Hard Baits

A medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Apple Shad, Barfish, Black Back Chart, Bleu Shad, Blue Gizzard, Chart Perch, Chartreuse Belly Craw, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Blue, Citrus Shad, Clearwater Minnow, Crystal Shad, DB Craw, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, MM Caramel Apple Shiner, MM Copper Nose Shad, MM Moongill, MM Pineapple Smash, MM Sexy Rock Star, Natural Bream, Natural Shad, Neon Bluegill, Olive Shad, Orange Bream, Oyster, Pearl Black w/Chart Belly, Phantom Perch, Powder Blue Back Chartreuse, Pro Blue, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Turtle Shad, Yellow Perch | Item ID: SKHC5XD401, SKHC5XD450, SKHC5XD453, SKHC5XD456X, SKHC5XD458X, SKHC5XD462, SKHC5XD464, SKHC5XD509, SKHC5XD511, SKHC5XD517, SKHC5XD534, SKHC5XD535, SKHC5XD538, SKHC5XD554, SKHC5XD561, SKHC5XD562, SKHC5XD563, SKHC5XD568, SKHC5XD570, SKHC5XD583, SKHC5XD584, SKHC5XD585, SKHC5XD586, SKHC5XD590, SKHC5XD598, SKHC5XD611X, SKHC5XD648, SKHC5XD650, SKHC5XD651, SKHC5XD652, SKHC5XD663, SKHC5XD667, SKHC5XD680, SKHC5XD681, SKHC5XD682, SKHC5XD684, SKHC5XD685, SKHC5XD688X, SKHC5XD690X, SKHC5XD692, SKHC5XD697, SKHC5XD699, SKHC5XDMM1X, SKHC5XDMM2X, SKHC5XDMM3X, SKHC5XDMM4X, SKHC5XDMM5X

The name Strike King is not exclusive to bass fishing. In fact, aside from black bass, we have produced many products that have allowed anglers pursuing white bass, redfish, catfish, panfish, and crappie to be successful in their efforts. This year, after much testing, research and development, Strike King is running headlong into the walleye market with the introduction of our Walleye Elite Series! The Banana Shad rounds out the line at 5" long. It emits a wide tail action from its large profile that is sure to trigger a bite from trophy walleye. | Colors: Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Gold Black Back, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCBNS5W237, SKHCBNS5W238, SKHCBNS5W239, SKHCBNS5W240, SKHCBNS5W241, SKHCBNS5W401, SKHCBNS5W506, SKHCBNS5W590, SKHCBNS5W640, SKHCBNS5W680, SKHCBNS5W683, SKHCBNS5W685, SKHCBNS5WU

