Shallow Diving Crankbaits

The Small Fry 1 triggers powerful territorial instincts, so expect huge impulse strikes on ultra-light or medium tackle. Tremendous over weeds on 10 pound test. | Colors: Bream on Chartreuse | Item ID: BGSF1BRG

The Floating Rattlin' Rogue has patterns that range from natural forage looks to bright hues that walleyes can't resist. The Floating Rattlin' Rogue is awesome in skinny moving water as well as big lakes. It catches fish with a steady retrieve, with a twitch-twitch-pause retrieve or trolled. Also fantastic on a three-way rig! | Colors: Chrome/Black Back, Chrome/Black Back Org Belly, Chrome/Blue Back, Chrome/Blue Back Org Belly, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRARA12298, PRARA12299, PRARA12300, PRARA12301, PRARA12302, PRARA12303, PRARA1231, PRARA1231OB, PRARA1232, PRARA1232OB, PRARA1235, PRARA1269

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Gill, Blue Shad, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live Largemouth Bass, Live Pumpkinseed, Live River Shad, Mardi Gras, Mossy, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT06BBH, NMDT06BG, NMDT06BGL, NMDT06BLZ, NMDT06BSD, NMDT06CRSD, NMDT06DCW, NMDT06DEL, NMDT06DMN, NMDT06DSSD, NMDT06FT, NMDT06HM, NMDT06HSD, NMDT06LBL, NMDT06MGRA, NMDT06MSY, NMDT06MULE, NMDT06OLSL, NMDT06PGS, NMDT06PNGN, NMDT06PRT, NMDT06PSL, NMDT06RCW, NMDT06RSL, NMDT06RTA, NMDT06RUS, NMDT06S, NMDT06SD, NMDT06SMSH

Designed for extra shallow conditions and spooky fish, the Series 1XS adds to the versatility of the Strike Kingcrankbait lineup. This lightweight bait with a medium wobble casts extremely well for its size. Designed to be fished slow or fast, it tracks true at any speed and features the free floating rattles which are inherent to all Strike Kingpro-designed crankbaits. | Colors: Chartreuse Sexy Shad, Fire Tiger, Gizzard Shad, Sexy Shad | Item ID: SKHC1XS511, SKHC1XS513, SKHC1XS538, SKHC1XS590

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blaze, Blue, Blue Gill, Crawdad, Dark Brown Crawdad, Delta, Firetiger, Gold, Helsinki Shad, Holographic Shiner, Hot Steel, Perch, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR05B, NMSR05BG, NMSR05BLZ, NMSR05CW, NMSR05DCW, NMSR05DEL, NMSR05FT, NMSR05G, NMSR05HS, NMSR05HSD, NMSR05HSH, NMSR05P, NMSR05RCW, NMSR05S, NMSR05SD, NMSR05SFC

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chart, Blue Craw, Bluegill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chili Craw, Chrome Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Gizzard Shad, Green Gizzard Shad, Green Pumpkin Craw, Natural Bream, Natural Shad, Neon Bluegill, Orange Belly Craw, Orange Bream, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad, Yellow Perch | Item ID: SKHCKVDS10108, SKHCKVDS10447, SKHCKVDS10450, SKHCKVDS10451, SKHCKVDS1046, SKHCKVDS10511, SKHCKVDS10514, SKHCKVDS10517, SKHCKVDS10535, SKHCKVDS10538, SKHCKVDS10564, SKHCKVDS10565X, SKHCKVDS10568, SKHCKVDS10586, SKHCKVDS10590, SKHCKVDS10622, SKHCKVDS10648, SKHCKVDS10650, SKHCKVDS10651, SKHCKVDS10652, SKHCKVDS10663, SKHCKVDS10667, SKHCKVDS10680, SKHCKVDS10684, SKHCKVDS10697, SKHCKVDS10699

Maybe the most fun you can have with ultralight tackle: tie on this tiny Classic world champion, throw it into junk or bounce it rock to rock along shorelines, and see how fast panfish and bass smash this lively little troublemaker. | Colors: Red Crawdad, Sexy Shad | Item ID: BGRHB1RCW, BGRHB1SS

Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Mullet, Slime | Item ID: R2WPL130SSW32, R2WPL130SSW38

"Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years. | Colors: 1/2oz 4" Bone Shad, Aurora Black, Chartreuse Shad, Ghost Minnow, MS American Shad, MS Gun Metal Shad, Pearl Threadfin Shad | Item ID: LCSM100052, LCSM100110, LCSM100151, LCSM100183, LCSM100238, LCSM100250, LCSM100270

