Lipless Crankbaits

The Magnum Force features the same fish-calling sound and tight vibration that has made the Rat-L-Trap famous. This one ounce trap is great for big bass, stripers and many other freshwater species. | Colors: Bunker Shad, Chrome Black Zombie Shad, Chrome Blue, Chrome Blue Back/Red Eye, Chrome/Black Back, Glow/Green Back, Gold, Red Crawfish | Item ID: RTMF140S, RTMF25, RTMF25B, RTMF26, RTMF46R, RTMF540S, RTMF557S, RTMFGLOWS

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series Red Eyed Shad and see what happens! | Colors: 1/2 oz 18 Karat TN Shad, 1/2 oz Albino Craw, 1/2 oz Ayu, 1/2 oz Baby Carp, 1/2 oz Bleeding Chr Black, 1/2 oz Bleeding Chr Blue, 1/2 oz Bleeding Fire Tiger, 1/2 oz Bleeding Gizzard Sh, 1/2 oz Bleu Shad, 1/2 oz Blue Craw, 1/2 oz Blue Gill, 1/2 oz Blue Gizzard Shad, 1/2 oz Brown Craw, 1/2 oz Chart Baitfish, 1/2 oz Chart Belly Craw, 1/2 oz Chart Perch, 1/2 oz Chartreuse Rootbeer, 1/2 oz Chartreuse Sexy Shad, 1/2 oz Chartreuse Shad, 1/2 oz Chili Craw, 1/2 oz Chrome Black, 1/2 oz Chrome Blue, 1/2 oz Citrus Shad, 1/2 oz Cl Ghost Sexy Shad, 1/2 oz Clearwater Minnow, 1/2 oz Crawfish, 1/2 oz DB Craw, 1/2 oz Delta Red, 1/2 oz East Texas Special, 1/2 oz Fire Tiger, 1/2 oz Gizzard Shad, 1/2 oz Gold Black Back, 1/2 oz Gold Sexy Shad, 1/2 oz Green Gizzard Shad, 1/2 oz Green Pumpkin Craw, 1/2 oz Green Shad, 1/2 oz Japanese Shad, 1/2 oz MM Copper Nose Shad, 1/2 oz MM Moongill, 1/2 oz MM Pineapple Smash, 1/2 oz MM Sexy Rock Star, 1/2 oz Natural Bream, 1/2 oz Natural Shad, 1/2 oz Neon Bluegill, 1/2 oz Neon Shad, 1/2 oz Orange Belly Craw, 1/2 oz Orange Bream, 1/2 oz Orange Craw, 1/2 oz Oyster, 1/2 oz Pearl, 1/2 oz Pro Blue, 1/2 oz Pumpkinseed, 1/2 oz Red Blk Back/Gold, 1/2 oz Red Craw Chartreuse, 1/2 oz Red Sexy Shad, 1/2 oz Reel Shad, 1/2 oz Royal Purple, 1/2 oz Royal Red, 1/2 oz Sam Rayburn Red Craw, 1/2 oz Sexy Bl BackHerring, 1/2 oz Sexy Ghost Minnow, 1/2 oz Sexy Green Shad, 1/2 oz Sexy Lavender Shad, 1/2 oz Sexy Shad, 1/2 oz Sexy Shad Chrome, 1/2 oz Sexy Sunfish, 1/2 oz Yellow Perch, 1/4 oz Blue Gizzard Shad, 1/4 oz Chartreuse Baitfish, 1/4 oz Chartreuse Sexy Shad, 1/4 oz Chartreuse Shad, 1/4 oz Chili Craw, 1/4 oz Chrome Black, 1/4 oz Chrome Blue, 1/4 oz Fire Tiger, 1/4 oz Gizzard Shad, 1/4 oz Gold Black Back, 1/4 oz Gold Sexy Shad, 1/4 oz Green Gizzard Shad, 1/4 oz Orange Craw, 1/4 oz Red Craw Chartreuse, 1/4 oz Sexy Shad, 1/4 oz Sexy Shad Chrome, 3/4 oz Baby Carp, 3/4 oz Blue Gizzard