Stick Worms

The NetBait Salt Lick has one of the highest salt contents (170+ grams wt) of any soft stick bait on the market.This allows the Salt Lick to fall a bit faster without losing it's fish attracting action. The Salt Lick is loaded with salt, anise and pork fat. The super-soft plastic used in the construction of the Salt Lick reduces tearing but allows it to retain it's trademarked flexibility and action. The action is superb because of the high salt content when fished weightless. Try them out using a Shaky Head Jig for a different presentation | Colors: Baby Bass, Bama Bug, Black Blue Flake , Black Neon , Blue Pearl Hologram , Bluegill , Chartreuse Shad , Green Pumpkin, Green Pumpkin Candy, Green Pumpkin Watermelon, Junebug, Key Lime Pie , Paca Melon, Pearl, Pumpkin Blue Flake, Pumpkin Pepper, Red Bug, Smoke Hologram, Smoke Hologram Pearl , Table Rock, Table Rock Red , Watermelon Candy , Watermelon Pepper, Watermelon Red | Item ID: , N31005, N31008, N31009, N31010, N31043, N31224, N31231, N31233, N31237, N31238, N31242, N31243, N32005, N32006, N32007, N32008, N32009, N32010, N32015, N32022, N32043, N32044, N32223, N32224, N32225, N32230, N32231, N32232, N32237, N32238, N32240, N32241, N32242, N32243, N32244, N56223

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Black Blue/Blue Tip, Cinnamon/Red Tip, Green Pump Blk/ Chart Tip, Grn Pumpkin/Chartreuse Tail, Smoke w/Blk&Copp/Chart. Tip, Watermelon Amber w/Blk Tail, Watermelon/Chart Tip | Item ID: YA910523, YA910541, YA910542, YA910543, YA910547, YA910913, YA910914X

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a unique hook slot that provides better hook-ups, and they're tougher than similar baits so you get more fish per bait than any other. | Colors: Bama Bug, Bama Magic, Black, Black Blue Flake, Black Blue Lam, Bourbon Berry, Bream, Bubble Gum Yellow Swirl, Bumblebee Swirl, Cajun Neon, Cali Crw/gold, Camo, Carolina Pumpkin Chart, Chart Pepper, Cranberry, Elders Magic, Ghillie Suit, Green Pumpkin, Green Pumpkin Chart, Green Pumpkin Neon, Green Pumpkin Purple Flake, Junebug, Mardi Gras, Melon Pie, Morning Dawn, Oxblood/Red Flake, Ozark Smoke, Pearl Silver Flake, Pumpkin Pepper Green Flake, Red Shad, Smoke Pearl Lam, Sugar Plum, Tin Foil, Watermelon Candy, Watermelon Gold Flake, Watermelon Pearl Lam, Watermelon Red Flake, Watermelon Seed | Item ID: PRYDG402, PRYDG404, PRYDG408, PRYDG409, PRYDG411, PRYDG4110, PRYDG413, PRYDG4142, PRYDG4144, PRYDG4148, PRYDG4152, PRYDG4153, PRYDG4154, PRYDG4156, PRYDG4178, PRYDG4180, PRYDG4187, PRYDG4189, PRYDG4193, PRYDG421, PRYDG4278, PRYDG4279, PRYDG4281, PRYDG4282, PRYDG429, PRYDG432, PRYDG433, PRYDG444, PRYDG458, PRYDG459, PRYDG470, PRYDG473, PRYDG474, PRYDG475, PRYDG476, PRYDG477, PRYDG481, PRYDG492

When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old "Do Nothing" style worms. It'll also fill livewells on a shakey head or fished wacky style, with or without weight. | Colors: Green Pumpkin, Junebug, Pumpkin, Watermelon Red, Watermelon Seed | Item ID: 003005X, 003013X, 003019X, 003025X, 003054X

