Shallow Diving Crankbaits

The Strike King KVD 1.5 Deep Diver takes the incredibly popular KVD 1.5 Squarebill deeper. Kevin VanDam has worked extensively with Strike King to assure that the KVD line of crankbaits boast an erratic hunting action that is the key to getting more fish to bite. Built on the same compact profile as the original KVD 1.5, the KVD 1.5 Deep Diver allows you to get this crankbait down to 9ft, an ideal depth for those times of year the fish have moved off the bank and set up on slightly deeper structure. This compact squarebill design is also built with no rattles for a more silent, stealthy approach for when targeting more pressured fish. Offered in an array of Strike King's most popular colors to match any conditions the angler may find themselves in, the KVD 1.5 Deep Diver is a great addition to any tackle box. | Colors: Black Back Chartreuse, Blue Craw, Brown Craw, Chartreuse Belly Craw, Chartreuse Perch, Chartreuse Sexy Shad, Chili Craw, Citrus Shad, Delta Red, Green Gizzard Shad, Green Pumpkin Craw, GreenTomato, Natural Bream, Natural Shad, Neon Blue Gill, Orange Belly Craw, Orange Bream, Oyster, Powder Blue Back Chartreuse, Rootbeer, Sexy Blue Back Herring, Sexy Shad, Splatterback, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS15D108, SKHCKVDS15D447, SKHCKVDS15D450, SKHCKVDS15D46, SKHCKVDS15D517, SKHCKVDS15D534, SKHCKVDS15D535, SKHCKVDS15D538, SKHCKVDS15D561, SKHCKVDS15D562, SKHCKVDS15D563, SKHCKVDS15D564, SKHCKVDS15D568, SKHCKVDS15D569, SKHCKVDS15D570, SKHCKVDS15D584, SKHCKVDS15D586, SKHCKVDS15D590, SKHCKVDS15D648, SKHCKVDS15D650, SKHCKVDS15D651, SKHCKVDS15D652, SKHCKVDS15D663, SKHCKVDS15D697, SKHCKVDS15D699

The Bandit Footloose wake bait brings home the bacon when bass and other gamefish are looking up but not wanting to strike topwaters. The Footloose bulges the surface with a seductive waking action and is available in a wide variety of color patterns. This 2-inch crankbait dives to no deeper than 1 foot. | Colors: Baby Bass, Chartreuse Blue Back, Chrome Blue Back, CR Bluegill, Pearl/Black Back, Pearl/Red Eyes, Red Crawfish, Spring Craw/Yellow, Tenn Shad | Item ID: PRBDTFL01, PRBDTFL02, PRBDTFL03, PRBDTFL09, PRBDTFL26, PRBDTFL32, PRBDTFL36, PRBDTFL38, PRBDTFLB38

The Shallow Walleye Bandit trolls to 12 feet, making it a great lure for exploring shallow- to medium-depth flats. Its squared bill is very deflective. Measuring 4-3/4-inches in length and weighing in at 5/8 ounce, this slender trolling minnow is a favorite of walleye anglers around the world. | Colors: 2052, Blue Shiner, Carrot Top, Chart/Blue Back (Glo), Chart/Pearl Scales, Chartreuse Black Stripes, Chartreuse Blue Back, Chrome Black Back, Chrome Blue Back, Chrome/Red Eye, Clear, Coconut Candy, Daydream, Electric Zebra, Fire Tiger, Flush, Fruit Dots, Fruit Salad, Glare, Gold Black Back, Grapefruit, Green Clown, Hot Rod, Humble Bee, Khaki Brown Back Scales, Neon Shad, Orange Crush, Parakeet, Peacock, Plasma, Purple Mist, Purple Shad, Rave, Red Fire Tiger, Red Head, Reflection, Sbtb, Sunspot, Taco Salad, Trans Gizzard Shad, Two Tone (Glo), Vice, Viral Perch, Wild Thing | Item ID: PRBDTWBS101, PRBDTWBS102, PRBDTWBS103, PRBDTWBS106, PRBDTWBS107, PRBDTWBS120, PRBDTWBS127, PRBDTWBS131, PRBDTWBS132, PRBDTWBS135, PRBDTWBS136, PRBDTWBS162, PRBDTWBS166, PRBDTWBS167, PRBDTWBS169, PRBDTWBS172, PRBDTWBS195, PRBDTWBS1B12, PRBDTWBS1B13, PRBDTWBS1B14, PRBDTWBS1B15, PRBDTWBS1B16, PRBDTWBS1B17, PRBDTWBS1B18, PRBDTWBS1B19, PRBDTWBS1B20, PRBDTWBS1B21, PRBDTWBS1B22, PRBDTWBS1B23, PRBDTWBS1B24, PRBDTWBS1B25, PRBDTWBS1B26, PRBDTWBS1B27, PRBDTWBS1D02, PRBDTWBS1D08, PRBDTWBS1D11, PRBDTWBS1D23, PRBDTWBS1D31, PRBDTWBS1D73, PRBDTWBS1D78, PRBDTWBS1D81, PRBDTWBS1D82, PRBDTWBSG05, PRBDTWBSG06