The Red Eyed Shad has become the standard lipless crankbait on both the pro tour, as well as your home lake. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features awesome paint schemes, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome and really sets it apart! Sometimes a different sound is the key to success. The Tungsten 2 Tap Series models have a single tungsten rattle that has a one-knocker type sound which is completely different from the regular Red Eyed Shad. The Tungsten 2 Tap features all the same characteristics of the original Red Eyed Shad, but with a different sound. The Tungsten 2 Tap is magic on pressured waters, extremely clear water, or when an active school of fish turns off. | Colors: 1/2 oz Albino Craw, 1/2 oz Blue Craw, 1/2 oz Brown Craw, 1/2 oz Chartreuse Belly Craw, 1/2 oz Chartreuse Sexy Shad, 1/2 oz Chili Craw, 1/2 oz Chrome Black, 1/2 oz Chrome Blue, 1/2 oz Chrome Sexy Shad, 1/2 oz Delta Red, 1/2 oz Gold Black Back, 1/2 oz Green Pumpkin Craw, 1/2 oz Green Tomato, 1/2 oz Natural Bream, 1/2 oz Natural Shad, 1/2 oz Orange Belly Craw, 1/2 oz Orange Bream, 1/2 oz Orange Craw, 1/2 oz Rayburn Red, 1/2 oz Royal Purple, 1/2 oz Royal Red, 1/2 oz Sexy Shad, 1/2 oz Silver TN Shad, 3/4 oz Albino Craw, 3/4 oz Chartreuse Belly Craw, 3/4 oz Chartreuse Sexy Shad, 3/4 oz Chili Craw, 3/4 oz Chrome Black, 3/4 oz Chrome Blue, 3/4 oz Chrome Sexy Shad, 3/4 oz Delta Red, 3/4 oz Gold Black Back, 3/4 oz Green Tomato, 3/4 oz Natural Bream, 3/4 oz Natural Shad, 3/4 oz Orange Belly Craw, 3/4 oz Orange Bream, 3/4 oz Orange Craw, 3/4 oz Rayburn Red, 3/4 oz Royal Purple, 3/4 oz Royal Red, 3/4 oz Sexy Shad, 3/4 oz Silver TN Shad, Chartreuse Perch, Chartreuse Shad, Citrus Shad, DB Craw, Gold Sexy Shad, Olive Shad, Oyster, Phantom Perch, Sugar Daddy | Item ID: SKREYESDTT12108, SKREYESDTT12401, SKREYESDTT12402, SKREYESDTT12406, SKREYESDTT12421, SKREYESDTT12430, SKREYESDTT12447, SKREYESDTT12448, SKREYESDTT12450, SKREYESDTT12451, SKREYESDTT12452, SKREYESDTT12453, SKREYESDTT12454, SKREYESDTT1246, SKREYESDTT12462, SKREYESDTT12464, SKREYESDTT12514, SKREYESDTT12534, SKREYESDTT12538, SKREYESDTT12562, SKREYESDTT12564, SKREYESDTT12584, SKREYESDTT12590, SKREYESDTT12598, SKREYESDTT12620, SKREYESDTT12648, SKREYESDTT12650, SKREYESDTT12663, SKREYESDTT12667, SKREYESDTT12685, SKREYESDTT12697, SKREYESDTT12699, SKREYESDTT34401, SKREYESDTT34402, SKREYESDTT34406, SKREYESDTT34421, SKREYESDTT34430, SKREYESDTT34448, SKREYESDTT34450, SKREYESDTT34451, SKREYESDTT34452, SKREYESDTT34454, SKREYESDTT34514, SKREYESDTT34538, SKREYESDTT34562, SKREYESDTT34564, SKREYESDTT34590, SKREYESDTT34648, SKREYESDTT34663, SKREYESDTT34685, SKREYESDTT34697, SKREYESDTT34699

The Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to suspend horizontally right out of the package. It's equipped with #4 Gamakatsu treble hooks and an Excalibur Tear Drop Split ring for increased performance. | Colors: Blue Flash, Chart Flash/Orange Belly, Golden Bengal, Pewter Pearl, Silver Flash/Blue Back, Silver Flash/Orange Belly, Watermelon Pearl | Item ID: PRB15APBLF, PRB15APTGB, PRB15APTPP, PRB15APTWP, PRB15APXCHO, PRB15APXSIL, PRB15APXSIO

The Bomber Square A is one of the most snag-resistant shallow-running crankbaits on the market. The big, buoyant body compliments the squared paddle lip to aid in helping the Square A bounce through cover, ricochet off structure and float up and out of trouble. New high-tech color patterns are paired with proven classics, in two sizes. Both versions dive to just 3 feet. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Chart/Black Scale, Dark Brown Crawdad, Fire Tiger, Foxy Momma, Foxy Shad, Oxbow Bream | Item ID: PRB05SLBBO, PRB05SLFMM, PRB05SLFS, PRB05SLFT, PRB05SLFYBS, PRB05SLOB, PRB05SLXC4, PRB05SLXC5

The Heddon Baby Torpedo is a proven topwater bait that smallmouth and largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pauses, or reeled constantly at a medium retrieve like a buzzbait. In rivers, work the bait in shallow shoreline water, in eddies, near submerged rocks and in fast-moving riffles for giant smallmouth. In ponds and lakes, pause the Torpedo near wood and weed cover, gently twitching it to entice big largemouth. | Colors: Baby Bass, Black Shiner, Black Shore Minnow, Blue Shiner, Brown Crawdad, Bullfrog, Clear, Fluorescent Green Crawdad, Natural Leopard Frog, Natural Perch, Nickel Plate, Shad | Item ID: PRX0361BB, PRX0361BF, PRX0361BRS, PRX0361C, PRX0361GBSD, PRX0361GRA, PRX0361LC, PRX0361NBL, PRX0361NF, PRX0361NP, PRX0361NPB, PRX0361XBW

An extremely versatile lure, the Berkley Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. It's bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it this silent lure excels in slightly calmer situations. | Colors: 2/3oz 130mm Black Chrome, 2/3oz 130mm Kentucky Blue, 2/3oz 130mm MF Shad, 2/3oz 130mm White Shad | Item ID: PFBHBSSJ130BKCH, PFBHBSSJ130KBL, PFBHBSSJ130MFS, PFBHBSSJ130WHSH