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: B-Bug Grinder, Baby Bass, Black, Black Blue Glitter -, Black w/Red Flake, Blue Black/Chart Flk, Blue Pearl w/Blk & Holo, Blue Pearl/Silver Flake, Bubble Gum, Cajun Craw, Chart w/Black, Chart w/large Blk, Chart/Green Flake, Cinnamon Brown, Cinnamon Red w/ Blue, Cinnamon w/Blk & Purple, Cinnamon w/Blk Flake, Clear w/ Black, Clear w/ Gold Slv & Blk, Clear/Blk & Red, Cream White, Dark Pump w/Purp Blk Em, Dirty Plum, Dirty Worm, Disco Green , Dusky, Electric Worm, Fading Watermelon, Fading Watermelon w/ Purple, Fading Watermelon w/Blk, Fading Watermelon w/Blue, Generals Watermelon, Gold Pearl, Green Pump w/Blk White10pk, Green Pumpkin Black, Green Pumpkin Blue, Green Pumpkin Magic, Green Pumpkin Red, Green Pumpkin/Lg Red, Grn Pump w/Grn & Purp, Grn Pumpkin Purp Copper, Houdini, Lavender Watermelon, Light Grn Pump w/Red , Mad Melon, Midnight, Morning Dawn , Motoroil w/Lg Red Flake, Mowed Grass, Natural Shad, Oxblood, Pearl w/Sm Gold/Lg Blk, Plum Apple, Plum w/ Emerald, Pump Black/Green Glitter 10p, Pumpkin w/Black Flake, Pumpkin w/Large Black, Purple Pearl/Small Blue, Purple w/Emerald Flake, Red, Red/Blk & Red Glitter, Rootbeer w/Red & Gold, Smoke, Smoke Blue Slv Purp Blk, Smoke Pearl Blue, Smoke Rootbeer/Grn Cop, Smoke w/Black, Smoke w/Blk & Purple, Smoke w/Blk & Silver, Smoke w/Blk Blue & Gold, Smoke w/Blk& Holo, South African Special, Strawberry Cream, Watermelon, Watermelon Blk Glitter, Watermelon Candy, Watermelon Disco, Watermelon Magic, Watermelon Moondust, Watermelon Red Magic, Watermelon w/lg Grn, Watermelon/Black & Red, Watermelon/Black/Gold 10 pk, Watermelon/Blk Sil Gold, Watermelon/Lg Red & Grn, Watermelon/Red | Item ID: YA910002, YA910008, YA910020, YA910021, YA910031, YA910036, YA910042, YA910042J, YA910051, YA910150, YA910156, YA910157, YA910159, YA910167, YA910169, YA910176, YA910177, YA910186, YA910187, YA910194, YA910194J, YA910196, YA910197, YA910208, YA910213, YA910214, YA910215, YA910221, YA910222, YA910229, YA910231, YA910234, YA910236, YA910238, YA910239, YA910240, YA910241, YA910284, YA910286, YA910297, YA910300, YA910301, YA910302, YA910303, YA910305, YA910306, YA910318, YA910323, YA910324, YA910325, YA910326, YA910327, YA910328, YA910329, YA910330, YA910337, YA910354, YA910355, YA910356, YA910357, YA910358, YA910359, YA910361, YA910362, YA910363, YA910367, YA910368, YA910369, YA910374N, YA910375, YA910386, YA910387, YA910388, YA910392X, YA910396X, YA910397, YA910398, YA910399, YA910400, YA910907X, YA910979, YA910980, YA910981X, YA910983X, YA910984X, YA910990

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a unique hook slot that provides better hook-ups, and they're tougher than similar baits so you get more fish per bait than any other. | Colors: Bama Bug, Bama Magic, Black, Black Blue Flake, Black Blue Lam, Black Blue Swirl, Black Neon Silver, Bourbon Berry, Bream, Bubble Gum, Bubble Gum Yellow Swirl, Bumblebee Swirl, Cajun Neon, Cali Crw/Gold, Camo, Carolina Pumpkin Chart, Chart Pepper, Copperhead, Cranberry, Elders Magic, Ghillie Suit, Glimmer Blue Pepper, Green Pumpkin, Green Pumpkin Chart, Green Pumpkin Neon, Green Pumpkin Purple Flake 8, green Pumpkin/Blue Flk, Junebug, Mardi Gras, Melon Pie, Morning Dawn, Motor Oil/Orange Flake, Onyx, Oxblood/Red Flake, Ozark Shadow, Ozark Smoke, Pearl Silver Flake, Pumpkin Pepper Green Flake 8, Red Shad, Sinful Shad, Smoke Pearl Lam, Smoke Red Pepper, Sugar Plum, Summer Gill, Tin Foil, Watermelon Candy, Watermelon Copper/Red Flk, Watermelon Gold Flake, Watermelon Pearl Lam, Watermelon Red Flake, Watermelon Seed | Item ID: PRYDG502, PRYDG504, PRYDG508, PRYDG509, PRYDG511, PRYDG5110, PRYDG513, PRYDG5142, PRYDG5144, PRYDG5148, PRYDG5152, PRYDG5153, PRYDG5154, PRYDG5156, PRYDG5176, PRYDG5178, PRYDG5180, PRYDG5187, PRYDG5189, PRYDG5193, PRYDG5194, PRYDG5197, PRYDG520, PRYDG521, PRYDG5264, PRYDG5267, PRYDG5271, PRYDG5273, PRYDG5278, PRYDG5279, PRYDG5281, PRYDG5282, PRYDG5283, PRYDG529, PRYDG532, PRYDG533, PRYDG537, PRYDG544, PRYDG558, PRYDG559, PRYDG570, PRYDG572, PRYDG573, PRYDG574, PRYDG575, PRYDG576, PRYDG577, PRYDG578, PRYDG579, PRYDG581, PRYDG592

