, Bone, Bone/Orange Belly, Bone/Silver, Chart/Silver Insert, Chrome/Pink, Foxy Momma, G-Finish Foxy Shad, Ghost, Gold/Pink, Okie Shad, Pearl Melon, Pearl Shad, Red Head, Speckled Trout, Z-Shad | Item ID: PRXK925302, PRXK925314, PRXK925323, PRXK9253426, PRXK9253427, PRXK9253430, PRXK9253431, PRXK9253432, PRXK9253434, PRXK9253455, PRXK9253456, PRXK9253BONSL, PRXK9253GFS, PRXK9253HOS, PRXK9253RH, PRXK9253ST

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Bling, Blue Shiner, Chrome Black, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Tenn Blush Shad, Tiger Craw, Yellow Perch | Item ID: PRBYHKK1401, PRBYHKK1402, PRBYHKK1404, PRBYHKK1406, PRBYHKK1407, PRBYHKK1409, PRBYHKK1410, PRBYHKK1411, PRBYHKK1421, PRBYHKK1422, PRBYHKK1423, PRBYHKK1424, PRBYHKK1425, PRBYHKK1427

A small-bodied medium diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 3 and see what happens! | Colors: Baby Carp, Black Back Chartreuse, Blue Gizzard Shad, Bluegill, Chart Belly Craw, Chart Perch, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Green Crawfish, Green Gizzard Shad, Neon Bluegill, Orange Belly Craw, Pearl/Blk Splatter w/Chart, Powder Blue Back Chartreuse, Rootbeer, Sexy Lavender Shad, Sexy Shad, Sexy Sunfish, Summer Sexy Shad, Tennessee Shad, Yellow Perch | Item ID: SKHC3450, SKHC3511, SKHC3513, SKHC3517, SKHC3526, SKHC3535, SKHC3538, SKHC3539, SKHC3556, SKHC3561, SKHC3562, SKHC3563, SKHC3564, SKHC3568, SKHC3570, SKHC3583, SKHC3590, SKHC3598, SKHC3600, SKHC3622, SKHC3648, SKHC3650, SKHC3651, SKHC3652, SKHC3667, SKHC3680

The Creek Chub Pin Popper is the perfect topwater lure for big predator fish. It features a stainless steel through-wire construction for extreme toughness, and saltwater grade hooks, hangers and split rings. Color patterns are designed for big inshore and saltwater predator fish and feature oversized, large-pupil eyes that make a perfect target for hard-charging fish. The Pin Popper walks the dog with huge surface disturbance to call in the big ones. | Colors: Bunker, Mackerel, Red Head, Sardine | Item ID: PRI810650, PRI810652, PRI810655, PRI810656

The John Crews Little John DD Crankbait is designed to run deeper than the original Little John Crankbait. This bait will run down 16 to 20 Feet on 10 lb monofilament line to get down to those fish hanging on ledges where predators like to feed. The SPRO Little John DD comes in 8 fish catching colors that will help anyone catch more fish on a crankbait. | Colors: Cell Mate, Charteuse Blue, Citrus Shad, Nasty Shad, Natural Herring, Spooky Nasty | Item ID: GUSLJD90CBL, GUSLJD90CMT, GUSLJD90CSD, GUSLJD90NHR, GUSLJD90NSD, GUSLJD90SPN

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option to fish from a finesse to more aggressive retrieve. Tie one on and see what monsters are hiding in the darkness. | Colors: Clown, Elite Blue, Halloween, Imposter, Moss Back Shiner, Silver | Item ID: NMSDRS09CLN, NMSDRS09EB, NMSDRS09HLW, NMSDRS09IMP, NMSDRS09MBS, NMSDRS09S

The Model "A" is a little slimmer, a little trimmer, a little faster wiggler and a little deeper diver than the ordinary crankbait. Plus, its bill is molded into its body to ensure extra strength and true-running capabilities. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Dark Brown Crawdad, Fire Tiger, White | Item ID: PRB05A01, PRB05ABBO, PRB05AFT, PRB05AXC4, PRB05AXC5