Shad, 3/4 oz Chart Belly Craw, 3/4 oz Chart Perch, 3/4 oz Chartreuse Baitfish, 3/4 oz Chartreuse Sexy Shad, 3/4 oz Chili Craw, 3/4 oz Chrome Black, 3/4 oz Chrome Blue, 3/4 oz Cl Ghost Sexy Shad, 3/4 oz DB Craw, 3/4 oz Delta Red, 3/4 oz Fire Tiger, 3/4 oz Gizzard Shad, 3/4 oz Gold Black Back, 3/4 oz Gold Sexy Shad, 3/4 oz Green Gizzard Shad, 3/4 oz Natural Bream, 3/4 oz Natural Shad, 3/4 oz Neon Bluegill, 3/4 oz Orange Belly Craw, 3/4 oz Orange Bream, 3/4 oz Orange Craw, 3/4 oz Red Craw Chartreuse, 3/4 oz Royal Purple, 3/4 oz Royal Red, 3/4 oz Sam Rayburn Red Cra, 3/4 oz Sexy Shad, 3/4 oz Sexy Shad Chrome, 3/4 oz Sexy Sunfish, Olive Shad, Phantom Perch, Sugar Daddy, Wicked | Item ID: SKREYESD12108, SKREYESD12311, SKREYESD12317, SKREYESD12391, SKREYESD12392, SKREYESD12401, SKREYESD12402, SKREYESD12406, SKREYESD12410, SKREYESD12413, SKREYESD12414, SKREYESD12419, SKREYESD12421, SKREYESD12426, SKREYESD12429, SKREYESD12430, SKREYESD12432, SKREYESD12446, SKREYESD12447, SKREYESD12448, SKREYESD12450, SKREYESD12451, SKREYESD12452, SKREYESD12453, SKREYESD12454, SKREYESD1246, SKREYESD12462, SKREYESD12464, SKREYESD12498, SKREYESD12500, SKREYESD12504, SKREYESD12511, SKREYESD12514, SKREYESD12526, SKREYESD12534, SKREYESD12538, SKREYESD12550, SKREYESD12556, SKREYESD12562, SKREYESD12564, SKREYESD12565X, SKREYESD12568, SKREYESD12583, SKREYESD12584, SKREYESD12585, SKREYESD12586, SKREYESD12590, SKREYESD12598, SKREYESD12600, SKREYESD12611X, SKREYESD12620, SKREYESD12622, SKREYESD12623, SKREYESD12648, SKREYESD12649, SKREYESD12650, SKREYESD12651, SKREYESD12663, SKREYESD12667, SKREYESD12680, SKREYESD12681, SKREYESD12684, SKREYESD12688X, SKREYESD12690X, SKREYESD12697, SKREYESD12699, SKREYESD12706, SKREYESD12MM1X, SKREYESD12MM2X, SKREYESD12MM3X, SKREYESD12MM4X, SKREYESD14401, SKREYESD14402, SKREYESD14406, SKREYESD14419, SKREYESD14421, SKREYESD14430, SKREYESD14432, SKREYESD14511, SKREYESD14514, SKREYESD14538, SKREYESD14568, SKREYESD14583, SKREYESD14590, SKREYESD14598, SKREYESD14620, SKREYESD14648, SKREYESD34401, SKREYESD34402, SKREYESD34406, SKREYESD34419, SKREYESD34421, SKREYESD34430, SKREYESD34432, SKREYESD34448, SKREYESD34450, SKREYESD34451, SKREYESD34452, SKREYESD34500, SKREYESD34511, SKREYESD34514, SKREYESD34526, SKREYESD34538, SKREYESD34556, SKREYESD34562, SKREYESD34564, SKREYESD34568, SKREYESD34583, SKREYESD34590, SKREYESD34620, SKREYESD34648, SKREYESD34650, SKREYESD34651, SKREYESD34663, SKREYESD34667, SKREYESD34697, SKREYESD34699