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Black/Blue Laminate, Chart/Shad Laminate, Dark Green Pumpkin/Trans Amb, Generals Watermelon, Goby, Gooseberry, Green Pump w/Blk White, Green Pumpkin Red/Watermelon, Green Pumpkin Watermelon, Houdini, Lavender Watermelon, Perch, Rainbow Trout Laminate, Red Shad, Smoke Purple Holo -, Smoke Shad, Strawberry Cream, Water Cop/Orange Red, Water Red/Lt Water Red, Watermelon & Lemon -, Watermelon Moondust, Watermelon Slice -, Watermelon/White | Item ID: YA9S10900, YA9S10901, YA9S10904, YA9S10906, YA9S10908, YA9S10909, YA9S10912, YA9S10925, YA9S10926, YA9S10927, YA9S10955, YA9S10956, YA9S10958X, YA9S10963X, YA9S10964X, YA9S10967, YA9S10968, YA9S10979, YA9S10980, YA9S10981X, YA9S10983X, YA9S10984X, YA9S10990

Ask Skeet Reese what it's like to be a professional angler and he'll tell you it's not just a job, it's a lifestyle. "Being a professional angler is a career that goes on 24 hours a day, 7days a week," he described, "There is no five o' clock whistle, there are no weekends or holidays. Each year, I average 250 days on the road. During that time it's non-stop practice, tournaments, promotions, appearances, interviews it never ends." Despite the demands, Reese loves his fishing lifestyle. He has been especially successful in blending strong fishing performance with exceptional promotional ability to formulate a high-caliber fishing career. "Some guys are pure promoters and some guys are pure anglers but to be really successful in this business you have to be both," Reese bolstered. "There's more money up for grabs in this sport now than ever before and in order to take advantage of that situation, you have to be the complete fishing package for your sponsors." The two-pronged approach is what Reese finds most rewarding about his career. "There are two challenges I love," he offered. "One is the challenge of figuring out bass on a daily basis on different lakes across the country. The other is the challenge of helping my sponsors promote their brands and coming up with creative ways of exposing their products. Professional fishing is a perfect blend of those two and I wouldn't trade it for any other job in the world." | Colors: Chartreuse Glitter | Item ID: 032047X

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of the strike zone, the Ocho is sure to bring incredible action. The Ocho is made from the world's best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The Coffee scent masks human scents and oils and increases longer bites increasing your hook-up chances. | Colors: Amistad Special, Baby Bass, Big Tex, Black Blue Flake, Blue Craw, Bubble Gum, Candy Craw, Double Header, Ghost Minnow, Glacier, Green Pumpkin Candy, Green Pumpkinseed, GrnPmpkn Purple & Gold, Honey Candy, June Bug, KVD Magic, Moon Juice, Okeechobee Craw, Red Bug, Sweet Tator Pie, Watermelon Red & Black, Watermelon Seed | Item ID: SKOCHO5106, SKOCHO5107, SKOCHO5108, SKOCHO5109, SKOCHO5121, SKOCHO513, SKOCHO5130, SKOCHO5141, SKOCHO516, SKOCHO518, SKOCHO5189, SKOCHO52, SKOCHO523, SKOCHO5260, SKOCHO5265, SKOCHO542, SKOCHO546, SKOCHO550, SKOCHO555, SKOCHO585, SKOCHO5850, SKOCHO593

