Medium Diving Crankbaits

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Blue Gill, Chartreuse Black Back, Clear Chartreuse, Honey Craw, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB55BLG, GUSFPSB55CBB, GUSFPSB55CCH, GUSFPSB55HCW, GUSFPSB55MLY, GUSFPSB55NSD, GUSFPSB55RCW, GUSFPSB55TSD

The McRip 85 was designed by BASS Elite Series Angler Mike McClelland to be a deep diving suspending jerkbait. The McRip 85 has an aggressive slashing action, features sticky sharp Gamakatsu treble hooks, and comes in an array of fish-catching colors. | Colors: Cell Mate, Spooky Shad | Item ID: GUSMR85CMT, GUSMR85SPS

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Honey Craw, Mellow Yellow, Nasty Herring, Nasty Shad, Olive Craw, Red Craw, Sneaky Blue Chart, Tropical Shad | Item ID: GUSBD55HCW, GUSBD55MLY, GUSBD55NHR, GUSBD55NSD, GUSBD55OCW, GUSBD55RCW, GUSBD55SBC, GUSBD55TSD

Need a wake bait with extra action? How about a slender minnow lure with a wild, out-of-control swimming action when trolled? You get both with the Bomber Jointed Long A. The Long A is a classic wake bait, but add the extra action of this "broke-back" model and you immediately double the surface action. When retrieved with a slow, constant pace, this jerkbait swims with an exaggerated action that catches fish. | Colors: Fire Tiger Bass, Silver Flash Blue Back, Silver Flash/Black Back, Silver Flash/Red Head, Silver Prism Black Back, Silver Prism Blue Back | Item ID: PRB15JPTB, PRB15JPTL, PRB15JXFTB, PRB15JXSI, PRB15JXSI04, PRB15JXSIL

The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting action. It's ability to bounce off cover like no other crankbaits triggers aggressive strikes. Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish. Most crankbait anglers know that deflection is the deal, and the new RkCrawler 55 takes advantage of a predator's built-in instinct and turns those natural instincts into secure hook-ups that show up at the weigh in! | Colors: Ayu Shad, Clear, Green Craw, Missouri Claw, Molting Craw, Mud Bug, Ozark Claw, PB & J, Phantom Brown, Phantom Green, Phantom Watermelon, Red Bug, Red Craw, Spring Craw | Item ID: GUSRC55ASD, GUSRC55CLR, GUSRC55GCW, GUSRC55MBG, GUSRC55MCW, GUSRC55MSW, GUSRC55OCW, GUSRC55PBJ, GUSRC55PBR, GUSRC55PGR, GUSRC55PWM, GUSRC55RBG, GUSRC55RCW, GUSRC55SCW

'Aggressive wobble and side flash 'Gets deep quick 'Slow rise at pause | Colors: Big Money, Black Silver | Item ID: PFBHBDG65BGMNY, PFBHBDG65BSV

A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCLS3W237, SKHCLS3W238, SKHCLS3W239, SKHCLS3W240, SKHCLS3W241, SKHCLS3W401, SKHCLS3W501, SKHCLS3W590, SKHCLS3W640, SKHCLS3W680, SKHCLS3W683, SKHCLS3W685, SKHCLS3WU

The Fat A bounces off wood, rocks and other structure to mimic a stunned baitfish - which bass can't resist as an easy snack. Internal rattles bring extra attention to the lure as it's retrieved. Built of polycarbonate, the Fat A is extra buoyant as well. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Black Chart, Bone/Orange Belly, Chart Baby Bass, Foxy Shad, G-Fin/Firetiger, Oxbow Bream | Item ID: PRB06FBBO, PRB06FBN, PRB06FCBB, PRB06FFS, PRB06FFYBS, PRB06FGFT, PRB06FOB, PRB06FXC5

At 3-1/2-inches in length and weighing 3/8-ounce, the TD10 is a serious slow-sinking slender minnow that excels in moving water or any water in which you want to slowly work a specific depth. Available in flashy chrome as well as trout patterns, the TD10 is the preferred lure for anglers fishing streams and rivers for big rainbow and brown trout, walleyes and smallmouth bass, and for springtime largemouth bass fishermen on lakes and reservoirs across the country. Top-quality components compliment the detailed color patterns and big 3D eye. Swim it or twitch it for big fish. | Colors: Slick Black Minnow, Slick Brown Trout | Item ID: PRTD10491, PRTD10494

