Norman

The Thin N is specifically designed with a rolling action and coffin-style lip for use around timber and wood structure. When the bass are shallow and feeding on shad or bluegills, throw a Thin N near some laydowns or a dock. | Colors: Apocalypse, Blk Spltr Back, Blue Gill, Bull Bream, Chart/Black, Chartreuse Shad, Gold SX Shad, Jelly Bean, Nutter Shad, Red Ear, Slick, SX Shad, SX Shad/Chartreuse, Violet Illusion | Item ID: NLTHN139, NLTHN201, NLTHN225, NLTHN253, NLTHN257, NLTHN262, NLTHN263, NLTHN269, NLTHN269CSX, NLTHN269GSX, NLTHN270, NLTHN275, NLTHN294, NLTHNBP21

A classic medium diver, the Deep Little N hits that 9-12 foot sweep spot quickly. With the famous medium-wide Norman action, the Deep Little N has posted wins in the biggest tournaments in the nation including a Bassmaster Classic. | Colors: Apocalypse, Baby Bass, Baby Bass, Black Blue, Black Splat, Bumble Bee, Chart/Blue Back, Chartreuse Blue, Chartreuse Killer, Chartreuse Shad, Chili Bowl, Clearlake Crystal Craw, Firetiger, Fried Green Tomato, Lavender Shad, Mountain Doo, Nutter Shad, Pearl Chartreuse, Pink SX Shad, Red/Black Back, Red/Black/Craw, Reverse Green Craw, Rootbeer, Slick, Smokey Joe, Sour Grape, Splatter Bass, Spring Crawdad, Suicide, SX Shad, SX Shad Chartreuse, Tennessee Shad, Tennessee Shad, Tropical Shad, Tropical Shad, White Ghost, White/Green Fleck | Item ID: NLDLN113, NLDLN131, NLDLN131NC, NLDLN133, NLDLN139, NLDLN141, NLDLN144, NLDLN147, NLDLN149, NLDLN150, NLDLN153, NLDLN154, NLDLN177, NLDLN177DOO, NLDLN178, NLDLN181, NLDLN183, NLDLN225, NLDLN227, NLDLN235, NLDLN245, NLDLN249, NLDLN251, NLDLN261, NLDLN262, NLDLN269, NLDLN269CSX, NLDLN269PSX, NLDLN275, NLDLN276, NLDLN294, NLDLN41, NLDLN47, NLDLN49, NLDLN78, NLDLN81, NLDLNF135

The DD22 sets the standard for deep-diving crankbaits and is a staple for ledge fishing in the 15-18 foot range. This hard-diving lure has been winning tournaments for decades. Made of butyrate, the dull thud offers that bucketmouth a different sound profile than it normally hears. After getting attention with rattle, the medium-wide wobble will seal the deal. | Colors: Apocalypse, Baby Bass, Black Splat, Black/Blue Fleck, Blue/Chartreuse, Bumble Bee, Chart./Black Bk., Chartreuse/Blue Back, Chili Bowl, Chrome Blue, Chrome/Black, Copper/Green, Falcon Flash, Firetiger, Firetiger, Flaky Bass, Lavender Shad, Mountain Doo, Natural Shad, Nutter Shad, Pearl, Purple Essence, Rootbeer, Slick, Smokey Joe, Smokey Joe Scale, Splatter Bass, Spring Craw, SX Shad, SX Shad Chartreuse, Tennessee Shad, Tennessee Shad, Tropical Shad, White Ghost | Item ID: NLDD2201, NLDD2203, NLDD22113, NLDD22133, NLDD22139, NLDD22141, NLDD22147, NLDD22149, NLDD22150, NLDD22153, NLDD22154, NLDD22177, NLDD22177DOO, NLDD22178, NLDD22181, NLDD2221, NLDD22221, NLDD22225, NLDD22227, NLDD2223, NLDD22247, NLDD22249, NLDD22262, NLDD22269, NLDD22269CSX, NLDD22275, NLDD22302, NLDD22316, NLDD2241, NLDD2247, NLDD2250, NLDD2281, NLDD22F135, NLDD22NSH4

The Fat Boy is a shallow-bassin' fiend. Cover the surface down to four feet with this hard-wobbling square lip. The stubby nose plows through the water to create extra water displacement to attract bass from greater distances. | Colors: Apocalypse, Chart/Black, Chartreuse SX Shad, Firetiger, Green Craw, Nutter Shad, Red Ear, Sunfish, SX Shad, Tomato Crawfish Green Fleck | Item ID: NLFB150, NLFB220, NLFB225, NLFB253, NLFB262, NLFB269, NLFB269CSX, NLFBB09, NLFBBS093, NLFBNW82