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: B Bug Grinder, Baby Bass, Black, Black Blue Glitter -, Blue Black/Chart Flk, Blue Pearl w/Blk & Holo, Blue Pearl/Silver Flake, Bubble Gum -, Chart w/large Grn&Chart, Cinnamon Brown/ No Flake, Cinnamon w/Blk & Purple, Cinnamon w/lg Grn&Chart, Cream White, Dirty Plum, Dirty Worm, Disco Green, Dusky, Electric Worm, Green Pump w/Grn & Purp, Green Pumpkin Black, Green Pumpkin Magic, Grn Pump w/Purp/Copper, Light Grn Pump w/Red , Mowed Grass, Natural Shad, Pump w/Black & Grn Glit, Purple Pearl/Blue, Purple w/Emerald, Red w/ Red -, Smoke Rootbeer/Grn Cop, Smoke w/Black, Smoke w/Blk & Purple, Smoke/Blk Blue & Chart, W'melon w/Black Glitter, Watermelon, Watermelon Disco, Watermelon Magic, Watermelon Red Magic, Watermelon Violet -, Watermelon w/Blk Flake, Watermelon w/Purple Flake, Watermelon/Black & Red, Watermelon/Black/Gold 10 pk, Watermelon/Red & Green | Item ID: YA9S10009, YA9S10020, YA9S10021, YA9S10031, YA9S10036, YA9S10042, YA9S10150, YA9S10157, YA9S10159, YA9S10169, YA9S10176, YA9S10194, YA9S10194J, YA9S10196, YA9S10208, YA9S10213, YA9S10214, YA9S10221, YA9S10222, YA9S10229, YA9S10234, YA9S10236, YA9S10239, YA9S10241, YA9S10297, YA9S10301, YA9S10305, YA9S10306, YA9S10323, YA9S10329, YA9S10330, YA9S10354, YA9S10355, YA9S10357, YA9S10361, YA9S10375, YA9S10376X, YA9S10386, YA9S10387, YA9S10388, YA9S10392, YA9S10397, YA9S10398, YA9S10399

Offering a deadly baitfish presentation, the Googan Baits Drag n Drop Worm is a must-have for all finesse fishing enthusiasts. Perfect for those times when the bite gets tough, the Googan Baits Drag n Drop Worm features a small four inch shad shaped body with shell-shaped segments along the entire bait, which allows it to subtly quiver just like a nervous baitfish that is about to get eaten. The Googan Baits Drag n Drop Worm also features a flat bottom that allows it to slowly glide through the water to increase the amount of time in the strike zone and trigger the most finicky of bass into biting. Finished with a heavy dose of salt and Slaunch Sauce, the Googan Baits Drag n Drop Worm is absolutely deadly when fished on a drop shot or a small Carolina-rig. | Colors: 4'' Green Pumpkin Pearl, 4'' Green Pumpkin Twist, 4'' Morning Dawn, 4'' Murky Minnow, 4'' Natural, 4'' Sunset Bug, 4'' Watermelon Red | Item ID: GOGDDBGL, GOGDDGPP, GOGDDMDN, GOGDDMMW, GOGDDNAT, GOGDDSSB, GOGDDWMR

Rounding out Yamamoto's extensive line-up of soft plastics, the Yamamoto 3" Fat Senko provides an incredibly versatile, slightly chunkier profile that will have your livewell overflowing. Similar to the traditional Senko, the Yamamoto 3" Fat Senko features a plumped-up stickbait construction that imparts time-tested, subtle Senko action. Incredibly effective weightless, on a shakey head, neko rig, and much more, the Yamamoto 3" Fat Senko delivers a slightly different look that can be the key to unlocking the bite. | Colors: Black (No Flk), Chart/Shad Lam, Generals Wtrmln, Grn Pmkn Prpl Copr, Grn Pmpk/Lg Grn/Lg Prp, Watermelon w/Blk, Wtrmln w/Blue Flk | Item ID: YA9C10020, YA9C10194J, YA9C10301, YA9C10328, YA9C10330, YA9C10909, YA9C10990

The Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also casts like a bullet due to its unique design and gets into the strike zone quickly. Available in a wide variety of colors, there is a Yamamoto Pro Senko up to the task. | Colors: Baby Bass, Black Blue Glitter -, Cinnamon / Blk&Prpl, Fading Watermelon w/Blk, Green Pump w/Grn & Purp, Green Pumpkin Black, Grn P'kin w/Purp & Copper, Lt GP Lg Grn Prpl/Crystal, P'kin Black/Green Glit, Watermelon/Black & Red | Item ID: YA9P10021, YA9P10194J, YA9P10196, YA9P10208, YA9P10221, YA9P10297, YA9P10301, YA9P10305, YA9P10330, YA9P10979/000N

The 4" 9J Senko was created for Yamamoto's top tournament pros in Japan who required a smaller, slimmer Senko to excel under the most extreme pressure conditions. When you need to get the maximum action and attraction out of your drop shot, split shot or shakin' with a bead 'n bullet, it's time to slip on a 9J Slim Senko! | Colors: Black w/Large Blue Flk, Grn Pump Black Flk, Watermelon (No Flk) | Item ID: YA9J10021, YA9J10042, YA9J10297

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Baby Bass, Black, Black w/ Blue Flake, Black w/Red Flake, Chartreuse/Blk Flk, Green Pump w/Grn & Purp, Green Pumpkin Black, Grn Pump w/Red Flk/042J, Grn Pump/Watermelon, Plum w/ Emerald Flake, Purple w/Emerald Flake, Smk Rtbeer/Grn&Cop, Watermelon Red & Green, Watermelon w/ Black, Watermelon w/Gold & Blk, Watermelon w/Red, Watermelon/Black & Red | Item ID: YA9L05020, YA9L05021, YA9L05051, YA9L05156, YA9L05194, YA9L05208, YA9L05213, YA9L05222, YA9L05231, YA9L05236, YA9L05297, YA9L05301, YA9L05305, YA9L05323, YA9L05337, YA9L05912, YA9L05925

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Bama Bug, Black Red w/ Silver, Black/Blue -, Bluegrass, Brown Purple, Chartreuse Pumpkin, Chartreuse Shad, Dirty Shad, Drk Grn Pmpk/Trans. Amb, Electric Shad, Goby, Gooseberry, Green Flash, Green Weenie, Grn Pump w/sm Red/042J, Grn Pump/Wat Pepper, PB & J, Perch, Purple Emer/Cinn Br Pur10pk, Rainbow Trout -, Red Shad -, Smoke Pur Blu/Water Blu, Smoke Purple Holo -, Smoke Shad, Water Cop/Orange Red, Water Red/Lt Water Red, Watermelon Slice -, Watermelon Violet -, Watermelon/Lemon -, Watermelon/White | Item ID: YA910376X, YA910900, YA910901, YA910904, YA910906, YA910908, YA910909, YA910912, YA910918, YA910921, YA910922, YA910925, YA910926, YA910927, YA910952, YA910953, YA910954, YA910955, YA910956, YA910958X, YA910960, YA910963X, YA910964X, YA910966, YA910967, YA910968, YA910973X, YA910974X, YA910975X, YA910976X

Capitalizing on the very popular Ned Rig technique, the Roboworm Ned Worm offers "hand pour" style color schemes that were not previously available to Ned Riggers. The Roboworm Ned Worm features a short, fat profile that makes it ideal for rigging on a small jig head, and its flat bottom also allows it to glide with a subtle quivering action as it falls to the bottom. Very effectively on a wacky rig, drop shot, and Carolina-rig as well, the Roboworm Ned Worm is a deadly finesse bait any way you want to use it. Poured with Roboworm's state-of-the-art robotic pouring system, which creates well defined colors similar to old school hand pours, but more consistent, it is also equipped with a Salt Release System that provides a burst of salt when a fish bites to make them hold on longer for better hooksets. Available in a wide range of proven fish catching colors, the Roboworm Ned Worm offers anglers a higher quality soft plastic for the Ned Rid technique. | Colors: Aaron's Magic, Aaron's Magic R&B Flk, Hologram Shad, M.M. III , Margarita Mutilator, Midnight, Morning Dawn, Peoples Worm, Prizm Shad, Twilight | Item ID: RON526HR6, RON5767Z6, RON582966, RON5829Y6, RON5A2AF6, RON5B2966, RON5B29F6, RON5H3H06, RON5M13H6, RON5M46P6