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blue Back Herring, Demon | Item ID: NMSR07BBH, NMSR07DMN

The Shadow RapDeep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow RapDeep. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade right in a fish's strike zone. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Carbon, Clown, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver | Item ID: NMSDRD11AS, NMSDRD11BBH, NMSDRD11BGH, NMSDRD11BN, NMSDRD11BUD, NMSDRD11CBN, NMSDRD11CLN, NMSDRD11GHSH, NMSDRD11MBS, NMSDRD11OG, NMSDRD11PD, NMSDRD11S

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. For those times when you need to run the bait in deeper water, the CD9 Deep Diving Red-Fin reaches 10 ft and entices fish with a wide wobble (straight retrieve) or an erratic "panicked minnow" when retrieved with a twitch-twitch-pause retrieve. The Deep Diving Red-Fin is also an effective trolling lure for big walleyes, white bass, striped bass and more. Tough construction and top-quality components keep the Deep Diving Red-Fin at the top of the list for anglers coast-to-coast. | Colors: Chrome/Black, Chrome/Blue, Pearl Blue, Pearl Red | Item ID: PRCD904, PRCD906, PRCD920, PRCD928

The 2-1/2-inch TD50 Tracdown Minnow is the middle size in the Rebel Tracdown family of slender slow-sinking minnows. A slow-sinker is more effective in moving water and allows you to slowly fish any depth. Effective on bass, trophy panfish, trout and other gamefish, the TD50 comes in flashy chrome patterns as well as trout looks. Top-quality hooks and components stand up to the abuse of fish-after-fish, and the big eye gives fish a clear target to shoot for. | Colors: Moss Craw, Silver/Blue, Slick Black Minnow, Slick Brown Trout, Slick Gold Minnow, Slick Rainbow Trout | Item ID: PRTD50491, PRTD50493, PRTD50494, PRTD50495, PRTD52548, PRTD5884

The Little John MD 50 crankbait was designed by B.A. S. S. Elite Series Angler John Crews. This medium diver crankbait runs about 9 feet deep on 10 lb monofilament line to get down to those fish hanging in the mid depth zone where predators like to feed. The Little John MD 50 comes with those sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Bluegrass Craw, Cell Mate, Chartreuse Black Back, Chartreuse Blue, Chartreuse Nasty, Chrome Olive, Citrus Shad, Clear Chartreuse, Fire Craw, Green Pumpkin, Nasty Shad, Old Fire Tiger, Rootbeer Chartreuse, Rusty Gold, Spooky Nasty, Spooky Shad, Spring Craw, Sunny Bream, Watermelon Red Craw | Item ID: GUSLJM50BGC, GUSLJM50CBB, GUSLJM50CBL, GUSLJM50CCH, GUSLJM50CHN, GUSLJM50CMT, GUSLJM50CRO, GUSLJM50CSD, GUSLJM50FRC, GUSLJM50GRP, GUSLJM50NSD, GUSLJM50OFT, GUSLJM50RBC, GUSLJM50RGD, GUSLJM50SCW, GUSLJM50SNB, GUSLJM50SPN, GUSLJM50SPS, GUSLJM50WRC

Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a "Flicker" that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. The Berkley team designed the Flicker Shad to have the perfect action all season long. Each lure is tank tested to ensure the proper action right out of the package 'Pro designed, Individually tank tested 'Weight transfer for bullet-like cast 'Mustad Ultra Point Hooks | Colors: 5/16oz 7cm Clear, Black Gold, Black Gold Sunset, Black Silver Flash, Blue Smelt, Chrome Clown, Firetiger, Pearl White, Racy Shad, Speckled Gold Shiner | Item ID: PFFFSH7MBG, PFFFSH7MBGS, PFFFSH7MBLSF, PFFFSH7MBLUSM, PFFFSH7MCCL, PFFFSH7MCLEAR, PFFFSH7MFT, PFFFSH7MPW, PFFFSH7MRCS, PFFFSH7MSGS