The Wally Diver has proven that its slender profile and tight wiggle produce big walleye, and bass, too. The Wally Diver legend began on the Great Lakes and has spread everywhere walleye swim. Its wide swimming action increases hooksets and is equally effective cast or trolled. The Wally Diver series is Cotton Cordell's most popular line and an essential trolling bait for walleye anglers everywhere. | Colors: Assortment, Asteroid, Chart/Orange, Chart/Red Eye, Chartreuse, Chartreuse, Chrome/Black Back, Chrome/Black Back, Chrome/Blue Back, Chrome/Blue Back, Chrome/Red Eye, Chrome/Sp Blue, Dr Death, Fire Tiger, Fire Tiger, Fire Tiger/GL, Fl Red/Black, Fl Red/Black, Gold Perch, Gold Perch, Gold/Black, Gold/Black, Gold/Orange, Golden Shiner, Got A Worm, Perch, Perch, Purple Demon, Purple Rain, Purple Salamander, Special Perch, Trick Or Treat, Walleye Candy, White/Red Head, White/Red Head, Wonder Bread, Yellow Perch | Item ID: PRCD503, PRCD504, PRCD506, PRCD5106, PRCD5114, PRCD522, PRCD5299, PRCD5335, PRCD5338, PRCD5339, PRCD5340, PRCD5343, PRCD541, PRCD542, PRCD543, PRCD551, PRCD5577, PRCD5578, PRCD5579, PRCD5580, PRCD5581, PRCD5582, PRCD5583, PRCD5584, PRCD569, PRCD595, PRCD603, PRCD604, PRCD606, PRCD6106, PRCD622, PRCD641, PRCD642, PRCD651, PRCD669, PRCD695, PRPK3CD51

The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After "The Secret Bait of the Pros" was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that's almost dead, and every speed in between. | Colors: Bluegill, Chartreuse Shad | Item ID: PRP60EZBGR, PRP60EZCSR

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blue Back Herring, Demon | Item ID: NMSR05BBH, NMSR05DMN

Walk-the-dog with this frog and you'll quickly become a believer in the Frog-R. This realistic topwater bait has the profile and color pattern of a young frog, one of bass's favorite foods. While the Frog-R catches fish worked slowly, it's the bait's ability to sashay back-and-forth when quickly twitched with a downward motion of the rod tip that triggers inactive fish into striking. Perfect for pond bass or anywhere fish want a topwater with a smaller profile. | Colors: Bull Frog, Cricket Frog, Leopard Frog, Swamp Frog | Item ID: PRT30510, PRT30511, PRT30512, PRT30513

For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Silver/Black Back, Silver/Blue Back | Item ID: AC450SB, AC450SBL

The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is more durable than plastic, a silent weight transfer system using soft tungsten translates into incredibly long casts for a small crankbait. We used the world's sharpest trebles made by Gamakatsu. The Little John crankbaits are the best shallow-running crankbait available and comes in an array of fish-catching colors. | Colors: Blood Craw, Blue Grass Craw, Cell Mate, Chartreuese Blue, Chartreuse Black Back, Chartreuse Nasty, Citrus Shad, Clear Chartreuse, Delta Craw, Fire Craw, Nasty Shad, Old Fire Tiger, Old Glory, Pig Pen, Rootbeer Chartreuse, Spooky Nasty, Spooky Shad, Spring Craw, Sunny Bream, Watermelon Red Craw, Western Chart Black, Western Craw | Item ID: GUSLJ50BCW, GUSLJ50BGC, GUSLJ50CBB, GUSLJ50CBL, GUSLJ50CCH, GUSLJ50CHN, GUSLJ50CMT, GUSLJ50CSD, GUSLJ50DCW, GUSLJ50FRC, GUSLJ50NSD, GUSLJ50OFT, GUSLJ50OGL, GUSLJ50PGP, GUSLJ50RBC, GUSLJ50SCW, GUSLJ50SNB, GUSLJ50SPN, GUSLJ50SPS, GUSLJ50WCB, GUSLJ50WCW, GUSLJ50WRC

The Pop'n Image Jr. allows anglers to accomplish two of topwater's most-effective actions popping and walking the dog. It's designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. | Colors: 5/16oz 2.375'' Needle Fish, 5/16oz 2.375'' EmeraldShiner, 5/8oz 2.375'' Bay Anchovy, Baby Bass, Bullfrog, Tennessee Shad | Item ID: PRX9219BAC, PRX9219DBB, PRX9219DBF, PRX9219DTS, PRX9219ESH, PRX9219NFH

Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish provides fish an easy-looking target. Being a bit larger than the Teeny Wee-Crawfish, the Middle Wee-Crawfish is a bit heavier and therefore easier to cast. Like its larger and smaller cousins, the Middle Wee-Crawfish handles well in current and is an excellent bet for stream trout and smallmouth bass. However, it's also at home and highly effective in a pond or lake for bass and other fish species. | Colors: Chart/Brown, Ditch/Brown, Nest Robber, Stream Craw | Item ID: PRF6860, PRF6865, PRF6867, PRF6875

The Cordell Suspending Super Spot is a secret bait of the pros! Unlike other lipless crankbaits, the Suspending Super Spot dives is not a sinking bait, staying within 3 feet of the surface even when paused, perfect for working shallow grass and sluggish fish. Casts a mile even into the wind and can be worked in slow motion with lots of long pauses right on the nose of the fish. Want something to set you apart from the competition? The Suspending Super Spot is it! | Colors: 1/2 oz Blue Shiner, 1/2 oz Chrome Blue, 1/2 oz Chrome/Black, 1/2 oz Copper Craw, 1/2 oz Fire Tiger, 1/2 oz Gold Shiner, 1/2 oz Gold/Black, 1/2 oz Rayburn Red, 1/2 oz Royal Red, 1/4 oz Chrome/Black, 1/4 oz Chrome/Blue, 1/4 oz Gold/Black, Blue Shiner, Fire Tiger, Royal Shad, Tomato Red, Wounded Shad | Item ID: PRC2403, PRC2404, PRC2406, PRC24356, PRC24362, PRC2469, PRC2503, PRC2504, PRC2506, PRC25186, PRC25190, PRC25200, PRC25359, PRC25360, PRC25361, PRC25362, PRC2569

The Heddon Tiny Torpedo is a proven topwater bait that smallmouth and largemouth bass can't resist. | Colors: Baby Bass, Black Shiner, Black Shiner/Glitter, Black Shore Minnow, Blue Shiner, Brown Crawdad, Bullfrog, Clear, Fluorescent Green Crawdad, G-Finish Gold Bass, G-Finish Pearl/Red Head, Natural Leopard Frog, Natural Perch, Shad, Silver Shore Minnow | Item ID: PRX0360BB, PRX0360BF, PRX0360BRS, PRX0360C, PRX0360G28, PRX0360GBB, PRX0360GBSD, PRX0360GRA, PRX0360LC, PRX0360NBL, PRX0360NBLG, PRX0360NF, PRX0360NPB, PRX0360XBW, PRX0360XRS

For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Silver/Black Back | Item ID: AC675SB

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. | Colors: 1/2oz 4.75'' Albino Shiner, 1/2oz 4.75'' Carbon, 1/2oz 4.75'' Clown, 1/2oz 4.75'' Herring, 1/2oz 4.75'' Marilyn, 1/2oz 4.75'' MossBack Shiner, 1/2oz 4.75'' Purpledescent | Item ID: NMRPS12AS, NMRPS12CBN, NMRPS12CLN, NMRPS12HER, NMRPS12MBS, NMRPS12MRL, NMRPS12PD

Luck E Strike teamed up with legendary angler, Rick Clunn, to create another lure destined to be a classic - the Luck E Strike RC STX Jerkbait. Designed to be the perfect suspending jerkbait, its hydrodynamic design and advanced rolling weight transfer system, provide it with its deadly, erratic, darting action, as well as, its amazing ability to suspend perfectly on the pause. Incredibly detailed as well with its etched scale and gill patterns, 3D eyes, and Clunn's handpicked colors, the Luck E Strike RC STX Jerkbait delivers proven performance tested by the zen master, himself, Rick Clunn - and they're available at a price that won't hurt your wallet. | Colors: Black Diamond, Black Stardust Shad, Blue Herring, Chrome Blue, Cosmic Shad, Deadly Black Illusion, Emerald Shiner, French Pearl, Glo Head Shiner, Herring Bone Chartreuse, Midnight Blue Silver, Natural Emerald, Pro Blue, Purple Golden Shiner, Purple Green Apple, Secret Night | Item ID: LERCSTX311, LERCSTX321, LERCSTX331, LERCSTX341, LERCSTX351, LERCSTX371, LERCSTX381, LERCSTX391, LERCSTX401, LERCSTX411, LERCSTX441, LERCSTX451, LERCSTX461, LERCSTX471, LERCSTX491X, LERCSTX501X