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Baby Bass, Black, Blue Pearl/Silver Flk, Bubble Gum, Chart w/Lg Grn & Chart, Cinnamon Brown, Cream White, Fading Watermelon, Fading Watermelon w/Blk, Green Pump w/Grn & Purp, Green Pumpkin Black, Green Pumpkin Magic, Pumpkin w/Black&Green Glit, Red/Red Flake, Smoke w/lg Blk Flk, Smoke w/lg Blk Purp, Watermelon Magic, Watermelon/Black & Red, Watermelon/Cream Lam | Item ID: YA9B10009, YA9B10020, YA9B10031, YA9B10036, YA9B10042J, YA9B10150, YA9B10157, YA9B10169, YA9B10194J, YA9B10196, YA9B10208, YA9B10229, YA9B10241, YA9B10297, YA9B10301, YA9B10305, YA9B10354, YA9B10355, YA9B10901

An old time favorite among anglers. Back in the 70's this style worm Carolina Rigging produced a weight that won a B.A.S.S. invitational tournament. Try skipping under a pier or fish weightless in open pockets. End to end, a true fish catching lure. | Colors: Green Pumpkinseed, Watermelon Red | Item ID: IC45215, IC45305

The Yamamoto 5" Thin Senko is the skinny cousin of the original 5" Senko. The slender body of Thin Senko lends itself well to drop shotting and other finesse presentations. But it's able to differentiates itself from the other trick or slender worms with its characteristic Senko action. The Yamamoto Thin Senko still possesses that unique Senko characteristic of shimmying and shifting with tip quivering action. | Colors: Green Pumpkin Black, Watermelon/Blk&R | Item ID: YA9M10208, YA9M10297

Strike King'sShim-E-Stick is a great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors! | Colors: Baby Bass, Black Blue-Blue Tip, Green Pump Chart Swirl, Green Pumpkin, Pumpkin Black Flake, Red Shad, Watermelon Black Flake, Watermelon Chart Lam, Watermelon Chart Swirl, Watermelon Red & Black | Item ID: SKSES5119, SKSES5120, SKSES5123, SKSES516, SKSES518, SKSES531, SKSES539, SKSES546, SKSES555, SKSES564

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of the strike zone, the Ocho is sure to bring incredible action. The Ocho is made from the world's best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The Coffee scent masks human scents and oils and increases longer bites increasing your hook-up chances. | Colors: Black Blue Flake, Blue Craw, Bubble Gum, Double Header - Red, Glacier, Green Pumpkin, Green Pumpkin Candy, Junebug, Watermelon Red Flake, Watermelon Seed | Item ID: SKOCHO6108, SKOCHO6109, SKOCHO616, SKOCHO618, SKOCHO62, SKOCHO623, SKOCHO6260, SKOCHO642, SKOCHO646, SKOCHO693

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart after a single fish! | Colors: Bama Bug, Bama Craw, Black/Blue Laminate, Blue Claw, Canada Craw, Coppertreuse, Green Pumpkin, Green Pumpkin Goby, Green Pumpkin/Orange, Molting Craw, Mudbug, P B & J, Pumpkin/Chartreuse, Watermelon, Watermelon Red, Watermelon/White, White Lightning | Item ID: ZMSSINK101, ZMSSINK109, ZMSSINK16, ZMSSINK18, ZMSSINK237, ZMSSINK238, ZMSSINK296, ZMSSINK310, ZMSSINK316, ZMSSINK324, ZMSSINK325, ZMSSINK330, ZMSSINK346, ZMSSINK46, ZMSSINK47, ZMSSINK48, ZMSSINK64