The Middle N has a wide, fish-hunting wobble which makes it a perfect search bait for the 7-9 foot range. Whether you're after largemouths or smallies, the Middle N gets the job done with a molded-in lip, butyrate body and fish-attracting rattles. | Colors: Black Splat, Blue/Chart/Craw, Bluetreuse, Bumble Bee, Chart Killer, Chartreuse Shad, Chartreuse/Blue, Chartreuse/Purple, Chili Bowl, Claw, Clear Nutter Shad, Clear SX Shad, Firetiger, Lavender Shad, Lazer Bass, Mountain Doo, Nutter Shad, Pink Sexy Shad, Purple Essence, Red Ear, Red/Black/Red Fleck, Reverse Green Craw, Rootbeer, Slick, Smokey Joe, Splatter Bass, Spring Craw, SX Shad, SX Shad Chartreuse, Violet Illusion, White Ghost | Item ID: NLMN131, NLMN133, NLMN139, NLMN141, NLMN144, NLMN150, NLMN153, NLMN154, NLMN177, NLMN177DOO, NLMN181, NLMN221, NLMN227, NLMN249, NLMN249RHL, NLMN251, NLMN253, NLMN262, NLMN268, NLMN269, NLMN269CL, NLMN269CSX, NLMN269PSX, NLMN270, NLMN275, NLMN276, NLMN281, NLMN294, NLMNBS03, NLMNBS23, NLMNF135

The Deep Baby N is a classic medium-depth crankbait. Fast diving with a tight wiggle, it's a great shad, bluegill or crawdad imitation for the 6-8 foot range. | Colors: Apocalypse, Bumble Bee, Chartreuse Blue, Chili Bowl, Firetiger, Lavender Shad, Mountain Dew, Pearl, Sour Grape, Splatter Bass, Spring Crawdad, SX Shad, White/Green Fleck | Item ID: NLDBN133, NLDBN141, NLDBN144, NLDBN150, NLDBN153, NLDBN154, NLDBN177DOO, NLDBN181, NLDBN225, NLDBN23, NLDBN249, NLDBN269, NLDBNF135

The smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. | Colors: Black Splat, Chart/Blue, Chili Bowl, Copper Green, Firetiger, Gold SX Shad, Nutter Shad, Red Ear, Splatter Bass, SX Shad, White Ghost, White/Black | Item ID: NLLN139, NLLN141, NLLN150, NLLN181, NLLN227, NLLN249, NLLN253, NLLN262, NLLN269, NLLN269GSX, NLLN302, NLLNF135

The NXS is a bottom-grinding beast. In 12-16 feet of water, it will dig into the bottom to mimic feeding baitfish or crawdads. The butyrate body is extremely buoyant, which allows you to back it out of snags if they happen. | Colors: Chartreuse Blue, Chili Bowl, Money, Nutter Shad, Psycho Shad, SX Shad, SX Shad Chartreuse, Tropical Shad | Item ID: NLNXS178, NLNXS181, NLNXS262, NLNXS269, NLNXS269CSX, NLNXS360, NLNXSF135, NLNXSPC333

Sometimes you need to go smaller to catch bigger bass. In those situations, the Deep Tiny N is your go-to crankbait. This ultralight works the 4-6 range with a tight wiggle. | Colors: Bumble Bee, Chart/Blue, Chrome Blue, Silver/Black, Spring Craw, Tennessee Shad, White/Chart | Item ID: NLDTN01, NLDTN03, NLDTN147, NLDTN153, NLDTN154, NLDTN181, NLDTN183

Fat-bodied and shallow diving, the Mad N is prime pick when you need to imitate a panicked baitfish. Flared gills, 3D eyes add to the realism, while a coffin lip keeps you cranking instead of hanging up. | Colors: Chart/Black/Orange, Chili Bowl Craw, Gold SX Shad, Lavender Shad, SX Shad | Item ID: NLMDN21, NLMDN269, NLMDN269GSX, NLMDN73, NLMDNF135

Sometimes you need to sneak up on the bass to get a bite, the Silent DD22 does that. Identical to the original DD22, except for a rattle, the Silent DD22 is what you need to land finicky bass in highly-pressured water. | Colors: Black Splat, Chartreuse Blue, Chili Bowl, Clear Nutter Shad, Gg Tilapia, Lavender Shad, Light Hitch, Nutter Shad, Red Black Craw, Rootbeer, Soddy Blue, SX Shad | Item ID: NLQDD22131NC, NLQDD22133, NLQDD22139, NLQDD22177, NLQDD22181, NLQDD22262, NLQDD22268, NLQDD22269, NLQDD22286, NLQDD22288, NLQDD22291, NLQDD22F135

A big-body, deep-diver, the DD14 covers the 12-14 foot range. Like the DD22, the DD14 features a unique butyrate sound profile and classic Norman medium-wide wobble. | Colors: Nutter Shad, SX Shad Chartreuse, White/Black/Green Flk | Item ID: NLDD14141, NLDD14262, NLDD14269CSX

Weighing a full ounce, the Heavy DD22 helps you make that long cast to fish-holding spots. That added weight then gets the lure down to the 11-17 foot range faster which maximizes your time in the strike zone when targeting schooling fish. | Colors: Chartreuse Blue, Chili Bowl, Nutter Shad, Psycho Shad, SX Shad, SX Shad Chartreuse, Tropical Shad | Item ID: NLHDD22178, NLHDD22181, NLHDD22262, NLHDD22269, NLHDD22269CSX, NLHDD22360, NLHDD22F135