Cotton Cordell's most popular walleye lure, the Wally Diver has been catching big 'eyes for long enough to have earned the title of "Legendary." Few anglers hit the water without one. The Suspending Wally Diver is unique in that it reaches depths of 20 feet when trolled and teases fish by sitting motionless on the pause. A wide variety of color patterns have proven themselves on the Great Lakes and small waters alike. Durable Cordell construction and top quality components make the Suspending Wally Diver a top walleye producer that stands the test of time. | Colors: Blue FC Clown, Chart/Blue Tiger, Fire Clown, Yellow/Brown Tiger | Item ID: PRCS6220, PRCS6221, PRCS6223, PRCS6225

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, Super Shad, White Crappie | Item ID: PRC7704, PRC7707, PRC7711, PRC7713, PRC7722, PRC7740, PRC7742, PRC77559, PRC77560, PRC77561, PRC77562, PRC77563, PRC77564, PRC77565, PRC77566, PRC7769, PRC7799

The famous Hellbender began making its way into anglers' tackle boxes in the late 1950s. Over the years, Hellbenders have held many state and world records for most freshwater species. The unique heart-shaped diving lip design gives it the most tempting wide wobbling action. Its big-lip design also makes it dive quick and deep, and allows it to flip easily over most structure. The consummate lure for fishing steep banks and drop-offs down to at least 35 feet on a long flat-line troll. The Hellbender Downrigger (hook-less) model is known as the "poor man's downrigger." When trolling the angler's favorite trolling lure tied on 10 to 20 feet behind a Downrigger Hellbender, it will take the lure down to over 75 feet. | Colors: Silver, Striper, White | Item ID: PRW0801, PRW0819, PRW0839

Take the surface-busting sound created by the Jitterbug's special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. The addition of the Clicker provides even more attraction. | Colors: Black, Coachdog, Frog/White Belly | Item ID: PRG63502, PRG63506, PRG63510

Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Abalone Shad, Bluegill, Frog, Pac-Man, Sooner, T1000, Yoda | Item ID: R2WPL130S25, R2WPL130S26, R2WPL130S27, R2WPL130S28, R2WPL130S29, R2WPL130S30, R2WPL130S39

The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint schemes. The Hellgrammite is a true "Nature's look-alike" lure that produces fish in streams, ponds and lakes. Great for bass, trout and bluegill. | Colors: Immature Hellgrammite, Mature Hellgrammite, Molting | Item ID: PRS72273, PRS72274, PRS72275

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This microCrawfish is available in Stream Crawfish, Chartreuse/Brown and Ditch Brown color patterns and is effective on all species of bass, panfish, trout and other gamefish. | Colors: Chartreuse/Brown, Ditch Brown, Stream Crawfish | Item ID: PRF5860, PRF5867, PRF5875

Sometimes you need to sneak up on the bass to get a bite, the Silent DD22 does that. Identical to the original DD22, except for a rattle, the Silent DD22 is what you need to land finicky bass in highly-pressured water. | Colors: Black Splat, Chartreuse Blue, Chili Bowl, Clear Nutter Shad, Gg Tilapia, Lavender Shad, Light Hitch, Nutter Shad, Red Black Craw, Rootbeer, Soddy Blue, SX Shad | Item ID: NLQDD22131NC, NLQDD22133, NLQDD22139, NLQDD22177, NLQDD22181, NLQDD22262, NLQDD22268, NLQDD22269, NLQDD22286, NLQDD22288, NLQDD22291, NLQDD22F135

Rebel Pop'N Frog features a super-realistic paint scheme and shape that makes it the spitting image of a young frog. The concave face chugs and spits water while walking the dog across the surface. | Colors: Bull Frog, Cricket Frog, Leopard Frog | Item ID: PRP20511, PRP20512, PRP20513

The Spit-N-King has a specially designed front end is horizontally oriented and cut to maximize "spit" & "spray" during the retrieve. This better imitates a fleeing baitfish. Almost any kind of movement makes the bait work properly. Simply give the lure a twitch or a short-to-medium length, smooth, yet fairly quick, sweep to make it work unlike anything you've tried right out of the package. | Colors: Gizzard Shad, Sexy Shad | Item ID: SKSNKP511, SKSNKP590