Breathing new life into an old school technique, the Strike King KVD OPT Supa Fry worm utilizes modern technology to achieve a more realistic look and natural presentation. Featuring Strike King's exclusive Open Pour Technology, which delivers multi-layered laminates with no blurred edges and the super soft feel that is normally associated with small batch hand pours, its muted action appeals to inactive fish, especially in cold water conditions. The OPT Supa Fry can be used effectively on a Carolina rig, Texas rig, drop shot or darterhead, and it is absolutely deadly on a shaky head. Available in a wide range of ultra realistic colors, the Strike King KVD OPT Supa Fry is sure to be a mainstay in your finesse arsenal. | Colors: 4.5'' Blue Craw, 4.5'' Bold Bluegill, 4.5'' California Craw, 4.5'' Candy Craw, 4.5'' Chartreuse Pepper, 4.5'' Desert Craw, 4.5'' Double Head Candy, 4.5'' Double Head Red, 4.5'' Green Pumpkin, 4.5'' Junebug, 4.5'' Magic, 4.5'' Morning Dawn, 4.5'' Red Bug, 4.5'' Sexy Shad, 4.5'' Triple Magic, 4.5'' Watermelon Red Flk, 4.5'' Watermelon Seed | Item ID: SKKVDSF45108, SKKVDSF45109, SKKVDSF45130, SKKVDSF45143, SKKVDSF4516, SKKVDSF4518, SKKVDSF45197, SKKVDSF45269, SKKVDSF45270, SKKVDSF45274, SKKVDSF45276, SKKVDSF4542, SKKVDSF4546, SKKVDSF4551, SKKVDSF4552, SKKVDSF45590, SKKVDSF4585

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ jighead - or Texas-rigged - and watch this buoyant bait stand up off the bottom with its tentacles brought to life. Better still, its salt-impregnated ElaZtechconstruction ensures it'll last. And last. And last. | Colors: Blue Claw, Canada Craw, Coppertreuse, Drew's Craw, Green Pumpkin, Molting Craw , Mudbug, P B & J, The Deal | Item ID: ZMHSTICK4109, ZMHSTICK4238, ZMHSTICK4310, ZMHSTICK4320, ZMHSTICK4324, ZMHSTICK4325, ZMHSTICK4330, ZMHSTICK4343PK6, ZMHSTICK446

'The material releases a super-charged scent field attracting fish in a way never before seen 'Classic slow falling stick bait wiggle action 'Durable and long lasting 'Added scent dispersion makes fish eat it | Colors: 4'' Baby Bass, 4'' Black Blue Fleck, 4'' Cinnamon Purple, 4'' Green Pumpkin, 5'' Cinnamon Purple, Black Blue Flake, Green Pumpkin, Junebug, Watermelon Copper/Orange/Red | Item ID: PFPBMSTG4BBB, PFPBMSTG4BBF, PFPBMSTG4CNP, PFPBMSTG4GP, PFPBMSTG5BBF, PFPBMSTG5CNP, PFPBMSTG5GP, PFPBMSTG5JB, PFPBMSTG5WCOR

I designed the Money Maker to simply catch more fish! For years I've been cashing checks and winning tournaments around the country with similar baits, but was never satisfied with them. With the unique design of the Money Maker the bait never quits moving, making fish bite! My go to technique is a drop shot with the bait rigged wacky style in any depth! Due to the unique design the Money Maker has incredible quivering action even with the slightest twitch This will be the ultimate go-to drop shot bait | Colors: 4.5'' Watermelon Red Fl | Item ID: PFHVMMM4WRF

'Classic stick bait wiggle action 'Durable and long lasting 'PowerBait flavor to tip the scales to your advantage | Colors: 5.25'' Coppertreuse, 5.25'' Green Pumpkin, 5.25'' IKE's Magic, 5.25'' IKE'sGrnPmkBluFl, 5.25'' IKE'sMorningDawn, 5.25'' Skeets GrnMoney, 5.25'' SkeetsChartShad | Item ID: PFPBTG5CPTR, PFPBTG5GP, PFPBTG5IGPB, PFPBTG5IMD, PFPBTG5IMG, PFPBTG5SCHS, PFPBTG5SGNM

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of the strike zone, the Ocho is sure to bring incredible action. The Ocho is made from the world's best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The Coffee scent masks human scents and oils and increases longer bites increasing your hook-up chances. | Colors: Double Header, Green Pumpkinseed, Watermelon Red & Black | Item ID: SKOCHO7109, SKOCHO718, SKOCHO746

Each 5" stick has an o-ring already manufactured into the middle of the bait's body. Just insert your hook into the ring and you are ready to go. The placement of the ring allows the stick to still be used Texas rigged as well as wacky style. | Colors: Green Pumpkin, Watermelon Pearl, Watermelon Red Flake, Watermelon/Chart | Item ID: BEWKYTS501, BEWKYTS502, BEWKYTS503, BEWKYTS504