Bandit 100 crankbaits feature a tight wiggle and super snag-deflection properties. The 100 dives to almost 5-feet and weighs 1/4-ounce. The state-of-the-art molding, premium-grade plastics and wide array of color schemes make Bandit Lures your No. 1 crankbait company. | Colors: 04/Old Light Matte, Avocado Splatter, Baby Bass, Blue Back Herring, Bone Orange Belly, Brown Fall Craw, Brown Splatter Back, Butterscotch, Chartreuse Black Back Scales, Chartreuse Blue Back, Chartreuse Fleck, Chartreuse Shad, Chartreuse/Black Stripes, Chartreuse/Green Back, Chartreuse/Rootbeer Sparkle, Chocolate Tiger, Chrome Blue, Chrome/Black Back, Citrus Shad, CR Blue Gill, Cr Red Crawdad, Crappie, Crawesome, Crawfish Chartreuse Belly, Crawfish/Orange Belly, Crossbreed, Fancy Bluegill, Fire Tiger, Green Speckled Craw, Hot Chocolate, Humble Bee, Khaki, Louisiana Shad, Malfunction, Metal Flake Shad, Mistake, Mistaken Identity, Natty Light, Natural Goby, Natural Shad, Neon Shad, Parrot/Orange, Pearl Red Eye, Pearl Splatter Back, Pearl/Black Back, Pearl/Chartreuse Back, Prl Blue Herring, Red Crawfish, Red Fire Tiger, Red Spring Craw, River Bream, Rootbeer, Salad Bar, Silver Minnow Sparkle, Solid Black, Sparkle Ghost, Splatter Back/Blue, Spring Crawfish Yellow, Sun Perch, Taco Salad, Tennessee Shad, Threadfin Shad, Viral Perch, Wild Thing | Item ID: PRBDT101, PRBDT102, PRBDT103, PRBDT104, PRBDT104MSPEC, PRBDT106, PRBDT107SPEC, PRBDT108, PRBDT109, PRBDT111, PRBDT115, PRBDT118, PRBDT119, PRBDT120, PRBDT121SPEC, PRBDT122SPEC, PRBDT126, PRBDT127SPEC, PRBDT131, PRBDT132, PRBDT136, PRBDT138, PRBDT141, PRBDT143, PRBDT143B, PRBDT143C, PRBDT158, PRBDT176, PRBDT182, PRBDT1A05, PRBDT1A20, PRBDT1A28, PRBDT1B06SPEC, PRBDT1B37, PRBDT1B38, PRBDT1B49, PRBDT1B50, PRBDT1B51, PRBDT1B63, PRBDT1B65, PRBDT1D01, PRBDT1D02, PRBDT1D23, PRBDT1D26, PRBDT1D28, PRBDT1D35, PRBDT1D37, PRBDT1D38, PRBDT1D62, PRBDT1D66, PRBDT1D67, PRBDT1D70, PRBDT1D71, PRBDT1D72, PRBDT1D73, PRBDT1D74, PRBDT1D75, PRBDT1D77, PRBDT1D78, PRBDT1D79, PRBDT1D80, PRBDT1KSB02, PRBDT1KSB05, PRBDT1RS10

If you were limited to only one crankbait, you'd do well making it a Model A Bomber. A staple with avid fishermen for decades, the Model A's timeless design, workhorse durability and true-running dependability define the meaning of "go-to" lure. | Colors: Baby Bass/Orange Belly, Brown Tiger, Dark Brown Crawdad, Fire Tiger, Foxy Lady, Foxy Shad, Golden Shiner, Green Smallmouth Bass, Silver Flash/Black, Smallmouth Bass, Speckled Perch, Tiger Perch | Item ID: PRB02ABT, PRB02AFL, PRB02AFS, PRB02AFT, PRB02AGSH, PRB02ASI, PRB02ASM, PRB02ASMG, PRB02ASPP, PRB02ATGP, PRB02AXBBO, PRB02AXC4

The Thin N is specifically designed with a rolling action and coffin-style lip for use around timber and wood structure. When the bass are shallow and feeding on shad or bluegills, throw a Thin N near some laydowns or a dock. | Colors: Apocalypse, Blk Spltr Back, Blue Gill, Bull Bream, Chart/Black, Chartreuse Shad, Gold SX Shad, Jelly Bean, Nutter Shad, Red Ear, Slick, SX Shad, SX Shad/Chartreuse, Violet Illusion | Item ID: NLTHN139, NLTHN201, NLTHN225, NLTHN253, NLTHN257, NLTHN262, NLTHN263, NLTHN269, NLTHN269CSX, NLTHN269GSX, NLTHN270, NLTHN275, NLTHN294, NLTHNBP21