The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Aurora Black, Bone Pro-Blue, Chartreuse Shad, Crack, Crack Black, Crack Blue, Ghost Chartreuse Shad, Ghost Minnow, Gun Metal Shad, MS American Shad, NC Shell White, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad, Sexy Chartreuse Shad, Table Rock Shad | Item ID: LCPT100052, LCPT100077, LCPT100150, LCPT100151, LCPT100154, LCPT100155, LCPT100170, LCPT100172, LCPT100183, LCPT100238, LCPT100250, LCPT100251, LCPT100261, LCPT100268, LCPT100270, LCPT100285, LCPT100371

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black Back, Chrome/Blue Back, Smokey Joe | Item ID: PRC0904, PRC0906, PRC0911

A small, squareBill diver with a high buoyancy, the Series 1 is designed to be thrown around heavy cover. The square lip design causes massive deflection to trigger strikes. | Colors: Black Back Chartreuse, Chart Belly Craw, Chartreuse Sexy Shad, Chartreuse Shad, Green Tomato, Orange Belly Craw, Sexy Shad, Sexy Sunfish | Item ID: SKHC1526, SKHC1535, SKHC1538, SKHC1562, SKHC1564, SKHC1569, SKHC1590, SKHC1598

The Fat John 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow diving hunting action that deflects off shallow objects. This action entices shallow bass to track and eat the Fat John 60! Comes with those sticky sharp Gamakatsu treble hooks and in an array of proven fish-catching colors. | Colors: Cell Mate, Chartreuse Black Back, Citrus Shad, Fire Craw, Nasty Shad, Old Fire Tiger, Spooky Nasty, Spring Craw | Item ID: GUSFJ60CBB, GUSFJ60CMT, GUSFJ60CSD, GUSFJ60FRC, GUSFJ60NSD, GUSFJ60OFT, GUSFJ60SCW, GUSFJ60SPN

The shallow running version of the Shad Rap�. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. | Colors: Crawdad, Demon, Shad, Silver | Item ID: NMSSR05CW, NMSSR05DMN, NMSSR05S, NMSSR05SD

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black, Chrome/Blue, Gold/Orange | Item ID: PRC0804, PRC0806, PRC0898

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Suspending Ripplin' Red-Fin create an appearance of constant motion -- even when the lure is sitting still --. Diving to 3 ft, the Suspending Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. It's a beefy bait presenting a big profile and is perfect for sluggish fish when worked with a twitch-twitch-pause retrieve. | Colors: Chart Perch, Chrome/Black Back, Chrome/Blue Back, Gold/Orange | Item ID: PRCS8504, PRCS8506, PRCS8542, PRCS8598

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. | Colors: Albino Shiner, Carbon, Clown, Elite Blue, Goby, Herring, Houdini, Moss Back Shiner, Purpledescent, Silver, Sneaky Pete, Speed Monkey, Yellow Perch | Item ID: NMRPS09AS, NMRPS09CBN, NMRPS09CLN, NMRPS09EB, NMRPS09GOBY, NMRPS09HDI, NMRPS09HER, NMRPS09MBS, NMRPS09MKY, NMRPS09PD, NMRPS09S, NMRPS09SNP, NMRPS09YP

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Live Bluegill, Live Pumpkinseed, Live River Shad, Live Smallmouth Bass | Item ID: NMSR05BGL, NMSR05PSL, NMSR05RSL, NMSR05SBL

Much like the balsa wood baits of the 1970's, the Old School Baits Squarebill delivers handcrafted performance that can't be replicated through mass production. The brainchild of legendary lure designer Lee Sisson, the Old School Baits Squarebill generates a hard thumping action that can only be achieved with years of experience and an incredible attention-to-detail. Fitted with a durable lexan bill, the Old School Baits Squarebill can be ground through pebbly flats, bumped off of stumps, or burned in open water to elicit powerful strikes. Backed by sticky-sharp VMC trebles, the Old School Baits Squarebill captures all of the details and craftsmanship that make classic balsa wood lures so effective. | Colors: Brown Tiger, Char/Black, Pearl/Black, Red Tiger, Sexy Shad, Tennessee Shad | Item ID: PH2100, PH2101, PH2102, PH2104, PH2105, PH2115

Designed with the input of FLW professional, Wesley Strader, the Old School Baits Wesley Strader Crankbaits provide a tight wobble and premium construction that will make a welcomed addition to any angler's tacklebox. Handmade from premium-grade balsa wood, the Old School Baits Wesley Strader Crankbaits deliver a tight wobble that perfectly imitates the actions of wide-variety of baitfish species. Made using a painstaking multi-step process, the Old School Baits Wesley Strader Crankbaits are cut, shaped, sanded, clear-coated, primed, painted and then clear-coated again to reduce swelling and cracking. Available in a number of proven colors, the Old School Baits Wesley Strader Crankbaits offer time-tested performance and a professionally inspired design that produces tournament-grade results. | Colors: Char/Black, Chart Coachdog, Red Coachdog, Rootbear, Sexy Shad, Spring Craw | Item ID: PH0406, PH0418, PH0433, PH0460, PH0462, PH0468