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Citrus Shad, Delta Red, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Powder Blue Back Chartreuse, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS80450, SKHCKVDS80517, SKHCKVDS80534, SKHCKVDS80535, SKHCKVDS80538, SKHCKVDS80561, SKHCKVDS80568, SKHCKVDS80586, SKHCKVDS80590, SKHCKVDS80598, SKHCKVDS80648, SKHCKVDS80650, SKHCKVDS80652, SKHCKVDS80663, SKHCKVDS80697, SKHCKVDS80699, SKHCKVDS80U

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Blue Craw, Blue Gill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, MM Pineapple Shad, Natural Bream, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Shad, Sexy Sunfish, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS25108, SKHCKVDS25447, SKHCKVDS25450, SKHCKVDS25451, SKHCKVDS25453, SKHCKVDS2546, SKHCKVDS25462, SKHCKVDS25464, SKHCKVDS25500, SKHCKVDS25511, SKHCKVDS25513, SKHCKVDS25514, SKHCKVDS25517, SKHCKVDS25526, SKHCKVDS25534, SKHCKVDS25535, SKHCKVDS25538, SKHCKVDS25554, SKHCKVDS25561, SKHCKVDS25564, SKHCKVDS25565X, SKHCKVDS25568, SKHCKVDS25569, SKHCKVDS25584, SKHCKVDS25585, SKHCKVDS25586, SKHCKVDS25590, SKHCKVDS25598, SKHCKVDS25620, SKHCKVDS25622, SKHCKVDS25648, SKHCKVDS25649, SKHCKVDS25650, SKHCKVDS25651, SKHCKVDS25652, SKHCKVDS25663, SKHCKVDS25667, SKHCKVDS25680, SKHCKVDS25684, SKHCKVDS25697, SKHCKVDS25699, SKHCKVDS25706, SKHCKVDS25868X, SKHCKVDS25MM1X, SKHCKVDS25U

Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are brining back a highly sought after material that bass anglers grew to love. Made from the legendary butyrate plastic and equipped with a shaved bill, the Bandit Rackit Squarebill Crankbaits emit an intriguing sound and produce an aggressive hunting action that bass simply can't turn down. The high buoyancy rate also allows the Bandit Rackit Squarebill Crankbaits to easily deflect off cover without snagging, making them an excellent choice for fishing around wood and rocks. Finished with a set of razor sharp ewg treble hooks, the Bandit Rackit Squarebill Crankbaits return the classic butyrate plastic that our grandfather's crankbaits were made from. | Colors: Bone Orange Belly, Chartreuse Black Back Scale, Chartreuse Blue Back, Chartreuse Fleck, Fire Tiger, Mistake, Pearl Black Back, Pearl Splatterback, Red Crawfish, Tennesse Shad, Viral Perch, Yellow Orange Craw | Item ID: PRBDTRK302, PRBDTRK303, PRBDTRK320, PRBDTRK336, PRBDTRK338, PRBDTRK343, PRBDTRK358, PRBDTRK382, PRBDTRK3A87, PRBDTRK3D66, PRBDTRK3D73, PRBDTRK3D74

The weight-transfer system allows the rattle to roll to the end of the lure on the cast, putting the weight right where it needs to be to maximize distance and accuracy. When the Suspending Super Rogue hits the water, the rattle moves to the forward position to produce sound with each twitch or movement of the lure. | Colors: Chrome/Black Back/Org Belly, Chrome/Blue Back/Org Belly, Clown, Gold Rogue, Laser Craw, Tiger Roan | Item ID: PRASDRD1207, PRASDRD12122, PRASDRD1231OB, PRASDRD1232OB, PRASDRD1235, PRASDRD1269

Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of the Xcite XB-1 Squarebill Crankbait utilizes a tungsten ball bearing rattle to create a distinct acoustic pitch throughout the water. In addition, the Xcite Baits XB-1 Squarebill Crankbait also features an internal weight transfer system, which generates long-distance, bullet-like casts. Each Xcite Baits XB-1 Squarebill Crankbait is hand-tuned and tested before leaving the factory, so it's ready for competition straight out of the package. And if that wasn't enough, the Xcite Baits XB-1 Squarebill Crankbait is also covered in an exquisitely detailed scaling pattern, 3D eyes, and 3D gills. Available in a wide range of fish-catching colors, the Xcite Baits XB-1 Squarebill Crankbait has all of the attributes to become your new go-to shallow water workhorse. | Colors: Bluegill, Chartreuse Black Back, Ghost Minnow, Reaper Craw, Sexy Blue Back Herring | Item ID: XC7001167, XC7001172, XC7001173, XC7001178, XC7001179

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 3/8 oz - Black, 3/8 oz - Bull Frog, 3/8 oz - Coachdog/Orange Belly, 3/8 oz - Cricket Frog, 3/8 oz - Firetiger, 3/8 oz - Frog Yellow Belly, 3/8 oz - Frog/White Belly, 3/8 oz - Leopard Frog, 3/8 oz - Perch, 3/8 oz - Swamp Frog, 3/8 oz - White/Red Head, 3/8 oz - Wounded Black, 3/8 oz - Wounded Coachdog, 3/8 oz - Wounded Perch, 3/8 oz - Yellow | Item ID: PRG60001, PRG60002, PRG60003, PRG60005, PRG60006, PRG60007, PRG60009, PRG600115, PRG600506, PRG600507, PRG600508, PRG600509, PRG600B, PRG600CD, PRG600P

Experience explosive top water action with the Berkley High Jacker. Designed for targeting aggressive schooling fish, the Berkley High Jacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. It's unique hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds. | Colors: 3/5oz 100mm Black Chrome, 3/5oz 100mm Bone, 3/5oz 100mm Olive Shad | Item ID: PFBHBHJ100BKCH, PFBHBHJ100BNE, PFBHBHJ100OLS

Another great addition to Strike King's incredible line-up of hardbaits, the Strike King Pro Model Lucky Shad offers all of the advantages of balsawood without any of the drawbacks of the sometimes-fragile medium. Designed with an elongated body and flat sides, the Strike King Pro Model Lucky Shad delivers a tight action and tons of attention-grabbing flash. For added attraction, the Strike King Pro Model Lucky Shade is built with lifelike 3D eyes and comes equipped with free-floating rattles that emit an enticing acoustic footprint. Offered in a number of detailed colors, the Strike King Pro Model Lucky Shad is a shoe-in to become your new "go-to" lure. | Colors: Blue Gizzard, Chartreuse Perch, Chartreuse Shad, Chili Craw, Chrome Blue, Chrome Sexy Shad, Citrus Shad, Clearwater Minnow, DB Craw, Delta Red, Gold Black Back, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Oyster, Sexy Blue Back Herring, Sexy Shad, Silver TN Shad, Summer Sexy Shad, Turtle Shad, Yellow Perch | Item ID: SKHCLS3401, SKHCLS3450, SKHCLS3458X, SKHCLS3506, SKHCLS3514, SKHCLS3534, SKHCLS3568, SKHCLS3583, SKHCLS3584, SKHCLS3586, SKHCLS3590, SKHCLS3598, SKHCLS3648, SKHCLS3650, SKHCLS3652, SKHCLS3663, SKHCLS3667, SKHCLS3680, SKHCLS3684, SKHCLS3685, SKHCLS3697, SKHCLS3699, SKHCLS3U

Perfect for bass feeding on small forage in light to medium cover. Use light line, sensitive rod and smaller reel to keep from overpowering the lively wiggle, and keep it moving to leverage the balance of the square bill and balsa's natural bounce in underwater structure. | Colors: 1 1/4 oz - Black, 1 1/4 oz - Fire Tiger, 1 1/4 oz - Frog/White Belly, 1 1/4 oz - Perch | Item ID: PRG70002, PRG70005, PRG70006, PRG700115