The CC Minnow is an excellent trick of all trades for anglers looking to give fish multiple different presentations. The bait reaches astounding distances when casted, giving long retreival opportunities when used as a jerkbait. The CC Minnow can also double as a highly effective trolling bait, featuring a deadly tight wobbling action. | Colors: Chartreuse Perch, Chrome Black Back, Chrome Blue Back, Clear, Fire Tiger, Fluorescent Red Black, Gold Black Back, Gold Black Back, Gold Perch, Killer Clown, Perch, White Red Head, Yellow Perch | Item ID: PRC07D03, PRC07D04, PRC07D06, PRC07D22, PRC07D41, PRC07D42, PRC07D51, PRC07D553, PRC07D558, PRC07D69, PRC07D95, PRC07DCLEAR, PRC07S03

If BOOYAH is doing a squarebill, then you know it's going to be done right. We've taken the characteristics of a balsa lure - thump, wide wobble and deflection - and paired it with a tougher than plastic durability through a groundbreaking foam-injected molding process. Pair with a one-piece bill and sound chamber, you get an aggressive hunting action in the 2-5 foot range, bouncing off cover and not rolling to the side plus a unique sound profile bass haven't heard before now. The 1/2-ounce BOOYAH FLEXII is constructed with through-wire design to ensure strength from line tie to the No. 6 EWG hooks. | Colors: Bluegill, Blush, Bobo Craw, Chart Black Back, Chart Blue Back, Copper Head, Hazel Craw, Nubone, Ruby Craw, Smoke Shad, Threadfin Shad | Item ID: PRBYFL236, PRBYFL237, PRBYFL238, PRBYFL239, PRBYFL240, PRBYFL241, PRBYFL242, PRBYFL243, PRBYFL244, PRBYFL245, PRBYFL246

An extra large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. | Colors: Barfish, Black Back Chart, Chart Perch, Chart Sexy Shad, Citrus Shad, Delta Red, Gizzard Shad, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Olive Shad, Oyster, Pearl/Blk Splatter w/Chart B, Powder Blue Back Chart, Reel Shad, Sexy Blue Back Herring, Sexy Shad, Tennesse Shad | Item ID: SKHC10XD450, SKHC10XD453, SKHC10XD511, SKHC10XD517, SKHC10XD534, SKHC10XD535, SKHC10XD538, SKHC10XD561, SKHC10XD568, SKHC10XD570, SKHC10XD584, SKHC10XD586, SKHC10XD590, SKHC10XD611X, SKHC10XD650, SKHC10XD663, SKHC10XD692, SKHC10XD699, SKHC10XDU

A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange Jerkbait delivers a deadly twitch-driven action that big, bait-hungry fish won't be able to resist. Engineered with and an advanced "TG Zero Friction" weight transfer system, the Jackall Rerange Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action. Unmatched in outright attraction, the Jackall Rerange Jerkbait produces an erratic, yet balanced lurch that lets bass know that there's an easy meal within reach. Offered in a number of highly detailed colors, the Jackall Rerange Jerkbait is built with advanced internals that produce superior performance. | Colors: HL Silver Shad, Matte Pearl White, SG Threadfin Shad | Item ID: JAJRERA110HLSILS, JAJRERA110MPWH, JAJRERA110SGTH

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural "S Action" swimming motion, S Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S Waver is a surface lure, allow the bait to slowly sink and the S Action continues under water. The S Action swimming motion is created by River2Sea's exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike. | Colors: Abalone Shad, I Know It, Party Crasher, Rainbow Trout | Item ID: R2PLSW168S11, R2PLSW168SSW02, R2PLSW168SSW13, R2PLSW168SSW15

Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the all new Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Whether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chart Shad Pink Belly, Chartreuse Glitz, Chartreuse Red Back, Hot Pink Craw, Hot Pink Glitz, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly, Midnight Redeye, Orange Push Up | Item ID: SKSHCCM3590, SKSHCCM3624, SKSHCCM3625, SKSHCCM3626, SKSHCCM3627, SKSHCCM3628, SKSHCCM3629, SKSHCCM3634, SKSHCCM3636, SKSHCCM3637

The Fat Raphas a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates the motion of fleeing shad, drawing instinctive strikes when nothing else works. Deep diving, the Fat Rapretrieves with minimal drag for effortless fishing. Super sharp VMCblack nickel hooks. Hand-tuned and tank-testing ensures perfect swimming action right out of the box. | Colors: Crawdad, Silver | Item ID: NMFR05CW, NMFR05S