Now you can get all the sound and action of the Original Rat-L-Trap in a size ideal for the light tackle fisherman. The 1/8 oz. Rat-L-Trap makes fishing fun and is perfect for kids or adults just learning to fish. Great for bass, crappie, smallmouth, whitebass, trout and all panfish. Use light line with spincast or spinning gear for best results. | Colors: Bleeding Shiner, Chrome Black, Chrome Black Bleeding Shad, Chrome Blue Back, Chrome Blue Bleeding Shad, Diamond Dust, Rainbow Trout | Item ID: RTTT25, RTTT25B, RTTT267, RTTT37, RTTT372, RTTT384, RTTT53

The Heddon Spit'n Image perfectly mimics the frantic antics of a fleeing shad in fact, it's the Spit'n Image of one! When retrieved, the Spit'n Image moves from side to side; at rest, the tail sits low in the water. | Colors: 7/16oz 3.25'' Bay Anchovy, 7/16oz 3.25'' EmeraldShiner, 7/16oz 3.25'' Needle Fish, Gizzard Shad, Tennessee Shad, Threadfin Shad | Item ID: PRX9270BAC, PRX9270DGS, PRX9270DTFS, PRX9270DTS, PRX9270ESH, PRX9270NFH

The Red Eyed Shad has become the standard lipless crankbait on both the pro tour, as well as your home lake. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features awesome paint schemes, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome and really sets it apart! Sometimes a different sound is the key to success. The Tungsten 2 Tap Series models have a single tungsten rattle that has a one-knocker type sound which is completely different from the regular Red Eyed Shad. The Tungsten 2 Tap features all the same characteristics of the original Red Eyed Shad, but with a different sound. The Tungsten 2 Tap is magic on pressured waters, extremely clear water, or when an active school of fish turns off. | Colors: 1/2 oz Albino Craw, 1/2 oz Blue Craw, 1/2 oz Brown Craw, 1/2 oz Chartreuse Belly Craw, 1/2 oz Chartreuse Sexy Shad, 1/2 oz Chili Craw, 1/2 oz Chrome Black, 1/2 oz Chrome Blue, 1/2 oz Chrome Sexy Shad, 1/2 oz Delta Red, 1/2 oz Gold Black Back, 1/2 oz Green Pumpkin Craw, 1/2 oz Green Tomato, 1/2 oz Natural Bream, 1/2 oz Natural Shad, 1/2 oz Orange Belly Craw, 1/2 oz Orange Bream, 1/2 oz Orange Craw, 1/2 oz Rayburn Red, 1/2 oz Royal Purple, 1/2 oz Royal Red, 1/2 oz Sexy Shad, 1/2 oz Silver TN Shad, 3/4 oz Albino Craw, 3/4 oz Chartreuse Belly Craw, 3/4 oz Chartreuse Sexy Shad, 3/4 oz Chili Craw, 3/4 oz Chrome Black, 3/4 oz Chrome Blue, 3/4 oz Chrome Sexy Shad, 3/4 oz Delta Red, 3/4 oz Gold Black Back, 3/4 oz Green Tomato, 3/4 oz Natural Bream, 3/4 oz Natural Shad, 3/4 oz Orange Belly Craw, 3/4 oz Orange Bream, 3/4 oz Orange Craw, 3/4 oz Rayburn Red, 3/4 oz Royal Purple, 3/4 oz Royal Red, 3/4 oz Sexy Shad, 3/4 oz Silver TN Shad, Chartreuse Perch, Chartreuse Shad, Citrus Shad, DB Craw, Gold Sexy Shad, Olive Shad, Oyster, Phantom Perch, Sugar Daddy | Item ID: SKREYESDTT12108, SKREYESDTT12401, SKREYESDTT12402, SKREYESDTT12406, SKREYESDTT12421, SKREYESDTT12430, SKREYESDTT12447, SKREYESDTT12448, SKREYESDTT12450, SKREYESDTT12451, SKREYESDTT12452, SKREYESDTT12453, SKREYESDTT12454, SKREYESDTT1246, SKREYESDTT12462, SKREYESDTT12464, SKREYESDTT12514, SKREYESDTT12534, SKREYESDTT12538, SKREYESDTT12562, SKREYESDTT12564, SKREYESDTT12584, SKREYESDTT12590, SKREYESDTT12598, SKREYESDTT12620, SKREYESDTT12648, SKREYESDTT12650, SKREYESDTT12663, SKREYESDTT12667, SKREYESDTT12685, SKREYESDTT12697, SKREYESDTT12699, SKREYESDTT34401, SKREYESDTT34402, SKREYESDTT34406, SKREYESDTT34421, SKREYESDTT34430, SKREYESDTT34448, SKREYESDTT34450, SKREYESDTT34451, SKREYESDTT34452, SKREYESDTT34454, SKREYESDTT34514, SKREYESDTT34538, SKREYESDTT34562, SKREYESDTT34564, SKREYESDTT34590, SKREYESDTT34648, SKREYESDTT34663, SKREYESDTT34685, SKREYESDTT34697, SKREYESDTT34699