The Pop-R Plus is a legendary topwater lure that's got everything the original Pop-R has plus technologically advanced G-Finish color patterns,#6 hooks and a dressed back hook for added attraction. The Pop-R Plus is a versatile bait that can be worked quickly or painstakingly slowly to catch bass all season long. | Colors: Green Perch, Purple Shad, Red Eye Perch, Silver Shad | Item ID: PRP61G253, PRP61G254, PRP61G255, PRP61G256

Made to mimic the look and motion of medium forage that larger bass prey on. Balance tackle to slightly higher test and stiffer rod for stronger tumble through heavier cover. Retrieve and pause to let lure wobble again. | Colors: Baby Bass, Chartreuse Shad, Red Crawdad | Item ID: BGBB2BB, BGBB2CSD, BGBB2RCW

Two spinner blades and lipless design create maximum surface agitation. Fishing close to structure in calm conditions forces bass to attack the disturbance, and fishing over deep northern weedbeds drives big pike crazy. | Colors: 5.25'' Tenn Shad Orange Bel | Item ID: BGBLTS5TSO

Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Blue Blood, Bone, Chrome Black, Chubby, Crystal Minnow, I Know It, Loon, Munky Butt, Perch, Phantom Shad, Powder, Rat ta Tat, Terminator, Yellow Head | Item ID: R2WPL13008, R2WPL13009, R2WPL13011, R2WPL13012, R2WPL13013, R2WPL13014, R2WPL13016, R2WPL13017, R2WPL13018, R2WPL13019, R2WPL13021, R2WPL13023, R2WPL13024, R2WPL13044

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Tenn Blush Shad, Tiger Craw, Yellow Perch | Item ID: PRBYHKR1401, PRBYHKR1402, PRBYHKR1406, PRBYHKR1407, PRBYHKR1409, PRBYHKR1410, PRBYHKR1411, PRBYHKR1421, PRBYHKR1422, PRBYHKR1423, PRBYHKR1424, PRBYHKR1425, PRBYHKR1427

Rebel redefines ultralight lures with the Micro Critters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This Micro Minnow is available in Silver/Black, Tennessee Shad and Rainbow Trout color patterns and is effective on all species of bass, panfish, trout and other gamefish. | Colors: Rainbow Trout, Silver/Black, Tennessee Shad | Item ID: PRF5201, PRF5248, PRF5271

Take the surface-busting sound created by the Jitterbug's special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. The addition of the Clicker provides even more attraction. | Colors: Black, Perch | Item ID: PRG65502, PRG65505

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19 hooks, Berkley J-Walkers are sure to impress anglers of all skill levels. | Colors: 1/2oz 100mm Bone | Item ID: PFBHBJW100BNE

An extra large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. | Colors: Barfish, Black Back Chart, Blue Gizzard, Chart Sexy Shad, Chartreuse Perch, Chartreuse Shad (Shore Minno, Citrus Shad, Clear AYU, Clearwater Minnow, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, MM Copper Nose Shad, MM Pineapple Smash, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Bream, Oyster, Pearl/Blk Splatter w/Chart B, Powder Blue Back Chart, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Summer Sexy Shad, TN Shad | Item ID: SKHC8XD450, SKHC8XD453, SKHC8XD509, SKHC8XD511, SKHC8XD517, SKHC8XD534, SKHC8XD535, SKHC8XD538, SKHC8XD561, SKHC8XD568, SKHC8XD570, SKHC8XD583, SKHC8XD584, SKHC8XD585, SKHC8XD586, SKHC8XD590, SKHC8XD598, SKHC8XD611X, SKHC8XD650, SKHC8XD651, SKHC8XD652, SKHC8XD669, SKHC8XD684, SKHC8XD685, SKHC8XD688X, SKHC8XD692, SKHC8XD697, SKHC8XD699, SKHC8XDMM1X, SKHC8XDMM4X, SKHC8XDU