The Baby 1- from Mann's just may be the most famous crankbait of all-time. A limit producer on the major tournament trails for over 20 years, the Baby 1- is found in literally every professional bass anglers tacklebox. Why? Becuase it is so versatile. No other lure runs with a more pronounced wobble than the Baby 1-. The size is perfect. The action is perfect. If you're looking for a shallow runner then this is the lure of choice. Twitch'em, crank'em, jerk'em. They won't run deeper than 1 foot. Fish them over weedbeds, stump fields, shallow flats, and other lunker holding areas. Thousands of anglers will tell you there is nothing like the 1-Minus series for serious bass fishing. Wide wobbling action, plus rattles. Shallow water worldwide is home to the One-Minus series. From a maximum of 12 inches deep to surface and all inches in-between. This is the series that gave Mann's ownership to the top 12 inches of the water and make it the number one super shallow crankbait in the world. Tournament winner for over 20 years. | Colors: Baby Bass Crystaglow, Brown Crawfish, Chrome/Black, Fire Shad, Fire Shad Crystaglow, Gray Ghost, Green Shad Chartreuse, Matte Tiger, Pearl/Black Back, Tennessee Shad | Item ID: MASB410, MASB413, MASB423C, MASB433, MASB466, MASB466C, MASB484, MASB486, MASB487, MASB4E7

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world a standby for all anglers who walk stream banks or small lakes around the world. Its small, lifelike profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow-running crawfish bait and enjoy the true-running stability that catches fish. | Colors: 1/10oz 1.5'' Silver/Black, Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Fire Tiger, Moss Crawfish, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRF7701, PRF7734, PRF7735, PRF7740, PRF7756, PRF7760, PRF7765, PRF7767, PRF7775, PRF7784

The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow's lifelike swimming action when trolled or retrieved at a constant pace, but darts erratically to the side when retrieved with a "twitch-twitch-pause" cadence. Multiple color patterns means there's a Long A perfect for your day of fishing. | Colors: Chart Flash Orange Belly, Fire Tiger Bass, Silver Flash/Black Back, Silver Flash/Blue Back, Silver Flash/Chart Back, Silver Flash/Green Back, Silver Flash/Red Head, Silver Prism/Black Back | Item ID: PRB14APTB, PRB14AXCHO, PRB14AXFTB, PRB14AXSI, PRB14AXSI04, PRB14AXSICH, PRB14AXSIG, PRB14AXSIL

Designed to the specifications of BassMaster's Classic Champ-Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Citrus Shad, Delta Red, Green Gizzard Shad, Natural Bream, Natural Shad, Olive Shad, Orange Bream, Oyster, Powder Blue Back Chartreuse, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS40450, SKHCKVDS40453, SKHCKVDS40517, SKHCKVDS40534, SKHCKVDS40535, SKHCKVDS40538, SKHCKVDS40561, SKHCKVDS40568, SKHCKVDS40584, SKHCKVDS40586, SKHCKVDS40590, SKHCKVDS40598, SKHCKVDS40648, SKHCKVDS40650, SKHCKVDS40652, SKHCKVDS40663, SKHCKVDS40697, SKHCKVDS40699

The Bomber Shallow A will run where other crankbaits can't. All the Shallow A needs is a few inches of water to get the job done. Designed for shallow water and "wake" fishing, the Shallow A produces a wide wobbling action that can be fished either slow or fast. | Colors: Baby Bass/Orange Belly, Fire Tiger, Foxy Shad, Oxbow Bream | Item ID: PRB05FSBBO, PRB05FSFS, PRB05FSFT, PRB05FSOB

Heddon adds a new twist to its classic line the Swim'n Image. This shallow-running crankbait resembles a three-inch threadfin shad. The Swim'n Image has a wide wobble that swims where many other lures cannot. Highly snagless, the Heddon Swim'n Image is particularly effective in shallow water, especially in rivers along riffles and along the top of wingdams. | Colors: Fire Tiger, Gizzard Shad, Speckled Trout, Tennessee Shad, Threadfin Shad | Item ID: PRX9230DFT, PRX9230DGS, PRX9230DTFS, PRX9230DTS, PRX9230SST

The Fat Boy is a shallow-bassin' fiend. Cover the surface down to four feet with this hard-wobbling square lip. The stubby nose plows through the water to create extra water displacement to attract bass from greater distances. | Colors: Apocalypse, Chart/Black, Chartreuse SX Shad, Firetiger, Green Craw, Nutter Shad, Red Ear, Sunfish, SX Shad, Tomato Crawfish Green Fleck | Item ID: NLFB150, NLFB220, NLFB225, NLFB253, NLFB262, NLFB269, NLFB269CSX, NLFBB09, NLFBBS093, NLFBNW82