Designed by Kevin VanDam to have a slender modifed flat side for erratic thumping action with a body size similar to the KVD 1.5 Square Bill making this bait a perfect bait to reach those fish down to 8 feet. | Colors: Apple Shad, Black Back Chart, Blue Gizzard, Chart Perch, Chart Sexy Shad, Chart Shad, Chili Craw, Citrus Shad, Clearwater Minnow, DB Craw, Delta Red, Green Gizzard Shad, Natural Shad, Neon Bluegill, Powder Blue Back Chartreuse, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVD15F450, SKHCKVD15F456X, SKHCKVD15F517, SKHCKVD15F534, SKHCKVD15F535, SKHCKVD15F538, SKHCKVD15F561, SKHCKVD15F568, SKHCKVD15F583, SKHCKVD15F585, SKHCKVD15F586, SKHCKVD15F590, SKHCKVD15F598, SKHCKVD15F611X, SKHCKVD15F648, SKHCKVD15F650, SKHCKVD15F651, SKHCKVD15F652, SKHCKVD15F667, SKHCKVD15F684, SKHCKVD15F688X, SKHCKVD15F699

Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lure for kids, beginners and ultralight rods! | Colors: Baby Bass, Black Back Chartreuse, Blue/Chartreuse, Chartreuse/White, Chili Craw, Crawfish, Fire Tiger, Ghost, Gizzard Shad, Green Back/Chartreuse, Green Tomato, Sexy Shad, Tennessee Shad | Item ID: SKHCBPM430, SKHCBPM501, SKHCBPM503, SKHCBPM509, SKHCBPM511, SKHCBPM513, SKHCBPM515, SKHCBPM517, SKHCBPM531, SKHCBPM533, SKHCBPM535, SKHCBPM590, SKHCBPM648

The Tracdown Ghost Minnow TD47 is a fish-catcher, especially in clear-running streams and rivers. The slow-sinking action and detailed color patterns simply drive trout, bass and other gamefish crazy. Sized right to catch fish of all sizes, the Tracdown Ghost Minnow TD47 is equipped with barbless treble hooks - better for the fish, the fishery and the fisherman. | Colors: Black Back/Orange Belly, Blue Back/Orange Belly, Brown Trout, Cutthroat Trout, Rainbow Trout, Tenn Shad | Item ID: PRTD47539, PRTD47540, PRTD47541, PRTD47542, PRTD47543, PRTD47544

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKK3401, PRBYHKK3402, PRBYHKK3403, PRBYHKK3404, PRBYHKK3405, PRBYHKK3409, PRBYHKK3411, PRBYHKK3412, PRBYHKK3421, PRBYHKK3422, PRBYHKK3423, PRBYHKK3424, PRBYHKK3425, PRBYHKK3427

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD 1.5 Shallow has the same body style as the KVD 1.5 with its great erratic yet true running action and deflection off cover but runs shallower. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chrome Sexy Shad, Clearwater Minnow, Gold Black Back, Natural Bream, Neon Bluegill, Orange Belly Craw, Orange Bream, Pearl Splatterbk Chart Belly, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS15SH506, SKHCKVDS15SH514, SKHCKVDS15SH517, SKHCKVDS15SH535, SKHCKVDS15SH538, SKHCKVDS15SH564, SKHCKVDS15SH565X, SKHCKVDS15SH570X, SKHCKVDS15SH586, SKHCKVDS15SH590, SKHCKVDS15SH598, SKHCKVDS15SH650, SKHCKVDS15SH651, SKHCKVDS15SH652, SKHCKVDS15SH663, SKHCKVDS15SH684, SKHCKVDS15SH697

The CC Minnow is an excellent trick of all trades for anglers looking to give fish multiple different presentations. The bait reaches astounding distances when casted, giving long retreival opportunities when used as a jerkbait. The CC Minnow can also double as a highly effective trolling bait, featuring a deadly tight wobbling action. | Colors: Chartreuse Perch, Chrome Black Back, Chrome Blue Back, Clear, Fire Tiger, Fluorescent Red Black, Gold Perch, Killer Clown, Perch, White Red Head, Yellow Perch | Item ID: PRC07S04, PRC07S06, PRC07S22, PRC07S41, PRC07S42, PRC07S51, PRC07S553, PRC07S558, PRC07S69, PRC07S95, PRC07SCLEAR