The shallow running version of the Shad Rap�. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. | Colors: Shad, Silver | Item ID: NMSSR07S, NMSSR07SD

A small-bodied deep diver, the Series 4 is designed to enhance castability, thus reaching maximum depths. One of the most popular proModel/medium on the market! | Colors: Baby Carp, Blue Back Chartreuse, Bluegill, Chartreuse Sexy Shad, Fire Tiger, Gizzard Shad, Green Gizzard, Green Tomato, Pearl Chartreuse Belly, Powder Blue Back Chartreuse, Sexy Shad, Sexy Sunfish, Tennessee Shad | Item ID: SKHC4503, SKHC4511, SKHC4513, SKHC4517, SKHC4518, SKHC4526, SKHC4538, SKHC4556, SKHC4561, SKHC4568, SKHC4569, SKHC4590, SKHC4622

A SILENT small-bodied medium diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 3 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS3534, SKHCS3561

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMCblack nickel hooks for quick, sure penetration. | Colors: Brown Crawdad, Crawdad, Fire Crawdad, Red Crawdad, Shad, Silver Shad | Item ID: NMJSR05BCW, NMJSR05CW, NMJSR05FCW, NMJSR05RCW, NMJSR05SD, NMJSR05SSD

The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 1/2", it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Built using the same body style as the original, the Livingston Lures Howeller Dream Master Classic Plus offers a slightly larger profile and an expansion of sounds that make it deadlier than ever before. Built to dive down to medium-depths, the Livingston Lures Howeller Dream Master Classic Plus features a rounded bill that produces a wide, strong wobble and an erratic action that bass simply cannot resist. | Colors: Chartreuse Shad, Guntersville Craw, Spring Craw, True Bream | Item ID: LV903, LV935, LV943, LV950

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Shad, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live River Shad, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT10BBH, NMDT10BG, NMDT10BGL, NMDT10BLZ, NMDT10BSD, NMDT10CRSD, NMDT10DCW, NMDT10DEL, NMDT10DMN, NMDT10DSSD, NMDT10FT, NMDT10HM, NMDT10HSD, NMDT10MULE, NMDT10OLSL, NMDT10PGS, NMDT10PNGN, NMDT10PRT, NMDT10RCW, NMDT10RSL, NMDT10RTA, NMDT10RUS, NMDT10S, NMDT10SD, NMDT10SMSH

Livingston Lures'Dive Master 14 has a larger lip than the Dive Master Jr. and is ideal for targeting structures and entering strike zones the shallow diver can't reach. This crankbait has a compact shape, with a wide wobble and an internal rattle. The Dive Master 14 is designed to come through cover without hanging up or losing effectiveness. The deeper-diving Dive Master 20 creates savage strikes from freshwater game fish with a patented combination of sound technology, visual triggers, and realistic swimming action. When fish are holding down in the water column, the long, precision-tuned bill of the Dive Master 20 gets the lure into deep, dark waters where the lunkers typically search for prey. Livingston Lures utilizes a proprietary sound chamber technology that calls to fish with an exclusive combination of advanced rattles and internal electronics to create realistic electronic baitfish sounds when activated by water. | Colors: Chartreuse Splatter Shad, Spring Craw, True Bream | Item ID: LV212, LV235, LV250

Thanks to its oversized deep diving lip, the Down Deep Husky Jerkreaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: 10 Clown, 10 Glass Minnow, 10 Silver, 12 Clown, 12 Glass Blue Minnow, 12 Glass Minnow, 12 Silver, 12 Silver Blue | Item ID: NMDHJ10CLN, NMDHJ10GMN, NMDHJ10S, NMDHJ12CLN, NMDHJ12GBM, NMDHJ12GMN, NMDHJ12S, NMDHJ12SB