The Bomber Fat Free Shad Guppy crankbait is made for shallow-water fishing, especially in cover. The Fat Free Shad Guppy features a kick-out paddle, or lip, that prompts the bait to roll up and out of cover with just a little constant pressure. | Colors: Blue Back Herring, Crawly Bottom, Dance's Citrus, Dance's Fire Tiger, Dance's Tennessee Shad, Emeral Sparkle, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Speckled Perch, Tiger Perch | Item ID: PRBD5MBBH, PRBD5MCWB, PRBD5MDCS, PRBD5MDFT, PRBD5MDTS, PRBD5MESP, PRBD5MGGH, PRBD5MMMS, PRBD5MPSH, PRBD5MSPP, PRBD5MSTR, PRBD5MTGP

The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow's lifelike swimming action when trolled or retrieved at a constant pace, but darts erratically to the side when retrieved with a "twitch-twitch-pause" cadence. Multiple color patterns means there's a Long A perfect for your day of fishing. | Colors: Gold Chart/Fl Orange/White, Silver Flash/Blue Back, Silver Flash/Red Head | Item ID: PRB13AXMKFOW, PRB13AXSI04, PRB13AXSIL

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, White Crappie | Item ID: PRC7604, PRC7607, PRC7622, PRC7640, PRC76559, PRC76560, PRC76561, PRC76562, PRC76563, PRC76564, PRC76565, PRC76566, PRC7669, PRC7699

The smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. | Colors: Black Splat, Chart/Blue, Chili Bowl, Copper Green, Firetiger, Gold SX Shad, Nutter Shad, Red Ear, Splatter Bass, SX Shad, White Ghost, White/Black | Item ID: NLLN139, NLLN141, NLLN150, NLLN181, NLLN227, NLLN249, NLLN253, NLLN262, NLLN269, NLLN269GSX, NLLN302, NLLNF135

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Apple Shad, Black Back Chartreuse, Blue Craw, Blue Gill, Blue Shad, Brown Craw, Chart Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, How Bout It, KVD Cataouatche Special, MM Caramel Apple Shiner, MM Copper Nose Shad, MM Moongill, MM Pineapple Smash, MM Sexy Rock Star, Natural Bream, Natural Shad, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Pearl Splatterbk Chart Belly, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Reel Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Sexy Sunfish, Spotted Banana, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Turtle Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS15108, SKHCKVDS15447, SKHCKVDS15450, SKHCKVDS15451, SKHCKVDS15453, SKHCKVDS15456X, SKHCKVDS15458X, SKHCKVDS1546, SKHCKVDS15462, SKHCKVDS15464, SKHCKVDS15500, SKHCKVDS15511, SKHCKVDS15513, SKHCKVDS15514, SKHCKVDS15517, SKHCKVDS15526, SKHCKVDS15534, SKHCKVDS15535, SKHCKVDS15538, SKHCKVDS15554, SKHCKVDS15561, SKHCKVDS15564, SKHCKVDS15565X, SKHCKVDS15568, SKHCKVDS15569, SKHCKVDS15570X, SKHCKVDS15584, SKHCKVDS15585, SKHCKVDS15586, SKHCKVDS15590, SKHCKVDS15598, SKHCKVDS15605, SKHCKVDS15611X, SKHCKVDS15620, SKHCKVDS15622, SKHCKVDS15648, SKHCKVDS15649, SKHCKVDS15650, SKHCKVDS15651, SKHCKVDS15652, SKHCKVDS15663, SKHCKVDS15667, SKHCKVDS15680, SKHCKVDS15684, SKHCKVDS15688X, SKHCKVDS15690X, SKHCKVDS15697, SKHCKVDS15699, SKHCKVDS15703X, SKHCKVDS15706, SKHCKVDS15765X, SKHCKVDS15868X, SKHCKVDS15MM1X, SKHCKVDS15MM2X, SKHCKVDS15MM3X, SKHCKVDS15MM4X, SKHCKVDS15MM5X, SKHCKVDS15SH699, SKHCKVDS15U

Sometimes you've got to go small if you want to catch fish. The Teeny Wake-R is perfect for fishing shallow water or during the shad or baitfish spawn. It teases fish with a semi-roll that shows its flash and a waking side-to-side wobble that produces intense strikes. | Colors: Chart/Black, Fire Tiger, Foxy Shad | Item ID: PRT91518, PRT91519, PRT91521