The Little John DD 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The Little John DD 60 is a smaller, shallower diving version of the Little John DD 70. It dives 10-12 feet and comes stock with two premium Gamakatsu treble hooks. The weight transfer system has soft tungsten balls that provide it with a softer sounding, subtle presentation. The Little John DD 60 comes in an array of fish-catching colors. | Colors: Cell Mate, Chartreuse Blue, Citrus Shad, Clear Chartreuse, Nasty Shad, Spooky Nasty, Spring Craw | Item ID: GUSLJD60CBL, GUSLJD60CCH, GUSLJD60CMT, GUSLJD60CSD, GUSLJD60NSD, GUSLJD60SCW, GUSLJD60SPN

Fish calm water in the early morning or early evening, close to stumps,weedlines,exposed rocky reefs or shorelines where big bass feed.Set and twitch several times,keeping tight to surface structure as long as you can. | Colors: 4.25'' Black Stripes Silver, 5.25'' Baby Bass, 5.25'' Black Back Gold Foi, 5.25'' Black on Silver Foil, 5.25'' Black Stripes Gold F, 5.25'' Black Stripes Silver, 5.25'' Chartreuse Bluegill, 5.25'' Hot Tiger, 5.25'' Sexy Shad, 5.25'' Tenn. Shad Orange Be | Item ID: BGBLSP4SBS, BGBLSP5BB, BGBLSP5BGO, BGBLSP5BS, BGBLSP5CBGL, BGBLSP5HT, BGBLSP5SBG, BGBLSP5SBS, BGBLSP5SS, BGBLSP5TSO

The unique cup design produces a fine water spray to induce the bite. Silicon skirt is equipped to keep a strong appeal and create efficient movement. The fact that the hook is housed in a three-dimensional body shape, achieves a perfect balance design of snag resistance and hooking rate. | Colors: Black Gill, Gold Gill, Lime Frog, Red Frog, White | Item ID: JAJGAVABLKG, JAJGAVAGOG, JAJGAVALF, JAJGAVARF, JAJGAVAWHT

The Little John XL 70 crankbait was designed by B.A.S.S. Elite Series Angler John Crews to be a larger sized hard vibrating crankbait. The larger size and increased diving depth really improve your chances to catch larger trophy bass. The Little John XL 70 crankbait features a soft tungsten weight transfer system that does three things, one increases casting distance, two with increased distance bait stays in the strike zone longer, and three, it has a subtle thumping sound that drives larger fish crazy. Last bust not least the Little John XL 70 comes with sticky sharp Gamakatsu treble hooks that ensure you that once the fish bites they are not getting away. | Colors: Cell Mate, Citrus Shad, Nasty Shad, Spring Craw | Item ID: GUSLJX70CMT, GUSLJX70CSD, GUSLJX70NSD, GUSLJX70SCW

This bait incorporates the original diving lip of the ThunderStick and adds more to its legendary searching action with a jointed body. This bait can be fished almost anyway imaginable� trolled, twitched, with a slow or fast retrieve. No matter what, it keeps its searching action, backed up by a loud rattle. Natural and attractor colors make this lure a must have. Premium VMChooks. | Colors: Bleeding Pearl, Bone, Chrome Pink, Met Gold/Chart Specks, Met Rainbow, Met Silver/Black Back, Met Silver/Blue Back, Silver Scale | Item ID: NMJBJ103, NMJBJ126, NMJBJ142, NMJBJ148, NMJBJ172, NMJBJ218, NMJBJ3, NMJBJ9

Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail wagging action. It's bill and well-balanced design not only allows it to deflect off surrounding cover but also allows it to be fished at higher speeds without blowouts. WakeBull's sound resonance chamber amplifies the knocking sound with each wag of the tail that entices the curiosity of surrounding fish. | Colors: 2/5oz 60mm Bone, 2/5oz 60mm Danald, 2/5oz 60mm MF Bluegill | Item ID: PFBHBWB60BNE, PFBHBWB60DAN, PFBHBWB60MFBG

The Rebel Wee-Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and the Rebel Wee Frog is the only frog-crankbait on the market. Work the Wee Frog slowly on top to mimic a frog that's dazed and confused, or bring it in with sweeps of the rod tip to create a realistic frog action. The Rebel Wee Frog is tremendously effective in clear-water streams. | Colors: Chart Frog, Green Bullfrog, Neon Leopard Frog | Item ID: PRF7160, PRF7161, PRF7179