Originally designed for tigerfish in Zimbabwe, the StutterStep is all about demanding attention. Sure, you can walk it, but you can also wag it, wobble-wake it, turn-around-twitch it and stutter step it. | Colors: Bone, Ghost Shad, Silver Surfer, Silverado | Item ID: RTSTPF621, RTSTPF623, RTSTPF628, RTSTPF836

Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original side-to-side "wart" action with premium VMCblack nickel treble hooks. | Colors: Blue Back Herring, Bluegill, Fire Tiger, Ghost Shad, Rusty Craw, Texas Craw | Item ID: NMVM680, NMVM683, NMVM861, NMVM865, NMVM866, NMVM868

The McStick 110 was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season fish. The McStick 110 comes with 3 sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Ayu Shad, Blue Bandit, Cell Mate, Chrome Shad, Clear Chartreuse, Clown, Ghost Table Rock Shad, Magic Purple, Midnight Blue, Natural Herring, Norman Flake, Old Glory, Spooky Shad, Spro Blue, Table Rock Shad, Wicked Dirty Bone | Item ID: GUSMS110ASD, GUSMS110BBD, GUSMS110CCH, GUSMS110CLN, GUSMS110CMT, GUSMS110CSD, GUSMS110DBN, GUSMS110GTR, GUSMS110MNB, GUSMS110MPL, GUSMS110NFL, GUSMS110NHR, GUSMS110OGL, GUSMS110SPB, GUSMS110SPS, GUSMS110TRS

The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After "The Secret Bait of the Pros" was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that's almost dead, and every speed in between. | Colors: Silver Black | Item ID: PRP60G1

The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Chartreuse Shad, Ghost Minnow, MS American Shad, MS MJ Herring, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad | Item ID: LCPT78077, LCPT78183, LCPT78238, LCPT78250, LCPT78251, LCPT78254, LCPT78268, LCPT78270

The Rebel Minnow changed the fishing world by introducing a new material and a new design that produced lures that ran true, provided more decoration possibilities and proved tougher than any others on the market. Demand quickly grew for more sizes and styles for everything from striped bass off the East Coast to rainbow trout in the West, big walleyes up North and, of course, fat Southern largemouth. | Colors: Bass, Bass, Bass, Fire Tiger, Fire Tiger, Fire Tiger, Silver Black, Silver/Black, Silver/Black, Silver/Black, Silver/Blue, Silver/Blue, Silver/Blue | Item ID: PRF1001V, PRF1003V, PRF10478V, PRF1056V, PRF3001S, PRF4901V, PRF4903V, PRF49478V, PRF4956V, PRF5001V, PRF5003V, PRF50478V, PRF5056V

The Striper Strike was engineered to be cast farther than other lures, perfect for anglers plying the surf, fishing below dams or anywhere long casts are required. As a slow-sinking lure, the Striper Strike should be retrieved quickly on top to mimic an escaping baitfish, driving stripers, bass, redfish and other gamefish wild. | Colors: 1.5oz 4.25'' Bone Flash, 1.5oz 4.25'' Menhaden, 1.5oz 4.25'' Mullet, 1.5oz 4.25'' Yellow Croaker, 1.5oz 4.25'' Baby Blue Flash, 1.5oz 4.25'' Pink/Chartreuse, 2.125oz 5'' Baby Blue Flash, 2.125oz 5'' Bone Flash, 2.125oz 5'' Menhaden, 2.125oz 5'' Mullet, 2.125oz 5'' Pink/Chartreuse, 2.125oz 5'' Yellow Croaker, 3/4oz 3.5'' Baby Blue Flash, 3/4oz 3.5'' Bone Flash, 3/4oz 3.5'' Menhaden, 3/4oz 3.5'' Mullet, 3/4oz 3.5'' Pink/Chartreuse, 3/4oz 3.5'' Yellow Croaker, Banana, Black/Red Eye, Blue Flash, Blue Flash, Blue Flash, Metallic, Metallic, Metallic, Red Eye, Red Eye, Red Eye, Silver Flash, Silver Flash, Silver Flash | Item ID: PRI1900P02, PRI1900P58, PRI1900P59, PRI1900P60, PRI1900P61, PRI1900P62, PRI1900PBFL, PRI1900PBN, PRI1900PME, PRI1900PRE, PRI1900PSFL, PRI1900PYC, PRI2100P58, PRI2100P59, PRI2100P60, PRI2100P61, PRI2100P62, PRI2100PBFL, PRI2100PME, PRI2100PRE, PRI2100PSFL, PRI2100PYC, PRI2500P58, PRI2500P59, PRI2500P60, PRI2500P61, PRI2500P62, PRI2500PBFL, PRI2500PME, PRI2500PRE, PRI2500PSFL, PRI2500PYC