�DEADLY BAIT FOR ALL SPECIES: Designed just for trout but other species like them too �JERK BAIT ACTION: Long slender design is perfect for stop and go action/jerk bait type action �RATTLES: Small rattles add to the effectiveness of this lure �EVENLY WEIGHTED: This crank is evenly weighted to keep it at a controlled depth when stopped. 'SHALLOW RUNNER: This cranks runs 2-4 ft deep. �The Trout Magnet Crank is designed for trout but is deadly for all species. The long slender design creates the perfect stop and go action. This lure also rattles on the move, adding to its overall effectiveness. A shallow runner, this crank runs 2-4 ft deep and is evenly weighted to keep it at a controlled depth. | Colors: Brook Trout 2.5'' 1pk, Brown Trout 2.5'' 1pk, Hawk 2.5'' 1pk, Rainbow Trout 2.5'' 1pk, Southern Belle 2.5'' 1pk, ZG 2.5'' 1pk | Item ID: LL12038, LL32014, LL32016X, LL87317, LL87318, LL87320

The Rebel Humpback is a classic, shallow-running crankbait. It dives to one foot and can be used to swim above or near vegetation and cover. It's a good choice to fish around jetties, wingdams or rock structures. | Colors: 1/4oz 1.75'' Black/Gold, 1/4oz 1.75'' Brown Crawfish, 1/4oz 1.75'' Fire Tiger, 1/4oz 1.75'' Green Shad, 1/4oz 1.75'' Pearl Shad, 1/4oz 1.75'' Silver Black, 1/4oz 1.75'' Silver/Black, 1/4oz 1.75'' Silver/Blue | Item ID: PRF2501, PRF2502, PRF2503, PRF2535, PRF25545, PRF25546, PRF25547, PRF2556

The Bomber Square A is one of the most snag-resistant shallow-running crankbaits on the market. The big, buoyant body compliments the squared paddle lip to aid in helping the Square A bounce through cover, ricochet off structure and float up and out of trouble. New high-tech color patterns are paired with proven classics, in two sizes. Both versions dive to just 3 feet. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Chart/Black Scale, Dark Brown Crawdad, Fire Tiger, Foxy Momma, Foxy Shad, Oxbow Bream | Item ID: PRB05SLBBO, PRB05SLFMM, PRB05SLFS, PRB05SLFT, PRB05SLFYBS, PRB05SLOB, PRB05SLXC4, PRB05SLXC5

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blue Back Herring, Demon | Item ID: NMSR05BBH, NMSR05DMN

The Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is more durable than plastic, a silent weight transfer system using soft tungsten translates into incredibly long casts for a small crankbait. We used the world's sharpest trebles made by Gamakatsu. The Little John crankbaits are the best shallow-running crankbait available and comes in an array of fish-catching colors. | Colors: Blood Craw, Blue Grass Craw, Cell Mate, Chartreuese Blue, Chartreuse Black Back, Chartreuse Nasty, Citrus Shad, Clear Chartreuse, Delta Craw, Fire Craw, Nasty Shad, Old Fire Tiger, Old Glory, Pig Pen, Rootbeer Chartreuse, Spooky Nasty, Spooky Shad, Spring Craw, Sunny Bream, Watermelon Red Craw, Western Chart Black, Western Craw | Item ID: GUSLJ50BCW, GUSLJ50BGC, GUSLJ50CBB, GUSLJ50CBL, GUSLJ50CCH, GUSLJ50CHN, GUSLJ50CMT, GUSLJ50CSD, GUSLJ50DCW, GUSLJ50FRC, GUSLJ50NSD, GUSLJ50OFT, GUSLJ50OGL, GUSLJ50PGP, GUSLJ50RBC, GUSLJ50SCW, GUSLJ50SNB, GUSLJ50SPN, GUSLJ50SPS, GUSLJ50WCB, GUSLJ50WCW, GUSLJ50WRC

Cotton Cordell's most popular walleye lure, the Wally Diver has been catching big 'eyes for long enough to have earned the title of "Legendary." Few anglers hit the water without one. The Suspending Wally Diver is unique in that it reaches depths of 20 feet when trolled and teases fish by sitting motionless on the pause. A wide variety of color patterns have proven themselves on the Great Lakes and small waters alike. Durable Cordell construction and top quality components make the Suspending Wally Diver a top walleye producer that stands the test of time. | Colors: Blue FC Clown, Chart/Blue Tiger, Fire Clown, Yellow/Brown Tiger | Item ID: PRCS6220, PRCS6221, PRCS6223, PRCS6225

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, Super Shad, White Crappie | Item ID: PRC7704, PRC7707, PRC7711, PRC7713, PRC7722, PRC7740, PRC7742, PRC77559, PRC77560, PRC77561, PRC77562, PRC77563, PRC77564, PRC77565, PRC77566, PRC7769, PRC7799