The Cordell Suspending Super Spot is a secret bait of the pros! Unlike other lipless crankbaits, the Suspending Super Spot dives is not a sinking bait, staying within 3 feet of the surface even when paused, perfect for working shallow grass and sluggish fish. Casts a mile even into the wind and can be worked in slow motion with lots of long pauses right on the nose of the fish. Want something to set you apart from the competition? The Suspending Super Spot is it! | Colors: 1/2 oz Blue Shiner, 1/2 oz Chrome Blue, 1/2 oz Chrome/Black, 1/2 oz Copper Craw, 1/2 oz Fire Tiger, 1/2 oz Gold Shiner, 1/2 oz Gold/Black, 1/2 oz Rayburn Red, 1/2 oz Royal Red, 1/4 oz Chrome/Black, 1/4 oz Chrome/Blue, 1/4 oz Gold/Black, Blue Shiner, Fire Tiger, Royal Shad, Tomato Red, Wounded Shad | Item ID: PRC2403, PRC2404, PRC2406, PRC24356, PRC24362, PRC2469, PRC2503, PRC2504, PRC2506, PRC25186, PRC25190, PRC25200, PRC25359, PRC25360, PRC25361, PRC25362, PRC2569

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKK3401, PRBYHKK3402, PRBYHKK3403, PRBYHKK3404, PRBYHKK3405, PRBYHKK3409, PRBYHKK3411, PRBYHKK3412, PRBYHKK3421, PRBYHKK3422, PRBYHKK3423, PRBYHKK3424, PRBYHKK3425, PRBYHKK3427

The One KnockerSpookthumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes walking-the-dog easier than ever. Fourteen color patterns and MustadTriple Grip hooks take care of the rest. | Colors: Black Shiner, Bone, Bone/Orange Belly, Bone/Silver, Chart/Silver Insert, Chrome/Pink, Foxy Momma, G-Finish Foxy Shad, Ghost, Gold/Pink, Okie Shad, Pearl Melon, Pearl Shad, Red Head, Speckled Trout, Z-Shad | Item ID: PRXK925302, PRXK925314, PRXK925323, PRXK9253426, PRXK9253427, PRXK9253430, PRXK9253431, PRXK9253432, PRXK9253434, PRXK9253455, PRXK9253456, PRXK9253BONSL, PRXK9253GFS, PRXK9253HOS, PRXK9253RH, PRXK9253ST

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Bling, Blue Shiner, Chrome Black, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Tenn Blush Shad, Tiger Craw, Yellow Perch | Item ID: PRBYHKK1401, PRBYHKK1402, PRBYHKK1404, PRBYHKK1406, PRBYHKK1407, PRBYHKK1409, PRBYHKK1410, PRBYHKK1411, PRBYHKK1421, PRBYHKK1422, PRBYHKK1423, PRBYHKK1424, PRBYHKK1425, PRBYHKK1427

Smart fisherman keep more than one size of a real producer. The Mini-Trap is perfect when fish are feeding on smaller forage. Great for largemouth, smallmouth, whitebass, and many saltwater species. | Colors: Blue Shiner, Bone/Orange Belly, Cali Craw, Chrome Black, Chrome Bleeding Shad, Chrome Blue, Chrome Shad, Diamond Dust, Gold, Lectric Silver, Liv-N-Chrome, Orange Crawdad, Rayburn Red Craw, Red Crawfish, Sexy Prism, Sexy West, Smokey Joe, Sunrise Perch | Item ID: RTMT05, RTMT06, RTMT25, RTMT253, RTMT25B, RTMT26, RTMT260, RTMT27, RTMT370, RTMT46R, RTMT506, RTMT507, RTMT520, RTMT53, RTMT559, RTMT587, RTMTL1, RTMTSY1

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Tenn Blush Shad, Tiger Craw, Yellow Perch | Item ID: PRBYHKR1401, PRBYHKR1402, PRBYHKR1406, PRBYHKR1407, PRBYHKR1409, PRBYHKR1410, PRBYHKR1411, PRBYHKR1421, PRBYHKR1422, PRBYHKR1423, PRBYHKR1424, PRBYHKR1425, PRBYHKR1427

Originally designed for tigerfish in Zimbabwe, the StutterStep is all about demanding attention. Sure, you can walk it, but you can also wag it, wobble-wake it, turn-around-twitch it and stutter step it. | Colors: Bone, Ghost Shad, Silver Surfer, Silverado | Item ID: RTSTPF621, RTSTPF623, RTSTPF628, RTSTPF836