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitalize on the bite. Designed with a shallow-cupped mouth, the Booyah Boss Pop delivers a strong-splashing attraction that calls bass up-to the surface. Lethal at all retrieve speeds, the Booyah Boss Pop is easy to walk and creates a dead-on panicked baitfish presentation that draws crushing strikes. Offered in a number of proven colors and fitted with a feather-dressed treble, the Booyah Boss Pop provides a topwater presentation that will show bass who's boss. | Colors: Arkansas Shiner, Arkansas Shiner, Bone Shiner, Bone Shiner, Bream, Bream, Chrome Black, Chrome Black, Flashy Momma, Flashy Momma, Ghost Shiner, Ghost Shiner, Moonphase Shad, Moonphase Shad, Pearl Melon, Pearl Melon, Summer Gill, Summer Gill, X Ray, X Ray, Z Shad, Z Shad | Item ID: PRBYBP206, PRBYBP213, PRBYBP214, PRBYBP215, PRBYBP217, PRBYBP218, PRBYBP219, PRBYBP220, PRBYBP222, PRBYBP225, PRBYBP226, PRBYBP306, PRBYBP313, PRBYBP314, PRBYBP315, PRBYBP317, PRBYBP318, PRBYBP319, PRBYBP320, PRBYBP322, PRBYBP325, PRBYBP326

The Cotton Cordell Wally Diver fishing lure is the total walleye fishing system, from the shallow runner to the Magnum deep diver, this series was created with walleyes in mind. Everything about these fishing lures - their action, their profiles, their colors is expertly designed for walleye fishing in North America. It's been said too that some bass anglers are using Wally Diver crankbaits to catch largemouth and smallmouth bass. | Colors: Chartreuse, Chrome/Blue Back | Item ID: PRCD706, PRCD742

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: "popping" and "walking the dog." The Heddon Pop'n Image is designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. | Colors: 5/8oz 3'' Emerald Shiner, 5/8oz 3'' Needle Fish, 5/8oz 3'' Bay Anchovy, Baby Bass, Bullfrog, Gizzard Shad, Tennessee Shad, Threadfin Shad | Item ID: PRX9220BAC, PRX9220DBB, PRX9220DBF, PRX9220DGS, PRX9220DTFS, PRX9220DTS, PRX9220ESH, PRX9220NFH

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKK1201, PRBYHKK1202, PRBYHKK1203, PRBYHKK1204, PRBYHKK1205, PRBYHKK1206, PRBYHKK1207, PRBYHKK1208, PRBYHKK1209, PRBYHKK1210, PRBYHKK1211, PRBYHKK1212, PRBYHKK1221, PRBYHKK1222, PRBYHKK1223, PRBYHKK1224, PRBYHKK1225, PRBYHKK1227

The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku Shad 60 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Chrome Black, Chrome Blue, Gold Black, Red Crawfish, Wild Shiner | Item ID: GUSAS60CBK, GUSAS60CBL, GUSAS60GBK, GUSAS60RCF, GUSAS60WSR