The Fat Raphas a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates the motion of fleeing shad, drawing instinctive strikes when nothing else works. Deep diving, the Fat Rapretrieves with minimal drag for effortless fishing. Super sharp VMCblack nickel hooks. Hand-tuned and tank-testing ensures perfect swimming action right out of the box. | Colors: Crawdad, Silver | Item ID: NMFR05CW, NMFR05S

Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lure for kids, beginners and ultralight rods! | Colors: Baby Bass, Black Back Chartreuse, Blue/Chartreuse, Chartreuse/White, Chili Craw, Crawfish, Fire Tiger, Ghost, Gizzard Shad, Green Back/Chartreuse, Green Tomato, Sexy Shad, Tennessee Shad | Item ID: SKHCBPM430, SKHCBPM501, SKHCBPM503, SKHCBPM509, SKHCBPM511, SKHCBPM513, SKHCBPM515, SKHCBPM517, SKHCBPM531, SKHCBPM533, SKHCBPM535, SKHCBPM590, SKHCBPM648

Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the all new Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Whether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chart Shad Pink Belly, Chartreuse Glitz, Chartreuse Red Back, Hot Pink Craw, Hot Pink Glitz, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly, Midnight Redeye, Orange Push Up | Item ID: SKSHCCM3590, SKSHCCM3624, SKSHCCM3625, SKSHCCM3626, SKSHCCM3627, SKSHCCM3628, SKSHCCM3629, SKSHCCM3634, SKSHCCM3636, SKSHCCM3637

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD 1.5 Shallow has the same body style as the KVD 1.5 with its great erratic yet true running action and deflection off cover but runs shallower. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chrome Sexy Shad, Clearwater Minnow, Gold Black Back, Natural Bream, Neon Bluegill, Orange Belly Craw, Orange Bream, Pearl Splatterbk Chart Belly, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS15SH506, SKHCKVDS15SH514, SKHCKVDS15SH517, SKHCKVDS15SH535, SKHCKVDS15SH538, SKHCKVDS15SH564, SKHCKVDS15SH565X, SKHCKVDS15SH570X, SKHCKVDS15SH586, SKHCKVDS15SH590, SKHCKVDS15SH598, SKHCKVDS15SH650, SKHCKVDS15SH651, SKHCKVDS15SH652, SKHCKVDS15SH663, SKHCKVDS15SH684, SKHCKVDS15SH697

The Little John XL 70 crankbait was designed by B.A.S.S. Elite Series Angler John Crews to be a larger sized hard vibrating crankbait. The larger size and increased diving depth really improve your chances to catch larger trophy bass. The Little John XL 70 crankbait features a soft tungsten weight transfer system that does three things, one increases casting distance, two with increased distance bait stays in the strike zone longer, and three, it has a subtle thumping sound that drives larger fish crazy. Last bust not least the Little John XL 70 comes with sticky sharp Gamakatsu treble hooks that ensure you that once the fish bites they are not getting away. | Colors: Cell Mate, Citrus Shad, Nasty Shad, Spring Craw | Item ID: GUSLJX70CMT, GUSLJX70CSD, GUSLJX70NSD, GUSLJX70SCW

The Super Teeny Wee-R can be waked just under the surface or cranked up to 3-feet deep to catch fish in steams, ponds or even big lakes. The Super Teeny Wee-R features a fat baitfish profile and a wiggling action on the retrieve that bass, panfish and other gamefish can't resist. It's a great crankbait anytime fish are feeding on young baitfish. | Colors: Bass, Brown Crawdad, Fire Tiger, Tenn Shad | Item ID: PRF9135V, PRF91478V, PRF9148V, PRF9156V

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red-Fin create an appearance of constant motion, even when the lure is sitting still. Diving to 3 feet, the Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. Retrieved with a constant speed the Ripplin' Red-Fin swims with a wide wobble, mimics a wounded baitfish when twitched and wakes on top like a legend. | Colors: Black Ayu, Chart Minnow, Chart Perch, Chrome/Black Back, Chrome/Blue Back, Cold Water Shad, Fire Tiger, Gold/Orange, Killer Clown, Mad Clown, Smokey Minnow, White Fish, Yellow Perch | Item ID: PRC8504, PRC8506, PRC8510, PRC8542, PRC8548, PRC85553, PRC85554, PRC85555, PRC85556, PRC85557, PRC85558, PRC8569, PRC8598

The Rebel Bluegill takes realism to the next level with realistic bluegill color decoration and a precise panfish profile that swims with a tight wiggle bass and other gamefish can't resist. This shallow-running (to 3-feet-deep) square-bill features a rattle for sound attraction and needle-sharp barbless hooks proven to penetrate easier than barbed while making fish release easier and quicker. | Colors: Albino Bluegill, Fire Tiger, Natural Bluegill, Punkinseed | Item ID: PRF82535, PRF82536, PRF82537, PRF82538

The Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to suspend horizontally right out of the package. It's equipped with #4 Gamakatsu treble hooks and an Excalibur Tear Drop Split ring for increased performance. | Colors: Chart Flash Orange Belly, Silver Flash Orange Belly, Silver Flash/Blue Back, Silver Flash/Red Head | Item ID: PRB14APXCHO, PRB14APXSI04, PRB14APXSIL, PRB14APXSIO

Twitch'em, crank'em, jerk'em. They won't run deeper than 1 foot. Fish them over weedbeds, stump fields, shallow flats, and other lunker holding areas. Thousands of anglers will tell you there is nothing like the 1-Minus series for serious bass fishing. Wide wobbling action, plus rattles. Shallow water worldwide is home to the One-Minus series. From a maximum of 12 inches deep to surface and all 11-12 inches in-between, there are three different sizes and shapes to suit any fisherman. This is the series that gave Mann's ownership to the top 12 inches of the water and make it the number one super shallow crankbait. Tournament winner for over 20 years. | Colors: American Shad, Chartreuse Shad, Texas Sunrise | Item ID: MASB4E11, MASB4E3, MASB4E4

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Citrus Shad, Delta Red, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Powder Blue Back Chartreuse, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS80450, SKHCKVDS80517, SKHCKVDS80534, SKHCKVDS80535, SKHCKVDS80538, SKHCKVDS80561, SKHCKVDS80568, SKHCKVDS80586, SKHCKVDS80590, SKHCKVDS80598, SKHCKVDS80648, SKHCKVDS80650, SKHCKVDS80652, SKHCKVDS80663, SKHCKVDS80697, SKHCKVDS80699, SKHCKVDS80U

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Blue Craw, Blue Gill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, MM Pineapple Shad, Natural Bream, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Shad, Sexy Sunfish, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS25108, SKHCKVDS25447, SKHCKVDS25450, SKHCKVDS25451, SKHCKVDS25453, SKHCKVDS2546, SKHCKVDS25462, SKHCKVDS25464, SKHCKVDS25500, SKHCKVDS25511, SKHCKVDS25513, SKHCKVDS25514, SKHCKVDS25517, SKHCKVDS25526, SKHCKVDS25534, SKHCKVDS25535, SKHCKVDS25538, SKHCKVDS25554, SKHCKVDS25561, SKHCKVDS25564, SKHCKVDS25565X, SKHCKVDS25568, SKHCKVDS25569, SKHCKVDS25584, SKHCKVDS25585, SKHCKVDS25586, SKHCKVDS25590, SKHCKVDS25598, SKHCKVDS25620, SKHCKVDS25622, SKHCKVDS25648, SKHCKVDS25649, SKHCKVDS25650, SKHCKVDS25651, SKHCKVDS25652, SKHCKVDS25663, SKHCKVDS25667, SKHCKVDS25680, SKHCKVDS25684, SKHCKVDS25697, SKHCKVDS25699, SKHCKVDS25706, SKHCKVDS25868X, SKHCKVDS25MM1X, SKHCKVDS25U

Perfect for bass feeding on small forage in light to medium cover. Use light line, sensitive rod and smaller reel to keep from overpowering the lively wiggle, and keep it moving to leverage the balance of the square bill and balsa's natural bounce in underwater structure. | Colors: 1 1/4 oz - Black, 1 1/4 oz - Fire Tiger, 1 1/4 oz - Frog/White Belly, 1 1/4 oz - Perch | Item ID: PRG70002, PRG70005, PRG70006, PRG700115

Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are brining back a highly sought after material that bass anglers grew to love. Made from the legendary butyrate plastic and equipped with a shaved bill, the Bandit Rackit Squarebill Crankbaits emit an intriguing sound and produce an aggressive hunting action that bass simply can't turn down. The high buoyancy rate also allows the Bandit Rackit Squarebill Crankbaits to easily deflect off cover without snagging, making them an excellent choice for fishing around wood and rocks. Finished with a set of razor sharp ewg treble hooks, the Bandit Rackit Squarebill Crankbaits return the classic butyrate plastic that our grandfather's crankbaits were made from. | Colors: Bone Orange Belly, Chartreuse Black Back Scale, Chartreuse Blue Back, Chartreuse Fleck, Fire Tiger, Mistake, Pearl Black Back, Pearl Splatterback, Red Crawfish, Tennesse Shad, Viral Perch, Yellow Orange Craw | Item ID: PRBDTRK302, PRBDTRK303, PRBDTRK320, PRBDTRK336, PRBDTRK338, PRBDTRK343, PRBDTRK358, PRBDTRK382, PRBDTRK3A87, PRBDTRK3D66, PRBDTRK3D73, PRBDTRK3D74