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKK1201, PRBYHKK1202, PRBYHKK1203, PRBYHKK1204, PRBYHKK1205, PRBYHKK1206, PRBYHKK1207, PRBYHKK1208, PRBYHKK1209, PRBYHKK1210, PRBYHKK1211, PRBYHKK1212, PRBYHKK1221, PRBYHKK1222, PRBYHKK1223, PRBYHKK1224, PRBYHKK1225, PRBYHKK1227

The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku Shad 60 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Chrome Black, Chrome Blue, Gold Black, Red Crawfish, Wild Shiner | Item ID: GUSAS60CBK, GUSAS60CBL, GUSAS60GBK, GUSAS60RCF, GUSAS60WSR

The 1/2oz. Rat-L-Trap has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species. | Colors: Apricot, Ayu, Baby Bass, Barfish, Ber Trap, Black Bone Nova, Bleeding Nova Transparent, Blood Line Shad RH, Blue Gill, Blue Shiner, Blueberry Perch, Bone/Orange Belly, Candy Craw, Chart/Red Light Tiger, Chartreuse Black Back, Chartreuse Crawdad, Chartreuse Flash, Chartreuse Purple, Chinquapin, Chrome Black, Chrome Blue, Chrome Blue Back/Blk Stripe, Chrome Blue Bleeding Shad, Chrome Green, Chrome Purple, Chrome Shad, Chrome-Gold Bones, Chrome-Red Bones, Cotton Candy Craw, Creole Craw, Delta Craw, Diamond Dust, Fathead Minnow, Fire Tiger, Firetiger, Gold, Gold Blue Back, Gold Shad, Gold Tennessee Shad on Chrom, Goldfire Craw, Lake Fork Special, Lectric Silver, Liv-N-Chrome, Natural Crawfish, Nova Clown, Orange Crawdad, Orange Tiger-Craw, Oxbow, Parrot, Pinch'N Peach, Pumpkinseed, Purple Light Tiger, Rayburn Red Craw, Rayburn-Gold Bones, Red Chrome Solid, Red Crawfish, Red Crawfish/Chart Belly, Red Shad, Retro Red Bones, Rootbeer, Royale, Sexy Bone Nova, Sexy Chrome, Sexy Gold, Sexy Prism, Sexy West, Sexy Zombie, Silver Tennessee Shad, Silverado Sparkle, Smokey Joe, Stump Knocker, Sunrise Perch, Tenn Shad Trans-P, Toledo Gold, White Bleeding Shad, White Crawfish, White Glass, White Shad, White Zombie, Yearling Bass, Yellow Perch, Z Nova | Item ID: RTRT05, RTRT06, RTRT09, RTRT114, RTRT17, RTRT22, RTRT24, RTRT25, RTRT251, RTRT253, RTRT254, RTRT255, RTRT258, RTRT25B, RTRT25G, RTRT25P, RTRT25SPC, RTRT26, RTRT260, RTRT261, RTRT262, RTRT263, RTRT264, RTRT266, RTRT26B, RTRT27, RTRT275, RTRT284, RTRT30, RTRT308, RTRT315, RTRT318, RTRT372, RTRT376, RTRT379, RTRT39C, RTRT40, RTRT414, RTRT46N, RTRT46R, RTRT46WH, RTRT48, RTRT506, RTRT507, RTRT520, RTRT520C, RTRT520G, RTRT521, RTRT522, RTRT524, RTRT53, RTRT537, RTRT538, RTRT55, RTRT558, RTRT561, RTRT562, RTRT566, RTRT567, RTRT570, RTRT572, RTRT573, RTRT577, RTRT580, RTRT582, RTRT587, RTRT612, RTRT617, RTRT640, RTRT641, RTRT642, RTRT643, RTRT646, RTRT820, RTRT836, RTRTL1, RTRTSY1, RTRTSY2, RTRTSY3, RTRTSY8, RTRTW1, RTRTW4

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR3401, PRBYHKR3403, PRBYHKR3404, PRBYHKR3405, PRBYHKR3409, PRBYHKR3411, PRBYHKR3412, PRBYHKR3421, PRBYHKR3422, PRBYHKR3423, PRBYHKR3424, PRBYHKR3425, PRBYHKR3427

The Aruku Shad 75 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku 75 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Shiner, Cell Mate, Chrome Black, Chrome Blue, Clear Chartreuse, Gold Black, Magic Shad, Mud Bug Red, Old Glory, Perch, Red Crawfish, Spooky Shad, Texas Craw, Wild Shiner | Item ID: GUSAS75BSR, GUSAS75CBK, GUSAS75CBL, GUSAS75CCH, GUSAS75CMT, GUSAS75GBK, GUSAS75MBR, GUSAS75MSD, GUSAS75OGL, GUSAS75PCH, GUSAS75RCF, GUSAS75SPS, GUSAS75TCW, GUSAS75WSR