The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 1/2", it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Built using the same body style as the original, the Livingston Lures Howeller Dream Master Classic Plus offers a slightly larger profile and an expansion of sounds that make it deadlier than ever before. Built to dive down to medium-depths, the Livingston Lures Howeller Dream Master Classic Plus features a rounded bill that produces a wide, strong wobble and an erratic action that bass simply cannot resist. | Colors: Guntersville Craw, Spring Craw | Item ID: LV1043, LV1050

The Livingston Lures Howeller Dream Master Classic Square takes the championship-winning design of the original and pairs it with a square bill that is designed for erratic action and shallow depths. Made to bounce off of cover and deliver strikeinducing deflections, the Livingston Lures Howeller Dream Master Classic Square features a durable circuit board lip that grinds through the bumpiest terrain. | Colors: Citrus Sparkle, Guntersville Craw, Spring Craw, XXX Shad | Item ID: LV1333, LV1343, LV1350, LV1354

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Baby Bass, Blaze, Blue, Blue Gill, Crawdad, Dark Brown Crawdad, Delta, Firetiger, Gold, Helsinki Shad, Holographic Blue Shiner, Holographic Shiner, Hot Steel, Mossy, Olive Green Craw, Perch, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR07B, NMSR07BB, NMSR07BG, NMSR07BLZ, NMSR07CW, NMSR07DCW, NMSR07DEL, NMSR07FT, NMSR07G, NMSR07HBSH, NMSR07HS, NMSR07HSD, NMSR07HSH, NMSR07MSY, NMSR07OGCW, NMSR07P, NMSR07RCW, NMSR07S, NMSR07SD, NMSR07SFC

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Bone with Orange Eye, Chrome/Black Back, Chrome/Blue Back, Rainbow Trout, Smokey Joe | Item ID: PRC1004, PRC1006, PRC1011, PRC1093, PRC10BONE

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB06BGH, NMBXB06DEL, NMBXB06HOB, NMBXB06MSY, NMBXB06PGS, NMBXB06S

The perfect combination of sight-and-sound, the Yo-Zuri Rattl'n Vibe Lipless Crankbait delivers a premium presentation that bass can't resist. Incredibly lifelike, the Yo-Zuri Rattl'n Vibe Lipless Crankbait features a finely detailed scaling, 3-D eyes, and an precise baitfish profile. Internally, the Yo-Zuri Rattl'n Vibe Lipless Crankbait comes equipped with stainless steel ball bearings that increase casting distance and provide a jaw-dropping acoustic. On the fall, the Yo-Zuri Rattl'n Vibe Lipless Crankbait generates a subtle shimmy, which imitates the natural movements of a dying shad. Backed by two super-sharp trebles, the Yo-Zuri Rattln'n Vibe Lipless Crankbait provides everything that an angler needs to put big fish in the boat. | Colors: Black Silver, Gold Black | Item ID: YOR1160CSBL, YOR1160GBL

The latest model of Lucky Craft's tournament winning jerkbait series, the Flash Pointer 115 is a slow-sinking model designed to more effectively fish the critical 5 6 foot depth zone. Combining the benefits of the Pointer and Flash Minnow, this bait has great side-to-side action and slowly sinks allowing it to be used in various shallow water situations. | Colors: Aurora Black | Item ID: LCFPT115052

The JerkMaster 121 offers a most enticing darting action along with great color patterns for all water types. Perfectly weighted & balanced, this jerkbait is designed to throw a mile. Targeting the active 5 to 8 foot range and using Livingston's new EBS MultiTouch Technology, it offers the best combination of features just short of a live bait. | Colors: Beauty Shad | Item ID: LV1502

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR06DMN

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Firetiger, Gold, Helsinki Shad, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR06CW, NMSR06DCW, NMSR06FT, NMSR06G, NMSR06HSD, NMSR06RCW, NMSR06S, NMSR06SD, NMSR06SFC

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Live Bluegill, Live Pumpkinseed, Live River Shad | Item ID: NMSR07BGL, NMSR07PSL, NMSR07RSL

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new "frosted" colors absorb light and minimize flash, just right for an enhanced absence of aggressiveness. | Colors: Clown, Elite Blue, Moss Black Shiner, Silver | Item ID: NMSDRSD09CLN, NMSDRSD09EB, NMSDRSD09MBS, NMSDRSD09S