Made to mimic the look and motion of medium forage that larger bass prey on. Balance tackle to slightly higher test and stiffer rod for stronger tumble through heavier cover. Retrieve and pause to let lure wobble again. | Colors: Baby Bass, Chartreuse Shad, Red Crawdad | Item ID: BGBB2BB, BGBB2CSD, BGBB2RCW

Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of the Xcite XB-1 Squarebill Crankbait utilizes a tungsten ball bearing rattle to create a distinct acoustic pitch throughout the water. In addition, the Xcite Baits XB-1 Squarebill Crankbait also features an internal weight transfer system, which generates long-distance, bullet-like casts. Each Xcite Baits XB-1 Squarebill Crankbait is hand-tuned and tested before leaving the factory, so it's ready for competition straight out of the package. And if that wasn't enough, the Xcite Baits XB-1 Squarebill Crankbait is also covered in an exquisitely detailed scaling pattern, 3D eyes, and 3D gills. Available in a wide range of fish-catching colors, the Xcite Baits XB-1 Squarebill Crankbait has all of the attributes to become your new go-to shallow water workhorse. | Colors: Bluegill, Chartreuse Black Back, Ghost Minnow, Reaper Craw, Sexy Blue Back Herring | Item ID: XC7001167, XC7001172, XC7001173, XC7001178, XC7001179

The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Chartreuse Shad, Ghost Minnow, MS American Shad, MS MJ Herring, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad | Item ID: LCPT78077, LCPT78183, LCPT78238, LCPT78250, LCPT78251, LCPT78254, LCPT78268, LCPT78270

The Rebel Minnow changed the fishing world by introducing a new material and a new design that produced lures that ran true, provided more decoration possibilities and proved tougher than any others on the market. Demand quickly grew for more sizes and styles for everything from striped bass off the East Coast to rainbow trout in the West, big walleyes up North and, of course, fat Southern largemouth. | Colors: Bass, Bass, Bass, Fire Tiger, Fire Tiger, Fire Tiger, Silver Black, Silver/Black, Silver/Black, Silver/Black, Silver/Blue, Silver/Blue, Silver/Blue | Item ID: PRF1001V, PRF1003V, PRF10478V, PRF1056V, PRF3001S, PRF4901V, PRF4903V, PRF49478V, PRF4956V, PRF5001V, PRF5003V, PRF50478V, PRF5056V

The Bomber Square A is one of the most snag-resistant shallow-running crankbaits on the market. The big, buoyant body compliments the squared paddle lip to aid in helping the Square A bounce through cover, ricochet off structure and float up and out of trouble. New high-tech color patterns are paired with proven classics, in two sizes. Both versions dive to just 3 feet. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Fire Tiger, Foxy Shad, Oxbow Bream | Item ID: PRB04SLBBO, PRB04SLFS, PRB04SLFT, PRB04SLOB, PRB04SLXC5

A SILENT small-bodied deep diver, the Series 4 is designed to enhance castability, thus reaching maximum depths. One of the most popular proModel/medium on the market! | Colors: Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard, Chartreuse Belly Craw, Chartreuse Sexy Shad, Clear Ghost Sexy Shad, Fire Tiger, Gizzard Shad, Green Gizzard, Green Tomato, Orange Belly Craw, Pearl Chartreuse Belly, Rootbeer, Sexy Shad, Tennessee Shad | Item ID: SKHC4S500, SKHC4S503, SKHC4S511, SKHC4S513, SKHC4S517, SKHC4S518, SKHC4S535, SKHC4S538, SKHC4S562, SKHC4S563, SKHC4S564, SKHC4S568, SKHC4S569, SKHC4S583, SKHC4S590

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerkbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Bream, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Gold Rogue, Golden Bass, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Silver w/Black Stripes, Tiger Roan | Item ID: PRARB1207, PRARB1223, PRARB1226, PRARB12298, PRARB12299, PRARB12300, PRARB12301, PRARB12302, PRARB12303, PRARB1231, PRARB1231OB, PRARB1232, PRARB1232OB, PRARB1235, PRARB1269, PRARB1276

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB03BGH, NMBXB03DEL, NMBXB03HOB, NMBXB03MSY, NMBXB03PGS, NMBXB03S

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Hot Mustard, Old School, Pearl Grey SHiner, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT04BBH, NMDT04BG, NMDT04CRSD, NMDT04DCW, NMDT04DEL, NMDT04DMN, NMDT04HM, NMDT04OLSL, NMDT04PGS, NMDT04RCW, NMDT04S, NMDT04SD, NMDT04SMSH

"Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years. | Colors: 5/8oz 4.5" Bone Shad, Chrome | Item ID: LCSM115074, LCSM115110