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR1201, PRBYHKR1203, PRBYHKR1204, PRBYHKR1205, PRBYHKR1206, PRBYHKR1207, PRBYHKR1208, PRBYHKR1210, PRBYHKR1211, PRBYHKR1212, PRBYHKR1221, PRBYHKR1222, PRBYHKR1223, PRBYHKR1224, PRBYHKR1225, PRBYHKR1227

Long known as the original rattle-bait, Rat-L-Traphas been a top-seller for years and has never been offered with any other sound quality other than its' famous original rattle. Customers have pleaded with Bill Lewis Lures to offer their lure with a different versions of sound. While most agree that the original will be the best catching bait in most cases, many believe there are times when we need a change up pitch to throw. The Knock-N-Trap features the legendary tight-wiggling action of the Rat-L-Trap with the same body-profi le and hard-vibrating action. The difference is internal where it features a single-buckshot that beats like a drum in the main body cavity. This produces a lower frequency sound that allows an angler the opportunity to fish with a sound-presentation -- activating fish to bite when they refuse the traditional offering. Besides the great fish catching qualities of this lure, fi sherman will also like the value of the Knock-N-Trap. | Colors: Chartreuse Flash, Chrome Black Back, Chrome Blue Back, Gold Black Back, Rayburn Red Craw, Sexy West, Toledo Gold | Item ID: RTKRT25, RTKRT25B, RTKRT26, RTKRT308, RTKRT520, RTKRT521, RTKRT587

Originally designed for tigerfish in Zimbabwe, the StutterStep is all about demanding attention. Sure, you can walk it, but you can also wag it, wobble-wake it, turn-around-twitch it and stutter step it. | Colors: Ghost Bluegill, Silverado | Item ID: RTSTP620, RTSTP836

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series Red Eyed Shad and see what happens! | Colors: 1/2oz Chart Baitfish, 1/2oz Chart Sexy Shad, 1/2oz Chili Craw, 1/2oz Chrome Sexy Shad, 1/2oz Clear Ghost Sexy Shad, 1/2oz Gold Black Back, 1/2oz Gold Sexy Shad, 1/2oz Orange Belly Craw, 1/2oz Orange Craw | Item ID: SKREYESS12406, SKREYESS12421, SKREYESS12432, SKREYESS12500, SKREYESS12514, SKREYESS12538, SKREYESS12564, SKREYESS12620, SKREYESS12648

This lure has 30 rattles that create vibration and sound that can be heard and felt in over 40 feet of water. Tougher hardware makes this lure ideal for larger species of game fish. | Colors: Cali Craw, Chartreuse Flash, Chartreuse Shiner, Cherry Bomb, Chrome Black, Chrome Blue, Chrome Blue Bleeding Shad, Delta Craw, Diamond Dust, Gold, HD Bluegill, Orange Crawdad, Rayburn Red Craw, Red Chartreuse Belly, Red Crawfish, Sexy West | Item ID: RTMG25, RTMG25B, RTMG26, RTMG27, RTMG308, RTMG372, RTMG414, RTMG46R, RTMG48, RTMG52, RTMG520, RTMG53, RTMG558, RTMG559, RTMG587, RTMG654

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks. Freshwater. | Colors: Green/Bronze, Violet/Blue | Item ID: KOTFS95MS703, KOTFS95MS705

Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure. The Rat-L-Trap's tight wobble allows that bait to dance identically to a panicked baitfish. Dual-frequency rattle chambers imitate the vibration of a school of minnows. In fact, analysis by leading bio-acoustic research teams confirms striking similarities between the sound of actual baitfish and the Rat-L-Trap. These sounds are the 'Dinner Bell' for predator fish. | Colors: Blue Shiner, Chrome Black, Chrome Blue Back | Item ID: RTFR25, RTFR25B, RTFR260

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks. Freshwater. | Colors: Green/Bronze, Violet/Blue | Item ID: KOTFS115MS703, KOTFS115MS705

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rapis perfect for pulling over or through grass, bouncing off timber and rippin' through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMCblack nickel hooks seal the deal. | Colors: Chrome Blue, Helsinki Shad, Red Crawdad | Item ID: NMRPR06CHB, NMRPR06HSD, NMRPR06RCW