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Baby Bass, Black w/Lg Blue Flake, Fading Watermelon w/Blk, Green Pump w/Grn & Purp, Green Pumpkin Black, Grn Pump w/Red Flk/042J, Watermelon w/Red, Watermelon/Black & Red | Item ID: YA9X05021, YA9X05194J, YA9X05208, YA9X05297, YA9X05301, YA9X05305, YA9X05337, YA9X05925

Capitalizing on the very popular Ned Rig technique, the Roboworm Ned Worm offers "hand pour" style color schemes that were not previously available to Ned Riggers. The Roboworm Ned Worm features a short, fat profile that makes it ideal for rigging on a small jig head, and its flat bottom also allows it to glide with a subtle quivering action as it falls to the bottom. Very effectively on a wacky rig, drop shot, and Carolina-rig as well, the Roboworm Ned Worm is a deadly finesse bait any way you want to use it. Poured with Roboworm's state-of-the-art robotic pouring system, which creates well defined colors similar to old school hand pours, but more consistent, it is also equipped with a Salt Release System that provides a burst of salt when a fish bites to make them hold on longer for better hooksets. Available in a wide range of proven fish catching colors, the Roboworm Ned Worm offers anglers a higher quality soft plastic for the Ned Rid technique. | Colors: Aaron's Green Pumpkin, Aaron's Magic , Aaron's Magic R&B Flk, Aaron's Morning Dawn, Green Pumpkin Blk Flake, Green Pumpkin Perch, Hologram Shad, M.M. III, Morning Dawn , Morning Dawn Chart, Peoples Worm, Prizm Shad, Twilight, Watermelon R&B | Item ID: RON326HR8, RON382968, RON3829Y8, RON3888Y8, RON3A2AF8, RON3B29F8, RON3F6FB8, RON3FFFB8, RON3FK3B8, RON3H23R8, RON3H3H08, RON3HK308, RON3M13H8, RON3M46P8

When Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen approached us with a new bait design, we listened. Ideal for power-finesse situations and equipped with a molded-in slot for easy hook penetration, it's perfect when paired with our ShakyHeadZ. Overall, this 5" bait is unique, lifelike and super effective. And, thanks to salt-impregnated ElaZtechamazingly durable. | Colors: Black Blue Flake, Green Pumpkin, Watermelon, Watermelon Candy, Watermelon Red | Item ID: ZMFAT502, ZMFAT516, ZMFAT518, ZMFAT546, ZMFAT592

The Jackall Yammy Fish is a soft stick bait made from high-density plastic, eliminating the need of a weight or sinker in long casts. As an angler, you can maximize the chance of turning every single cast into a successful catch by using the Yammy Fish. The design of this lure features ridges and an imprinted fish head to vvdeceive your prey into believing that they're about to bite the real thing. | Colors: Chart Green Pumpkin, Golden Shad, Green Pumpkin Fish, Melon Copper, Natural Baitfish, Red Cola | Item ID: JAJYAM3CHGP, JAJYAM3GOS, JAJYAM3GPF, JAJYAM3MC, JAJYAM3NATBF, JAJYAM3RC

| Colors: Natural Shad | Item ID: KTSCS212

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of the strike zone, the Ocho is sure to bring incredible action. The Ocho is made from the world's best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The Coffee scent masks human scents and oils and increases longer bites increasing your hook-up chances. | Colors: Black Blue Flake, Blue Craw, Bubble Gum, Double Header - Red, Glacier, Green Pumpkin, Green Pumpkin Candy, Junebug, Sweet Tator Pie, Watermelon Red Flake, Watermelon Seed | Item ID: SKOCHO4108, SKOCHO4109, SKOCHO4121, SKOCHO416, SKOCHO418, SKOCHO42, SKOCHO423, SKOCHO4260, SKOCHO442, SKOCHO446, SKOCHO493

Brilliant colors and heavy salt make these sticks great for bass across the country. These sticks are soft, yet durable to last longer for any fishing style, including drop shotting, Texas or Wacky rigging. | Colors: Black/Blue Metal Flake, Green Pumpkin, Tilapia | Item ID: BETS505, BETS514, BETS528

Strike King'sShim-E-Stick is a great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors! | Colors: Cinnamon-Blue, Key Lime Pie, Redbug/Chart Tip, Smokey Shad, Sweet Tater Pie | Item ID: SKSES5117, SKSES5121, SKSES5122, SKSES557, SKSES585